Professional Documents
Culture Documents
Ufone Presentation
Ufone Presentation
• No Element of Aspiration
• No sustained visibility
– No Outdoor visibility
– Selling was stopped for long periods, losing precious ground in terms of
market share and family size
Awami Brand
No Element of Aspiration
INITIATIVES IN BRAND
• Building credibility / equity in an environment where there is product and
price parity.
• Revamping the Ufone Brand
• Sustained visibility
– Outdoor visibility
– Electronic / Press ads
The Old Ufone logo had strong associations of an Awami brand
Brand Imagery being the key differentiator a new Ufone brand ID with new
Imagery was launched
NEW UFONE LOGO
RE-
RE-LAUNCH OF THE UFONE BRAND
Press ads Posters, mobiles Website
& tariff dispensers
Ufone - New Look
‘THE YOUTH’
Ufone introduced Prepay as the prepaid brand under the Ufone
umbrella as the Urban Youth Brand catering to the needs of our
upcoming youth
Ladies and Gentlemen! Welcome to Life
Ufone Subscriber
Source: PTA
Growth – Operating Revenues
Ufone HR Growth
Ufone’s human resource
has grown by more than
80% since 2004
PERSONS
Increase in HR is
necessary to support high
growth!
•Walk in CV
•Online CV (Head Hunters)
•Ufone Website (Career Portal)
Interview – HR Dept
WE DON’T HIRE DEGREE
WE HIRE ATTITIDE
Leading the Turn around
► We provide:
Disclaimer: The facts and figures given in this presentation are true as on April 7, 2008.