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    Chirag Gorani
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    The media plan proposes advertising Dell's Fun Series laptops on TV channels MTV and Channel V, radio station Red FM, and in the Ahmedabad Mirror newspaper. The target audience is students and graduates aged 16-25 in urban areas near colleges. TV ads will air during peak youth viewership hours of 7-9pm with a budget of Rs. 1.3 lacs. Radio ads will air on Red FM's popular shows from 5-7pm with a budget of Rs. 15,000. Print ads will run in the Ahmedabad Mirror on Fridays through Sundays on page 5 with a budget of Rs. 1080 per square centimeter. Out-of-home ads are proposed on bus stop hoardings near

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    The media plan proposes advertising Dell's Fun Series laptops on TV channels MTV and Channel V, radio station Red FM, and in the Ahmedabad Mirror newspaper. The target audience is students and graduates aged 16-25 in urban areas near colleges. TV ads will air during peak youth viewership hours of 7-9pm with a budget of Rs. 1.3 lacs. Radio ads will air on Red FM's popular shows from 5-7pm with a budget of Rs. 15,000. Print ads will run in the Ahmedabad Mirror on Fridays through Sundays on page 5 with a budget of Rs. 1080 per square centimeter. Out-of-home ads are proposed on bus stop hoardings near

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    Download as DOCX, PDF, TXT or read online from Scribd
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    91 views3 pages

    Media Plan

    Uploaded by

    Chirag Gorani
    The media plan proposes advertising Dell's Fun Series laptops on TV channels MTV and Channel V, radio station Red FM, and in the Ahmedabad Mirror newspaper. The target audience is students and graduates aged 16-25 in urban areas near colleges. TV ads will air during peak youth viewership hours of 7-9pm with a budget of Rs. 1.3 lacs. Radio ads will air on Red FM's popular shows from 5-7pm with a budget of Rs. 15,000. Print ads will run in the Ahmedabad Mirror on Fridays through Sundays on page 5 with a budget of Rs. 1080 per square centimeter. Out-of-home ads are proposed on bus stop hoardings near

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Download as docx, pdf, or txt
    of 3

    MEDIA PLAN DELL

    SUBMITTED BY: Shreyans Joshi Chirag Gorani Suyash Dwivedi Jayesh Arora Raja Utwani

    Product : Dell Fun Series Laptops Media Plan : TV- Channel V & Mtv

    Radio Red Fm Print Ad Ahmedabad Mirror Target Audience : The laptop market targets a variety of groups: students, who are especially concerned with prices; gadget-geeks and techies, who are looking for the most advanced systems; design aficionados, who are primarily seeking a sophisticated computer that looks good; and also the people who dont get emotionally involved in this category and only view the computer as a work and entertainment tool. So further they are divided intoAge : 16-25 Gender : Male-Female Profession : Students/Graduates Demographics : Urban Areas or the areas where there are management colleges or other educational institutes

    Television Ad Why Mtv & Channel V ? Reasons : Most Youth are obsessed with the Music channels and apart from it , these channels provide the shows which are youth oriented , there can be the direct connect between these shows and the current thinking style of youth , the fun series laptops are meant for them. Ad Time : 7 to 9 pm Ad Duration : 30 Sec. Ad Budget : 1.3 lacs/10 lacs (Negotiated)

    Radio Ad Red Fm has highest listenership in Gujarat because their Rjs are most popular than any other radio station, they have a youth connect appeal.

    Ad Time : 5 to 7 in Gj935 show Ad Duration: 20 seconds Ad Budget : 15000/10 seconds Print Ad Ahmedabad Mirror Young budding graduates has a habit of reading AM in the morning and more detailed info about DELL LAPTOP can be given in Ahmedabad Mirror. Ad Size : 3.5 * 4 Sq cent Ad Days : Fri-Sun Ad Page : Page 5 Ad Budget : 1080/Sq cent Hoardings with Backlit Hoardings have maximum exposure if their location and situation is carefully chosen Location : University road Bus-stop Months : June-July, December-January Size : As per Bus Stop Header Budget : 44000/month

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