Presto Smart Card System Update

Transit Commission October 16, 2013

Cards Distributed: 176,400*

E COPAS S ,8 Customer Outreach; 16.5 Community Outreach; 8 U-Pass; 10.2 In person; 110.8 Online; 16.3 S chool Board; 3.7 College; 2.9

Total C ard Distribution

* All figures to October 9, 2013

General Distribution (127,100)

In-person: 110,800 Online: 16,300

Targeted Outreach (45,300)

U-Pass: 10,200 Community Outreach: 8,000 Customer Outreach: 16,500 (Next-On, Family & Friends, Park & Ride) ECOPASS: 8,000 School Board (CTSO, OSTA): 3,700 College: 2,900
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Total Distribution: 176,400 of 200,000

Card Distribution*
Cards %

Total cards distributed Cards remaining for General Public Cards remaining for Target Groups Total cards

176,400 0 23,600 200,000

88% 0% 12% 100%

* All figures to October 9, 2013

Distribution to target groups will continue as outlined in the approved distribution plan.

Card Usage & Performance

March 31

April 30 9,300 4,100 7,100 10,700

May 31 22,500 9,500 15,700 22,800

June 30 49,000 20,200 34,800 43,700

July 31 75,700 30,100 56,200 58,600

Aug 31 97,900 41,200 72,400 71,500

Sept. 30 121,100 57,000 86,200 82,200

Cards in Use Monthly Passes E-Purse Cards Registered

8,500 3,700 6,500 7,800

Number of Transactions

>0.5M

>0.8M

>1.5M

>2.9M

>4.9M

>7.2M

>10.0M

Card Adoption & Use*

69% of cards distributed have been used 46% of cards distributed have been registered 2% of cards set for monthly pass Auto Renew 2.7% of cards set for Autoload 1% of cards set for Requested Reload

* All figures to September 30, 2013

Target Card Distribution

Groups Total: University Students: 10,200 (U-Pass customers) Park and Ride Pass Holders: 500 School Transportation Authority students (CTSO and OSTA): 3,700 Community Outreach: Seniors June Community Pass outreach via Community Health Resource Centres Select community organizations with Third Party Agencies ECOPASS Holders: Small companies August Municipal employees September Federal employees October College Students: Timeline
May 2012 Nov 2013

# of Cards 200,000 10,000 cards 500 cards 10,000 cards

% complete 88% 102% 100% 37%

April June May 17 May 18 August November

May August

12,000 cards

67%

August October

23,000 cards

35%

August 26 September 6

10,000 cards

29%6

Timeline
Small Companies Municipal Employees Federal Employees TOTAL

ECOPASS
Site Visits
58 of 58 10 of 10 0 of 54+ 122+

Cards Distributed
3670 549 3803 8000 of 23000

% of registrants
80% 68% 30% 35%

July - August Sept 3 Sept 6 Sept 23 Oct 25 July - November

Staff are distributing preloaded Presto cards to ECOPASS holders at their workplace No-fee Presto cards are available for ECOPASS holders at Sales and Information Centres The response from ECOPASS card holders has been positive Federal employees are the largest group (over 70%) of ECOPASS users
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Final Phase of Distribution

Targeted outreach will continue to:
CTSO & OSTA School Board Cards; ECOPASS customers until November; and, PARA Transpo.

Customer Experience
Customer contact to the Presto Call Centre and OC Transpo Customer Service continued to manage calls and address individual issues; All issues raised are analyzed to determine if specific to each customer or if a possible trend; Customer issues are resolved by agents through corrective action, education or goodwill; and, Customers are adopting the Presto card and providing important feedback used to address questions & concerns.

Where Can I Get A Card Now?

PRESTO cards are now $6 A $10 minimum load is required upon purchase Available online or in person: Online at prestocard.ca Easiest & most convenient: order from home OC Transpo Sales & Information Centres Convenient option for seniors, students and Community Pass holders to set concession Three City Client Service Centres Kanata, Ben Franklin, City Hall.
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Questions?

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