Ndovu confidently supporting Elephant Conservation awareness

In an urgent situation where Tanzanians elephant population is declining at a rate of 30 elephants a day due to poaching, Ndovu Special Malt intends to support Elephant Conservation awareness at the National Elephant Day on Sunday 22 September. The important occasion for conservation was led by The University of Dar es Salaam (UDSM) through their Institute of Resource Assessment (IRA). The event is being held in collaboration with the Wildlife Division (WD), Ministry of Natural Resources and Tourism. The premium beer brand showed solidarity with stakeholders that included the World Wide Fund for Nature (WWF), Wildlife Conservation Society (WCS), The Tanzania Commission for Science and Technology (COSTECH), the University of Dar es Salaam, amongst many other stakeholders. The alarming rate at which these gentle giants are being decimated needs to be brought to the attention of the public. We are confidently standing by the organisations that are actively engaging with this challenge, such as PAMS Foundation. What Ndovu Special Malt aims to achieve through innovative ways, like the Ndovu Defenders app and our extensive social media presence, is to help spread the word about challenges to elephant conservation and get more people aware and involved, said Pamela Kikuli, Brand Manager for Ndovu Special Malt Ndovu Defenders, available on Ndovus Facebook page, gives players an opportunity to protect elephants in the game and earn points while doing so. The App will make a donation of TsH 1000.00 for every new player of the game to help raise funds for conservation. Fans of Ndovu can show their support for this cause by simply going on line and confidently engaging with the Ndovu Defenders game. By encouraging the 44,000 fans on the Ndovu Facebook page as well as through other fund raising initiatives, Ndovu is confident that the message will be spread to more Tanzanians. Speaking on the significance of the first annual National Elephant Day, Professor Amos E Majule the Director of IRA commented,The National Elephant Day is expected to be a forum for Tanzanians and other conservation stakeholders to share ideas, shape public opinions and inform policies and strategies on how we should protect our remaining elephant populations in the country for the benefit of the present and the future generations. Tanzania Elephant Day will take place on 22 September, beginning with a rally starting at theUDSM. The march will head to Mlimani City Hall where the assembled conservation stakeholders will give speeches, presentations and exhibitions to inform the public about the importance of Elephant Conservation under threat.

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