<Insert Blackhawks Logo>

For more information, contact: Mollie West AT&T Off: 312-696-3513 Cell: 312-953-6283
mw206a@att.com

AT&T AND THE CHICAGO BLACKHAWKS TEAM UP TO FIGHT TEXTING AND DRIVING
Fans Can Win Tickets and Prizes Through AT&Ts Why I Pledge Contest
CHICAGO, Sep. 30, 2013 AT&T and the Chicago Blackhawks are teaming up this season to promote the It Can Wait campaign and spread awareness about the dangers of texting and driving.

From Tuesday, October 1, through Wednesday, November 27, Chicago Blackhawks fans can enter AT&Ts Why I Pledge contest through the website www.WhyIPledge.com/hockey to submit personal stories about their decision pledge to never text while driving. Winners will be announced on Friday, November 29. The Grand prize winners will be selected by a panel of judges based on their submissions. Submissions will be judged on how well the submission uses emotion, creatively explains the impact of not texting and driving and originality. We know that many Blackhawks fans drive to the United Center to see the games and we want to remind them to never text and drive, said AT&T Illinois Vice President and General Manager Dave Fine. We are pleased that the Chicago Blackhawks have joined our campaign to spread the message that no text is worth dying for. We are excited to partner with AT&T and the It Can Wait campaign to help increase awareness on the dangers of texting and driving and change behaviors, said Chicago Blackhawks Executive Vice President Jay Blunk. We appreciate our fans and hope efforts like this will help keep them safe on the roads.

The contest has two prize levels: the grand prize level will award three (3) winners with six (6) suite tickets each to a 2013-14 Blackhawks home game, in addition to an alumni appearance in the suite; first prize level will award two (2) winners each with two (2) 100-level tickets to a 2013-14 Blackhawks home game.

AT&T and several other major wireless providers are encouraging people to pledge to never text and drive through the It Can Wait campaign. The It Can Wait movement is making a difference. One-inthree people whove seen the texting while driving message say theyve changed their driving habits 2, the campaign has inspired over 3 million pledges never to text and drive and the recently launched "From One Second To The Next" documentary has received more than 2 million views since August 8. To take the pledge and get more information, visit www.ItCanWait.com. A ConnectSafely.org1 survey found that individuals who speak up about the dangers of texting and driving can have a profound impact, particularly on teens.
1

78% of teen drivers say theyre likely not to text and drive if friends tell them it's wrong or stupid. 90% say theyd stop if a friend in the car asked them to. 93% would stop if a parent in the car asked them to. 44% say that they would be thankful if a passenger complained about their texting while driving.
2

ConnectSafely.org survey sponsored by AT&T

AT&T Texting While Driving It Can Wait Perceptions Study