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Scott O. Spinka
Pittsboro, North Carolina 27312 scottspinka@caremericainc.com (919) 545-9671 (919) 923-9522 (cell) CHIEF MARKETING OFFICER STRATEGIC DEVELOPMENT OFFICER
As a senior executive with 20+ years life sciences/medical devices marketing and consulting experience I offer a unique quiver of skills and expertise that showcase my ability to develop successful market positions, branding, and revenue growth. I founded and successfully led the growth of the strategic assessment and international medical marketing firm, CareMerica, Inc. from complete start-up to specialty market leader of life science companies and manufacturers. Partial list of CareMerica Inc. clients:
Mallinckrodt Medical Pharmacia PRN Services Bespak Tenax Monterey Bay Health Center Com-Pac International Frastec Wound Care Products Menlo Care LifeQuest Medical Certified Facilities InfuSystem Sigma Aldrich Norfolk Medical Products I-Flow Corporation C.R. Bard Searle Nova Healthcare Industries IMRE Clinical Systems Spinal Dynamics Boullion, Christofferson, & Schairer Cynosure Venture Medical Spartan, USA Obtura Medical Micro Systems Cox Laboratory, Rice University Baxter Healthcare Corporation Pathcor Hemocleanse Epitope CellPro Bock Pharmacol Binax Comedicus Cambridge Heart MedMira MiniMed Facilities One Medconx Medical Modalities

I directed market entry of Port-A-Cath implantable vascular access systems; third-of-its-kind product in the oncology access market space, and captured 65% market share and $50MM in annual sales revenues from start-up in 4 years. I orchestrated the services of astronaut and first man on the moon, Neil Armstrong to uniquely position this Medicine in Space product. Taking the baseline revenues of $16MM in sales, I guided the sales, marketing, and strategic development of PRN Services, Inc. (chemotherapy supplier) to annual sales exceeding $100MM in 6 years and assisted their eventual acquisition by Cardinal/NSS. I conceived, built from scratch, and successfully advanced a nationwide $12MM franchise with private practice oncologists, and sold the infusion pump company, InfuSYSTEM, to I-Flow Corporation. Understanding the objective that CellPro, Inc. wanted to be able to promote their Ceprate cell separation system to purge tumor cells and the FDA said, they had failed to validate that claim, I conceived/advanced an FDA acceptable positioning (clearing the field -weeds in a garden) to drive a successful Ceprate product launch. I have led/managed and provided vision to, several medical device start-up companies, including InfuSYSTEM, CardioQuickSys, HeartSure, and BridgeMED. I developed/facilitated the widely respected, life sciences specific, strategic business assessment methodology, Strategic Baseline Review I was elected the first Vice President, Marketing and Board Director of the nationwide Medical Marketing Association (1500+ medical marketers) I developed, authored, and facilitated for more than 10 years, the widely respected, Product Management 2000 life science specific product management/product marketing education course.

Scott O. Spinka (919) 923-9522 scottspinka@caremericainc.com Page 2 PROFESSIONAL EXPERIENCE BridgeMED, Raleigh/Durham, NC Founder, Chief Marketing Officer/President/CEO (Nationwide Healthcare/Telehealth Electronic Communication Network) 2010 to Present BridgeMED is a technology/monitoring/communication bridge between patients at home and all st salient associated careholders. This Network is designed to support 21 Century Healthcare management from the patients home and make possible Home Patient Hospital Care methodology. CareMerica, Inc., Raleigh/Durham, NC (Concurrent with above) 2005 to Present (Health care Consulting, Outsource Marketing/Sales, and Strategic Assessment Company) Chief Marketing Officer
Resumed full service international health care marketing and business consulting company, targeting professional services to small/medium size health care/life science manufacturers founded/started in 1988 (See Page 2 for complete detail) After a hiatus of one year shutdown, I moved the company to the Research Triangle area of North Carolina and began to build a new cadre of CareMerica clients: DosePoint Source-Omega xFDA Medical Modalities Flutrends International

Others

CardioQuickSys, LLC. 2004 to 2005 (Cardiology/EKG Products Manufacturing Company) Chief Marketing , Strategic Development Officer, and President/CEO Recruited by Founders (Cincinnati) in July 2004 to pre-start-up company seeking to develop a strong management team, secure facilities for production/administration, create a successful new product marketing/launch plan, assist in funding orchestration, develop US distribution and sales infrastructure, identify/secure qualified contract manufacturing operations with a plan toward internal production transition and to develop first year sales exceeding $20 million.

Developed product positioning/differentiation/ branding/distribution-sales model/packaging Spearheaded and successfully raised $3MM in Private Placement Memorandum. Determined plan production ramp-up capabilities to be inadequate to support Founders model; located and negotiated 3 year Supply Agreement with ISO 9001 certified contract manufacturer. Created US Hospital Marketing and Launch Plan; successfully positioned/launched new class II medical device at American College of Cardiology 2005 Annual Conference (March 2005 334 leads). Successfully located, negotiated seven years lease, and furnished the 12,500 square foot business facility; simultaneously managed the move and operations at two separate locations. Successfully developed and initiated MAS 90 ERP/Customer Service system and operations. Successfully oversaw facilities quality system upgrade from ISO 9001 to ISO 13485 certification. Successfully negotiated contracts with NOVATION and PREMIERE national group purchasing organizations Hired CFO, Director of Sales, Senior Product Manager, Customer Service Supervisor, and other key CardioQuickSys infrastructure members.

Scott O. Spinka (919) 923-9522 scottspinka@caremericainc.com Page 3 CareMerica, Inc., Brentwood, TN 1988 to 2004 (Health care Consulting, Outsource Marketing, and Strategic Assessment Company) Chief Marketing Officer Founder, Owner, and Chief Marketing Officer. Full service international health care marketing and business consulting company targeting professional services to small/medium size life science manufacturers. Provided comprehensive outsource medical marketing and comprehensive turn key Marketing Department services to a broad spectrum of health care companies with diverse markets, technologies, and products/services. Developed highly successful international product brands, trademarks, identity programs/packaging/etc. Designed and provided investor relations services: annual/quarterly reports/etc.
Built from complete start-up the following CareMerica partial client list: Mallinckrodt Medical Pharmacia PRN Services Bespak Tenax Monterey Bay Health Center Com-Pac International Frastec Wound Care Products Menlo Care LifeQuest Medical Certified Facilities InfuSystem Sigma Aldrich Norfolk Medical Products I-Flow Corporation C.R. Bard Searle Nova Healthcare Industries IMRE Clinical Systems Spinal Dynamics Boullion, Christofferson, & Schairer Cynosure Venture Medical Spartan, USA Obtura Medical Micro Systems Cox Laboratory, Rice University Baxter Healthcare Corporation Pathcor Hemocleanse Epitope CellPro Bock Pharmacol Binax Comedicus Cambridge Heart MedMira MiniMed Facilities One Medconx

Assisted/guided client companies to expand their annual revenues from small volumes to those exceeding $100MM. Performed client business development including M&A services. Helped several CareMerica clients capture leadership positions in their specific health care markets. Led CareMerica client new product launches, market positioning, medical marketing, and sales. Developed corporate/product names, slogans, trademarks, and registered brands, e.g., NOW Provided outsource turn-key Marketing Department services to medical device and biotechnology manufacturers, e.g., IMRE, PRN, Binax, Spinal Dynamics, and others. Developed/facilitated Strategic Baseline Review processes for various healthcare manufacturers; used this information to assist these clients to make key strategic decisions affecting their futures/growth/success, e.g. Bespak acquisition of Tenax. Developed client funding road shows, offering memorandum s, and capital programs, .e.g., IMRE Collaborated on the book with Dr. Gary Walsh, entitled, Biopharmaceuticals: An Industry Perspective Kluwer Academic Publishers, 1999. I wrote the marketing chapters. Created and facilitated Product Management In The 90s and Product Management 2000 Elected Board Director and Chief Marketing Officer of the nationwide Medical Marketing Association. InfuSystem II, Inc. Madison Heights, MI (Concurrent with above) 1992 to 1998 (Ambulatory Infusion Pump Capitalization/Distribution Company) Chief Marketing Officer Conceptualized the sales/marketing program that became the basis for the company. Assisted the startup of this company in 1990 as a consultant to CareMerica client, Venture Medical, Inc. Joined InfuSYSTEM, as its President and CEO, at the request of its Board of Directors in 1992. Restructured the distribution/sales network, which had primarily been done with telemarketing to date. Hired five new direct sales people to cover the primary Metropolitan areas in the mid west and rechanneled the telemarketing efforts to cover rural areas not easily seen by sales representatives. Developed comprehensive image and marketing plan targeting private practice oncologists. Managed the sales organization, the reimbursement and customer service departments and evaluated potential distribution partners for a nationwide distribution agreement. Formalized and implemented development plan to evaluate and bring new products into private practice oncology channel as a pull-through distribution. Increased InfuSystem annual sales during this period from $1.5MM to $12MM. Sold the company to I-Flow Corporation (1998).

Scott O. Spinka (919) 923-9522 scottspinka@caremericainc.com Page 4 Pharmacia Deltec, Inc. St. Paul, MN (Vascular Access Systems & Ambulatory Infusion Pumps Manufacturing Company) 1984 to 1988

1985 1988 Vice President of Sales & Marketing 1984 1985 Director of Sales and Marketing 1984 1984 Director of Marketing Successfully led Pharmacia into the oncology, surgical implant, and home care markets. Built 60 person direct sales force and captured 65% market share in two separate major product areas. Managed over 100 people, including a Marketing Department and Customer Service Department. Co-chaired all PDI research & development teams and directed/managed annual U.S. revenue growth from $0.00 to $50 Million+ in 4 years Participated in the evaluation, diligence, and acquisition assessment team for the reverse merger of Deltec Systems, Inc. Conceived, negotiated, and formalized, a 10-year trademark and marketing agreement with famed pain management pioneer, John J. Bonica, M.D. Developed highly successful health care marketing programs that included such notables as astronaut Neil Armstrong; King Carl XVI Gustaf and Queen Silvia of Sweden; pain pioneer John J. Bonica; President of the Mayo Clinic Emilio Giulianni; and President of ASCO, B.J. Kennedy. Successfully launched and exceeded plan with eight major products during this period. C.R. Bard, Inc. Billerica, MA (Vascular Grafts, Shunts, and Angioplasty Catheters Manufacturing Company) 1980 to 1984

1982 1984 Senior Marketing Manager 1981 1982 Product Manager 1980 1981 Sales Specialist (Presidents Club) Marketed all vascular graft products, shunts, coronary probes, and intra-operative angioplasty devices.

E x a m p l e : f o r m a t

Successfully launched several major products including first biologic Albumin Coated prosthesis. Primary liaison to famed heart surgeons Michael DeBakey and Stanley Crawford. Trained under Andreas Gruentzig balloon angioplasty EDUCATION Hyman G. Rickover US Naval Nuclear Power School (BS Equivalent) Engineering Graduate MILITARY US Navy - Honorable Discharge - Nuclear Submarines

VOLUNTEER/NOT-FOR-PROFIT WORK Board of Directors United Methodist Battered Women Homeless Shelter and Food Bank, St. Louis, Missouri REFERENCES Available upon request