Richard J.

Luce
Marysville, WA 98270 425.359.0831 luce.rick@yahoo.com
Meticulous Operations and General Manager, excellent at making decisions while juggling multiple tasks and working under pressure. Broad experience includes Intellectual Property, Joint Ventures and Alliances, Finance and Legal compliance. Creative problem solver and thinker; able to bring others along with key decisions, strategies, and tactics. Proven ability to lead and nurture staff in building processes and structure. Comfortable working in a fluid, collaborative, fast paced environment. Experienced in business development and establishing operational processes/process improvement. Accomplished business manager, with strong business acumen, demonstrated ability to manage and deliver missioncritical results for high growth. Experienced in new product and process development, formation of profit centers, identifying value streams, elimination of waste and effective process improvement. Track record building, managing, and mentoring department heads; setting operational and performance goals which are aggressive, achievable and tied to long-term results. Experienced relationship manager, with strong team collaboration and excellent customer empathy. Action-oriented with strong ability to effectively build and maintain working relationships with internal and external contacts, including suppliers/vendors, and business associates. Able to convey business and product messages with passion and purpose to increase revenue, investor support and positive press. Visionary operations manager, with solid experience managing multiple departments, locations and projects. Excel at P&L performance, including strategic planning, budgeting, resource allocation and administration. Proven competencies in business strategy/solutions to complex challenges.

AREAS OF EXPERTISE
Business Operations-Decision Making Fiscal Management, Budgeting and Finance P&L Responsibility-Profitability Improvement New Business and Product Development Merchandising / Retail Management Strategic Planning - Business Development Best Practices & Benchmarking Inventory Control - Purchasing Performance Optimization Joint Ventures & Alliances Team and Consensus Building Personnel Management POS, CRM MS Office

EDUCATION
MBA, University of Wisconsin, Milwaukee BS, Economics, University of Wisconsin, Oshkosh

EXECUTIVE PERFORMANCE OVERVIEW

Operations and General Manager, Mt. Baker Harley-Davidson, Bellingham, WA 20112012 Oversaw daily operations of the dealership,engaged in sale of motorcycles, service, parts, accessories, clothing, and finance, insurance and licensing. Challenged to transform stagnant revenue to vibrant growth of 30% by optimizing the performance of a team of dedicated employees through strategic planning and resource allocation, establishing operational process control and improvement, implementation of best practices and increased customer satisfaction. Advised the management team on key planning issues and made recommendations on important business decisions. Successfully managed P&L for 5 profit centers through the Development of New Business, Merchandising, Optimized Inventory and Elimination of Waste. Ensured all department heads were fully informed of operational objectives through regularly conducted meetings, set performance goals, established performance reporting systems and monitored department performance against performance goals to ensure progress was made.

Created policies and procedures to maintain regulatory compliance, increased revenue, improved interdepartmental relationships, maximizing employee performance, and increased customer satisfaction. Key negotiator managed contracts with vendors/suppliers and facilitated resolution of issues between departments. 20062010

VP Operations and General Manager, Harley-Davidson of Seattle/ Cycle Barn Motorsports Group

Oversaw daily operations of three dealerships, $50M revenueCycle Barn of Smoky Point and Lynnwood, and HarleyDavidson of Seattleengaged in sale of motorcycles, snow mobiles, atv's, and jet skis, service, parts, accessories, clothing, finance, insurance, licensing and accessories for Yamaha, Suzuki, Honda, Kawasaki, and Harley-Davidson. Maximized ROI, P&L, daily operation, development and implementation of business and marketing plans for short- and long-term growth. Managed and controlled company assets; managed and developed employees. Set and approved compensation plans. Established and communicated operating policies and procedures. Approved all major dealership expenditures. Coached, counseled, and evaluated 12 direct reports and over 60 full time employees. Conducted strategic planning and resource allocation. Collaborated with dealer principal, made recommendations/changes to operating plan and related budgets. Ensured quality control of all company output as pertains to customer acquisition and delivery of services. Employed lean inventory principles to minimize capital costs of major units, lowering those costs by more than 15% year over year. Reduced expenditures by 30% over one-year period by consolidating two dealerships into one location, eliminating redundancies in administration, management, and staffing. A savings of $1.3 million per year. Re-merchandised showroom floor to create stores within the store by product usage (i.e. snow, off -road, street and cruiser) increasing sales and customer satisfaction by more than 20%. 20042006 Utilized a staff of 3, to create and produce all marketing and promotion materials, electronic media, events, websites and emails for all 3 dealerships. Set Sales and Marketing goals and budget. Monitored department performance against goals. Maintained a highly profitable motorsports sales team of 13 associates. Trusted with complete responsibility for margins and sales volumes of multi-brand major units and financial products while maintaining regulatory compliance. 20032004 Achieved more that $1 million in sales in the first year. Became 3rd of 15 in new and used motorcycles, ATVs, jet skis and snow mobiles sales and margin in the second year. 20002003

Director of Marketing/Sales Manager, Cycle Barn Motorsports Group

Sales Associate, Cycle Barn Motorsports Group

VP Sales & Marketing, Mariculture Systems Inc., Edmonds, WA

Oversaw marketing and business development, Startup Company that developed, manufactured, and marketed proprietary closed containment finfish rearing systems for commercial fish farmers. Researched global industry, wrote 10SB document, answered comments from SEC and NASD to assist President in taking this emerging technology company public. Built relationships with key industry players, scientists, and government officials in Canada and the US. Attained organization and project funding through developed relationships with NGOs, VCs, and multiple significant foundations. Developed corporate website and all collateral materials. Negotiated Joint Venture with Canadian company to build commercial research and demonstration facility put in place all necessary permits and approvals with the Department of Fisheries.

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PATENTS _

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United States Patent 5,464,681, Replaceable Adhesive Display, November 7, 1995 United States Patent 5,273,796, Paper Translight Display, December 14, 1993