Cross-Tab between Brand and LoyalBin Ho: there is no difference between the brand equity among brands Ha:

There is difference between the brand equity among brands Test Selected: Cross-tab with Chi-square

Output:

Case Processing Summary Cases Valid N brand * loyalbin 1500 Percent 100.0% N 0 Missing Percent 0.0% N 1500 Total Percent 100.0%

brand * loyalbin Crosstabulation loyalbin 0 Count % within brand 348 % within loyalbin Std. Residual Count % within brand 349 % within loyalbin Std. Residual brand Count % within brand 350 % within loyalbin Std. Residual Count % within brand 351 % within loyalbin Std. Residual 22.6% 1.7 8.9% -3.9 20.5% 20.7% .6 286 93.2% 16.2% -1.3 21 6.8% 307 100.0% 20.0% 262 87.3% 38 12.7% 300 100.0% 17.4% -2.1 34.5% 4.9 20.1% 18.5% -1.8 220 73.1% 33.6% 4.3 81 26.9% 301 100.0% 20.9% 234 74.8% 1 79 25.2% 313 100.0% Total

Count % within brand 352 % within loyalbin Std. Residual Count Total % within brand % within loyalbin

263 94.3% 20.8% 1.8 1265 84.3% 100.0%

16 5.7% 6.8% -4.2 235 15.7% 100.0%

279 100.0% 18.6%

1500 100.0% 100.0%

Chi-Square Tests Value df Asymp. Sig. (2sided) Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 91.486
a

4 4 1

.000 .000 .000

94.331 79.052 1500

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 43.71.

Symmetric Measures Value Asymp. Std. Error Interval by Interval Ordinal by Ordinal N of Valid Cases a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis. c. Based on normal approximation. Pearson's R Spearman Correlation -.230 -.230 1500
a

Approx. T

Approx. Sig.

.023 .023

-9.132 -9.134

.000 .000

c c

Interpretations: Since the p-value of the chi square is less than .05 we reject the null hypothesis. This is also evident from the more or less(1.96) standardized residual seen from the results. Hence we can conclude that different brands have different brand equity associated with them.

Assuming Brand 348 to be UK and 349 to be AirUSA Cross-Tab between Brand and LoyalBin Ho: there is no difference between the brand equity among brands Ha: There is difference between the brand equity among brands Test Selected: Cross-tab with Chi-square

brand * loyalbin Crosstabulation loyalbin 0 Count % within brand 350 % within loyalbin Std. Residual Count % within brand Brand 351 % within loyalbin Std. Residual Count % within brand 352 % within loyalbin Std. Residual Count Total % within brand % within loyalbin 32.4% .5 811 91.5% 100.0% 21.3% -1.6 75 8.5% 100.0% 886 100.0% 100.0% 31.5% 35.3% .3 263 94.3% 28.0% -1.0 16 5.7% 279 100.0% 34.7% 32.3% -.8 286 93.2% 50.7% 2.5 21 6.8% 307 100.0% 33.9% 262 87.3% 1 38 12.7% 300 100.0% Total

Chi-Square Tests Value df Asymp. Sig. (2sided) Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 10.565
a

2 2 1

.005 .006 .003

10.120 9.113 886

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 23.62.

Since the p-value of the chi square is less than .05 we reject the null hypothesis. This is also evident from the more or less(1.96) standardized residual seen from the results. Hence we can conclude that different brands have different brand equity associated with them.