Strengths Steve Jobs' great strength was bringing together the ideas and intellect of truly great, talented

people. People became his fans ever since invention of the smartphone took place, they started getting more and more interested in his work.This one idea brought the apple company to heights.Steve Jobs had a unique talent for marketing in general, and advertising in particular. Just like his ability to anticipate the consumer's needs and wants, he could guess which marketing messages would work, and which wouldn't. He wasn't a team player, as Isaacson said, but he was able to create very strong teams, and inspire the best ideas and sense of loyalty in them. A creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.Steve Jobs had an amazing impact on the world, through his passion and vision for what technology could do in peoples lives. Steve Jobs became famous also because of his magnetic charisma and incredible showmanship, which he demonstrated at every Apple event. It is true, however, that Jobs was hot tempered, could easily start shouting at his employees and reduce them to tears. But he was not just cruel and brutal: he could also be a total charmer and make his colleagues feel like geniuses. Steve Jobs accomplished so much with so much withe so little despite stresses that presented in his life.He never let his circumstances get in way of his dreams and chose to be proactive Weaknesses 1. Although Steve Jobs was a great visionary, he is also cited to be a bully. He had an uncanny capacity to know exactly what your weak point is, know what will make you feel small, to make you cringe. 2. He reportedly took credit for ideas that were not his. " when told of a new idea, he will immediately attack it" and if it was a good one, "he will soon be telling people about it as though it was his own". 3. He wasn't a very good team player and is also said to have a very destructive behavior. 4. His legendary impatience, relentless quest for perfection, domineering presence and obsessive need to control fostered as much as fear within the Apple culture. Steve Jobs is also often described as smug, willful, brazen, demeaning, volatile and manipulative. 5. He was not a model boss or human being, tidily packaged for emulation. Driven by demon, he could drive those around him to fury and despair.The environment under Jobs was not good. There are multiple accounts of his temper flaring and causing him to fire random employees for minor reasons, terminate important business relationships, and cause executives to resign after altercations that include personal attacks. 6. It is reported that the Apple iPod Nano may have a faulty screen. The company has commented that a batch of its product has screens that break under impact, and the company is replacing all faulty items. This is in addition to problems with early iPods that had faulty batteries, whereby the company offered customers free battery cases. 7. There is pressure on Apple to increase the price of its music download file, from the music industry itself. Many of these companies make more money from iTunes (i.e. downloadable music files) than from their original CD sales. Apple has sold about 22 million iPod digital music players and more than 500 million songs though its iTunes music store. It accounts for 82% of all legally downloaded music in the US. The company is resolute, but if it gives in to the music producers, it may be perceived as a commercial weakness.

8. Early in 2005 Apple announced that it was to end its long-standing relationship with IBM as a chip supplier, and that it was about to switch to Intel. Some industry specialists commented that the swap could confuse Apple's consumers. Opportunities Together with Steve Wozniak, Jobs started a company in a garage on April 1st, 1976. The release of Apple I later that year, was the start of the meteoric rise of Apple Inc. The humble beginnings of Apple grew to become a $2 billion dollar company with thousands of employees. The " Blue Box" was created by Steve Wozniak.Steve Jobs sold these boxes to his fellow students at the University Of California for$150. It allowed -- of course illegal -- phone calls free of charge by faking the signals used by the phone companies. His friend Steve Jobs instantly realized that there must be a huge market for something that is useful.This Partnership paved the way for what would be a bigger adventure together." If it hadn't been for the Blue Boxes there wouldn't have been an apple".

Apple has the opportunity to develop its iTunes and music player technology into a mobile phone format. The Rokr mobile phone device was developed by Motorola. It has a colour screen, stereo speakers and a advance camera system. A version of Apple's iTunes music store has been developed for the phone so users can manage the tracks they store on it. Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in. New technologies and strategic alliances offer opportunities for Apple. Threats The greatest threat to Steve Jobs's legacy isn't competition from Google, Amazon or Facebook, " it's his board of directors". Jobs himself feared this. "Hewlett and Packard built a great company, and they thought they had left it in good hands," Jobs told Isaacson. "But now it's being dismembered and destroyed. I hope I've left a stronger legacy so that will never happen at Apple". After his death people started losing interest in apple products they were more interested in Samsung, which is said to be a big rival of Apple Inc.

The Federal Bureau of Investigation has released its records on late Apple co-founder Steve Jobs. And while what we can see confirms much of what's been covered in Jobs' multiplying biographies, the best parts appear to be redacted. The 191-page file is accessible online, through the FBI's records vault. According to the description on the file, much of the information included was compiled when "Jobs was considered for an appointed position on the U.S. President's Export Council" in 1991 that would be President George H.W. Bush. In fact, the released information basically "consists of the FBI's 1991 background investigation of Jobs for that position and a 1985 investigation of a bomb threat against Apple."