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Spice Jet: DEPARTURE: 23rd August 2010
Spice Jet: DEPARTURE: 23rd August 2010
Spice Jet: DEPARTURE: 23rd August 2010
CREW MEMBERS
Mr. ATUL SAINI Mr. AJAY SINGH Mr. NAVODIT Mr. RAJAN JUNEJA Mr. SAURAV GARG
AIRLINE INDUSTRIES
KINGFISHER
JET AIRWAYS
SPICE JET
SPICE JET
Founded in -2005 Slogan-flying for everyone. Low cost Airline of India. Kalanithi Maran owns the airline after acquiring a major stake on June 2010. Spice Jet marked its entry in the Indian skies with 99 fares for the first 99 days, with 9,000 seats available at this rate.
VAS
Bal. Transfer
insurance
M shop
Go green
Easy money
SWOT ANALYSIS
Strengths A major strength of any airline is the product itself -- air travel. Airline staff is highly trained and experienced, from pilots and flight attendants to mechanics and ground staff. associated public acceptance of air travel as both a fast and safe way to travel.
WEAKNESSES
Airlines have a high "spoilage" rate compared to most other industries. Once a flight leaves the gate, an empty seat is lost and non-revenue producing.
The quality & variety of a food is not applicable as much.
OPPORTUNITIES
Technology advances can result in cost savings, from more fuel efficient aircraft to more automated processes on the ground.
Technology can also result in increased revenue due to customer-friendly service enhancements like in-flight Internet access and other value-added products for which a customer will pay extra. Link-ups with other carriers can greatly increase passenger volumes
THREATS
The price of fuel is now the greatest cost for many airlines. A plague or terrorist attack anywhere in the world can negatively affect air travel. Food quality should be better & very maintaining. Competition in airline industry is ver high,so the Passengers should be facilitated as much as possible.
SECOND STEP
Prepare promotional strategies The strategies are the long term directions to be undertaken by the firm. ExampleTo employ services , price/quality to achieve Objectives. Free stay in ginger Hotels,using icici credit card.
THIRD STEP
Match your tactics with your strategies Tactics are considered to be short term in nature.(day to day activity), It ,may include Promotions/advertisements Posters Point of purchase displays. Free gifts Coupons Buy one get one free Special package tour Free ticket.