Professional Documents
Culture Documents
Media Ad
Media Ad
Newspaper
Average CostRates
$B&W $$$Color Establishedaudience, Cancreatesenseof immediacy, Timingflexibility, Abilitytodevelop depthofmessage, Placeadsbasedon editorial appropriatenessby section
Magazines
$$$$$B&W $$$$$$Color Establishedaudience overlargerterritory, Abilitytodevelop depthofmessage, Canpayforpremier placements, Longershelflife possibleyears, Fourcolorprocess normallyavailable withadditionalfee
Television
$$$$$$$ lengthofad Allowsforsound andmotion, Highreach capabilities, Cantargetby programming
Radio
$$$$ lengthofad Localtieto community, Abletotargetby format, Itsmobileincar, office,home, outdoors, Audienceidentify withtheirstations itispersonal, Shortleadtimesfor schedulingand production, Outofpocketcost islow, Canbehigh frequencymedium marketsaturation withrepetition Cluttered commercialbreaks Doesnotallowfor visual, Fragmented audienceinlarger markets, Listenermaybe otherwiseoccupied whilelistening
Web
$$$$ Sizeofad Reachisdefined Canpayfor premium placement(top lefthandof screen) Longershelflife Coloris normallyfree andunrestricted Allowsfor soundand motion Highglobal reachcapabilities Itsmobile Stillnew medium Demographics and audience difficultto define Webpagecan becomecluttered Higherdesign costs
Advantages
Possible Disadvantages
Clutteronpage, messagecangetlost, Inconsistentre production placement, Limited demographics, Shortshelflife unusually12days, Nosoundormotion inadoftennocolor, Seldomget positioning guarantee