Professional Documents
Culture Documents
Lesson 2 - Representations and Brand Image
Lesson 2 - Representations and Brand Image
Who is being represented (age, gender, ethnicity, social class)? Why do you think they were chosen? How does this link to the target audience? How are they being represented? Do they use stereotypes? Are these posi-ve or nega-ve? What is the Heart FM brand image and how does this representa-on reect that? (consider the slogan) What technical, symbolic and wriBen codes are used to create this representa-on? (including typography and logos) How might an audience be aected by this representa-on? What is the eect on society?
What are adverts used to do and how would this aect the media text? What do you know about Heart FM as an ins-tu-on and how has this inuenced the advert? What ideologies can you iden-fy? Where might this advert have been placed? How would this ensure it aBracts the target audience? Why might Heart FM have wanted to use this form of adver-sing? How would they use mul-ple media plaRorms to adver-se their service?
Self
assessment:
Which
of
these
ques-ons
do
you
feel
condent
answering?
Which
did
your
nd
most
dicult
to
answer?
Your
turn
You
work
for
an
adver-sing
agency
and
have
been
approached
by
a
brand
(which
I
will
give
you)
to
pitch
a
new
adver-sing
campaign
to
them.
They
would
mean
big
business,
so
you
will
need
to
impress
them.
They
want
to
make
their
brand
image
clear
in
a
print
advert,
so
you
will
need
to
carefully
select
your
model
and
think
about
how
best
to
construct
your
image.
What
will
you
need
to
think
about?
What
signs
and
signiers
will
you
use
to
inuence
a
viewers
response?
Plan
out
your
ideas.
Homework
Adver-sing
compe--on:
In
your
groups,
create
a
print
advert
and
a
pitch
to
present
next
Tuesday.
Only
the
best
idea,
advert
and
pitch
will
get
the
job.
This
would
be
a
big
account
for
your
adver-sing
company,
so
be
impressive!
Only
one
group
will
win
the
account.