NAME-

PUSHPRAJ PATEL(0976), OJASWI(132), NAZNEEN KHAN(094)

CLASS SEC -

M.B.A(3RD SEM) A

Assignment
Take any two websites which are into marketing and sales of various consumer products/services. Taking into consideration the elements that influence online/web experience of a consumer, determine which site you would prefer over the other and why? ANSWe have taken two web site for the assignment 1-flipkart.com 2-snapdeal.com On the basis elements that influence online experience of a consumer

1-We first explain snapdeal over flipkart 1-Task complexity a) Number of alternative As compare to flip kart ,snap deal has more alternatives . b) information of alternative i. ii. iii. snap deal has more alternative basic detail are available at the first page only we not need to further click on the particular product for further detail snap deal provide as comparative more information like
Technical Specifications
SOFTWARE CONNECTIVITY ETC. WHICH ARE NOT PROVIDED IN FLIPKART

2-information organization Content

Site navigation: 1) well structured 2) global navigation: the global section on snap deal include all the tabs; welcome, indis store, books, electronics and so on.

3-TIME COSTRAINTS
a) Site speed: is faster b) Selection of product-different categories are given so that any one get easy to select the categories but in flipkart had only few categories
4-UsabilityIts provide to select aprice range which you are wants Like it provide min. and max. limit to decide the price From 500 to 50000 and select the price as your range. But in flipkart it give a range like, 2000-5000 5001-10000 If consumer want a price range between 3000 to 7000 its not possible in flipkart or possible only when we search two times in different range 5-promotion strategy Snap deal has better promotion strategy

a) Personalized E-mail Marketing b) Effective Social Media Marketing c) Personalization helps in gaining positive attention and real customers.

2 flipkart over snapdeal

a) Display of the product-flipkart gives image of the product from different angel and it mover regularly in all the product but snapdeal give static image of the product

b) Convenience for new users c) After selecting a product it is difficult for the first time usres where to click to buy the particular product.

3-common in both sites

a) Ordering and payment process are same in both site both have 4 stage for purchase process and both have same payment method. b) After sales service: clearly explained policies on return and repair c) Interaction with company personnel: all contact nos provided on the website to connect with customer unit d) Easy and free replacement of products e) Customer data security: data can not be misused by anyone as they use PAYPAL SECURITY etc f) Easy to access g) Updating the various offers on various products.

CONCLUSION
On the basis of above difference we prefer snap deal as compare to flipkart Because of

i. ii. iii. iv. v. vi.

Number of alternative information of alternative content

Site speed
Usability Promotion strategy