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Close up Tm em ni u
Chin dch viral marketing u tin v thnh cng nht Vit Nam 11/2008 3/2009

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1. 2. 3. 4. 5. 6.

Yu cu ca brand Concept ca Agency tng thc hin Trin khai d n Kt qu thu c Bi hc

Outline

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Yu cu ca brand
CloseUp: kem nh rng dnh cho gii tr, gip hm rng trng bng em li s t tin trong giao tip Brand mun chim gi khi nim t tin trong tnh yu Lm cch no thng ip ca mt brand kem nh rng c sc thuyt phc vi gii tr ?

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Concept ca Agency
Thu ht s ch ca cng ng bng cch xy dng mt chuyn tnh lng mn, c o v c tht
Chuyn tnh New York

Viral marketing (word of mouth) Valentine Day Internet T tin tm kim tnh yu
-> Hnh trnh tm kim tnh yu ca mt chng sinh vin trn mng Internet

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tng thc hin

Internet l mi trng giao tip ph bin dnh cho gii tr Blog 360 ang l tro lu hot trn Internet Youtube, forum, Yahoo Messenger c s lng ngi s dng rt ln Cc cuc thi trn Internet c sc hp dn c bit dnh cho gii tr

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Cu chuyn

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K hoch
Viral cu chuyn thng qua Yahoo 360 blog, Youtube, forums to sc ht c bit trong gii tr Brand tn dng d lun tung ra thng ip t tin tm kim tnh yu bng hi tho, event, bo ch, TV, PR To sn chi dnh cho cc bn tr tng tc vi thng ip bng cc cuc thi online Kt thc chin dch bng event L hi tnh nhn vo Valentine Day

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Trin khai d n
1. Viral Blog 360 Video Youtube Seeding forum 2. y mnh Hot blogger PR articles (un-brand) Offline activities 3. Brand xut hin Hi tho PR articles, TV (brand) Banner, Printad, Outdoor

4. Online contest Video Painting Slideshow Writing

5. L hi tnh nhn 500 cp tnh nhn hn nhau Trao gii cuc thi Kt ca cu chuyn

6. Duy tr Phase 2: Ngy y chng mnh Promotion, sales

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Trin khai d n

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1. Viral
Blog 360 -Chia s, tm s: bi vit, hnh nh, video, slideshow -Lan truyn: kt bn, tm kim s gip nh cc blog mi -Xy dng hnh nh nhn vt tiu biu: ti nng, lng mn, nhng thiu t tin Youtube -Xy dng v chia s video clip Forum -To d lun, thu ht s ch -Chia s cu chuyn mt cch t nhin -To nhng n on xung quanh cu chuyn

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Hot blogger -Only U, Robbey -Cc hot bloggers khc bit n cu chuyn 1 cch t nhin -Tranh lun, r r thng tin trn openshare, chudoanhnghiep PR -Bi vit trn bo mng, bo giy Offline -T ri, bill board -Quay clip Tip tc cc hot ng trn blog c nhn, blog mi v cc knh chia s khc

2. y mnh

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3. Brand xut hin

Hi tho Chia s, phn tch ca cc chuyn gia, nh tm l Chia s, bn lun ca cc bn tr PR articles Bi vit trn bo mng, bo giy TV Phng s, phng vn Print-ad, outdoor Cu chuyn ca Nam l ch trung tm cho mi hot ng ca brand

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4. Online contest
Video Painting Slideshow Writing

D on kt thc cu chuyn Cuc thi online vi chc nng comment, vote

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5. L hi tnh nhn
S kin 500 cp hn nhau to hiu ng c bit S lng v gii hn dnh cho nhng ngi tham gia website H m kt thc cu chuyn

To im nhn cho campaign Tn dng tt Valentine Day truyn ti thng ip

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6. Duy tr thng ip

Tn dng sc nng t campaign trc tip tc truyn ti thng ip Tn dng tt ngun ti nguyn v database t campaign c pht trin cng ng To c s cho sales, promotion

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Kt qu
3.9 triu lt xem Tng sales 45%
c nhn nhn nh l campaign u tin v viral marketing VN ot gii bc AME dnh cho Best Direct Marketing campaign

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Hi p
Email: anhlebksp@yahoo.com YM/ Skype: anhlebksp Phone: 093 74 73 976