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S. No. 1. 2. Questions

Discuss the nature and scope of Business Economics

How does the study of Business Economics help a business manager in decision-making? your answer with the real world examples.
3. 4. 5. Draw individual and market demand schedules. Discuss the difficulties in preparing a market demand schedule. Write short notes on:

What is the Opportunity Cost? How can it be calculated? What are the precautions to be kept in view while using the Opportunity Cos

a) Demand forecasting b) Consumer Surplus c) Marginal Utility d) Gross price elasticity of demand e) Complementary goods
6. 7. 8. Explain the law of Variable proportions. Which is the bet stage of production? Explain Least Cost Combination of the factors.

Distinguish between Average and Marginal Cost and show by examples and diagrams that marginal cost is less than average cost if is more than average cost is rising.

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Please give your answer in at least 25 words and press save and continue button. Case Detail :

Read the case study given below and answer the questions given at the end.

Case Study Two Wheeler Industries in India

The two wheeler category is steadily moving from a discretionary purchase to an essential purchase, especially among the burgeoning Indian middleclass households. Better quality and durability, higher fuel efficiency, new age styling, and features in conjunction with a slew of new product launches and greater finance availability have been the primary drivers of sales in the past years. India secures second-largest position in two wheeler production. Apart from the discussed facts, inadequacy and poor quality of public transport system in India have pushed the demand of two wheelers. In India, the two-wheeler industry is highly diversified in terms of presenting a versatile product line. Two-wheeler manufacturers produce different economic models for general public as well as some specific models to cater the different needs of high-income group. Two-wheelers contain scooters, mopeds, and motorcycles. Few years ago the market was dominated by scooter segment, but scenario changed in 1998-1999 when motorcycles took the edge and never looked back. Nowadays, Indian twowheeler industry is dominated by the motorcycle segment. Hero Honda, Bajaj, TVS Motors, Kinetic Motors, and LML are some of the main players in the Indian two-wheeler industry. Demand of two-wheelers is increasing day-by-day. In the year 1990-1991, the demand for the two-wheelers was 1.82 million units that grew to 3.83 million units in the year 2000-2001. The projected demand for the twowheelers in the year 2014-2015 is estimated to reach 16 million units. This is no doubt a rosy picture for the growth of Indian two-wheeler industry. Table1 and Table2 present market segmentation and product variation of two-wheelers in India, respectively.
Table 1: Market segmentation for the two-wheeler industry in four regions of the country Market segmentation Segment North East West South Share (%) 32 9 27 32

Table 2: Product wise market share for the two-wheeler industry in India Product Variation Type Share (%)

Motorcycles Scooters Mopeds

66 22 11

Make a comprehensive analysis on two-wheeler demand in India.

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