SUMMER TRANNING REPORT ON BRAND IMAGE OF IDEA

Submitted to:

JIWAJI UNIVERSITY, GWALIOR

Towards Partial Fulfillment of Requirement for Master of Business Administration

Submitted To Mrs. Ritu Chauhan

Submitted By Vikash Verma MBA III SEM

1

DECLARATION

It is here by declared that the Summer Training Report entitled THE STUDY OF BRAND IMAGE OF IDEA has been prepared as the part for the completion of the degree of Master of Business Administration from NRI Institute of technology & Management Gwalior and it is based on the original research work and will be used only for the academic purpose. It will not be produced in any condition as a source of information to an industry.

Date: Place: Gwalior

Vikash Verma MBA. III Sem GICTS,GWALIOR

TABLE OF CONTENTS

TOPIC

PAGE NO.
1

HISTORY OF THE ORGANIZATION & IT OBJECTIVE

ORAGANIZATION STRUCTURE

INTRODUCTION OF TOPIC

IDEA PLAN (POST PAID AND PREPAID)

11

IDEA PROMOTERS

22

RESEARCH METHODOLOGY

24

DATA ANALYSIS

27

SUGGESTIONS

39

CONCLUSION

41

QUESTIONNAIRE

43

BIBLIOGRAPHY

46

HISTORY OF THE ORGANIZATION & IT OBJECTIVE

Mission

IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in March 2007. IIDEA Cellular is a leading GSM mobile service operator with pan India licenses. With a customer base of over 44 million in 17 service areas, operations are soon expected to start in Chennai Metro; Kolkata & West Bengal, North East & Assam, and J&K

A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, in an increasingly segmented market. From basic voice & Short Message Service (SMS) services to high-end value added services such as Mobile TV, Games etc IDEA is seen as an innovative, customer focused brand.

IDEA 'Women's Card' caters to the special needs of women on the move, and 'Youth Card' covers the emerging youth segment. IDEA 'My Gang' - the widely popular community user group product recently bagged the prestigious 'Golden Peacock Award 2008' under the Most Innovative Product category at the "19th World Congress on Total Quality". A brand known for many firsts, IDEA was the first to launch GPRS and EDGE in India. IDEA has partnered with Research in Motion (RIM) to offer Blackberry services on its network. IDEA 'NetSetter'- Plug & Play, EDGE enabled USB Data Card offers affordable data connectivity with faster speed and consistency. IDEA offers seamless coverage to roaming customers traveling to any part of the country, as well as to international traveling customers across over 200 countries. IDEA Cellular has partnership with over 400 operators worldwide to ensure that customers are always connected while on the move, across the globe. IDEA has received several national and international recognitions for its path-breaking innovations in mobile telephony products & services. It won the GSM Association Award for "Best Billing and Customer Care Solution" for 2 consecutive years. It was awarded "Mobile Operator of the Year Award - India" for 2007 and 2008 at the Annual Asian Mobile News Awards. IDEA Cellular is part of the Aditya Birla Group, India's first truly multinational corporation. The group operates in 25 countries, and is anchored by over 1,25,000 employees belonging to 25 nationalities. The Group has been adjudged 'The Best Employer in India and among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street Journal Study 2007.

SERVICE AREAS The Indian telecommunications market for mobile services is divided into 22 "Service Areas" classified into "Metro", Category "A", Category "B" and Category "C" service areas by the Government of India. These classifications are based principally on a Service Area's revenue generating potential.

Our 17 operational Service Areas are broken up into Established and New Service Areas

Established Service Areas The established service areas are Delhi, Andhra Pradesh, Gujarat, Maharashtra, Haryana, Kerala, Madhya Pradesh and Uttar Pradesh (West). Licenses for the Maharashtra and Gujarat Service Areas were awarded in December 1995, with network rollout and commercial launch achieved in 1997. In January 2001 the mobile operations in Andhra Pradesh Service Area were integrated with IDEA through a merger with Tata Cellular Limited. In June 2001, the mobile operations in Madhya Pradesh Service Area were fully integrated with IDEA through an acquisition of RPG Cellcom Limited. In October 2001, the license for Delhi Service Area was acquired during the fourth mobile license auction, with network rollout and commercial launch in November 2002. In January 2004, Escotel Mobile Communications Private Limited ("Escotel"), was acquired with its original licenses in the Service Areas of Haryana, Uttar Pradesh (West) and Kerala. All these Service Areas were rebranded and integrated with IDEA in June 2004

New Service Areas The New Service Areas are Uttar Pradesh (East), Rajasthan, Himachal Pradesh, Bihar, Mumbai, Karnataka, Punjab, Orissa and Tamil Nadu Licenses for Uttar Pradesh (East), Rajasthan and Himachal Pradesh were acquired through the acquisition of Escotel (Escorts Telecommunications Limited).

Brand Idea was launched in Karnataka and Punjab, through the acquisition of Spice Communications. Idea launched its services in Mumbai and Bihar in 2008. The Mumbai launch was the largest Metro City launch in India. In Bihar, Idea acquired 500,000 subscribers in just over 100 days. he company has now expanded its services in Orissa and Tamil Nadu in the beginning of FY10. Brand Information The brand Idea It is almost impossible to disintegrate brand Idea from the corporate Idea. Brand values are the company values and vise versa. Brand Vision: It goes without saying that the brand vision of idea mirrors the companys vision. The brand mission statement is...... To be the most customer-focused mobile service brand, continuously innovating to help liberate our customers from the shackles of time & space. IDEA - Brand Values Innovate . Stimulate . Liberate .... It is these brand values, which have made us a formidable player in the telecom industry. Innovations that stimulate the customer and liberate him from the shackles of time and space are the core of our brand. This is what we strive for. Nothing more, nothing less, nothing else. IDEA - Brand Mission The India footprint Idea Anywhere connectivity - bringing India closer.
The Technology Advantage Idea

Tomorrow's technology to enrich today.

The Customer Focus Idea

Make a single interaction a lasting relationship. The Employee Focus Idea Nurture the roots that nurture our ideas. Brand Initiatives Our aim, through media buying and planning, is to create year round impact. With the objective of Strengthening our brand, we work with strategic communication partners on campaigns like sponsorship of the Idea International Indian Film Academy awards and the television programs Idea Rocks India, Idea Star Singer and Idea Andhra Idol. We seek engagement with subscribers on a variety of levels, from major celebrity fashion shows to small local events timed to coincide with new product offerings. Since August 2003, we have commissioned a Brand Track Index Study to evaluate the health of our brand. The Brand Track Index Study is a monthly study conducted by TNS, a marketing consultant engaged by us to evaluate our brand using face-to-face interviews on a random sample of mobile users a well as those Intending to purchase mobiles within the next three months. According to the study our brand is perceived as reliable/trustworthy and one that offers cheaper and good promotional offers. We have improved our rating in the Brand Track Index calculated by the study in the past year reflecting, we believe, the growing strength of our brand. The main communication medium for the Idea brand is television, where we seek strategic Idea brand coverage in various formats. Billboards and hoardings are used as a secondary medium, customized for specific regional preferences to communicate effectively at the local level. We also use other mass communication media such as the press and radio to communicate price plans and other tactical and customer information. All our key initiatives are subjected to a rigorous testing and launch process to ensure accountability for all advertising spend and improve the chances of success of a new product. This process is followed up with extensive briefing of call center agents and sales personnel and real-time tracking of the impact of the communication and feedback from subscribers.
8

ORAGANIZATION STRUCTURE

BOARD OF DIRECTORS Mr. Kumar Mangalam Birla (Chairman) Smt. Rajashree Birla Mr. Saurabh Misra Mr. Sanjeev Aga (Managing Director) Mr. Arun Thiagarajan Ms. Tarjani Vakil Mr. Mohan Gyani Mr. Gian Prakash Gupta Mr. R.C. Bhargava Mr. P. Murari Mr. Biswajit A. Subramanian Dr. Hansa Wijayasuriya

MANAGEMENT TEAM CORPORATE LEADERSHIP TEAM Mr. Sanjeev Aga, Managing Director Mr. Akshaya Moondra, Chief Financial Officer Mr. Anil K. Tandan, Chief Technology Officer Mr. Prakash K. Paranjape, Chief Information Officer Mr. Pradeep Shrivastava, Chief Marketing Officer Mr. Navanit Narayan, Chief Service Delivery Officer Mr. Vinay K. Razdan, Chief Human Resource Officer
10

Mr. Rajat K. Mukarji, Chief Corporate Affairs Officer Mr. Rajesh K. Srivastava, Chief Materials & Procurement Officer Mr. Ambrish Jain, Director Operations Mr. Himanshu Kapania, Director Operations CIRCLE HEADS Mr. Iyer Subbaraman S., Chief Operating Officer, Andhra Pradesh Mr. Rajendra Chourasia, Chief Operating Officer, Madhya Pradesh & Chattisgarh Mr. Atul Chaturvedi, Chief Operating Officer, Delhi & Haryana Mr. T. G. B. Ramakrishna, Chief Operating Officer, Kerala Mr. Sashi Shankar, Chief Operating Officer, Mumbai Mr. P.Lakshminarayana, Chief Operating Officer, Maharashtra & Goa Mr. Virad Kaul, Chief Operating Officer, Uttar Pradesh (West) Mr. Naozer Firoze Aibara, Chief Operating Officer, Uttar Pradesh (East) Mr. Sunil Kataria, Senior Vice President - Operations, Rajasthan Mr. Arul Bright, Senior Vice President - Operations, Gujarat Mr. M. D. Prasad, Senior Vice President - Operations, Bihar Mr. Vijay Grover, Chief Operating Officer, East Mr. M. Srinivas, Senior Vice President - Operations, Tamil Nadu & Chennai Mr. Rakesh Kumar Singh -Chief Operating Officer , Karnataka Mr. Anish Roy, Chief Operating Officer, Punjab, J&K and Himachal Pradesh Mr N.N. Dutta, Vice President, Orissa

11

INTRODUCTION OF TOPIC

12

BRAND : A name term sign symbol or design or a combination of them intended to identity the goods or services of one seller or group of seller and to differentiate them from those competitor .we can say brand means the name associated with one or more items in the product line that is used to identify the source for character of items.

IMAGE : Image is the set of believes, ideas and impression that a person holds of an object. BRAND IMAGE: It is stereotype Consisting of all the impression consumers receive from whatever sources about a particular manufacture brand of product.part of brand image inevitability is the product image.brand image are the unique charecterstics of a brand that distinguishes it from the other.these includes how & how well the brand is seen as fulfilling the function of the product class.its appearance and style, package .price and the degree to which it is believed to be economical and of goods value.

BRAND IMAGE STUDY METHODS: Consumer perception of product and benefits appears to be a particularly desirable basis for market segmentation because such perceptions are presumably the basis for purchase decision.purchase behavior related to

13

attitude towards brand is comprised by the belief about the brand attribute compounded with importance given brands

14

IDEA PLAN POST PAID AND PREPAID

15

Postpaid Plans - Madhya Pradesh & Chattisgarh

IDEA post-paid cards are an effective way of keeping in touch, no matter where you are. Available Tariff Plans:

Name of Tariff Packages Monthly Rental

Smile 199 Rs. 199/-

Seconds 199 Rs. 199/-

Value 299 Rs. 299/-

Entry Level Cost

Activation Charges Activation Charges - Activation Charges - Rs. 300/Rs. 300/Rs. 300/-

(To be refunded/adjusted in the 4th, 5th & 6th bill.)* Commitment Fee Plan Fee CLI Nil Nil Free Nil Nil Free Nil Nil Free All local Calls @ 40p,All STD Calls @50p/min 0.5 0.5 5

Tariff

All local & STD Calls @ 50p/min

All local & STD Calls @ 1p/sec

SMS Local SMS National SMS International

0.5 0.5 5 300 Minutes Calling Free, 200 SMS Free Till Further Notice 10.30% Service Tax

0.5 0.5 5 15000 Seconds Calling Free, 200 SMS Free Till Further Notice

Monthly Free Call Allowances(local+STD Usage)

500 Minutes calling Free, 200 SMS Free

Duration Of the plan Any taxes, in addition to the above ISD Tariff (Please Click Here)

Till Further Notice

10.30% Service Tax 10.30% Service Tax

16

Optional Service Packages(Monthly rentals) SMS Pack 30: 200 Local SMS Free SMS Pack 50: 350 Local+National SMS Free SMS Pack 75: 550 Local+National SMS Free SMS Pack 100: 1000 Local+National SMS Free GPRS Pack 299: 512 MB Free followed by 2p/10kb charging GPRS Pack 399: 1 GB Free followed by 2p/10kb charging GPRS Pack 849: Unlimited Free Browsing CUG Pack Rs 50/- :CUG calling @ 10p/min at a monthly rental for Rs.50/-(Subscribers can avail this benefit in a group of 3 to 9.) Other Charges (Optional) ISD Deposit International Roaming Deposit Rs. 1000 /- (refundable on disconnection of facility) Cumulative deposit of Rs. 3000/-

For financial implications, please click here Other Terms and Conditions *The activation charges of rs. 300 will be refunded to the customers @ Rs.100/month (or usage amount, whichever is lesser) as discount on the Bill Value with effect from their 4th bill, for a period of 3 months.Usage done in home network would be considered for the same. In case there is no usage in a particular month, customer will not be entitled to discount in that particular month and same will be forfeited. Plan change will not get effected in case the number is suspended at the time of plan change. Std facility will be available with activation but features like ISD/ International Roaming will be available as per the policy of company effective at that point of time. This is subject to payment of appropriate deposits. All the tariff plans are subject to TRAI and/or other regulatory body approval, and may need to be modified, changed or discontinued based on the guidelines received from time to time. All the IDEA services are meant for Individual and organizational usage ONLY. IDEA Cellular Ltd reserves all the rights to restrict/cancel services if found to be used for commercial purposes. e.g.

17

Toll free Help-line, Multi-user environment through EPABX, Chat line, Internet etc. Refund of Security Deposit will be made with in 60 days after adjustment of all your dues. CMS includes call waiting, call hold, & call forwarding. (CMS/SMS are handset dependent functions). SMS charges will be levied as 160 characters per SMS. 1% usage discount & free itemized bill will be provided in the next bill on opting Credit Card Standing Instruction or ECS for bill payment. National Roaming will be activated by default for the new subscribers post positive credential verification of their connection. Monthly Free Call allowances do not include roaming usage. The free sms in all the plans above are applicable not applicable for peer to application (P2A)usage. The above mentioned SMS rates are not applicable on festival days. During these days SMS rates will be Local 1Re, National 1.5Rs and International 5 Rs Per SMS(160 characters) New year (1st Jan),Valentines Day(14th Feb),Holi (1st March),Diwali(5th NOV ),New Year (Eve) (31st Dec). Conditions Apply

18

Note New Idea Prepaid Subscribers with Lifetime account validity or account will be deactivated if he/she is in ANY of the below mentioned categories: 1. If he/she fails to remain active on the network for 3 continuous months i.e. he/she should either receive or make a call (excluding the first call for SIM activation) once in 3 months. 2. If he/she does not recharge with a minimum value of Rs. 200/- once in every 6 months. Regular Starter Pack Local Call Charges Idea - Idea Idea - Others (GSM & CDMA) Idea to Others (Landline) Idea to STD (Anywhere) SMS Local/National/International ISD Call Rates (Click Here) Acquisition Costs - Total - Rs. 99/Entry Level Costs - MRP of Starter Pack - Rs. 99/Recharge Vouchers (RV) valuing Any Processing Charges [Inclusive of SIM + Processing fee+10.3% service tax in INR] NIL Open till further notice NIL Inter circle STD Calls WLL (M) Re. 1/- per min Re. 1/- per min Re. 1/- per min Rs. 1.50/- per min Rs. 1/1.5/5 per sms

Monthly free call allowances Duration of plan Any taxes, in addition to the above Local calls to -

Fixed

WLL(M)

Cellular

!dea

Fixed

Cellular

19

Pulse rate (in secs) Per min rate for free calls

60 NA

60 NA

60 NA

60 NA

60 NA

60 NA

60 NA

Financial implications in Rs./ month for usage (mins) (a) 100 mins in addition 199 to free calls (b) 500 mins in addition 995 to free calls Exit options in plan Migration options in plan Where should customerscomplain about the plan Exit on Application/Non recharge beyond validity and grace period Alternate Plan on Prepaid, if available 745 745 495 1375 1375 149 149 99 275 275 -

Customer Care No.198 (toll free from local Idea mobile) or 9826012345 (from Landline will be chargeable as per your respective landline bill plans)

Process to Activate, Recharge & Enquire Balance in Prepaid Option IVR Dial 2222 number Select 1 for Hindi 2 for English Press # 2233 Recharge Enter 13 digit key no. Press # *212# 2121 *212# *212*1# & *212*2# *223*key no# - Ok USSD

Activate Starter Pack

Validity/Expiry date checking Balance Enquiry For Free Minutes & SMS balance and Validity For Value Voucher Validity Enquiry

*554#

20

Recharge Minutes Of Usage (Paper Recharges) Service Tax

*555*Key number#

MRP

TalkTime

Validity

MOU

Additional Benefits

10

0.93

6.07

9.61

5 minutes local I to I (11 PM to 6 AM) valid for 3 days 5 minutes local I to I (11 PM to 6 AM) valid for 3 days 10 minutes local I to I (11 PM to 6 AM) valid for 5 days 10 minutes local I to I (11 PM to 6 AM) valid for 5 days 10 minutes local I to I (11 PM to 6 AM) valid for 5 days

25

2.33

19.67

22.31

55

5.14

45.86

50.72

70

6.54

59.46

63.42

100

9.34

86.66

88.84

110 Call Pattern Local I2 Others 25.75%

10.27

97.73

91.31

Local I2I

Local I2 Fixed

STD

ISD

58.96% Terms and Conditions Apply Terms and Conditions

2.60%

12.55%

0.14%

ISD tariffs are dependent on external factors like settlement rates, currency rates, etc and are therefore subject to revisions in future, if any Subscribers opting for plans with 6 or more months validity should recharge their connection with a minimum amount of Rs.200 every 6 months, to avoid disconnection Subscribers opting for limited validity plans should recharge their connection within 60 days of expiry, to avoid disconnection

21

The above two conditions will be applicable on older subscribers (subscribers who have taken connection before May 2009) from Nov 2009 For any queries, the subscribers can call on 12345 from local Idea mobile. This service is chargeable at 50 paise per 3 minute. As per the Government of India regulation. It is mandatory for the subscribers of pre-paid cellular cards to furnish copies of their Ration Card or Passport or Driving License or Income Tax PAN Card or Valid Photo Identity Card. Those purchasing and making payment in cash or uncrossed cheque/demand draft and without a PAN/GIR number are required to fill in Form 60 or Form 61 (for individuals with only agricultural income). No free or discounted SMS will be available on the following days between 00:00 hours to 23:59 hours on your regular tariff plan i.e. Regular SMS charges (Local-Re1, National-Rs 1.50, International-Rs 5 per 160 characters) will be applicable on the following days New year (1st Jan),Valentines Day(14th Feb),Holi (1st March),Diwali(5th NOV ),New Year (Eve)(31st Dec).

22

PREPAID PLAN
Regular Starter Pack Local Call Charges Idea - Idea Idea - Others (GSM & CDMA) Idea to Others (Landline) Idea to STD (Anywhere) SMS Local/National/International ISD Call Rates (Click Here) Acquisition Costs - Total - Rs. 99/Entry Level Costs - MRP of Starter Pack - Rs. 99/Recharge Vouchers (RV) valuing Any Processing Charges [Inclusive of SIM + Processing fee+10.3% service tax in INR] NIL Open till further notice NIL Inter circle STD Calls Cellular 60 NA !dea 60 NA Fixed 60 NA WLL (M) 60 NA Cellular 60 NA Re. 1/- per min Re. 1/- per min Re. 1/- per min Rs. 1.50/- per min Rs. 1/1.5/5 per sms

Monthly free call allowances Duration of plan Any taxes, in addition to the above Local calls to Fixed Pulse rate (in secs) Per min rate for free calls 60 NA WLL(M) 60 NA

Financial implications in Rs./ month for usage (mins) (a) 100 mins in addition to free calls 199 149 149 99 275 275 -

23

(b) 500 mins in addition 995 to free calls Exit options in plan Migration options in plan Where should customerscomplain about the plan Exit on Application/Non recharge beyond validity and grace period Alternate Plan on Prepaid, if available 745 745 495 1375 1375 -

Customer Care No.198 (toll free from local Idea mobile) or 9826012345 (from Landline will be chargeable as per your respective landline bill plans)

Process to Activate, Recharge & Enquire Balance in Prepaid Option IVR Dial 2222 number Select 1 for Hindi 2 for English Press # 2233 Recharge Enter 13 digit key no. Press # *212# 2121 *212# *212*1# & *212*2# *223*key no# - Ok USSD

Activate Starter Pack

Validity/Expiry date checking Balance Enquiry For Free Minutes & SMS balance and Validity For Value Voucher Validity Enquiry Recharge Minutes Of Usage (Paper Recharges) Service Tax

*554# *555*Key number#

MRP

TalkTime

Validity

MOU

Additional Benefits

10

0.93

6.07

9.61

5 minutes local I to I (11 PM to 6 AM) valid for 3 days

24

25

2.33

19.67

22.31

5 minutes local I to I (11 PM to 6 AM) valid for 3 days 10 minutes local I to I (11 PM to 6 AM) valid for 5 days 10 minutes local I to I (11 PM to 6 AM) valid for 5 days 10 minutes local I to I (11 PM to 6 AM) valid for 5 days

55

5.14

45.86

50.72

70

6.54

59.46

63.42

100

9.34

86.66

88.84

110 Call Pattern Local I2 Others 25.75%

10.27

97.73

91.31

Local I2I

Local I2 Fixed

STD

ISD

58.96% Terms and Conditions Apply Terms and Conditions

2.60%

12.55%

0.14%

ISD tariffs are dependent on external factors like settlement rates, currency rates, etc and are therefore subject to revisions in future, if any Subscribers opting for plans with 6 or more months validity should recharge their connection with a minimum amount of Rs.200 every 6 months, to avoid disconnection Subscribers opting for limited validity plans should recharge their connection within 60 days of expiry, to avoid disconnection The above two conditions will be applicable on older subscribers (subscribers who have taken connection before May 2009) from Nov 2009 For any queries, the subscribers can call on 12345 from local Idea mobile. This service is chargeable at 50 paise per 3 minute. As per the Government of India regulation. It is mandatory for the subscribers of pre-paid cellular cards to furnish copies of their Ration Card or Passport or Driving License or Income Tax PAN Card or Valid Photo Identity Card. Those purchasing and making payment in cash or uncrossed cheque/demand draft and without a PAN/GIR number are required to fill in Form 60 or Form 61 (for individuals with only agricultural income). No free or discounted SMS will be available on the following days between 00:00 hours to 23:59 hours on your regular tariff plan i.e. Regular SMS charges (Local-Re1, National-Rs 1.50, International-Rs 5 per 160 characters) will be applicable on the following days New year (1st Jan),Valentines Day(14th Feb),Holi (1st March),Diwali(5th NOV ),New Year (Eve)(31st Dec).

25

26

IDEA PROMOTERS

27

IDEA Cellular is part of the Aditya Birla Group, India's first truly multinational corporation. Global in vision, rooted in Indian values, the Group is driven by a performance ethic pegged on value creation for its multiple stakeholders.

The group operates in 25 countries, and is anchored by over 100,000 employees belonging to 25 nationalities. The Group has been adjudged 'The Best Employer in India and among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street Journal Study 2007.
A premium conglomerate, the Aditya Birla Group is a leader in swathe of products - viscose staple fibre, aluminium, cement, copper, carbon black, insulators, garments.

The Group has also made successful forays into financial services, telecom, software, BPO and retail sectors. Today, the Group is India's most diversified business house.

Our Promoters are -

1. Aditya Birla Nuvo Limited 2. Grasim Industries Limited 3. Hindalco Industries Limited and 4. Birla TMT Holdings Private Limited.

28

RESEARCH METHODOLOGY

29

Research define as ascientific and systematic research for pertinent information on a specific topic .it is simply that framework for plan of study that Guide in the collection and analysis of data.There are four basic types of research: 1-Exploratory 2-Descriptive 3-Historical 4-Exprimental I used descriptive research for consumer survey as well as demographic characteristic knowledge of consumer Descriptive research: descriptive research is one that simply described something such a demographic Characteristic of consumers who use the product .the descriptive study typically concerned with determining occurs or how to variables vary together.

30

Sampling design

Population: - The population includes resident of Lashkar, kampoo, Dal bazar, Naya Bazar . Katora Tal , Roxy . Sampling Elements: - Sampling elements includes Retailer respondent. Sampling technique: -Non-probability sampling technique has been used for Data collection.

Sample size: - Sample size was 100 individual respondents. Tool for data collection Questionnaire Personal observation Objectives of the study To study the market position of telecom service provider of IDEA in Gwalior region. To find out the highest selling activation and recharges of IDEA in Gwalior. To study the status of IDEA To analyze major influencing factors and preferences of consumers
31

 To know the image of company in the market

DATA ANALYSIS

32

Chart : 1

What retailer Pushes ?

Idea Airtel Smart Vodafone

42 % 32 % 16 % 10 %

33

Chart : 2

First choice of customers

Idea Airtel Smart Vodafone

46 % 30 % 08 % 16 %

34

Chart : 3 Which company cares most for the retailers?

35

Idea Airtel Smart Vodafone

40 % 50 % 06 % 04 %

Chart : 4 Recharge have retailer sold the most in the Last month:-

36

Idea Airtel Smart Vodafone

48 % 34 % 10 % 08 %

Chart : 5 month

Activation done last

37

Idea Airtel Smart Vodafone

44 % 30 % 14 % 12 %

Chart : 6 Good point about the service providers by Retailer

38

Idea Airtel Smart Vodafone

54 % 28 % 14 % 04 %

Chart : 7

Stock of Sims

39

Idea Airtel Smart Vodafone \

30 % 36 % 20 % 14 %

Chart: 8

Stock of recharges

40

Idea Airtel Smart Vodafone

34 % 28 % 20 % 18 %

41

Chart: 9 Issue with the fallowing service Provider (Complaint)

Idea Airtel Smart Vodafone

28 % 22 % 32 % 18 %

42

Chart : 10 service providers

Brand Visibility

by fallowing

Idea Airtel Smart Vodafone

34 % 30 % 14 % 22 %

43

Chart : 11

Point of purchase

44

Idea Airtel Smart Vodafone

20 % 28 % 14 % 38 %

SUGGESTIONS

45

SUGGESTIONS
Consumer suggestions Scheme should be launch time to time Consistency should be maintained Dealers suggestions Wrong recharge problem should be given FOS should be come on time Calling rate should be decreased . Commissions should be increased .

46

CONCLUSION

Conclusion

According to my survey report with the sample size 100 people in gwalior city On fallowing conclusion can be drawn1- In the present time most of people are highly aware about IDEA 2- Although in the present time user of mobile more but user of IDEA is growing rapidly 3- Coverage factor is the satisfactory point for its user. 4- IDEA is effective in advertisement policy.

QUESTIONNAIRE

QUESTIONNAIRE
Name of the Retailer:

Contact person & No

Area : . What do you try to push, if the customer does not come with a preference of any service provider ? a) Idea b) Airtel c) Smart d) Vodafone

Which is normally the first choice of customer ? a) Idea b) Airtel c) Smart d) Vodafone

Which company cares most for the retailers ? a) Idea b) Airtel c) Smart d) Vodafone

Which companys recharge have you sold the most in the last month? a) Idea b) Airtel c) Smart d) Vodafone

What wass no of activation done last month? A) Idea B) Airtel C) Smart D) Vodafone Good point about the fallowing service providers (1-highest, 5-lowest) a) Idea b) Airtel c) Smart d) Vodafone Stock position: Service provider Idea Airtel Sims Recharges

Smart Vodafone

Issue with the fallowing service provider a) Idea

b) Airtel c) Smart d) Vodafone Brand visibility (GSB/NL) a) Idea b) Airtel c) Smart d) Vodafone Point of purchase: a) Idea b) Airtel c) Smart d) vodafone

BIBLIOGRAPHY

BIBLIOGRAPHY

1.

www.google.com company profile www.idea cellule .com www. Screed.com

2.
3.

4.

SUMMER TRANNING REPORT ON BRAND IMAGE OF IDEA

Submitted to:

JIWAJI UNIVERSITY, GWALIOR

Towards Partial Fulfillment of Requirement for Master of Business Administration (BATCH 2008-10)

Submitted To Miss. Rani sharma

Submitted By Sachin khandelwal MBA III SEM

DECLARATION

It is here by declared that the Summer Training Report entitled THE STUDY OF BRAND IMAGE OF IDEA has been prepared as the part for the completion of the degree of Master of Business Administration from GICTS College Gwalior and it is based on the original research work and will be used only for the academic purpose. It will not be produced in any condition as a source of information to an industry.

Date: Place: Gwalior

Sachin khandelwal MBA. III Sem GICTS,GWALIOR

TABLE OF CONTENTS

TOPIC
HISTORY OF THE ORGANIZATION & IT OBJECTIVE

PAGE NO.
1

ORAGANIZATION STRUCTURE

INTRODUCTION OF TOPIC

IDEA PLAN (POST PAID AND PREPAID)

11

IDEA PROMOTERS

22

RESEARCH METHODOLOGY

24

DATA ANALYSIS

27

SUGGESTIONS

39

CONCLUSION

41

QUESTIONNAIRE

43

BIBLIOGRAPHY

46