International Journal of Emerging Trends & Technology in Computer Science (IJETTCS)

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Analysis of Requirement & Performance Factors of Business Intelligence Through Web Mining
Priyanka Rahi1, Jawahar Thakur2
1,2

Himachal Pradesh University, Department of Computer Science, Summer Hill, Shimla-5 H.P., India

Abstract: The world wide web is a popular and interactive

medium to distribute information in the era. The web is huge , diverse and ever changing information service center. Web deals with e- commerce, e- governance, e- finance, elearning, e- banking etc for fulfilling the customers requirement. To deal with e terms there is need of intelligent strategies in order to maintain the direct contact with the customers. Web mining is the field of the data mining which answers about different materialized issues of business intelligence which include marketing expertise as domain knowledge and are specifically designed for e commerce purpose. This paper provides an introduction to the field of web mining and examines existing as well as potential web mining application that are applicable for business intelligence functions, like marketing, human resources, fiscal administration. We are using the visualization to visualize the business intelligence functions that are affected by web mining techniques in the form of 2-D graphs. In this we are analyzing the output obtained from the tools to prove the existence of business intelligence in every kind of the website and provide some suggestion in order to move in this very direction

Keywords: Business intelligence, e- commerce, Web mining, data mining

way businesses perform their work. Well-known successes of companies such as Amazon.com have provided evidence to that end. By leveraging large repositories of data collected by corporations, data mining techniques and methods offer unprecedented opportunities in understanding business processes and in predicting future behavior. With the Web serving as the realm of many of todays businesses, firms can improve their ability to know when and what customers want by understanding customer behavior, find bottlenecks in internal processes, and better anticipate industry trends. This paper examines past success stories, the current efforts, and future directions of Web mining as an application for business computing. Web usage mining is a part of Business Intelligence rather than the technical aspect. It is used for detecting business strategies through the efficient use of web applications. It is also crucial for customer relationship management (CRM) as it can ensure customer satisfaction as far as the interaction between the customer and organization is concerned. Examples are given in different business aspects, such as product recommendations, fraud detection, process mining, inventory management, and how the use of Web mining will enable growth revenue, minimize costs, and enhance strategic vision. This paper is organized in the following section as : Section II. Background study of the web mining and business intelligence. Section III. How business intelligence features are affecting different types of website, Section IV. How web mining techniques are applicable to major business functions, Section V. Tom swayer visualization Tool and analysis of visualization graphs for achieving business intelligence, Section VI. Conclusion and Future Work.
BACKGROUND STUDY

1. INTRODUCTION
The Internet has changed the rules for todays businesses, which now increasingly face the challenge of improving and sustaining performance throughout the enterprise. The growth of the World Wide Web and enabling technologies has made data collection, data exchange and information exchange easier and has resulted in speeding up of most major business functions. Delays in retail, manufacturing, shipping, and customer service processes are no longer accepted as necessary evils, and firms improving upon these (and other) critical functions have an edge in their battle of margins. Technology has been brought to bear on myriad business processes and affected massive change in the form of automation, tracking, and communications, but many of the most profound changes are yet to come. Leaps in computational power have enabled businesses to collect and process large amounts of data. The availability of data and the necessary computational resources, together with the potential of data mining, has shown great promise in having a transformational effect on the Volume 2, Issue 4 July August 2013

Web Mining Web mining is a research is converging area from several research communities such as Database, Information Retrieval, Machine Learning and Natural Language Processing. It is related to the Data Mining but not equivalent to it. Besides a large amount of content information stored on web pages, web pages also contain a rich and dynamic collection of hyperlink information. In addition, web page access and usage information are also recorded in web logs. Web mining [Kosala and Page 185

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Blockeel, [5] is the use of data mining techniques to automatically discover and extract useful information from web documents and pages. This extracted information enables an individual to promote business understanding marketing dynamics; current trends opted by companies for better growth results etc. Web Mining Subtasks Resource Finding: The task of retrieving intended web document from the web. Information Selection & Preprocessing: Automatically selecting and preprocessing specific information from retrieved web resources. This step is transformation process retrieved in IR process from original data. These transformations covers removing stop words, finding phrases in the training corpus, transforming the representation to relational or first order logic form etc. Generalization: Automatically discovers general patterns at individual website as well as across multiple sites. Data mining techniques and machine learning are often used for generalization. Analysis: Validation and/or interpretation of mined patterns. In information and knowledge discovery process, people play very important role. This is important for validation and/or interpretation in last step. Web mining tasks [Kosala and Blocked, [6] are mainly divided into three classes, namely web content mining, web structure mining, and web usage mining. Web content mining aims to discover useful information from web content or documents. Basically, web content contains textual data, image, audio, video, metadata and hyperlinks. Most of the web content data are unstructured (free texts) or semi-structured data (HTML documents). The goals of web content mining include assisting or improving information finding (e.g. providing search engines), filtering information based on user profiles, modeling data on the Web, and integrating web data for more sophisticated queries. Text mining and multimedia data mining techniques can be used for mining the content in web pages. Web structure mining discovers the link structure model based on the topology of hyperlinks on the Web. The link structure model can be used for categorizing web pages and computing the similarity measures or relationships between web pages. It is also useful for discovering authoritative web pages, the structure of web pages itself, and the nature of the hierarchy of hyperlinks in the website of a particular domain. Web usage mining [Srivastava et al., [1], also known as web log mining, aims to discover interesting and frequent user access patterns from web browsing data that are stored in web server logs, proxy server logs or browser logs. In this research, we focus on investigating web Volume 2, Issue 4 July August 2013 usage mining techniques to provide enhanced web services. WEB MINING TAXONOMY Web Mining can be broadly divided into three distinct categories, according to the kinds of data to be mined. As shown in figure1. B.1 Web Content Mining: Web Content Mining is the process of extracting useful information from the contents of web documents. Content data corresponds to collection of facts a Web page was designed to convey to user. It may consist of text, audio, video, images, or structured records such as lists and tables. Text mining and its application to web content has been the most widely researched. Research activities in this field also involve using techniques from AI such as Information Retrieval [IR], Natural Language Processing [NLP], Image Processing and computer vision. B.2 Web Structure Mining : The structure of typical web graph consists of web pages as nodes and hyperlinks as edges connecting between two related pages. Web Structure Mining can be regarded as the process of discovering structure information from the Web. This type of mining can be further divided into two kinds based on the kind of structural data used.

Figure1: Web Mining Taxonomy Hyperlinks: A Hyperlink is a structural unit that connects a web page to different location either within the same page or to a different web page. A hyperlink that connects to a different part of the same page is called Intra Document Hyperlink. And a hyperlink connects two different pages is called an Inter Document Hyperlink. There has been a significant body of work on hyperlink analysis [Desikan et al, [10]. Document Structure: The content within a web page can also be organized in a tree structured format, based on the various HTML and XML tags within the page. Mining efforts here have focused on automatically extracting document object model [DOM] structures out of document. Page 186

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B .3 Web Usage Mining: Web usage mining is the application of data mining techniques to identify browsing patterns by analyzing web data i.e. the data residing in web server logs, recording the visits of the users to a website, capturing, modeling and analyzing of behavioral patterns of users in the goal of this web mining category. Web Usage Mining Web usage mining [Srivastava et al., [1] is the application of data mining techniques to discover usage pattern from Web data, in order to understand and better serve the needs of Web-based applications .Usage data captures the identity or origin of Web users along with their browsing behavior at a web site. Capturing, Modeling and analyzing of behavioral patterns of users is the goal of this web mining category. Web usage mining consists of three phases, namely preprocessing, pattern discovery, and pattern analysis. A high level Web usage mining Process is presented in Figure2. Mobasher et al. [4] proposes that the web mining process can be divided into two main parts. The first part includes the domain dependent processes of transforming the Web data into suitable transaction form. This includes preprocessing, transaction identification, and data integration components. The second part includes some data mining and pattern matching techniques such as association rule and sequential patterns. Web Usage Mining techniques can be used to anticipate the user behavior in real time by comparing the current navigation pattern with typical patterns which were extracted from past Web log. Recommendation systems could be developed to recommend interesting links to products which could be interesting to users. One of the major issues in web log mining is to group all the users page requests so to clearly identify the paths that users followed during navigation through the web site. The most common approach is to use cookies to track down the sequence of users page requests or by using some heuristic methods. Session reconstruction is also difficult from proxy server log file data and sometimes not all users navigation paths can be identified. C.1 Data Sources The usage data collected at different sources represent the navigation patterns of different segments of the overall web traffic, ranging from single user, single site browsing Behavior to multi-user, multi-site access patterns. Web server log does not accurately contain sufficient information for inferring the behavior at the client side as they relate to the pages served by the web server. Data may be collected from Web servers, proxy servers, and Web clients. Web servers collect large amounts of information in their log files Databases are used instead of simple log files to store information so to improve querying of massive log repositories. Internet service providers use proxy server services to improve navigation speed through caching. Collecting navigation data at the proxy level is basically the same as collecting data at the server level but the proxy servers collects data of groups of users accessing groups of web servers. Usage data can be tracked also on the client side by using JavaScript, Web usage mining itself can be classified further depending on the kind of usage data considered: Web Server Data: They correspond to the user logs that are collected at Web Server. Some of the typical data collected at a web server include IP addresses, page references, and access time of the users. Application Server Data: Commercial application servers e.g. Web Logic, Broad Vision, Story Server etc have significant features in the frame to enable Ecommerce applications to be built on top of them with little effort. A key feature is the ability to track various kinds of business events and log them in application server logs. Application Level Data: The new kinds of events can always be defined in an application, and logging can be turned on for them generating histories of these specially defined events. The usage data can also be split into three different kinds on the basis of the source of its collection: On the server side On client side The proxy side. The key issue is that on the server side is an aggregated picture of the usage of a service by all users, while on the client side there is complete picture usage of all services by a particular client, with the proxy side being somewhere in the middle. C.2 Data Pre-Processing The raw web log data after pre-processing and cleaning could be used for pattern discovery, pattern analysis, web usage statistics, and generating association/ sequential rules. Much work has been performed on extracting various pattern information from web logs and the application of the discovered knowledge range from improving the design and structure of a web site to Page 187

Figure 2: Web Usage Mining Process Volume 2, Issue 4 July August 2013

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enabling business organizations to function more efficiently. Data pre-processing involves mundane tasks such as merging multiple server logs into a central location and parsing the log into data fields. The preprocessing comprises of The data cleaning, Consists of removing all the data tracked in Web logs that are useless for mining purposes. Graphic file requests, agent/spider crawling etc. could be easily removed by only looking for HTML files requests. Normalization of URL s is often required to make the requests consistent. The user identification, For analyzing user access behaviors, unique users must be identified. As mentioned earlier, users are treated as anonymous in most web servers. We can simplify user identification to client IP identification. In other words, requests from the same IP address can be regarded as from the same user and put into the same group under that user. The Session Identification For logs from a user that spans a long period of time, it is very likely that the user has visited the website more than once. The goal of session identification is to divide weblogs of each user into individual access sessions. The simplest method is to set a timeout threshold. If the difference between the request time of two adjacent records from a user is greater than the timeout threshold, it can be considered that a new access session has started. The data formatting. This process is approached after all of the data cleaning and preprocessing tasks have been performed on the access logs. In this process, the preprocessed data is basically formatted according to the needs of the respective data mining algorithms, which are applied to extract important information from the preprocessed data. The formatting of data differs from the kind of algorithms that are used. C.3. Pattern Discovery Techniques Various data mining techniques [Srivastava et al., [1] have been investigated for mining web usage logs. They are statistical analysis, association rule mining, clustering, classification and sequential pattern mining. C.3.1. Statistical Approach Table I Useful statistical information discovered from web logs.
Statistics Web Activity Statistics Detailed Information Total number of visits Average number of hits Successful/failed/redirected/cached hits Average view time Average length of a path through a site Server errors Page not found errors Top pages visited Top entry/exit pages Top single access pages Top referring sites statistics User demographic s statistics Client statistics Top search engines Top search keywords Top geographical location Most active countries/cities/organizations Visitors web browser, operating system, and cookies

The types of statistical information shown in Table I are usually generated periodically in reports and used by administrators for improving the system performance, facilitating the site modification task, enhancing the security of the system, and providing support for marketing decisions. Many web traffic analysis tools, such as [WebTrends] and [SurfAid], are available for generating web usage statistics. C.3.2. Association Rule Mining Association rule mining finds interesting association or correlation relationships among a large set of data items. A typical example of association rule mining is market basket analysis. This process analyzes customer buying habits by finding associations between the different items that customers place in their shopping baskets. The discovery of such associations can help retailers develop marketing strategies by gaining insight into which items are frequently purchased together by customers. Apriori is a classical algorithm for mining association rules. Some variations of the Apriori approach for improving the efficiency of the mining process are referred to as Apriori-based mining algorithms. FP-growth [Han et al., [14] is an efficient approach for mining frequent patterns without candidate generation. For web usage mining, association rules can be used to find correlations between web pages (or products in an ecommerce website) accessed together during a server session. Such rules indicate the possible relationship between pages that are often viewed together even if they are not directly connected, and can reveal associations between groups of users with specific interests. Apart from being exploited for business applications, the associations can also be used for web recommendation [Lin et al. , 2000], personalization [Mobasher et al., [4] C.3.3. Clustering Clustering is a technique for grouping a set of physical or abstract objects into classes of similar objects. A cluster is a collection of data objects that are similar to one another within the same cluster and are dissimilar to the objects in other clusters. A cluster of data objects can be treated collectively as one group in practical applications. There exist a large number of clustering algorithms. The choice of a clustering algorithm depends both on the type of data available, and on its purpose and application. For web usage mining, clustering techniques are mainly used to discover two kinds of useful clusters, namely user clusters and page clusters. User clustering attempts to Page 188

Diagnostic statistics Server statistics Referrers

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find groups of users with similar browsing preference and habit, whereas web page clustering aims to discover groups of pages that seem to be conceptually related according to the users perception. Such knowledge is useful for performing market segmentation in ecommerce and web personalization applications. C.3.4. Classification Classification is the process of building a model to classify a class of objects so as to predict the class label of a future object whose class is not known. Since the class label of each training sample is provided, this process is also known as supervised learning (i.e., the learning of the model is supervised in that it is told to which class each training sample belongs). For web usage mining, classification is usually used to construct profiles of users belonging to a particular class or category. There is not much work done using classification methods directly for web usage mining due to the complexity of web usage data. In [Tan and Kumar, [15], it examined the problem of identifying web robot C.3.5. Sequential Pattern Mining As mentioned earlier, web logs can be treated as a collection of sequences of access events from one user or session in timestamp ascending order. A web access pattern is a sequential pattern in a large set of pieces of web logs, which is pursued frequently by users. Such knowledge can be used for discovering useful user access trends and predicting future visit patterns, which is helpful for pre-fetching documents, recommending web pages, or placing advertisements aimed at certain user groups. Much research [Srivastava et al., [1] has been carried out to mine web logs to discover interesting and frequent user access patterns. Sequential pattern mining techniques [Agrawal and Srikant, [11] are commonly used for discovering web access patterns from web logs. C.3.6. Dependency Modeling It is another pattern discovery task in web mining. The goal here is to develop a model capable of representing significant dependencies among various variables in the web domain. As an example, one may interested to build a model representing the different stages a visitor undergoes while shopping in an online store based on the actions chosen (i.e. from casual visitor to a serious potential buyer). There are several probabilistic learning techniques that can be employed to model the browsing behavior of user such techniques include Hidden Markov Model and Bayesian Belief Network. Modeling of web usage pattern will not only provide a theoretical framework for analyzing the behavior of users but is potentially useful for predicting future web resource consumption. Such information may help develop strategies to increase the sales of product offered by the website or improve the navigational convenience of users. Volume 2, Issue 4 July August 2013 C.3.4. Pattern Analysis After discovering patterns from usage data, a further analysis has to be conducted. The exact methodology that should that should be followed depends on the technique previously used. The most common ways of analyzing such patterns are either by using a query mechanism on a database where the results are stored, or by loading the result into a data cube and then performing OLAP operations, visualization techniques, such as graphing patterns or assigning color to different values in the data. Content and Structure information can be used to filter out patterns containing pages that match a certain hyperlink structure.
HOW BUSINESS INTELLIGENCE FEATURES AFFECTING VARIOUS TYPES OF WEBSITES

Here we are going to explain following aspects: 1. The details and examples of different types of websites that are being used by user in present scenario. 2. Common requirement feature matrix for the different types of websites. That will lead website toward gaining business intelligence. Different Types Of Websites Blog Site: sites generally used to post online diaries, comments or views that may include discussion forums (e.g., blogger, Xanga). Content Site: these sites create and sell of original content to end-user. (e.g., Slate, About.com). Corporate website: used to provide information regarding business, organization, or service. Commerce site (or e-Commerce site): these sites are designed for purchasing or selling goods, such as Amazon.com, CSN Stores, and Overstock.com. Community site: sites where persons with similar interests communicate to each other through chatting and messaging or through soci message boards, such as MySpace or Facebook. Information site: contains content that is intended to inform visitors, but not necessarily for commercial purposes, such as: RateMyProfessors.com, Free Internet Lexicon and Encyclopedia. Most government, educational and non-profit institutions have an informational site. News site: similar to an information site, but dedicated to dispensing news and commentary. Personal homepage: run by an individual or a small group such as a family that contains information or any content that the individual wishes to include. These are Page 189

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usually uploaded using a web hosting service such as Geocities. Phish Site: a website created to fraudulently acquire sensitive information, such as passwords and credit card details, by disguising as a trustworthy person or business (such as Social Security Administration, PayPal) in an electronic communication. Political site: A site on which people may voice political views. Rating/Recommendation site: A site on which people can praise or disparage what is featured. Review site: A site on which people can post reviews for products or services. File sharing: A site that enables user to upload files, documents, audios, photos, videos, such as YouTube and Google Video. Search engine site: a site that provides general information and is intended as a gateway for retrieving other sites. Google, Yahoo and MSN are the most widely known search engines. Web portal: a site is vehicle that provides a gateway to other resources on the Internet or an intranet. Common Business Intelligence Requirement Feature Possessed By Various Website Types There are number of different features that are possessed by websites, but in the common feature matrix Table II we are including only those features that will prove the existence of business intelligence in every type of website. Business intelligence is not only applicable to the business or corporate website but also available in every website that is used by the users over internet. The table below clearly shows the availability of the features that provides the business intelligence in a website whether it is lightly available (LA) or strongly available (SA). Table II Common Feature Matrix For Different Types Of Website
HOW WEB MINING CAN AFFECT MAJOR BUSINESS FUNCTIONAL FEATURE

WEB MINING AND E-BUSINESS CORRELATION For a number of years AI in the form of Data Mining has been used: 1. Cellular phone companies, to stop customer attrition. 2. Financial services firms, for portfolio and risk management. 3. Credit card companies, to detect fraud & set pricing 4. Mail catalogers, to life their response rates. 5. Retailers, for market basket analysis. Business Intelligence itself is major application area of the Web Usage Mining. In this information on how customers are using a website is critical information for marketers of E-Tailing the business. This section discusses existing and potential efforts in the application of Web mining techniques to the major functional areas of businesses. These techniques are attempted to reason about different materialized issues of Business Intelligence. Some examples that will prove, that the web mining techniques are effectively participated to improve the business functionality. The examples are 1. Google for mining the web. 2. Netflix for mining what people would like to rent on DVDs. Which is a DVD recommendation? 3. Amazon.com for product placement. Table III. Web mining techniques applicable to different business functions
Function Marketing Application Product Recommendation, Product Trends Product sales Techniques Association Rules Time series data mining Multi-stage supervised learning Link mining Clustering, mining Text

Sales Management Fiscal management Information Technology Customer Service Shipping Inventory and

Fraud detection Developer Duplication Reduction Expert Driven Recommendations Inventory Management Process Mining

Association Rules, Text mining, Link Analysis Clustering, Association Rules, Forecasting Clustering, Association Rules Sequence similarities, Clustering, Association rules

Business Process Management Human Resources

SA-Strongly Available LA- Lightly Available

HR Call Centers

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4. Using the eBay Web Services API, developers can create Web-based applications to conduct business with the eBay Platform [Mueller, 2004]. The API can access the data on eBay.com and Half.com. Developers can perform functions such as sales management, item search, and user account management 5. Web mining techniques can extract knowledge from the behaviour of past users to help future ones, these techniques have much to offer existing e-learning systems. 6. CiteSeer is one of the most popular online bibliographic indices related to Computer Science. The key contribution of the CiteSeer repository is the ``Autonomous Citation Indexing'' (ACI). Citation indexing makes it possible to extract information about related articles. 7. Personalisation helps web visitors and customers to find individual solutions in their quest for the content or services that they seek within a web site. The power of the Internet as a two-way channel can be utilised by both the financial service provider and the end user. In terms of the fast emerging area of Customer Relationship Management (CRM), personalisation enables e-business providers to implement strategies to lock-in existing customers, and to win new customersAuthors and Affiliations
TOM SWAYER VISUALIZATION TOOL AND EVALUATION OF THE VISUALIZATION GRAPHS FOR ACHIEVING BUSINESS INTELLIGENCE

Leading global enterprises and governments use data visualization and analysis applications to detect hidden relationships, critical trends, and key patterns in their complex data sets in order to recognize emerging opportunities and threats. Tom Sawyer Perspectives Overview Tom Sawyer Perspectives is advanced graphics-based software for building enterprise-class data visualization and social network analysis applications. It is a complete Software Development Kit (SDK) with a graphics-based design and preview environment. Tom Sawyer Perspectives combines the services of the company's visualization, layout, and analysis technology with advanced and elegant platform architecture. Tom Sawyer Perspectives fully implements the Tom Sawyer data visualization reference architecture.

Tom Swayer Visualization Tool Tom Sawyer Software is a software company that provides products used to build data visualization and social network analysis applications. Organizations use these applications to better understand relationships, trends, and patterns in their complex data sets to identify emerging opportunities and threats. Tom Sawyer Software products are used by enterprise and government organizations, and software vendors in Telecommunications, Financial Services, Defense and Intelligence, Life Sciences, and Manufacturing Products PRODUCT OVERVIEW Tom Sawyer Software products are used to build and deploy sophisticated data visualization and social network analysis applications. Backed by twenty years of pioneering research and development, Tom Sawyer Software products address the needs of the most demanding visualization and analysis application projects.

Figure 1.Tom Swayer Perspective Diagram Evaluation Of Visualization Graphs Here we are going to explain about the aspects of business intelligence that are being covered by visualization graphs. These graphs are or Tom Swayer website itself. These graphs are achieved through the Himachal Pradesh university evaluation copy of Tom Swayer Perspective 4.1 Java Edition provided by Tom Swayer organization for the period of one month.

Figure 2. Website Crawler Graph

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The Figure 2 website crawler visualization graph provides us the crawling view of the whole website including every entity of the organization. This crawler graph helps us to maintain secure content page for the website of the organization. The supply cahin graph figure 5. represent how product is provided to every distributor and retailer in market.this helps to maintain all the records about every transaction made to the people outside organization. And also helps in fiscal management of organizations finance. the the the the the

CONCLUSION AND FUTURE WORK

Conclusion Web mining for business intelligence will be an important research thrust in Web technology. Web usage mining has been gaining a lot of attention because of its potential commercial benefits. Moreover, their integration with Business Process Management theories is making them more valuable to the core business as they interact directly with the Value Chain of a Company. In the present scenario there are number of visualization tools, Business Intelligence Tools are present that works together with web mining. These tools will prove that the web mining in association with Business Intelligence is good option for analysis of the any website. After the experiments we summarized the following things. First, when we are using web analyzer that will work on text mining over the web so as to provide the information about the information technology, customer service ( business function) of the website. Second, Tom Swayer tool provide the graphical representation of the website and every related component whether it was network structure, or the supply chain or new release of the any product or service. As we shows in the output Figure 4 explains that if any of new release of the product or about any other services that will be communicated within entire network of the organization and also provided that information to their customers and users. This kind of specific department centric graph can provide the information about the product release, product sales, total benefit etc This is working like recommendation [42] / information/ reference feature of the website.. Future Work The future work consists of working on the development of those modules in order to test the ability of the integrated system to work on a productive environment. The size of virtual world in the information society is increasing exponentially, it makes difficult to preserve the informative or valuable web contents including rich information and knowledge for future generations. There are various other issues that need to be addressed from technical perspective of Web mining to determine necessary framework to make these techniques applicable in businesses. For example, there are host of open areas of research in Web mining techniques, such as Extraction of structured data from unstructured data or ranking of Web pages integrating the semantic relationship within documents and sentiments of the Page 192

Figure 3. Network Editor Graph The Figure 3. netwok editor graph explains about how the every node is connected within the network. This will hepl to maintain the integrity within the organizations nodes and server. If any external system tries to connect with this network the security issues associated will get activated. This will also help to detect fraudaulster activity by analysing the links between the nodes and the server of the organization.

Figure 4. News Press Release Graph This very graph Figure 4 explains that if any of new release of the product or about any other services that will be communicated within entire network of the organization and also providen that information to their customers and users. This is working like recommendation / information/ reference feature of the website.

Figure 5. Supply Chain Graph Volume 2, Issue 4 July August 2013

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users. Also, businesses have to focus on the kind of data that needs to be collected for use of Web usage mining techniques to be effective. Improvement of the Performance factors with the help of weblogs. That will help to obtain the statistical patterns about the navigation perform and also about user interest Designing the framework of Website plays a crucial role in deciding what kind of data can be collected. For example, one viewpoint is that pages with Flash, though are very attractive, are more of broadcast nature and do not explicitly collect information about customers interests.
Tools with Artificial Intelligence (ICTAI'97), November 1997.

[14] Han 2000, Mining frequent patterns without candidate

generation, proceedings SIGMOD '00 Proceedings of the 2000 ACM SIGMOD international conference on Management of data pages 1-12

[15] Tan and Kumar (2002), Discovery of Web Robot Sessions

Based on their Navigational Patterns, Data Mining and Knowledge Discovery, 6, 935, 2002

[16] CiteSeer, http://citeseer.ist.psu.edu/cs [17] http://www.roseindia.net/services/webdesigning/corporate

websitedesign/Different-Kinds-ofWebsite.shtml.13june201

[18] http://www.the-website-teacher.com/pre-building/basic-

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