THE NEW parnell

7 JULY 2009
objective

To reinvigorate Parnell's identity

What are the benefits?

- Signal to the market that Parnell is undergoing
a change.
- A first class area that rivals Ponsonby and Newmarket.
- A hub of premium shopping and creative pursuits and
a great place from which to operate a business.
OBJECTIVE

Principal audiences
Parnell businesses, potential businesses (retail and
commercial), local residents and general public, PMI
Committee, media.
What is the single most important thought we
would like our audience to take out?
I feel a sense of connection between the past and
present. Parnell is steeped in heritage but it isn't stuffy
or cold, it feels inspirational and motivates me to come
back and experience the ambience. A place where
I can have something to eat, experience something
different and purchase exquisite things.
personality / tone of voice

Warm
Aspirational
Sophisticated
Vibrant
Creative
Eclectic
 creative driver

igniting passion
Falling in love with Parnell
Desirable
Inspiring
Drawing people in
The competition
History
History
strapline

the creative quarter

LOGO
LOGO

the creative quarter

colour
Colour palette
language
graphic elements
• Ecte feum ad tisi. Od duismod min velit prat ipsuscipisi
euis dolenim inim alit duis nit, quis dignim zzriuscidunt la
alis ex etue min hendre te core ea feu faccum ex esse
dolor iure dionsed dolorem velent iustrud exer ad eugiat
• Ut landre deliquatio odit adiam, consectem velisi tin
henibh eumsandit iriliquipisi tate velesto duis do odia

the creative quarter

graphic elements
• Ecte feum ad tisi. Od duismod min velit prat ipsuscipisi
euis dolenim inim alit duis nit, quis dignim zzriuscidunt la
alis ex etue min hendre te core ea feu faccum ex esse
dolor iure dionsed dolorem velent iustrud exer ad eugiat
• Ut landre deliquatio odit adiam, consectem velisi tin
henibh eumsandit iriliquipisi tate velesto duis do odia

the creative quarter

graphic elements
1_logo
• Ecte feum ad tisi. Od duismod min velit prat ipsuscipisi
euis dolenim inim alit duis nit, quis dignim zzriuscidunt la
alis ex etue min hendre te core ea feu faccum ex esse
dolor iure dionsed dolorem velent iustrud exer ad eugiat
• Ut landre deliquatio odit adiam, consectem velisi tin
henibh eumsandit iriliquipisi tate velesto duis do odia
1_logo
• Ecte feum ad tisi. Od duismod min velit prat ipsuscipisi
euis dolenim inim alit duis nit, quis dignim zzriuscidunt la
alis ex etue min hendre te core ea feu faccum ex esse
dolor iure dionsed dolorem velent iustrud exer ad eugiat
• Ut landre deliquatio odit adiam, consectem velisi tin
henibh eumsandit iriliquipisi tate velesto duis do odia
1_logo
• Ecte feum ad tisi. Od duismod min velit prat ipsuscipisi
euis dolenim inim alit duis nit, quis dignim zzriuscidunt la
alis ex etue min hendre te core ea feu faccum ex esse
dolor iure dionsed dolorem velent iustrud exer ad eugiat
• Ut landre deliquatio odit adiam, consectem velisi tin
henibh eumsandit iriliquipisi tate velesto duis do odia
1_logo
1_logo
• Ecte feum ad tisi. Od duismod min velit prat ipsuscipisi
euis dolenim inim alit duis nit, quis dignim zzriuscidunt la
alis ex etue min hendre te core ea feu faccum ex esse
dolor iure dionsed dolorem velent iustrud exer ad eugiat
• Ut landre deliquatio odit adiam, consectem velisi tin
henibh eumsandit iriliquipisi tate velesto duis do odia
window decals
1_logo decals
window
• Ecte feum ad tisi. Od duismod min velit prat ipsuscipisi
euis dolenim inim alit duis nit, quis dignim zzriuscidunt la
alis ex etue min hendre te core ea feu faccum ex esse
dolor iure dionsed dolorem velent iustrud exer ad eugiat
• Ut landre deliquatio odit adiam, consectem velisi tin
henibh eumsandit iriliquipisi tate velesto duis do odia
1_logo
VISUAL ESSENCE

the creative quarter