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Continued
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Design talk 0659
Object Graph

Horizontal Scroll
Square Cover Minimal Poster
Staggered Layout
FiveDesignIdeas
DesignTalk12
CALIFORNIA BEACH VOLLEYBALL ASSOCIATION
T O U R N A M E N T I N F O R M A T I O N
HOME
INSURANCE
GUIDE
NORTHEASTERN MUTUAL GROUP
DOWNTOWN RENOVATION PROJECT
Old Roseville
Concrete from the sky A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular but quastic, leam restart that cant prebast. Its tope, this uant chasible. Silk, shast, lape and behast.
Smoothing the crosswalk A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular but quastic, leam restart that cant prebast. Its tope, this uant chasible. Silk, shast, lape and behast.
A forest of rebar A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular but quastic, leam restart that cant prebast. Its tope, this uant chasible. Silk, shast, lape and behast.
Before&After
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Photodesign A page of people pictures? Add life!
What nicer way to illustrate a companys intellectual capital than to picture its intellectual staff !
For its 2006 annual report, Software Engineering Institute papered its cover with beautifully lit photos
of happy peoplewith a designed-in twist. Rather than static, yearbook-style rows of mug shots,
small cropping and layout variations turned this small collage into a beehive of visual activity.
Designed-in activity makes this cover energetic. Heres how its done. First, to add
front-to-back motion, photos are selected and cropped to three distances
close up, near and far (left). Next, horizontal motion is added by shifting the
rows of images from left to right (above, middle), which avoids the
static evenness of a brick-layer pattern. Finally, vertical motion is
added simply by making several photos taller and shorter.
http://www.sei.cmu.edu/annual-report
Start with a grid. Shift the rows. Pull up. Push down. Stretch out.
Close up
Near
Far
Design talk 2 of 8
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Pictures on a graph convey more data than words or even numbers alone. For your next graph,
instead of an ordinary line, bar or pie, substitute people, ears of corn or railroad cars! Like this:
Graph Use pictures to represent numbers
Use a few This approach is practical when deal-
ing with large numbers; each photo represents
tens or hundreds or thousands or millions of some-
thing. (Be sure to say.) Single objects with simple
shapes (left) yield the best results.
Use a lot (Above) Software Engineering
Institutes graph shows the actual number of
people involved in its various functions. (Left)
At tiny size, detail is unnecessary; silhouette
a photo with a simple, clear shape.
Japan
12,553
Mexico
8,485
Taiwan
6,915
2006 U.S. Corn Export Sales
(One ear represents 1,000 metric tons of unmilled corn.)
Design talk 3 of 8
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HOME
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GUIDE
Layout Build a cover of squares
This cover uses its own grid as a visual element! Divide a square page into four squares, put a point
of interest in one corner, the title in the opposite corner, then make the two squares visible.
78%
Draw a grid (Above) Divide a square page
into four squares. Position the photoone
with plenty of cropping roomso that a point
of interest is in one of the squares. Frame that
square in white (here, all are white for clarity).
Whatevers in the frame will get the readers
attention, quietly. Try it. Youll nd that the
frame can gather, connect, focus; it conveys
subtle messages depending on the photo and
echoes the page structure, too.
Fill the opposite square with
color sampled from the photo,
and reduce its opacity to allow
some see-through. Below, put a
squarish typeface in the corner
to sustain the square motif.
Home
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Guide
HOME
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GUIDE
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A forest of rebar A card whint not oogum or bont. Pretty simple, glead and tarm. Texture
and asp net exating end mist of it snooling. Spaff forl isnt cubular but quastic, leam restart
that cant prebast. Its tope, this uant chasible. Silk, shast, lape and behast.
Smoothing the crosswalk A card whint not oogum or bont. Pretty simple, glead and
tarm. Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular but quastic,
leam restart that cant prebast. Its tope, this uant chasible. Silk, shast, lape and behast.
A sideways-scrolling Web page is a lifelike way to present a gallery of photos when the page as
a whole doesnt need to be printed. A click on any image can pop open a larger version.
Like a gallery A single row of photos is perfect for timelines, step-
by-steps, anything youd normally view in a linear manner. Note
above that all images (including verticals) are aligned to the baseline;
same-length captions keep the line simple. Clean and very intuitive.
Web design Scroll your page sideways
Old Roseville
Concrete from the sky A card whint not oogum or bont. Pretty simple, glead and tarm.
Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular but quastic, leam
restart that cant prebast. Its tope, this uant chasible. Silk, shast, lape and behast.
Pouring the balusters A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and asp net exating end
mist of it snooling. Spaff forl isnt cubular but quastic.
drag drag
Here comes the cement A card whint not oogum or bont. Pretty simple, glead and tarm.
Opening a valve A card whint not oogum or bont. Pretty simple, glead and tarm. Texture
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Poster Simple, bold, bright
Our visual world is so cluttered that the key to
catching a viewers eye is good, old-fashioned mini-
malismuse less stuff, not more. This is especially
true with posters. To be seen from a long way away,
make your imagery simple, bold and bright.
Familiar shapes, like the hands, and vivid colors con-
nect quickly. The hands are warm analogous (side by side)
colors atop a cold, split complementary (nearly opposite)
eld, an energetic combination. With such clear imagery,
you dont have to shout for attention; note how the single
line of white type stands out clearly.
Design talk 6 of 8
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Japan
12,553
Mexico
8,485
Taiwan
6,915
2006 U.S. Corn Export Sales
(One ear represents 1,000 metric tons of unmilled corn.)
HOME
INSURANCE
GUIDE
Typefaces
1 Futura Extra Bold
2 Futura Book
3 Futura Medium
4 HTF Didot
5 Helvetica Neue Std Light
Images
6 (ac) iStockphoto.com | a b c
Article resources
Colors
C45 M90 Y0 K0
C0 M65 Y100 K0
C0 M20 Y95 K0
C40 M30 Y95 K10
C0 M0 Y0 K100
7
8
9
10
2
6b
11
3
3
6a 9 8 7
10
11
4
6c
5
1
Before&After
8 of 8 | Printing formats
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Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Dexter Mark Abellera Staff designer

Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail mailbox@bamagazine.com
www http://www.bamagazine.com
Copyright 2007 Before & After magazine
ISSN 1049-0035. All rights reserved
You may pass along a free copy of this article to others
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may not charge for it. You may quote brief sections
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For all other permissions, please contact us.
Subscribe to Before & After
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