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  • What Is The Evaluation Mechanism Available For Checking The Effectiveness of Each of The Channels of Communication - Internal As Well As External?

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    archanayadav31
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    Amway uses several mechanisms to evaluate the effectiveness of internal and external communication channels. Direct sellers are given product knowledge to address customer questions. Corporate events allow distributors to discuss message usefulness and suggest improvements. The Amway Information Centre handles queries and identifies discrepancies in external communication, evaluating messages to ensure the correct channel is used for clear and effective information dissemination through multiple channels.

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    Amway

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    Amway uses several mechanisms to evaluate the effectiveness of internal and external communication channels. Direct sellers are given product knowledge to address customer questions. Corporate events allow distributors to discuss message usefulness and suggest improvements. The Amway Information Centre handles queries and identifies discrepancies in external communication, evaluating messages to ensure the correct channel is used for clear and effective information dissemination through multiple channels.

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    232 views1 page

    What Is The Evaluation Mechanism Available For Checking The Effectiveness of Each of The Channels of Communication - Internal As Well As External?

    Uploaded by

    archanayadav31
    Amway uses several mechanisms to evaluate the effectiveness of internal and external communication channels. Direct sellers are given product knowledge to address customer questions. Corporate events allow distributors to discuss message usefulness and suggest improvements. The Amway Information Centre handles queries and identifies discrepancies in external communication, evaluating messages to ensure the correct channel is used for clear and effective information dissemination through multiple channels.

    Copyright:

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    Amway

    What is the evaluation mechanism available for checking the effectiveness of each of the channels of communication internal as well as external? In order to maintain the effectiveness of the communication channels the following mechanisms are use in Amway: 1. Direct Selling The sales are provided with specific product knowledge so that they can comprehensively answer the queries of the consumers. 2. Corporate events The distributors meet face to face and discuss the usefulness of the messages. They discuss problems and suggest ideas for improvements, thus improving the effectiveness of the communication. 3. The Amway Information Centre handles all the queries and also finds out the discrepancies in the external communication used by the company. The messages are evaluated to ensure that the correct communication channel is used for the correct information. The information is sent through two three different channels to ensure that the information is clear and effective.

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