Spot Focus Current Convention Centers

Spot Focus is the only media company focusing entirely on convention centers and focusing on developing
partnerships with the centers, show management, exhibitors and select third party advertisers. We provide a
customized, comprehensive, turn-key digital and static media program for convention centers that is attractive
and beneficial to all who engage our media.
Spot Focus specializes in permanently installing and operating display technology inside and outside centers
that includes plasma, LCD, LED, projection and transparencies. We select and purchase best of class
technology in these categories. We offer a select group of third party advertisers the opportunity to message
business to business long term at Centers across the United States.
Spot Focus currently has long term exclusive agreements to provide all digital and static advertising in the public
space of Santa Clara, Monterey, Oregon, Anaheim, Reno, Houston, Ontario, Fort lauderdale and the Las Vegas
Convention Centers.
Spot Focus Current Convention Centers
Spot Focus Anticipated Convention Centers 2008-09

S
Spot Focus Media
Convention Centers
Spot Focus media reaches your target

consumers when they are making business and
personal buying decisions.
From branding to highly focused

marketing campaigns, Spot Focus helps your
business attract, engage and retain new
customers.
Attendee Days: 3.3 million per year
Center Annual Economic Impact: 1.2 billion dollars
Convention -Trade - Consumer Events:
Medical: 19% Technology: 23%
Manufacturing: 13% Transportation: 10%
Pharmaceuticals: 21% Travel Industry: 14%
Anaheim Convention Center Advertising Media
High Profile Outdoor Sign – Digital Display

Spot Focus, in conjunction with the City of
Anaheim, has an extraordinary advertising
opportunity with a high visibility and key
located digital display on W. Katella Avenue in
Anaheim, CA.
This digital display is located directly in front of
the Anaheim Convention Center and the
Arena in Anaheim, across the street from
Disneyland. 16 million cars, carrying more
than 22 million people, pass by it annually.
The 90 feet high digital display incorporates
two 18.5 feet by 5 feet full color LED signs.
Your 10 second full motion ad will be seen at
a rate of 30 times per hour, over 700 times per
day.
Your message can be changed frequently to
stay current with what is happening with your
business today.
Outdoor Sign Sponsorship Position
Two 8 feet round back-lit transparency

positions are available (limited availability for
one sponsor). The signs are illuminated 24
hours per day. This unique high profile
location has never been offered to a third
party advertiser and will effectively brand the
arena and center with your message.
This media position can only be acquired by a

company that also purchases the outside
digital media.
The transparency can be changed during the

term.
Indoor Digital Signage System
Spot Focus offers state-of-the-art, digital
signage systems inside of premiere
convention centers for businesses to
promote themselves and extend their brand
reach.
At the Anaheim Convention Center, over the
entrance to each of the three main halls,
Spot Focus has installed Hi-Def plasma
panels measuring over 17- feet wide.
Additionally, there are four (4) additional
locations throughout the Center with single
digital panels.
Our technology allows for display
information to be changed frequently,
allowing your messages to be current with
campaigns within your business, or
customized for the show attending the
Center. Your 15 second messages are
displayed throughout the Center at the
optimal rate (over 120 times per day, per
system, 365 days per year).
Hall Sponsorship
Backlit Static Transparency Locations
Backlit static transparency locations are also
available inside the Center. There are three
(3) Hall Sponsorship positions available.
Each Hall Sponsor will receive two (2) four
feet high by eight feet wide back-lit
transparencies positioned over the selected
Hall. Your brand will be incorporated on the
Center website and collateral materials.
*Recently Hall A was sponsored long term

by a national media company that operates
an amusement park with a friend named
Mickey.
Ballroom Sponsorship
This prestigious opportunity is available for
one premiere company to brand the only
Ballroom at the Anaheim Convention Center.
Your company name, graphic or three

dimensional sculpture will be positioned on
the large wall near the main entrance to the
38,000 square foot Ballroom.
In addition, the Center website will highlight

your brand and maintain a web link to your
company.
Center Annual Economic Impact: 625 million dollars
Santa Clara Convention Center Advertising Media
High Profile Outdoor Sign - Digital

Santa Clara, has an extraordinary
advertising opportunity on four (4) high
profile signs located in the center of Silicon
Valley.
Outdoor digital advertising is available for
only a limited number of third-party
advertisers on a first come, first served
basis.
Four (4) full-color LED signs are positioned
on the perimeter of the Santa Clara
Convention Center adjacent to the Hyatt
and Hilton hotels, directly across the street
from Great America Park. Imagine your
brand in these locations! Over 18 million
cars, carrying over 24 million people,
potential customers, pass by these digital
displays annually.
Each full color digital sign measures 18.5
foot by 4.5 foot. Your 10 second full motion
ad will be seen at least 30 times per hour,
over 700 times per day.
Your message can be changed frequently
to stay current with what is happening with
your business today.
Indoor Digital Signage System 1
At the Santa Clara Convention Center, in
the main lobby, Spot Focus has installed hi
-definition plasma panel systems in high -
profile positions. The first system
measures over 12 feet in width. Events
using the Center often set up their
registration booths directly under the
display. The system is used by the shows
to present pertinent information for their
events thus, your messages and brand are
sure to be recognized early and often.
allowing your message to be current, or
Center. Your 15 second message is
displayed throughout the Center over 120
times per day, 365 days per year.
Indoor Digital Signage System 2
On the over hanging wall facing the main
lobby escalator at the Santa Clara
Convention Center, Spot Focus has installed
a high-definition display system that
incorporates five plasma panels
contiguously mounted measuring over 20
feet wide.
All digital display systems are time sensitive
so at different times of the day you can tell a
unique and different message. Your 15
second message is displayed throughout the
Center over 120 times per day, per system,
365 days per year.
Your imagery can be displayed separately
on each panel, across all five panels or any
combination to create dynamic messages to
grab attention from the audience.
On all of our digital display systems you

have option to buy more segments of time.
This will increase your message frequency
or simply tell a more comprehensive story to
the business audience.
Main Lobby Sponsorship

Backlit Static Transparency Location
The 8 feet wide, one of kind, high profile
backlit static transparency is located to the
right of the main lobby digital display system.
The transparency can be easily changed

throughout the term.
Most often the events taking place at the

Center position their registration booths
directly under this location.
`
This backlit position includes, ID on the
Center home web page.
Santa Clara Convention Center

Backlit Static Transparency Location
The 20 feet wide, one of kind, high profile
backlit static transparency is located on the
backside of the main lobby digital display
system. The audience at the Center
returning from halls B, C & D walk under this
large transparency to return to the main
lobby. This backlit position includes, ID on
the Center home web page.
Ballroom Sponsorship – Naming Right

The City of Santa Clara is currently in
construction of a new 37 million dollar
Ballroom that encompasses 25,000 square
feet of premiere meeting space. It’s
scheduled for completion in early January
2009. The City is proud to announce the
opportunity for a company to name this
significant addition to the Center located in
the heart of Silicon Valley.
Spot Focus will work with the naming rights
partner, to develop a signage and elements
package that will be significant for the
sponsor.
The minimum 2 year naming rights
agreement includes signage on the indoor
and outdoor digital displays, ID on the
exterior visible to on-site attendees, traffic
from the perimeter streets and from air traffic
that passes directly over the Center. It also
includes ID on the inside entrance to the
Ballroom, ID on Center collateral, and ID on
the Center web page.
Spot Focus welcomes the opportunity to

5001 Great America Parkway, Santa Clara 95054 host you for a tour of the location to further
identify and discuss this special opportunity.
Oregon Convention Center Advertising Media
High Profile Outdoor Sign - Digital

Portland, has an extraordinary advertising
opportunity on four high profile signs
located around the perimeter of the largest
facility in Northwest America, the Oregon
Convention Center.
Each sign is double sided and includes a
banner position, a static graphic position
and a full color digital sign. The unique
offering allows your company to brand one
of the four 35 foot high signs
encompassing the three media pieces.
Two of the signs are located on Martin
Luther King Jr. Blvd. the other two signs on
the adjacent freeway on/off ramps. 18
million cars, carrying over 24 million
people, pass by annually.
The full color digital LED sign component
measures 9.2 feet wide by 4 feet high.
Your 10 second full motion ad will be seen
at 30 times per hour, over 700 times per
day. The large vertical banner position is
9.6 feet high by 4 feet wide and the
horizontal graphic position is 9.2 feet wide
by 4 feet high.
Outdoor Banner Positions

Four double sided, lighted, 18 feet high by
4 feet wide banners are located on Martin
Luther King Jr. Blvd. hanging directly from
the Center. Over 14 million cars pass by
this side of the Center annually.
Your company name will be associated
with one of only two Leed certified “green”
buildings in the United States.
Oregon Convention Center

Outdoor Window Graphics
Window graphic positions are available on
the side windows of the Oregon Convention
Center. The windows are adjacent to a walk
way with traffic that exceeds 60,000 cars per
day.
The graphic image is 11 feet by 6 feet high.

At the Oregon Convention Center, in the two
main pre-function lobbies, Spot Focus has
installed high definition plasma panels
measuring over 12 feet wide. The systems
are located directly over the entrances to the
two main food café’s at the Center.
allowing your message to be current with
what is happening with your business or
displayed throughout the Center at a rate of
over 120 times per day, per system, 365
days per year.

Premium Wall Graphic Locations
Five large wall graphic positions are
available in the Ginkoberry Concourse which
is the main connection area of the Center.
The concourse area encompasses a

Starbucks coffee cafe’ and a wine tasting
room used by attendees.
Your full-color graphic (up to 15 feet wide by

10 feet high) is positioned for all attendees
to see. Other options are available for this
special space at the Center.
Hall Sponsorship
There are five (5) Hall Sponsorship positions
available in the prestigious Center. Each
Hall Sponsor will receive a 3-feet high by
20 feet wide full-color graphic or name
medallion positioned over the selected Hall
entrance. Your name or brand can be
incorporated on the Center website.

Ballroom Sponsorship – Naming Right
This prestigious opportunity is available for
two special companies to name the two
Ballrooms at the Oregon Convention Center.
One Ballroom measures 25,200 square feet

and the second Ballroom measures 34,200
square feet. Both are positioned in high
profile areas of the Center and hold special
events throughout the year.
Your company brand, name, graphics or

three dimensional sculpture can be
positioned near the entrance to Ballroom.
All collateral material will be changed to

reflect your company name as well as
reference on the Center website.
Backlit Wall Transparencies

Located in various high profile locations
inside the Center are transparency locations
available for your message. The
transparency sizes range from 24” x 24”,
30” x 30” and 36” x 36”.
Media packages are available that include

all media space inside or outside the Center.
Discounts are given for volume and length of
term.

Houston Convention Center Advertising Media
Indoor Digital Signage – Multi Panels

At the George R. Brown – Houston
Convention Center, in the main lobby and
throughout the public space, is a digital
display system available for you to message
all attendees of the visit the Center.
Events using the Center, often position their
registration booths directly under the display
systems. These displays are used by the
shows to present pertinent information about
their events thus, your message(s) and
brand are sure to be recognized throughout
the event.
Branding Positions
There are two significant size structural
columns positioned in the highest traffic
areas at the Center that are available for a
brand position. Each column is seventy feet
high and seven feet in diameter. Your
company can use the column to
permanently position a message for all
Center attendees to view.
More details are available upon request.
Indoor Digital Signage – Single Panels
Inside the Houston Convention Center there
are 22 strategically positioned 42 inch digital
displays. When a show is in the Center, the
displays message the attendees with
relevant show information.
In addition to the show information being
displayed, up to seven long term advertisers
can be included in the loop of content. Your
15 second message can be customized to
display information specifically to the
targeted audience at the Center. Your
message will be seen at least 120 times per
day.

30” x 30” and 36” x 36”. You can purchase
up to four transparency positions in the
Center.
Outdoor Branding Positions

Spot Focus is proud to announce the
opportunity for a company to sponsor
exterior signage at the largest meeting
facility in Texas.
Spot Focus will work with the sponsorship
sponsor.
Reno Convention Center Advertising Media
Outdoor Digital Signage

Outside the Reno Convention Center on one
of the most traveled surfaced streets in
Reno, is a 13 feet x 10 feet LED. Only four
long term third party advertising positions
are available to message the community.
The daily car traffic by this sign is over
100,000 cars, over 130,000 people travel by
the sign daily.
Indoor Digital Signage

Inside the Reno Convention Center, in the
main lobby, Spot Focus has positioned multi
panel systems capability of displaying
content to one, two or all three panels
simultaneously.
Events using the Center often set up their
registration booths in the public space
directly under the displays.
There are four multi–panel displays inside
the Center.
Premium Graphic Locations
Located in the highest traffic areas of the
Center positioned on the backside of the
digital displays, are four 12 feet by 30 inch
static message positions. You can brand the
inside of the Center with full color messages
that can be easily changed throughout the
term.
Main Lobby Projection System

In the center of the main lobby is a 20 feet
by 20 feet projection screen capable of
projecting hi-definition full motion video to
the audience throughout the year. The
Christie 14,000 lumen projector presents
stunning imagery at all times of the day.
Only five (5) long term third party advertising
positions are available. Your message will
be shown in a content loop often presenting
show information to the attendees.

30” x 30” and 36” x 36”.
Media packages are available that include

all media space inside or outside the Center.
Discounts are given for volume and length of
term.
Ontario Convention Center Advertising Media
Indoor Digital Signage

Inside the Ontario Convention Center, in the
main lobby, Spot Focus has positioned multi
panel systems capability of displaying
content to one, two or all three panels
simultaneously.
Events using the Center often set up their
registration booths directly under the
displays.
There are four multi–panel displays inside
the Center.
Premium Graphic Locations

Located just inside the main entrance to the
Center, is one 12 feet by 30 inch static
message position. Your full color message
will be seen by the audience as they first
come into the Center. This is a unique
opportunity to brand directly inside the
Center.
The message can easily be changed

throughout the term.
30” x 30” and 36” x 36”.
Ballroom Sponsorship
This prestigious opportunity is available for a
premiere company to brand two Ballrooms
at the Ontario Convention Center.
Your company name, brand (graphic or

three dimensional sculptures) will be
positioned above or beside the main
entrance to the combined 24,000 square
feet Ballroom.
In addition, the Center website will highlight

your brand and maintain a web link to your
company.
Name the Center

Spot Focus is proud to announce the
opportunity for a company to associate its
name right along with the “Ontario
Convention Center”.
Spot Focus will work with the naming rights
sponsor.
Monterey Conference Center Advertising Media

Inside the Monterey Conference Center,
located in the two main lobbies, Spot Focus
has installed multiple digital display systems.
On the first level over the entrance to the
main exhibit hall is a display that measures
over 12 feet wide. In addition, on the first
level main lobby, a display is positioned in a
high traffic area in direct view when entering
the Center from the attached four star
Portola Plaza Hotel.
Located in the upper Steinbeck lobby is
another high profile display positioned to
message the audience throughout the day
and evening.
Your 15 second message is displayed on all
the displays throughout the Center at a rate
of over 120 times per day, per system, 365
days per year.
Serving more than 275 conference groups
each year, the Center hosts guests that
contribute to Monterey’s $14.2 million in
annual room tax revenue. The Center has
also spurred convention tourism countywide,
with an estimated 1.3 million business
travelers now heading to Monterey County
annually.
Moscone Convention Center Advertising Media New 3rd Quarter 2008

This high resolution 35 feet by 5.5 feet, full
motion color LED will be positioned in the
North Hall of the Moscone Convention Center
located in downtown San Francisco.
The display (fly me) is positioned directly
above the escalators with a timed ride of 110
seconds, top to bottom.
The display system can deliver different
messages at various time of the day making
your message right on time. Your 15 second
message is displayed throughout the Center
over 120 times per day, per system, 365 days
per year.
Over each of the three (3) main halls located

in Moscone South, will be hi-definition plasma
panels contiguously mounted measuring over
25 feet wide.
The three (3) high profile locations enable the
audience to see the displays from the upper
mezzanine area. They are most prominent as
the attendees ride the escalators to the lower
halls. The systems will be directly above the
prime banner hang positions often used by the
events at the Center.
Las Vegas Convention Center Advertising Media New 3rd Quarter 2008

This high resolution 36 feet by 5.6 feet LED
will be positioned in the Grand Concourse
Lobby at the Las Vegas Convention Center.
All of the digital systems throughout the LVCC
lobby areas will be time sensitive so at
different times of the day you can tell a unique
and different message. Your 15 second
message is displayed throughout the Center
over 120 times per day, per system, 365 days
per year.
All of the digital systems are time sensitive
so at different times of the day you can
present different messages to the audience.
Indoor Static Backlit Transparencies
Ten 5 feet by 5 feet high profile backlit static
transparency locations are positioned
throughout the highest traffic areas at the
Center. All ten displays are currently
available for a long term advertiser to have
substantial presence inside the LVCC.
The Las Vegas Convention Center is currently

undergoing an 870 million dollar expansion due to be
completed in early 2010. Spot Focus is proud to
announce the opportunity for a company to sponsor
exterior and interior signage at one of the most
prestigious meeting facilities in the world.
Spot Focus will work with the sponsoring partner, to
develop a signage and elements package that will be
significant.
Las Vegas Convention Center

Spot Focus provides mobile interactive marketing
which can be tethered to our digital displays, your
marketing collateral, exhibit booths and much more.
When you participate in our digital display system
long term or during a show, a “Keyword” (a word
being used in your marketing campaign) is
advertised on the digital displays to allow attendees
to interact with your event information via their
phone.
A “short code” is a common 5 digit number that is
entered with the keyword which initiates a text
message that can interact with all major U.S. Cell
Carriers or 200 million phones.
Sample Response: Congrats, you have been enteredA text message back to
into the IPOD the attendee’s
giveaway. Stop byphone can
Denali’s
bup to 160 characters in length.
booth #1611 to see our IP solutions in action. Bring this message on your phone to our booth and
win a special item. More info at denali.com/dac08
When the attendee texts your keyword

• Attendee receives a predetermined text
response and is instructed to go to your
booth or prompted to a survey or
whatever you desire
• At your booth attendee interacts and
collects information
• Value - drive traffic to your booth,
increase brand awareness & ROI
• The attendee will leave the convention
with your content on their phone
• The MIM service is included as part of
the Spot Focus display system. You do
not need to participate in the MIM service.
Try an example of our MIM service. Text the following “keyword” DENALI to 21691
For more information contact Spot Focus at 408.859.1003 or dr@spotfocus.com.
Re-Charge and Demonstration Station
This product was designed for the airport and convention center environment to replace
antiquated and removed phone banks across the country. It offers a place for the audience to
sit and use their laptops while recharging their various devices at no fee to the user. In the
convention center environment, it will be used for much more. The sponsor will have the ability
to utilize the entire Station, including two high speed internet connected LCD touch panels. The
panels will be used exclusively by the sponsor to interact with the attendees via a web portal
direct to the sponsors’ website. The sponsor will have the ability to position a representative at
the Station to demonstrate its technology during select events throughout the year.
The Station will be installed into the main lobbies of premiere Convention Centers across the
United States, and select international convention centers. This is a one of kind opportunity and
the space is currently available to a sponsor in the following markets:
CA ● Santa Clara ● Monterey ● San Diego ● San Francisco-Moscone ● Los Angeles

Anaheim ● Ontario OR ● Portland WA ● Seattle ● Spokane NV ● Las Vegas ● Reno
TX ● Houston ● Dallas ● Austin CO ● Denver ● Pueblo ● IW ● Des Moines KS ● Overland
Park MI ● Springfield OH ● Cincinnati GA ● Atlanta VA ● Richmond MD ● Baltimore FL ●
Miami Beach ● Orlando ● Palm Beach ● Fort Lauderdale HI ● Hawaii
CAN ● Toronto ● Montreal ● Ontario ● Vancouver AE ● Dubai China ● Hong Kong
The first generation Station was installed inside the Las Vegas
International Airport (LAS) in early 2008 - pictured above without the
sponsoring advertiser. Due to ceiling clear height issues, the ad top was
reduced in size to 2 feet high by 16 feet wide. Convention Center lobbies
are without height restrictions thus, the ad tops will be at least twice the
size as shown above. A national wireless carrier sponsored the nine LAS
Stations as shown below.
A national wireless carrier sponsored the nine Stations installed inside the
Las Vegas International Airport.
Next Generation Station The Station is manufactured using world-class products

that consider the environmental footprint of the materials that go into its creation.
From the LED lighting, glass and metal through to the print material and ink, our
continued goal is to reduce or eliminate environmentally harmful substances.
Our second generation Station has enlarged the branding position on the top section
to be at least four (4) feet high as shown above. The end sections are backlit to
create a more private experience for the user while increasing the communication
space for the sponsoring company. The name of the Station, colors and design
modifications can be customized to the clients desires.
The ReCharge Station has the option to be solar powered which will make a direct
connection between the user, the sponsoring company and the environment.
This one of a kind opportunity is currently available to a special organization that
understands the benefits of changing the business environment with products that
help people succeed.
For more information contact Spot Focus at 408.859.1003 or se@spotfocus.com
The Talon is positioned in the highest traffic area of a convention center, the
main lobby. This product was designed to attract local and national long term
advertisers at affordable prices. This products helps Spot Focus introduce the
adverting community to its complete product line and the benefit of partnering
with a convention center.
For more information on any products listed please contact Steve Ernst at 408.859.1003
or se@spotfocus.com
The names and pictures of all products, brands, companies, hardware, software and all other materials that
are trademarks, registered trademarks and/or unregistered trademarks are the sole property of their
respective holders and are hereby acknowledged and should be treated as such. They are mentioned in
these pages for reporting and identification purposes only and to the benefit of the trademark owner with no
intention to infringe on the rights of trademark owners nor are any of the names used for the purpose of
advertising. Certain names, logos, designs, titles, words, or phrases on this document may constitute
trademarks, service marks, or trade names of Spot Focus, LLC or other third parties. Spot Focus, LLC has
used these for promotional or descriptive purposes only and does not imply any additional affiliation with
third parties or ownership of their intellectual property.
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Spot Focus Current Convention Centers

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Spot Focus Current Convention Centers

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Spot Focus is the only media company focusing entirely on convention centers and focusing on developing

Spot Focus Current Convention Centers

Spot Focus Anticipated Convention Centers 2008-09

Spot Focus media reaches your target

personal buying decisions.

From branding to highly focused

business attract, engage and retain new

High Profile Outdoor Sign – Digital Display

Outdoor Sign Sponsorship Position

Two 8 feet round back-lit transparency

This media position can only be acquired by a

The transparency can be changed during the

*Recently Hall A was sponsored long term

Your company name, graphic or three

In addition, the Center website will highlight

High Profile Outdoor Sign - Digital

On all of our digital display systems you

Main Lobby Sponsorship

The transparency can be easily changed

Most often the events taking place at the

Santa Clara Convention Center

Ballroom Sponsorship – Naming Right

Spot Focus welcomes the opportunity to

Oregon Convention Center Advertising Media

High Profile Outdoor Sign - Digital

Outdoor Banner Positions

Oregon Convention Center

The graphic image is 11 feet by 6 feet high.

Indoor Digital Signage System

Oregon Convention Center

The concourse area encompasses a

Your full-color graphic (up to 15 feet wide by

Oregon Convention Center

One Ballroom measures 25,200 square feet

Your company brand, name, graphics or

All collateral material will be changed to

Backlit Wall Transparencies

Media packages are available that include

Oregon Convention Center

Houston Convention Center Advertising Media

Indoor Digital Signage – Multi Panels

Backlit Wall Transparencies

Outdoor Branding Positions

Reno Convention Center Advertising Media

Outdoor Digital Signage

Indoor Digital Signage

Main Lobby Projection System

Backlit Wall Transparencies

Media packages are available that include

Ontario Convention Center Advertising Media

Indoor Digital Signage

Premium Graphic Locations

The message can easily be changed

Your company name, brand (graphic or

In addition, the Center website will highlight

Name the Center

Indoor Digital Signage System

Moscone Convention Center Advertising Media New 3rd Quarter 2008

Indoor Digital Signage System

Over each of the three (3) main halls located

Indoor Digital Signage System

The Las Vegas Convention Center is currently