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Kick Starting Creativity - AAF NE Ark
Kick Starting Creativity - AAF NE Ark
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Smore Stuff
What to do with those ideas you generate?
Idea Wall Idea Tub
Warning!
You are now entering
Creativity
C r ea tivity s e ems al l about th ought and concepts . So, what is it really?
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What is creativity?
Cr eat i v i t y i s t h e s p a r k - th e s p ar k that ignites what you say and how y ou s a y i t . Or . . . what you do and how you do it.
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Creativity . . .
should be synonymous with a popular 4-letter word that begins with F...U...
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Creativity . . . Relax!
Were talking
FUN!
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Creativity Insights
Creativity is a state of mind When the mind has fun, creativity is boundless Creativity occurs when people perceive there are no limits.
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A Fickle Mistress
Creative is a ckle mistress; she will not be rushed or forced, she will not answer simply because your or I call; It isnt always the clients fault that the work sucketh.
-- D. Walker, Brown & Browner
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Be like Harley
Creativity as a weapon of business is underleveraged not for lack of ideas, but for lack of courage to use them or refusal to give up on them. The phrase, We dont have time for creativity, is not something you would ever hear in the most successful businesses.
-- Mark-hans Richer, SVP/CMO Harley-Davidson
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Youre creative if . . .
You have the ability to challenge your own imagination and stimulate thoughts to lead you to a new level of solution. Were all creative because . . . Each one of us represents a different perspective, a different creative slant. However . . .
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Any Questions?
Well?
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Ideas
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Power of Ideas
Simplest idea, creatively and smartly executed, can differentiate the forgettable from the memorable. Ideas + Creativity = Logic + Magic. Best results = ideas are media and discipline neutral.
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Earthly Insights
Agencies and Clients should only care about two things: How to make the idea work and be relevant. Be creative business thinkers as well as storytellers in relating to audiences. Ideas must be clear with basic value explained in 20 seconds; borrow an 8-year old--if she gets it, u r ok.
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Soooooooooooooooooo,
Never fall in love with your idea! Theres always a better one around the corner.
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Questions??
???????????????????????
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Capturing Creativity
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Drill Down #2
Trying to hit THE idea from a different perspective Select 5 best ideas from Post-its (2-3 minutes)
Surprise!
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Creative Environment
Dont manage creativity; manage FOR creativity Environment must be open and receptive to exploring new ideas
Acknowledge them as achievement & worthy ambition
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So it comes with being daring that youre going to screw up. But Id rather apologize than to be so timid as to not try and do anything smart or brave.
-- Lee Clow Worldwide Creative Director TBWA/ChiatDay
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Failure is an option
You cant have success unless youre prepared to have failure As soon as you say failure is not an option, youve just said innovation is not an option. Have the courage and guts to accept failure. Build it into your culture as part of the process; dont ridicule it, embrace it. Adopt Pixar Studios SuckLess mentality.
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Oddball Observations
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Oddball Observation #1
When it comes to applying yourself and being focused: Its okay to be orderly in your normal life, but be violent and original in your work.
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Oddball Observation #2
The key to accomplishing anything great is being too stupid to realize it cant be done.
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Oddball Observation #3
There will be mistakes made. According to Scott Adams, The Dilbert Principle: Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
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Joe Fournet Ideas & MORE www.ideasnmore.net j4net@ideasnmore.net Twitter: @ideabeagle 281-980-1802
Copyright 2012 Ideas & MORE, all rights reserved
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