Professional Documents
Culture Documents
Packaging Design Process Tips
Packaging Design Process Tips
Packaging Design Process Tips
The first tip is to remember that the package must sell two critical target audiences: the trade (the buyer) and the consumer. As you may have discovered, the buyer has become increasingly involved in the design of packaging these days - even for well known national brands!
a r e
Q u i c k T i m e a n d d e c o m p r e s s o r n e e d e d t o s e e
a t h i s p i c t u r e .
Brand Appendix
Green Giant is a registered trademark of General Mills Inc, Minneapolis, MN Welchs is a registered trademark of Welchs, Concord, MA Divina is a registered trademark of FoodMatch, Inc., New York, NY Cascadian Farm is a registered trademark of Small Planet Foods, Inc., Sedro Wooley, WA Golden Blossom is a registered trademark of John Paton, Inc., Doylestown, PA Stouffers is a registered trademark of Nestl USA Inc., Solon, OH Legal Sea Foods is a registered trademark of Legal Sea Foods LLC, Boston, MA Himalayan Salt is a trademark of Himalayan Salt Company, Shrewsbury, MA Sea Cuisine is a trademark of High Liner Foods, Inc., Danvers, MA Sable & Rosenfeld is a brand of Sable & Rosenfeld, Toronto, Ontario, Canada