Ques1 what is the brand potential and what are the future opportunities? Ans.

Future opportunities:

As of current scenario China, US and Japan are the top three global automotive market inn India with India ranked currently sixth. India to become third largest automotive market in the world by 2016. Investment reform policy will induce better environment for domestic and foreign enterprises. India light vehicle production (is) expected to reach 7 million by 2020." And in terms of production volume India would move to fourth position in 2020 ahead of Germany and Brazil from its currently sixth spot.
Expectations of ford:
Ford expects 70 percent of its growth in the next 10 years to come from its Asia Pacific and Africa region. This region encompasses markets on three continents, including Australia, China, India, Thailand and South Africa. Industry sales in the region increased from 24.5 million units in 2009 to an estimated 30.7 million units in 2010.

Developing India as the export hub including supplying vehicles to recession-hit Europe, and expects as much as 40% of its global sales to come from the Asia-Pacific region within five years. Figo subcompact hatchback to 38 countries from a factory in the Indian port city of Chennai. The plant has the capacity to produce 200,000 vehicles and 340,000 engines a year. "We are going to be continuing to export more and more vehicles from India because India is so competitive

Ford's sales in India fell 17% in the fiscal year ended March 31 to 77,225 vehicles. But, its vehicle exports from India grew 15% to 29,316 vehicles in the last financial year, according to industry data. Ford was the seventh largest passenger-vehicle maker in India in the last financial year. The company is betting that the EcoSport will turn around its fortunes in India amid growing demand for SUVs in the South Asian country. Ford will open in 2014 a $1 billion facility in Sanand, in the Indian state of Gujarat. That plant will be able to make up to 240,000 vehicles and 270,000 engines a year. Gujarat, which lies on the country's western coast, has a vast coastline, making it suitable for Ford to export cars from the region, adding to the Chennai operations.

Source:
http://online.wsj.com/article/SB10001424127887323566804578551342826764824.html http://www.indianexpress.com/news/recalls-likely-to-impact-ford-gms-brand-image/1141171/ http://articles.economictimes.indiatimes.com/2013-07-24/news/40772079_1_ford-india-figoecosport http://businesstoday.intoday.in/story/ford-ecosport-india-price-feature-suv/1/196202.html