PRODUCT NAME

TARGET GROUP

Swiss Miss Hot Chocolate

My product redesign is to catch the attention of women ages 18-30, especially those who are mothers, who love drinking hot chocolate while spending time with their families and friends. Its a way to bring people together during the winter months.

BRIEF HISTORY

The instant cocoa mix powder, which creates delicious hot cocoa by just adding water, was developed by Sanna Dairies in Wisconsin, who were also manufacturing instant dry milk. It was originally served on airlines. In the early 1960s, Sanna Dairies were packing the product under the name Swiss Miss Instant Cocoa Mix and selling it to grocers. The original packaging was developed with old world aesthetics, with decorative flowers and an old calligraphy typeface for the logo.

BIG IDEA

Instead of having the cardboard box with individual cocoa packets, I want to redesign the package to be in a tin can. Being in a can allows the consumer to scoop out however much cocoa mix they want for their drink, so they arent limited to the small packages. As for the look and feel of the new design, I want it to give a warm, cabin-like feel to promote drinking hot chocolate when the weather is cool. By using Swiss Misss original logo, it will add a vintage feel to the overall design. I plan on advertising my new redesigned product through an ad for a womens home magazine to attract the target audience.

TITLE TEXT:
Fengardo Neue Black Fengardo Neue
Within the logo, the packaging should use the Delicious Roman and Fengardo Neue Black in all caps for the subheadings. On the rest of the packaging, headings should use Fengardo Neue Black in all caps at size 16pt. and for body copy, Delicious Roman at size 9-11 pts. Any nutrition labels and ingredients should use Fengardo Neue in all caps.

BODY TEXT:
Delicious Roman Delicious Bold

Lavendar Dusty Purple

RGB: 44, 42, 45 Hex: #2c2a2d CMYK: 71, 67,61, 64 Pantone: 440 C RGB: 193, 186, 193 Hex: #c1bac1 CMYK: 24, 23, 17, 0 Pantone: 435 C

Pastel Pink
RGB: 242, 197, 220 Hex: #f2c5dc CMYK: 2, 27, 0, 0 Pantone: 671 C

Plum
RGB: 78, 46, 44 Hex: #4e2e2c CMYK: 48, 73, 67, 56 Pantone: 497 C

Gold
RGB: 235, 206, 123 Hex: #ebce7b CMYK: 8, 16, 61, 0 Pantone: 7403 C

Off White
RGB: 223, 229, 230 Hex: #dfe5e6 CMYK: 11, 5, 7, 0 Pantone: 7541 C

The color logo will be used in nearly all forms of pring for this package redesign. The black and white logo should only be used when necessary (B&W Print, Fax, etc.). The placement of logos should be no less than 1/4 in and no more than 1/2in on all four sides of the logo as displayed in the attached package design and product images.