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Crafitti Valuation Services - Multi-Dimensional Multi-Perspective Valuation
Crafitti Valuation Services - Multi-Dimensional Multi-Perspective Valuation
Crafitti Valuation Services - Multi-Dimensional Multi-Perspective Valuation
Valuation
Services
Services
Crafitti’s TRIZ, Decision Engineering and Scenario Planning based
Valuation Services for
Ideas Articulated
Scientific/Technological Inventions
Intellectual Property (protected as a Patent, Trademark, etc or kept as a Trade Secret)
Products (New or Existing ones, Software Products or Non-Software Products)
Venture (New or Existing ones)
Valuation of assets has been a well-established field. There are established methodologies for valuation of
assets which are being used globally, backed by comprehensively developed theories. With the advent of global
innovation economy, the assets have become more and more cerebral, conceptual and contextual. This has
created a mismatch between methodologies developed for physical assets valuation and the need of the
information, knowledge, innovation and intellectual assets.
Although the existing valuation methods have been adapted and adopted for the valuation of “soft economic
assets”, their success has been limited to say the least. The very nature of ideas, inventions, intellectual
property, products/brands, ventures, etc, calls for a different approach than adapting the existing methods for
valuation. CRAFITTI consulting has established a unique methodology to value intellectual assets based on
sound scientific principles on the value of the soft assets.
The result is the multi-dimensional valuation
methodology that takes care of, past, present and future
possibilities. The multi-dimensional valuation
methodology combines multiple perspectives from
financial, legal, utility or functional, complexity and
collaboration viewpoints. This results in a more robust
and comprehensive valuation methodology for well-
informed consensus decisions.
Crafitti Consulting’s MDMPTM valuation methodology has developed on series of methods starting from
financial valuation approaches (capitalization approach, cost-based approach, income approach, and market
approach), enhancing with a Balanced Score Card perspective, and including a multi-criteria decision-making
process such as Analytic Hierarchy Process (AHP). However, we realized the perception of future, although
being captured in these enhanced methodologies, don’t take care of multiple futures that may unfold. With
these experiences, we enhanced the methodology with Theory of Inventive Problem Solving (TRIZ) and
Scenario Planning techniques. The result is a Multi-Dimensional Multi-Perspective (MDMPTM) Valuation
methodology. This is a comprehensive methodology grounded in scientific principles and for the first time this is
offered in India.
o Evaluating utility, main useful Get All Mask Field List Ethnicity Shuffle
o Assessment of Complexity,
Stability, Risk of design around, and, Competitive market position – How close to ideal is the
asset?
Past 5 Levels of Inventions
crafting innovation together
• A simple improvement
o Capital Borrowed to develop and status of all Level 1 (32%) • Knowledge within the trade
• No system conflicts are resolved
such pending financial debts Confidential © Crafitti Consulting Private Ltd. March 1, 2009 41
Value of the Product is 2 Million USD with a range of plus-minus 15%. Given the potential of entering a new
market using this product the ability to create new, enhanced and/or cutting-edge products will increase by 50%
which has an estimated value of 1 Million USD. If the product is not enhanced with sustained customer feedback
and/or an effort is made to completely revamp the product, it is estimated that product life will not be more than
3 years. This requires the need to generate the next version or a new version of the product within 18 months.
Further, given the very high design and architectural complexity of the product which is currently estimated to be
10 times higher than the ideal design possible, the next version should not be more than 5 time s the ideal
design. We propose if the next version is not released in 30 months with cleaner less complex design, the value
of the product will be reduced by 25%. Hence in the worst case scenario, the value of the product is equal to
0.75 x (1.7+0.7) = 1.8 M USD. In the best case, the value of the product is estimated to be 3 M USD. In the
most likely scenario, this comes out to be 2.4 M USD ±15%.
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