Professional Documents
Culture Documents
Free Web Development Firm Business Plan: Free VC Directory Free VC Directory
Free Web Development Firm Business Plan: Free VC Directory Free VC Directory
Page 1 of 9
Free VC Directory
With any B-Plan Purchase 425 Page Capital Directory Through Sep. 30
http://www.thefinanceresource.com/free_business_plans/free_web_development_firm_... 9/20/2013
Page 2 of 9
1.6 Expansion Plan The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals and small businesses within the target market. 2.0 Company and Financing Summary 2.1 Registered Name and Corporate Structure Web Development, Inc. The Company is registered as a corporation in the State of New York. 2.2 Required Funds At this time, the Web Development requires $125,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity Mr. Doe is not seeking an investment from a third party at this time. 2.4 Management Equity John Doe owns 100% of the Web Development, Inc. 2.5 Exit Strategy If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Web Development Firm. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings. 3.0 Products and Services Below is a description of the website development and SEO services offered by the Web Development, Inc. 3.1 Website Development The primary revenue center for the business is the development of website applications including customized websites for medium sized businesses. Within this aspect of the business, the Company will charge $5,000 to $20,000 for each project undertaken by the Company. Customers that use these services will be seeking to develop an expansive e-commerce, or application intensive website. Through the Owners diverse areas of expertise, they will be able to provide small, medium, and larger sized businesses with enterprise level applications customized for any purpose. 3.2 Internet Marketing
http://www.thefinanceresource.com/free_business_plans/free_web_development_firm_... 9/20/2013
Page 3 of 9
The secondary offering of the Company is search engine optimization services. This service works by examining the keywords of any given website, and then applying these keywords to search engines that the Company enrolls its customers. This service provides users with the ability to appear on the direct search engine results for their selected keywords. Search engines such as Google, Yahoo, MSN, Ask.com, and many others use complicated algorithms to rank specific websites based on their relevance to the keyword. By adding keyword rich content to a website, the Company will be able to proactively increase the clients websites visibility by integrating their keywords into these search directories. The technical aspect to this service is highly complex, and Management can provide a potential investor with a technical specification document outlining the structure of how these services are rendered. This is the primary revenue center for the business, and Management expects that the Company will generate $5,000 to $30,000 per client that uses the Companys line of internet marketing services. These services will be integrated with the Companys web development services. 4.0 Strategic and Market Analysis 4.1 Economic Outlook This section of the analysis will detail the economic climate, the technology industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2009, at which point the economy will begin a prolonged recovery period. 4.2 Industry Analysis The technical consulting industry has mushroomed in size over the last five years. Rapid increases and developments in computer technology have caused the average user to rely on computer professionals to handle their web development, internet marketing, and search engine optimization needs. In the United States, the market for computer services is immense. Last year of $300 billion dollars was spent nationwide on computer and computer related services. The United States Economic Census estimates that there are more than 200,000 businesses that provide services similar or identical to that of Company. As time progresses, Management expects that the number of businesses operating within the search engine optimization market will continue to grow as these services are heavily in demand. This segment of the computer consulting industry is relatively new as many companies have realized that in order to thrive online, an expansive marketing and advertising campaign is needed to continually draw traffic to their website. The popularity of these services have skyrocketed over the last two years as many search engines now allow for special placement among online directories. Furthermore, the use of pay-per-click advertising has allowed many smaller internet businesses to thrive on the web. The Company will seek to capitalize on this service by managing PPC marketing campaigns. This service will provide the Company with an ongoing stream of revenue on a month to month basis. 4.3 Customer Profile Any online business that is seeking to expand their online presence is a potential client of the Company. As such, the demographic categories for these businesses is excessively large as there are hundreds of thousands of internet entrepreneurs that are seeking to acquire the same clientele as those of Web Development, Inc. 4.4 Competitive Analysis This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition. 5.0 Marketing Plan Web Development, Inc. intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company. 5.1 Marketing Objectives Establish relationships with businesses planners within the targeted market. Implement a local campaign with the Companys targeted market via the use of flyers, local newspaper advertisements, and word of mouth. Develop an online presence by developing a website and placing the Companys name and contact information with online directories. 5.2 Marketing Strategies Mr. Doe intends on using a number of marketing strategies that will allow Web Development, Inc. to easily target people and small business owners within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Web Development Firm will also use an internet based strategy. This is very important as many people seeking local services, such as web developers, now the Internet to conduct their preliminary searches. Mr. Doe will register the Company with online portals so that potential customers can easily reach the business. The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the internet and web development services that the Company is selling. 5.3 Pricing In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page 6.0 Organizational Plan and Personnel Summary 6.1 Corporate Organization
http://www.thefinanceresource.com/free_business_plans/free_web_development_firm_... 9/20/2013
Page 4 of 9
6.3 Management Biographies In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section. 7.0 Financial Plan 7.1 Underlying Assumptions The Owner will acquire $125,000 of debt funds to develop the business. The Web Development firm will have an annual revenue growth rate of 9% per year. The loan will have a 10 year term with a 9% interest rate. 7.2 Sensitivity Analysis In the event of an economic downturn, the business may have a decline in its revenues. However, specialized technology services are demanded by businesses and individuals due to the simple fact that very few small and medium sized business owners can develop their own in house e-commerce platforms. As such, only a severe economic downturn would result in a decline in revenues. 7.3 Source of Funds
http://www.thefinanceresource.com/free_business_plans/free_web_development_firm_... 9/20/2013
Page 5 of 9
http://www.thefinanceresource.com/free_business_plans/free_web_development_firm_... 9/20/2013
Page 6 of 9
http://www.thefinanceresource.com/free_business_plans/free_web_development_firm_... 9/20/2013
Page 7 of 9
http://www.thefinanceresource.com/free_business_plans/free_web_development_firm_... 9/20/2013
Page 8 of 9
http://www.thefinanceresource.com/free_business_plans/free_web_development_firm_... 9/20/2013
Page 9 of 9
Testimonials Complete Business Plans Raise Capital FAQ Articles and Blog Contact Us Terms of Use and Privacy Policy
http://www.thefinanceresource.com/free_business_plans/free_web_development_firm_... 9/20/2013