RESEARCH METHODS IN BUSINESS

STUDY ON SALES PROMOTION OF VIDEOCON TELEVISION INDUSTRY IN MUMBAI

INDEX SR.NO PARTICULARS PG.NO

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INTRODUCTION 1.1 : STATEMENT OF PROBLEM 1.2 : OBJECTIVES 1.3 : SCOPE OF STUDY 1.4 : LIMITATION 1.5 : INTRODUCTION OF VIDEOCON COMPANY

02 03

SUMMARY OF TOPIC RESEARCH METHODOLOGY 3.1 : DATA COLLECTION METHOD

04 05 06 07

ANALYSIS CONCLUSION RECOMMENDATION & SUGGESTION BIBLIOGRAPHY AND WEBOGRAPHY

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INTRODUCTION

STATEMENT OF PROBLE

The principle cause behind this project is to study the sales promotion of Videocon televisions in Mumbai & problems related to delivery of televisions to the dealers/shopkeeper. Problem related after sales services and customer complaints.

OBJECTIVE To have overview of Videocon television industry.

To study about the services offered by Videocon company.

To study demand of Videocon television in market.

To study how the consumer preference towards the brand Videocon.

To study about how Videocon Company do sales promotion.

SCOPE OF STUDY The study is exclusively conducted for customers of Videocon company televisions which are dispersed in different areas of Mumbai city. Sales promotion very important a company can gain a high success by achieving customer satisfaction. A very satisfied customer is a loyal with that of companys product and can generate positive word of mouth and also can influence others to purchase. In this way the companys sales will also increase and by their profitability.

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LIMITATION Errors these may arise when the respondents give in accurate or incomplete many of the respondent are not willing to give answer. So many factors they perceived it to be time consuming. Random sampling errors this can occur as the particular sample selected is an imperfect representation of the population of interest.

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INTRODUCTION OF VIDEOCON COMPANY Videocon is an Indian multinational with interests in Consumer Electronics, Home Appliances, Colour Picture Tube Glass, and Oil &Gas. Videocon was founded in 1987 by Randall MadhavlalDhoot. At that time it used to manufacture TV and Washing Machine. In 1989-90, Videocon started manufacturing Home Entertainment Systems, Electric Motors & AC. VideoconenteredRefrigerators and coolers segment in 1991. In 1995, Videocon started manufacturingGlassshells for CRT and in 1996 it ventured into Kitchen appliances and crude oil segment. In1998,Videocon started manufacturing Compressors & Compressor Motors. In the year2000, Videocontookover Philips Color TV Plant. In 2005, Videocon took over 3 plants of Electrolux India and acquired Thomson CPT. Today, it hasevolved into a giant conglomerate with annual revenues of overU$4.1 billion.

Videocon has always been a price player & has an image of low price brand. This entails providing more features at a given price competitors. It has taken over multinational brands to cater to unnerved segment like Sansui to flank the flank ship brand Videocon in the low to mid priced segment , essentially to fight brand like BPL ,Philips ,Onida taken over Akai tail end brand for brands like Aiwa.

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Videocon is one of the largest manufacturers of television, its components in India. Thus has advantage of economy of scale low cost due to Indian generation. It has the widest distribution network in India with more than 5000 dealers in major cities. It also has a strong base in the semi urban & rural markets. Due to its malty brands strategy it has at presents multiple brands at the same price prompt. This has led to a state of differed positioning for brand.

VISION & MISSION Videocons mission expression has been crafted to envelope both extant and emerging realities: To delight and deliver beyond expectation through ingenious strategy, intrepid entrepreneurship, improved technology, innovative products, insightful marketing and inspired thinking about the future.

FUTURE PLANS In the coming days company is aiming development in the following area. 1manufacturing of components for consumer electronic products. Multimedia TV. Plasma televisions. Launching of new brands & sub-brands under Videocon umbrella. Composite home entertainment system with internet adaptability. To work on better features better quality & improved reliability with reduced /low prices.

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SUMMARY OF TOPIC It is with a feeling of great satisfaction that we present this project on study on sales promotion of Videocon television industries in Mumbai. I have given the details about the how they do sales promotion through dealers and shopkeepers. My aim in this project is to understanding of why sales promotion is important in todays globalized scenario. Scenario before liberalization of the Indian economy only few companies are there then after liberalization foreign players like lg sonny Samsung in to picture. Customers are giving these companies powerful wakeup calls-usually with their money as the alarm clock-that offering the else product, services or prices alone may not be enough to ensure loyalty. As accompanies have tried to programs accordingly. Often, we assume that sales will increase, and customers are satisfied but the concept and drive for satisfied customers generally have proven far less than satisfactory for companies seeking higher sales and profits, greater quality levels and more cultural cohesion among staff.

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METHODOLOGY Methodology is considered as the nerve of the project, without a proper well organized research plan. It is impossible to complete the project & reach any conclusion. The project was based on the survey plan the main objective of survey was to collect appropriate data. Which work as base for drawing conclusion?

Data type: primary data & secondary data Primary data

Data which is collected for the first time and thus happen to be originated in Character. Secondary data :

Data that has been already collected .the secondary data, which has been used to carry out this study, are as follow: Books, , Companys internet site Some other relevant study material and websites..

Research tool: questionnaire Questionnaire survey

In the studies a questionnaire is prepared. The Questionnaire consists of 20 questions. I prepared questionnaires from which I come to know the fact and figures about & Videocon TV Company.

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Sampling unit: shopkeepers and dealers Sample size: 20 Sampling method: random sampling method Sample draw from Mumbai

REVIEW OF LITERATURE

We have referred research method in business of vipul prakashan for the theory of this prakashan the topic we have taken methods of data collection. We have also take guidelines on project report book for the introduction and tabulation purpose.

ANALYSIS Q.1 Do you have Videocon television in your shop?

20%

A B

16 4
80%

yes no

As per above table and pie diagram only 80% shopkeeper have the Videocon television and remaining 20% dont have Videocon televisions because some shopkeepers says that the Videocon televisions are not running and not demanding. The service provided by company is not good as compare to others.

Q.2 How many models of Videocon television you have?

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A B C 9 5 2
31% 13% 0 to 2 3 to 5 56% 5 to 7

In most of shops model of Videocon television are less i.e. 56% shops have 2 types of Videocon televisions like only conventional TV and lcd TV. 31% shops have 3 to 5 models like lcd, led, flat, ultra slim. The rest of 13%have more than 5 models.

Q.3 Does the Company Give You Proper Delivery Of Videocon Television On Time? A B 11 5
31%

yes no 69%

As per the above pie diagram 69%of shopkeepers gets proper delivery of television on time. The rest of 31% of shopkeepers dont get proper delivery of television on time

Q.4 Does the company give you proper ordered number of Videocon television? A 14
13% yes no 87%

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B 2

As per the pie diagram 87% of shopkeepers says that ordered number of TV is given by company because the ordered number are less. Only 13%of shopkeepers says that they dont get.

Q.5 Can you get commissions from the company to sale the televisions? A B C D 3 5 5 3
31% 31% always 19% 19% often rarely never

The shopkeepers get commission is most rarely because it is depend upon number of television sold.

Q.6 you get any benefits from the Videocon company?

9
56%

44%

Yes No

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The 44% of shopkeeper are get benefits like tour passes, gift vouchers, coupons, free gift etc.if they sale more televisions. The rest of the 56%are not benefited by company.

Q.7 Does the Videocon company give you any offers in festivals? A B C D 8 2 3 3
19% 12% 19% 50% always often rarely never

As above mentioned in pie diagram 50% of shopkeepers get the offers in the every year for example dashera and diwali etc.because in this festival time more customer come to buy the television for that reason the company give more offers to sell more TV.

Q8.Do you give after sales service to the customer? A 12

25% yes 75% no

The 75% shopkeepers gives after sale services like warranty, installments and service given free of cost before the ending warranty period. Rest of 25% shopkeepers does not give after sales services.

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Q.9 Do you have any complaints from your customers?

A B

10 6
38% 62% yes no

The 62% of shopkeepers have complaints from their customers regarding old and new TV, availability of parts and also techniques faults in TV.

Q.10 How much time it will take to solve the problems?

12
25% less time

4
75%

more time

75% of the complaints are been solved in less time i.e. In 2 to 3 days. And rest of 25% of complaints takes more time to solve.

Q.11 Does the customer are satisfy with Videocon television?

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A B

10 6
38% 62% yes no

The 62% of the customers are satisfied with Videocon television and rests of 38% of customers are not satisfied.

Q.12 Does the customers are prefers the Videocon television?

A B

6 9
60% 40% yes no

The 40% of the customer prefer the Videocon television and rest of 60% do not prefer the Videocon television because they cannot afford it.

Q.13 Which are the customers who prefer the Videocon television more?

A B

6 9

13% 37% lower class people middel class people 50% higher class people

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C 1

The 50% of middle class people prefers more Videocon television , 37% of the lower class people can prefer and rest of 13% i.e. Higher class people prefers.

Q.14 Which price range is preferred by most of the customer?

A B C D

7 7 2 0

11% 11% 50% 28% less than 10000 10000 to 30000 30000 to 50000 more than 50000

50% of the people preferred the price which is less than 10000RS.only the 11% of customer preferred price range of more than 50000rs.

Q.15 Does the brand conscious customers you for the Videocon television?

A B

4
25%

12
75%

yes no

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25% of the customers are brand conscious for Videocon television and rest 75% of the customers are not brand conscious for Videocon television.

Q.16 Does the Videocon company made & provide you innovative television model? A B 8 8
yes 50% 50% no

The 50% of shopkeepers gets innovative television model & rest of 50% do not gets modern innovative television model.

Q.17 What was the sale of Videocon television in previous?

A B C

2 5 9
56%

13% increase 31% moderate decrease

In previous year 56% of Videocon television is sold less in previous year & 31% is moderate & 13% is more sold in previous year .

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Q.18 Which television has more sales in the shops?

A B C D E

1 6 4 3 1

TYPES OF TV
7% 13% 20% 33% 27% videocon samsung lg onida other

33% of the shopkeepers have more sales of Samsung television and 13% of lg , 20% of onida , 13% of Videocon and 7% of others.

Q.19 Does the Videocon television have demand in shops?

A B C

10 6 0
38% 62% less medium more

62% of shopkeepers have less demand of Videocon television, 38% of shopkeepers have moderate demand of Videocon television in shops.

Q.20 In Videocon television which type of model have more demand?

25%

sales
COLOR TV 38% 6% LCD LED 31% FLAT

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A B C D 6 5 1 4

38% of Videocon television have more demand on color tv where as 31% of lcd, 25% led ,6% of flat tv.

Q.21 Does the shopkeepers are satisfy by selling Videocon television? A B 6 10

37% 63% YES NO

63% of shopkeepers are not satisfy by selling Videocon television where as 37% of the customers are satisfy by selling Videocon television.

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CONCLUSION As we collected samples from various places in Mumbai. We found that 80% of shops have Videocon television but most of shops have less model of Videocon television. We found that Videocon Company gives proper delivery of televisions & also give the proper numbered of Videocon television but number of televisions is very less. The shopkeepers not get that much commission which they get from others. Videocon company give the benefits & offers Only in festivals to sale more product. The demand of Videocon televisions in market is very less. Customers preference toward the Videocon televisions is less. Customer satisfaction is not much more. For customer satisfaction it is necessary to establish and maintain certain important characteristics like: o Quality o Fair prices o Good customer handling skills o Effective sales promotion The Videocon Company made innovative product but it take more time. The sale of the Videocon televisions is less in Mumbai market. Overall Videocon television has to put more efforts in to increased sales promotion & to satisfy the customer by given innovative product & better after sales services.

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RECOMMENDATION & SUGGESTION Videocon should improve its after sale service because its hits badly Videocon market share in Mumbai. The training to in shop demonstration should be given at frequent time interval & feedback should be considered positively. The company should look into the matter of person hiring for in shop demonstration. A big Videocon showroom should have at least 2 such kind of person. As there is a competition between Samsung & Videocon it is necessary to take measure steps to come up with new technology in less time. The marketing managers should make better relations with dealers for the reputation of the company. Customer considers quality as their first preference so the company should give more stress on this. The switching of customer from Videocon product to other brand is due to the bad offer sale service in shop. The product is well aware and it is on top of mind of customer so company should always improved services & updated their technology. Exhibition do not help to generate so much sells but they should be conducted regularly. This is help in generating awareness regarding the product to customer, which ultimately helps in sales. It is help in advertising for the new product like LCD & LED. Company should also cater to the need of such dealers some of dealers have potential of high sales.

Bibliography : Books:- M.SHIV KUMAR & M. PRAKASH GUIDELINES ON PROJECT REPORT Published by Himalaya publication house Mumbai yr 2001

Webolography :

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Website: 1. www.videocon .com 2. www.google.com

Annexure Q.1 Do you have Videocon television in your shop? Yes No

Q.2 How many models of Videocon television you have? 0 to 2 3 to 5 Above 5

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Q.3 Does The Company Give You Proper Delivery Of Videocon Television On Time? Yes No

Q.4does the company gives you proper ordered number of Videocon television? Yes No

Q.5 Can you get commissions from the company to sale the televisions? Always Often Rarely Never

Q.6 you get any benefits from the Videocon Company? Yes No

Q.7 Does the Videocon company give you any offers in festivals? Always Often Rarely

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Never

Q8.Do you give after sales service to the customer? Yes No

Q.9 Do you have any complaints from your customers? Yes No Q.10 How much time it will take to solve the problems? Less time More time Q.11 Does the customer are satisfy with Videocon television? Yes No

Q.12 Does the customers are prefers the Videocon television? Yes No

Q.13 Which are the customers who prefer the Videocon television more? Lower class Middle class

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Higher class

Q.14 Which price range is preferred by most of the customer? Less than 10000 10000 to 30000 30000 to 50000 More than 50000 Q.15 Does the brand conscious customers you for the Videocon television? Yes No

Q.16 Does the Videocon company made & provide you innovative television model? Yes No

Q.17 What was the sale of Videocon television in previous? Increase Moderate Decrease

Q.18 Which television has more sales in the shops? Videocon Samsung LG onida Others

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Q.19 Does the Videocon television have demand in shops? Less Medium More Q.20 In Videocon television which type of model have more demand? Color TV LCD LED Flat

Q.21 Does the shopkeepers are satisfy by selling Videocon television? Yes No

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