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Market Research Executive Career Objective:

Contact No: +91-xxxxxxx E-mail:xxxxxxx@gmail.com

To grow my career in the field of Market research/ Business analytics where I would get an opportunity to acquire necessary skills and knowledge and apply the same for fulfilling the objectives of the company, along with my personal growth to become a successful professional. Summary: Total 1.8 years of experience in Market Research and Business Analytics. Hands on experience in primary and secondary research Experienced in process documentation, report generation and project presentation Proficient in MS-Office (Excel (Advanced), PowerPoint and Word) Involved in Analysis and Reporting. Possess good analytical and problem solving skills. Good Knowledge in SAS , SQL

Professional Experience: Company Name Designation Duration Projects worked: Post Launch Analysis of the Products: Keeping a track of the various new items launched in the market Conducting a Trial and Repeat analysis of the items launched Finding out how much of the sales is coming from Deals vs. Non-deal. Finding out what percentage of the buying households are trying the product and what percentage is coming for a repeat purchase. : Cytogenomics India Pvt Limited : Market Research Executive : Apr 2011 to Till date

Segmentation and differentiation of buyers: Finding out what percentage of buyers are Heavy/Medium/Light buyers of item or its competitors. Differentiation of consumers based on their behaviour stage and lifestyle. Setting target consumers for an item and then coming up with steps as how to reach them.

Exclusivity of buyers towards a product or retail outlet:

Conducting analysis to find out what percentage of buyers is exclusive to a particular item or to a retail outlet. To track the trend over the years and to see whether there has been any migration of buyers. To find out the opportunity within a particular segment.

Brand Shifting of a particular item: Conducting an analysis to find out where are consumers moving from an existing product. To see whether they are switching over to low priced items or to a different category altogether.

New/Lost Retained Analysis: Conducting analysis to find out what percentage of households are new to a particular item/brand, lost to an item and how much are retained over a period of 2 years. To see from which brands new buyers are coming and what is the volume contributed by them To determine what volume is lost and to which brands and what is the sales coming from retained buyers.

Roles and responsibilities: Sample selection, maintenance and periodic inspection. Involved primary and secondary research Preparation of questionnaire according the sample size and project. Collect the public opinion through the given questionnaire format information thorough the conversation Maintenance of market research database Conducting analysis and coming up with recommendations based on the business objectives. Mentoring new associates and conducting knowledge sharing sessions. As a team member making sure that the overall objectives of the team are met and leading by example to the team members. Generating summary tables, charts and graphs of the project findings. and the related

Technical Skills:

MS-OFFICE (Word, Excel & PowerPoint) Advance EXCEL SAS , SQL

Education Qualification: M.B.A (Marketing & Finance) From Rajeev Gandhi Memorial College of Engg &Tech, Nandyal (JNTUniversity), A.P. with 68% (2010) B.Sc From Osmania College, Kurnool (S.K.University), A.P. With 73% (2008) Academic Project: Project 1 Project Name PROMOTIONAL ACTIVITIES OF MAHINDRA FINANCE Team Size Individual Duration 6 weeks Project 2 Project Name CUSTOMER SATISFACTION Team Size Individual Duration 6 weeks Strengths: Goal Oriented, Hard working with sincerity, ready to take the responsibility. Personal Skills: Excellent written and communication skills Ability to analyze and interpret information Remarkable willingness to learn new aspects Strategic thinking with an analytic and creative mindset Strong interpersonal and leadership skills Ability to present complex information in a clear and concise manner

Highly motivated, able to operate under high pressure and deadlines Ability to work effectively as a member of team and faster team spirit in others

Travel Date: Place: Name: Md Rafi