A. ORACLE vs. SAP 1. Nature and History of Oracle Oracle is an American multinational computer technology corporation.

It is considered to be the leader in database software for more than three and a half decades. As the company engages in developing technologies and acquiring best-in class companies, Oracles leadership has expanded to the entire technology stack, from servers and storage, to database ad middleware, through applications and into the cloud. The company was established when Larry Ellison has seen an opportunity that other companies missed and that is a description of a working prototype for a relational database. Ellison, together with the co-founders: Bob Miner and Ed Oates, realized the tremendous business potential of the relational business model since no company had committed to commercializing the technology yet. Oracle has changed the face of business computing. Throughout its history Oracle has proved it can build for the future on the foundation of its innovations and its knowledge of customer challenges and successes analyzed best technical and business minds in the world. Basically, Innovation is the force behind Oracles success. The following among the companys first developments: the first database with read consistency, the first client-server database, the first UNIX based accounting software, the first media server to support video on demand, the first Web database with XML support, and the first Internet development suite. The Financials Accounting Hub developed by Oracle allows businesses to their work efficiently through creating a detailed, auditable, reconcilable accounting from a variety of source systems. It includes an accounting transformation engine with extensive validations plus accounting and rules repositories. The transformation engine consistently enforces accounting policies. The repositories provide centralized control, detailed audit trails, and simultaneously requirements. accommodates diverse corporate, management and reporting

2. Nature and History of SAP

System Analysis and Program Development, also known as SAP, was founded in June 1972 by five former IBM engineers namely: Dietmar Hopp, Klaus Tschira, Hans-Werner Hector, Haso Plattner, and Claus Wellenreuther, As part of the Xerox exit strategy from the computer industry, Xerox retained IBM to migrate their business systems to IBM Technology. The acronym SAP was later changed to stand for Systems, Applications and Products in Data Processing. In 1973, the SAP R/1 solution was launched, and six years after, in 1979, SAP launched SAP R/2. Sap brought a completely re-designed solution to the market. The company didnt significantly improve until the period between 198 and 1990 when a partnership with Chico State professors was created to develop a database management or production management software that could be use in the classes. SAPs products are focused on Enterprise Resource Planning, and its main product is the SAP ERP. The following are the five enterprise applications in SAPs Busin ess Suite: SAP ECC Customer Relationship Management (CRM) = for acquiring and retaining customers, gain marketing, and customer insight. Product Lifecycle Management (PLM) helps with product-related information Supply Chain Management (SCM) helps companies with the process of resourcing its manufacturing and service processes. Supplier Relationship Management (SRM) enables to procure from customers. SAP is the world leader in enterprise applications in terms of software and softwarerelated service revenue. Based on market capitalization, SAP is the worlds third largest independent software manufacturer.

3. Comparison ORACLE American Corporation German Corporation SAP

Highest Selection Rate when Short-listed

Lowest Selection Rate when Short-listed

Longest Implementation Duration

Longest payback period

Largest delta between planned and actual Highest Short-listing Rate implementation duration

Lowest percent of users who realized between Largest share of the Market 81- and 100-percent of benefits

For companies whose sustainable competitive The client-server concept uniform appearance advantage rests on the ability to change of graphical interfaces, consistent use of direction and adapt quickly to external relational databases, and the ability to run on pressures, Oracle Applications, because of its computers from different vendors meet with flexibility and configurability, is a better overwhelming approval. choice.

Distinguished

values

which

creates

a For industries that experience less dramatic

competitive advantage would prefer to choose changes , SAP is an acceptable solution; Oracle to build a unique system that will however If the company has limited resources, better fit business. and restrained times, the best solution would be SAP products.

A purely database company into a purveyor of The SAP system is a collection of software that software components including middleware, performs standard business functions for development tools, and ERP/ CRM/ HRMS. corporations.

Products can be easily integrated with other SAP forces its customers to change or adapt models from other vendors, enabling them to their corporate culture to match how SAP build a best of breed system. software works

Raised list prices abt 15% to 20%

Composed of single virtual file structure with no subsystems and no hardware purchase or maintenance costs.

Industries:

Banking,

Communications, Industries: Banking, Defense and Security,

Financial Services, Health Sciences, High Healthcare, Higher Education and Research, Technology, insurance, Public Sector, Retail Insurance, Public Sector, Aerospace and Utilities, AutoVue Enterprise Visualization, Defense, Automotive, Chemicals, Consumer Business Process Outsourcing, Customer Products, Engineering, Construction and

Relationship

Management,

Enterprise Operations, High Tech, Industrial Machinery

Performance Management, Project Portfolio and Components, Life Sciences, Mill Products, Management, Supply Chain Management, Mining, Transportation Management, Management, Governance, Oil and Gas, Retail,

Financial Telecommunications, Risk

Media,

Professional

and Services, Travel and Logistics Services, Utilities,

Compliance Management, Human Capital Wholesale Distribution. Management, Aerospace and Defense,

Automotive, Chemicals, Consumer Goods, Education and Research, Engineering and Construction, Industrial Manufacturing, Media and Entertainment, and Natural Resources.

Although the 2 corporations are seen as competitors of one another, from 1988 Oracle and SAP had a decade-long history of cooperation, beginning with the integration of SAPs R/3 enterprise application suite with Oracles relational database products. Diff erent companies

identified the two as complementing one another, rather than as substitutes. According to Oracle Corporation, the majority of SAPs customers use Oracle databases. SAP later on recognized that Oracle had started to become a competitor in a market where SAP had the leadership, and saw an opportunity to lure in customers from those companies that Oracle Corporation had acquired. Special discounts on licenses were given to SAP users. Oracle then addressed the competition by resorting to a similar strategy, and also providing special discounts to customers. At present, Oracle and SAP compete in the third-party enterprise software maintenance and support market.

4. Major Clients Oracle: 1. 20 Top Airlines 2. 20 Top Automotive 9. 20 Top Pharmas 10. 20 Top Retailers 11. 20 Top TelCos 12. 20 Top Utilities 13. 10 Top Banks, governments, pharmas, amd telcos get better results with Oracle Solaris, and Oracle Storage. Gas

Companies 3. 20 Top Banks 4. 20 Tops Governments 5. 20 Top High Tech Companies 6. 20 Top Insurers 7. 20 Top Manufacturers 8. 20 Top Oil and

Companies

SAP: 1. 7-Eleven Inc. 2. Accenture 3. Audi AG 4. Bayer CropScience 5. BMW 6. Burger King

7. Chevron Phillips Chemical Co. 8. Coca Cola Co. 9. Daimler Chrysler Corp. 10. Deloitte and Touche 11. DuPont 12. Electronic Data Systems 13. Ericsson 14. Ernst & Young 15. IBM 16. Johnson & Johnson 17. Konica Solutions 18. KPMG 19. Ford Motor Co. 20. Harley Davidson 21. HJ Heinz Company 22. Hewlett-Packard 23. Mazitrol Co. 24. Mazda USA Minolta Business

25. Nestle 26. Nexus Technologies, Inc. 27. Nissan Research and

Development, Inc. 28. Novartis 29. Pfizer, Inc. 30. Phillips Electronics 31. PricewarerhouseCoopers 32. Shell Oil Co. 33. Siemens Dematic 34. Vedicsoft Solutions 35. Verizon Communications 36. Volkswagen of America 37. WAcker Silicones 38. Walt Disney Co. 39. Warnaco Group, Inc. 40. Whall Group 41. Whirlpool Corp.

5. Other CAS There are 9 corporations which offer computerized accounting software. These are Oracle, SAP, Microsoft, Best Software, MYOB Software, Intuit, SouthWare, SysproUSA, and

ACCPAC International. These corporations have various products to offer to the different segments of the market. Small Business/ Personal Accounting Software 1. ePeachTree (Best Software) 2. MYOB Plus for Windows (MYOB Software) 3. PeachTree Complete Accounting (Best Software) 4. QuickBooks Online (Intuit) 5. Small Business Manager (Microsoft) Low-End Accounting Software 1. BusinessVision 32 (Best Software) 2. MAS 90 % MAS 200 (Best Software) 3. Quick Books Pro 2003 (Intuit) 4. ACCPAC Pro Series (ACCPAC International) 5. Vision Point 2000 (Best Software) Middle-Market Accounting Software 1. ACCPAC Advantage Series Corporate Edition (Best Software) 2. Great Plans (Microsoft) 3. MAS 90 and MAS 200 (Best Software) 4. Navision (Microsoft) 5. Southware Excellense Series (SouthWare) 6. SYSPRO (SysproUSA) High-End Accounting ERP Market 1. Azapta (Microsoft) 2. E-Business Suite(Oracle) 3. Business One (SAP) 4. MAS 500 (Best Software) 5. Solomon(Microsoft) 6. ACCPAC Advantage Series Enterprice Edition (Best Software

B. List of Well-Known CFO/Financial Controller 1. Mark Loughridge IBM lauded for his role in helping outsiders make sense of IBM following the divestiture of its PC business in 2005. helped simplify IBM's message in a road map that was first created in 2007. aid out IBM's plans through 2010 for how to grow profit and earnings per share and how to invest its cash Biggest contribution is not just setting the road map, but also he allowed and helped every division across the company to focus on it and then hit the targets, despite the macro choppiness 2. Carol Tome Home Depot known for restraint helped slow the retailer's pace of new-store openings in the U.S. from one almost every 48 hours in 2001 to one or two a year committed to not overgrowing the store base and is diligent about returning cash to shareholders through buybacks and dividends 3. Karen Hoguet Macys
credited with bringing strength to the retailer in a long struggle to avoid extinction at the hands of e-commerce companies and specialized fashion competitors.

involved in remaking the company's corporate structure, including unifying acquired brands also trying to improve online-sale operations, including figuring out how to manage combined store and website inventory while cutting costs along the way.

4. Stacy Smith Intel spent time as the chip maker's chief information officer and the general manager of its Europe, Middle East and Asia operations. He also served as

assistant CFO for about a year under Andy Bryant, Intel's finance chief of 13 years. make sure those investments are targeted to markets with the size and growth opportunity to make "financial sense" 5. Paul Clancy Biogen Idec acquired a reputation for levelheadedness and a focus on shareholder return.
created more shareholder value than any other CFO

the company of multiple-sclerosis and hemophilia drugs kept repurchasing shares, while revenue and profits grew steadily through Paul Clancys supervision.

C. List of the Highest Paid CFO in the World of Business RANK 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 CFO Peter Oppenhaimer Safra Catz Patrick Pichette R. Milton Johnson Micahel Angelakis Keith Sharin David Ebersman Micahel Hayford Stacy Smith Dennis Durkin Jonathan Chadwick John Martin Mark Garrett Kriss Cloninger David Viniar Joseph Ianniello James Rasulo Robert Swan David Gouldan Bruce Thompson Christa Davies Jeffrey Campbell Hermann Waldemer David DeVoe Randall Weisenburger COMPANY Apple Oracle Google HCA Holdings Comcast General Electrics Facebook Fidelity National Information Services Intel Activision Blizzard VMware Time Warner Adobe Systems Afiac Goldman Sachs Group CBS Walt Disney EBay EMC Bank of America Aon McKesson Philip Morris International News Corporation Omnicom Group Source: Bloomberg COMPENSATION $68.50 M $51.70 M $38.74 M $27.25 M $23.24 M $20.16 M $17.54 M $15.93 M $15.34 M $13.48 M $12.90 M $12.62 M $12.59 M $12.56 M $12.50 M $12.24 M $12.20 M $11.83 M $11.58 M $11.42 M $11.39 M $11.38 M $10.93 M $10.78 M $10.57 M

References: Oracle, http://www.oracle.com SAP, http://www,sap.com Wikipedia, http://en.wikipedia.org Wall Street Journal