DATA INTERPRETATION AND ANALYSIS

1 Do you have faith in maruti Suzuki brand ?

Table: I YES 80 Graph: I NO 20

Out of 100% , 80 % customers faith on maruti Suzuki . These 80% customers are very satisfied with us and I continue my interaction with them.

2. do you think that maruti suzuki car give value for money ?

Table: II 5-7 lakh DEZIRE SWIFT RITZ ALTO 800 Graph: II 4-6 lakh 2-4 lakh 2-3 lakh

When I ask to them the people are ready to pay the value according to chart .

3. Are you satisfied with maruti Suzuki car ?

Table: III Yes No Graph: III 80 20

REPORT

no 20%

yes 80%

80 % people are satisfied by the maruti car and 20% people are not satisfied from maruti Suzuki .

4. What type of model you have in petrol? Table: IV

Lx Lxi Vxi Zxi Graph: IV

10 10 21 16

Lx means very base model only have heater, lxi means base model having ac and heater, vxi model have ac, heater and some more car kits like mud flaps perfume etc., zxi is the top model having music system and all other features having the low models.

5. Which type of model you have in diesel?

Table: V Ldi Vdi Zdi Graph: V 3 17 3

REPORT
Z di 13% ldi 13%

Vdi 74%

These are petrol mode ldi, vdi, zdi. All are as same as petrol mode only the mode is different. That is diesel.

6. What is the color of your car?

Table: VI White Silk silver Black Other Graph: VI 20 45 10 5

Many customers are like to purchase silk silver color because it is a shiny color. It shines in night mode. White color is also preferable. Black and other color is preferable by the hobbies person.

7. What mileage it give you in petrol?

Table: VII 16.1kmpl 19.1kmpl 17.4kmpl 18.3kmpl 4 3 43 7

Graph: VII

Normally company assured mileage of cars in petrol mode about 20 kmpl, but its depend on the area, as in Sangrur area is very rush .

8. What mileage its give you in diesel?

Table: VIII 25.2km/l 21.7km/l 23.4km/l 20.77km/l 4 5 3 11

Graph: VIII

Normally company assured mileage of cars in diesel mode about 20 kmpl, but its depend on the area, as in Sangrur area is very rush, in every minute we have to stop our car so customers say that how much mileage they take out from cars. 9. Why should you prefer this type of model? Table: X Features Mileage Availability Price Graph: X 20 35 15 10

As we know customers are purchasing a car only basis of some of the points that are above and which they prefer most is I got after interacting with them.

10. Would you like to purchase more car or wants to exchange the exist one in future?

Table: XI Yes No 65 15

Graph: XI

About 81% of customers are agreed that yes they wants to purchase more cars in future and also wants to exchange. Because we are not only concentrate discount but also concentrate on the quality of our products thats why we are at he top in India in making of cars.

11. Are you satisfied by our services?

Table: XII Yes No Graph: XII 63 17

79% of customers are agreed that yes they are satisfied with our service and 21% are not agreed by the maruti Suzuki service which makes us proud and differentiate us from others. Another point is we have more than 250 service centers in all over the country sop that wherever our customers are go we are their to help .

12. How much money you have spent on your car in a month?

Table: XIII Below 5000 5000 10000 Above 10000 5 70 5

Graph: XIII

Her I got that how much actually a user spend his part of money on his her car. Most of the customers are spending about 5000-10000 on their cars it includes petrol/diesel, alloy wheels, wheel covers etc. above 10000 is very few because they are very much luxuries to spend on their car, below 5000 are only spend up to their limited income.

13. What do you expect from the services of Max Auto?

Table: XIV Good Partially good Worst Graph: XIV 53 26 1

Customers are agreed that yes they are satisfied by our services as I already cleared that we have more than 250 service centers in all over the country.

14. Have you recommend your family members to purchase this car?

Table: XV Yes 65 Graph: XV No 15

81% customers are saying that they recommend their other family members as well as their friends and other relatives to purchase cars of maruti Suzuki.

15. How many members are using this car?

Table: XV No. of Family members 1-2 2-4 Above 4 Graph: XV No. of Respondents 50 25 5

In a family there are mostly 4 members in which at least 2 drives car, but in big family or in joint family the riders are more.

FINDINGS

1. About 80% of car users are using the brand maruti Suzuki. They have faith in maruti suzuki. Company has created goodwill among the customers which will help them to recommend car to friends and relatives
2. Customer is highly satisfied with the car service and provided by maruti suzuki

which help in customer retention. 3. The analysis report says that most of the users are using petrol mode car. The most popular cars are Swift, Dzire & Ritz. The customer highest priority is for the mileage 4. 70% People are like the brand maruti Suzuki and other people like different brand. 5. The analysis report says that their cars are popular in the market because of some its special features like, look, features, price, availability, mileage etc.

CONCLUSION

Maruti Suzuki is No.1 automobile industry in India and has changed over the time to suit the needs of their customers. Maruti is the only company in India with a lots of small car models. It holds more than 50% market share in India. Maruti paves the way to customers in all walks of life to buy the car with many models to choose. As the interest rate are heading and as it is easy to avail car loans in the present trend, the demand for cars is increasing and . The survey conducted for among various players in the small car segment automobile industry led to the conclusion that consumers do not usually go for feature rich car. Most often the companies fail to communicate those features to the audience. Like in case of Maruti Suzuki A-Star which was one of top feature rich product but not in the minds of consumers, Consumers did not take A-Star to the level that was expected by the company when they introduced it in the market in the 9th Auto Expo. Common pattern observed in the positioning of small cars: They are often not marketed as a family car. Its prime focus is youth. As per the consumer analysis of Indian automobile sector, it shows the Indian buying behavior is influenced largely by the family. The first preference of an Indian family is to buy a car for the whole family. Pricing has been a big concern for the small cars. The clutter present in this segment makes it extremely difficult to price it according the competitor which might be providing better performance, style and comfort at the same price. It has been observed that Indian apart from the interiors; prefer to buy a car with a large boot space and a big leg room. This is also seen as a big reason why small cars are not considered for long distance travelling.

SUGGESTIONS
The company should keep in mind the need of young generation. Company should improve the promotion strategy of product. Company should improve the promotion strategy of Add-on services. It will be beneficial for the company to make the warehouse near to the showroom and there should be roof facility, adequate security facility in the warehouse. The Company should know its customers satisfaction level throughout doing periodic surveys. Periodic surveys can treat customer satisfaction directly. Company should improve/upgrades its employees product knowledge, market situation, and its competitors knowledge by giving proper training to employee. Company should upgrade its new product. The Company should not only concentrate on the customer satisfaction but also the company led to monitor their competitors performance in their areas of operations

LIMITATIONS

This is a time consuming research method & the respondents did not have sufficient time for giving information for such type of research. People were reluctant to give responses for such type of research. People also did not give proper response for Questionnaire & interview, because of short time. Study is restricted to only Sangrur city.

BIBLIOGRAPHY

en.wikipedia.org/wiki/Maruti_Suzuki smallbusiness.chron.com www.scribed.com

www.marutisuzuki.com

Allen, T. Harrell, New Methods in Social Science Research, New York: Praeger Publishers, 1978 Bailey, Kenneth D., Methods of Social Research, New York, 1978 Berdie, Douglas. R., and Anderson, John F., Questionnaires: Design and use, Metuchen N J,: The Scarecrow Press, Inc., 1974 C. Dharmaraj & M. Sivasubramanian, A study on Factors contributing Brand Preference of Passenger Cars Kothari, C R., Research Methodology, University of Raj, Jaipur

Philip Kotler, Marketing Management , the millennium edition

ANNEXURE,
Respected Sir I am LABH singh the student of MBA(IC) 8 th sem University School Of Business Studies, Guru Kashi Campus, Talwandi Sabo(Bathinda) is undergoing a training MBA . I need your full support to fill this questionnaire. Kindly fill this questionnaire. I shall be very thankful to you for this. Name City Income Phone no. State age

1. Do you have a car of maruti Suzuki? Yes ( ) 2. Which car model do you have? Dzire ( ) Swift ( ) Ritz ( ) Other ( ) No ( )

3. Which type of model it is? Petrol ( ) Diesel ( ) CNG ( ) LPG ( )

4. What type of model you have in petrol? Lx ( ) Lxi ( ) Vxi ( ) Zxi ( )

5. Which type of model you have in diesel?

Ldi ( ) 6. What White ( ) is the silk silver ( )

Vdi ( ) color of black ( )

Zdi ( ) your other ( ) car?

7. What mileage its give you in petrol? 16.1km/l ( ) 19.1km/l ( ) 17.4km/l ( ) 18.3km/l ( )

8. What mileage its give you in diesel? 20.2km/l ( ) 21.7km/l ( ) 23.4km/l ( ) 20.77km/l ( )

9. Why should you prefer this type of model? Features ( ) Look ( ) Price ( ) Availability ( )

10. Would you like to purchase more car or wants to exchange the exist one in future? Yes ( ) 11. Are you satisfied by our services? Yes ( ) 12. How much money you have spent on your car in a month? Below 5000 ( ) 5000-10000 ( ) Above 10000 ( ) No ( ) No ( )

13. What you expect from our services in future? Good ( ) Partially Good ( ) Worst ( )

14. Have you recommend your family members to purchase this car? Yes ( ) 15. How many members are using this car? No ( )

1-2 ( )

2-4 ( )

Above 4 ( )

THANK YOU

FINDINGS

1. About 80% of car users are using the brand maruti Suzuki. They have faith in maruti suzuki. Company has created goodwill among the customers which will help them to recommend car to friends and relatives 2. Customer is highly satisfied with the car service and provided by maruti suzuki which help in customer retention. 3. The analysis report says that most of the users are using petrol mode car. The most popular cars are Swift, Dzire & Ritz. The customer highest priority is for the mileage 4. 70% People are like the brand maruti Suzuki and other people like different brand. 5. The analysis report says that their cars are popular in the market because of some its special features like, look, features, price, availability, mileage etc.