Professional Documents
Culture Documents
Customers Response To Mobile Number Portability
Customers Response To Mobile Number Portability
By JAMSHEED.P Sixth Semester B.com Degree Programme (2010 Admission) REG NO: AZAKBCM040
TITLE:
CUSTOMERS RESPONSE TO MOBILE NUMBER PORTABILITY -A STUDY WITH SPECIAL REFERENCE TO VODAFONE SUBSCRIBERS IN POOKOTTUMPADAM
Comment [a1]: The title should be clear and specific in term of topic and area of study.
Under the supervision of Mr. ABBAS VATTOLI Assistant Professor DEPARTMENT OF COMMERCE AMAL COLLEGE OF ADVANCED STUDIES NILAMBUR
Introduction
Mobile number portability (MNP) enables mobile telephone users to retain their mobile telephone numbers when changing from one mobile network operator to another. MNP (Mobile number portability) is implemented in different ways across the globe. In India the Telecom Regulatory Authority of India (TRAI) implemented the MNP facility firstly in Haryana in November 2010 and then extended to all parts of the country in January 2011. The facility is available for both pre paid and post paid customers across mobile operators with in the same telecom circle. Vodafone India, formerly Vodafone Essar and Hutchison Essar, is the second largest mobile network operator in India after Airtel. It is based in Mumbai, Maharashtra and which operates nationally. It has approximately 146.84 million customers as of November 2011. In terms of active subscriber base in Kerala Vodafone is the second largest player with a market share of 19.8%. Kerala is one of slowest growing market with high proportion of MNP requests. By March 2012, Kerala registered 2,066,487 Mobile Number Portability (MNP) requests, resulting into churn rate of 6.08% which is one of the highest in India. This study is an attempt to understand the customers response towards MNP facility with special reference to Vodafone customers in Pookottumpadam. Pookottumpadam is one of the growing villages in Nilambur taluk of Malappuram district
Comment [a2]: Heading font size 14 and body text 12 Comment [a3]: In this paragraph introduce about your topic
Comment [a4]: Here introduce about your special reference product or organisation
Comment [a5]: Here introduce about what you are going to do with this project
Comment [a6]: State why your study is relevant and how it will useful to various interested groups
Comment [a7]: State your hypothesis here. Hypothesis is your assumption that you are going to prove through this study
b. Sampling Plan
30 Vodafone customers will be randomly choosen for the purpose of study. The data will be collected through structured questionnaire.
Comment [a10]: Mention about the number of samples and methods of sampling
c. Methodology
This study will be based on both primary and secondary data. The primary data will be collected through questionnaire specially designed for this survey. And secondary data will be gathered from the relevant journals, web sites and other sources.
Comment [a11]: Here mention about the sources of data and methods of collecting data
Chapterisation
The study will be presented through the following chapter schemes 1. 2. 3. 4. Introduction Review of Literature Analysis and Interpretations Finding, Suggestions and Conclusions
Comment [a13]: Mention two or three factors that will limit the quality of your study
Reference
http://www.boneless.in/2012/05/kerala-wireless-telecom-market-2012.html www.vodafone.in http://en.wikipedia.org/wiki/Mobile_number_portability
Comment [a14]: Quote the material you referred while drafting synopsis preferably books