NOV ISSUE 38 2013

T h e B e at l e s g i r l
Photography by Natasha Koinova

Muse./ Masha Shtanova

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THE COVER

STAFF

NOV ISSUE 38 2013

COVER

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Editor in Chief JOSE GRIMM Art Director SEAN AMMIR Software Developer POL ESCARPENTER Video Art Writer BEN GRIMM

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Photography by Natasha Koinova

Muse: Masha Shtanova @Lukovsky model Agency Stylist: Nastya Grach Make up & Hair: Anna Yarum
Blog. Selected content around internet Printerest. Our style in one sight Twitter. Chit-chating and featured links Facebook. Friends and Followers, pure love! Vimeo. Cover making-of, catwalks, video -art. Tumblr. Our little hochpotch

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OUR RAW

CONTRIBUTORS
Natasha koinova
PHOTOGRAPHER editorial_ The Beatles girl
I was born in north of Russia, then graduated in Saint-Petersburg and worked as economist until found that my true inspiration is photography. I started studying photography in 2009 by visiting very interesting art photography course. In a year I took part in first exhibition in Saint-Petersburg. Next 2011 year some of my pictures were exhibited in "Parallaxe", Cologne, Germany. Making pictures of beautiful Saint-Petersburg and Italian cities I visited, I started understanding that my true passion is the fashion. I went to Milano for intensive fashion photography course in UpToDate fashion academy. Now I work with fashion designers and model agencies in Saint-Petersburg, making shooting for local magazines. Sometimes I get inspired by some idea and arrange shooting just for myself, just like the shooting I would like to present now.

OUR RAW

CONTRIBUTORS
Roei Sarusi
Roei Sarusi career started as a landscape photographer And he learn to recognize landscapes and amazing places in the country And as a result he learned to find the beauty in everything and every one. Fashion is one of the liveliest and most exciting professional photography. Although only a few photographers leading live up to the glowing pictures of travel, exotic locations and beautiful models are in constant demand across the industry for originality and innovation. Photographers who understand fashion trends and can deliver stunning images that sell the look and style of the clothes.

PHOTOGRAPHER

email: tafudi@mail.ru

fb.com/nataly.kinova

www.koinova.com

Roei Sarusi Roei Sarusi Jeffery W Boring

Alex Sedano

PHOTOGRAPHER

editorial_ Beans & Ketchup

email: roeisarusi@gmail.com

editorial_ BORN IN SPACE

editorial_ PRY ANIMALS

www.roeistudio.co.il

Short biography (including date and place of birth, studies, exhibitions, hobbies, inspiration etc.): Madrid, 1983. Alex Sedano ha trabajado como redactor creativo en varias agencias de publicidad hasta que, en 2012 cambi la mquina de escribir por la mquina de hacer fotos. Master en Fotografa Digital e Iluminacin, actualmente es fotgrafo del colectivo Barquillo 44, donde mezcla su inters por el arte y su pasin por la fotografa. Colabora con varias revistas digitales como Zurda Magazine, ArtesHoy, Vis-A-Vis o Mine, tambin trabaja como asistente de un importante fotgrafo de moda. Madrid, 1983. Alex Sedano has worked as a copywriter in some advertising agencies until in 2012 he changed the typewriter by the camera. Master in Digital Photography and Lighting, currently, he is a photographer of the group Barquillo 44, where he mixes his interest in art and his passion for photography. Also, he collaborates with some digital magazines as Zurda Magazine, ArtesHoy.com or Vis-A-Vis or Mine, he is an assistant of an important fashion photographer too. Languages you speak: Spanish, English. Country/address: Madrid. Spain.

was born in Lakeland, Florida in 1957. After a tumultuous 1970s, he began a 30 year career as a software engineer working for companies like Exxon, IBM, Texaco, American Airlines and Lockheed Martin. Realizing that the software industry was not satisfying his craving for creativity, he turned to his number one hobby and began nurturing his talent through self study. At first his focus was on architecture and landscape photography but soon discovered his real passion was fashion and beauty. Mr. Boring is inspired by unique faces and people in general who enjoy the here and now. He constantly challenges himself to explore different sides of people than they usually see in themselves. Languages you speak: English (barely), Country/address: 1105 Candlewood Drive, Lakeland, FL 33813, USA

PHOTOGRAPHER

editorial_ Light Shapes

email: alexsedano@barquillo44.com

www.barquillo44.com

email: jw@jefferywilliamsphotography.com

www.jefferywilliamsphotography.com

Marc Abdo

email: marcabdofotografo@gmail.com

Fotgrafo nacido en Barcelona el 28 de mayo de 1989. Gran amante de la fotografa desde muy pequeo. Fotgrafo profesional freelance con sede en Barcelona especializado en moda, belleza, publicidad y fotografa comercial. La base mis fotografas pasa en primer lugar por entender las necesidades de cada cliente y encontrar la solucin adecuada para cada campaa, para luego idear y realizar imgenes creativas y con impacto poniendo al servicio del cliente todos los medios tcnicos y humanos necesarios para conseguir la mxima calidad en cada fotografa. Lenguas habladas: Espaol, Catalan, Ingles Pais/direccin: Espaa, Barcelona, Compte Borrell 175 Entresuelo 1

PHOTOGRAPHER

editorial_

www.marcabdo.es

Ricardo Abraho

PHOTOGAPHER

editorial_ FERNANDO

Ellin Anderegg Born and raised in Solothurn, a small town in Switzerland, I always knew there is something a bit more exciting out there. Five years ago, when I was still in school to become a graphic designer I decided to start photography... and it became soon my passion. I knew this is what I want to do finally. I quit my job as graphic designer two years ago and since than I work fulltime as a fashion and commercial photographer. This allows me to travel the world and get to meet very interesting and inspiring people. So, as I predicted as a little girl, there are a lot of exciting things out there and I am more than happy to be able to capture them with my photography! www.ellin.ch email: info@ellin.ch Moni la Coco 08.07.1991 born in Frankfurt am Main , From: Colombia, Venezuela and Germany. Languages: German, English and Spanish, Hobbys: scuba-diving, to paint and sewing. Fashion is my passion, my hobby and my life. Because of my mother has already lived in New York and has worked at the fashion business, literally fashion was laid to me in the cradle. I have bought my first fashion magazine at the age of seven years and was discovered nine years later in Miami as a model, I did not get away any more from the fashion. Then one year ago I have started to work as a stylist and have completely fallen in love. Fashion is for me not only a piece of material, but art, politics and society in one. And it fascinates me over and over again how clothes can support the personality. Thas me Moni la Coco monilacoco@gmail.com http://monilacoco.blogspot.ch Fabienne Pauli 28.05.1979 born in Zurich Switzerland. Languages: german, english, French and spanish.Commercial education Hobbies traveling, diving. I already wanted to work as a Make Up Artist since I was 19 but I also loved travelling, thats why I decided to start working in a travel agency first. I lived in Costa Rica and travelled through many other countries. My background from the travel industry made me very open minded, service oriented and curious about other people, countries and languages. These are all advantages for my actual work as a Make Up Artist where you get so close to many different people. www.fabiennepauli.ch info@make-it-up.ch

www.ricardoabraho.com

Tosha Clements

FASHION WRITER

Tosha 10 years experience in fashion. Consisting of styling, trend forecasting, production, product development, design, and sourcing. She has represented top companies that include, BEBE, Wet Seal, Fredricks of Hollywood, and Fox Racing. She provides consulting and also is a contributing fashion writer for several magazines and the founder of www.NittyGrittyFashion.com 2beMag

Ellin Anderegg Moni la Coco Fabienne Pauli

PHOTOGRAPHER STYLIST & MODEL MAKE UP ARTIST

editorial_ GRUNGE

email: tosha@toshaclemens.com

www.toshaclemens.com

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Photography by Natasha Koinova

Muse: Masha Shtanova @Lukovsky model Agency Stylist: Nastya Grach Make up & Hair: Anna Yarum 2beMag

Shoes: Underground Creepers, by Melissa, River Island Clothes: Topshop, Zara Accessorize: Chapel, Melissa, River Island
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about fashion
Fashion trends for Spring 2014

by Egle Kudriavcevaite

Sporty style

Fall alike weather cannot affect the mood those, who are already thinking of spring. World-famous designers already presented their Spring 2014 collections and we joined them all the way from New York to London, from Milan to Paris. Those who havent done so and wonder what will be fashionable soon, dont worry, heres your milestone. In this article, will be resumed all the biggest future trends of this years Fashion Weeks shows. As you know, Fashion Week is the most welcome event in the fashion industry. This year It started on September 3 in New York and ended after the month in Paris. It gives the chance for the fashionistas to find out the newest trends. For instance, in this years Londons fashion week there were 58 catwalk shows. Enough to detect something eyecatchy? Also, this event lets designers to demonstrate their creativity. For instance, this year, even 260 designers presented their works in NY fashion week. From the high-wattage metallic at Lanvin or Versace, to the world play Dior. Theres something for everyones taste. So, lets get started reviewing the biggest trends for upcoming spring.

This year, the sporty trend embraced especially during New York and Milan Fashion Weeks. Lets start with the daring and enticing Gucci collection. It included not only track pants or basketball shorts, but sheer bras and mesh t-shirts. Really eye-catchy from Emilio Puccis collection was that sporty outfits were feminine shapes cinched at the waist. In this years Prada collection there were many dresses with the sporty details added such as ribbed knitwear. By the way, visors are back! Various designers brought them back from the past. To sum up, to get this athleticinspired feeling dont be afraid to play with traditional outfits and sporty details, thats what makes you stand out of the crowd.

Bling bling

Florals

This Spring 2014 is forecasted to be shinier than ever. Designers played with reflective metallic, gold and jewel tones to create this glittering look for various different types of outfits. Brightest collections were presented by Haider Ackermann, Proenza Schouler , Dries Van Noten and Marc Jacobs whose iridescent jackets shined as much as sequin laden dresses. Not to mention dazzling Lanvins collection. Anyway, whichever sparkling fabrics you decide to choose no need to wait for any special occasion! Lets say, put on David Bowies starry satin jumpsuit and stun your friends tonight.

Florals for summer or spring is nothing groundbreaking, but a hint of romanticism is felt in this years collections, with designers turning to roses, poppies and camellias. 3D flowers uplifted sheer dresses, which revealed delectably lacy undergarments. Blossomed the most Mimi Planges and Giambattista Vallis collections. Planges collection was full of colors ranging from mint, bronze, silver-blue and bright cerise pink colors, in sheer tops, high waisted silky skirts, ruffles and floaty dresses. While Vallis collection could be described as Uncluttered Floral Look. This collection featured boxy short and jacket combos for an overall angular aesthetic. The looser garments were cinched with belts for a more form fitting shape. Even though in Vallis collection we can feel this structure effect, looks are still feminine, refreshing and romantic. So, this spring, not only flowerbeds, but also streets will be full of flowers. Ladies, lets blossom!

Crop tops

Art Tribal scripts

There are good and bad news related to this trend. Ill start with the bad news. Im sorry ladies, but youll have to renew your gym membership or at least workout at home to be able to show off your tummy this spring. And the good news is that you still have approximately 6 months left to do so. Yes, crop tops will be fashionable this spring and you better work out to be able to demonstrate the belly. Honestly, Its hard to name at least one designer who didn't show at least one croptop this season, if not a whole collection that revolved around them. From Rodarte, which showed several, to Kaufmanfranco, Tommy Hilfiger and Diane von Furstenberg. So, beach body rules this spring!

In this years collections represented by various designers theres art. Fashion Itself is art, but this time art is expressed as fashion. One of the most unique forms of art, used in collections is tribal prints and jewelry with hints of folklore from Latin America, Africa or Japan. So, next spring/summers fashion promises to be illustrated by everything from paint brushes, to spray cans and graphite. And these are not just single pieces, artistic prints are spread across an entire garment. Valentinos collection was full of folksy, ethnic looks and even Egyptian graphics. Alexander McQueens collection was based on graphic geometry, tribal ethnic and even African Zulu warriors. In Miu Miu collection there was art nouveau style, surreal hidden imagery, unusual placements and even color clashes. Truly outstanding this year was Chanel collection where the biggest impression was made by broken patterns, collaged ensembles, deconstructed details and the most impressive Ombre color effects. So, this spring art is everywhere, dont get lost among lines and circles.

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Photography by Alex Sedano

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Blusa de seda estampado plumasde Sister Jane. Short rojo deshilachado con brocado de flores de Zara Trafaluc. Sandalias plataforma fluor de Zara Trafaluc. Calcetines negros con detalles dorados de Oysho. Top interior plateado de H&M. Colgante estrellas de Mango Touch. Anillo calavera brillantes de Accessorize.

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Jersey estampado tigre de Zara. Pantaln estampado floral de Zara Collection. Sandalias plataforma flor de Zara Trafaluc. Pendientes imperdible metalizado de Mango Touch. 2beMag

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Jersey de perl agua marina claro de Zara Collection. Falda vaquera de tubo con flores de Zara Trafaluc. Cinturn de la estilista. Gargantilla de cuero y tachuelas de Mango Touch. Anillos de Parfois. 2beMag

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about fashion
Ruffles Usually ruffles were associated with the girlie look. However, this years Fashion Weeks designers managed to make It simply feminine. Just a warning beforehand ruffles are not made for those who dont have a fun personality! From the very first second you grab persons eye, when you wear them, better be prepared to be under the spotlight. Basically, designers created the look, which is highlighted with ruffled necklines or hemlines and even sometimes full-bodied ruffles to add some extra texture. This year there were two main collections featured ruffles Balenciaga and Gucci. Also, must be mentioned Zac Posen, Cynthia Rowley, Aussiee Dion Lee and J. Crew whose collections varied from easy-to-wear party look to an edgier, more futuristic looks. Its all about being different and edgy at the same time.

A C C E S S O R I E S

Bags

Theres no such a woman who can get by without a bag. Its essential detail of the look. It may vary on the occasion, but theres plenty to choose from. This season designers offer bags from miniature satchels to sophisticated chain bags. Must be mentioned, that this seasons top structured bag with a multitude of styles from Marc Jacobs to Michael Kors and even Dior. Continuing on sizes, medium to large clutches will be very fashionable too. Talking about fabrics, this seasons pride is soft fabrications on structured silhouettes. Of course, satchel lovers wont be disappointed too. This season trend is satchel with a single or double handle and even detachable straps. Last, but not least colors. Runway was full of white handbags. That means that you can match your white bag to any kind of printed outfit which will be so popular this spring. Also, printed bags wont stand in the shadows. This, on the contrary, goes perfectly with a non-colored gourmets. Give your imagination a shot!

Shoes Spring 2014 shoe trends vary from mules to lace-up sandals, deconstructed booties or even Birkenstocks. Yes, this season there will be what to choose from. Thanks for Victoria Beckham, Philip Lim and Jenny Kanye mules are finally back. Not a very big fan of them? Well, maybe youll be glad to hear that insanely high platforms presented by John Galliano, Dolce & Gabbana or Valli will be seasons top. For those, who are looking for something more comfortable gladiator sandals competed their place in top for one more season. Even sporty look fans will find something for them. Thanks to Trina Turks, Houghton and Isabel Marant birckenstocks is a new athletic trend this season. No matter what kind of shoe you are a fan pointy shoes will rule this season. No matter what form is It, either flats, booties or even pumped. Designers such as Emporio Armani and Zac Posen dictate the trends. To sum up, whether style you prefer either platforms or flats, fancy or sporty , theres something for all of us.

Summer fur

Summer fur? Thats right. That is what Its all about in this 2014 Spring Helen Yarmark, Dolce & Gabbana, Miu Miu and Prada collections. Lets start with Yarmarks The Fur Sensation. This collection was full of stripes and colors ranging pastel to Barguzine sable. Barguzine sable won the Grand Prix at the very first post WWI Brussels Worlds Fair Expo- 58 as the most valuable, beautiful and elegant fur on the planet. Of course, there were substitutes to sable such as mink, fox, ermine or lamb furs. Various styles of the outfits were represented. Besides traditional coats and jackets, there were vests with detachable sleeves, hooded ponchos etcPradas runway was focused on outerwear therefore each look was matched with knit tights. Fur appeared in bright red, lavender and turquoise colors. Miu Miu runway swashed with furry coats topped with collars and huge buttons. Why wait for a winter If furry details can be integrated in your spring/summer garments? Lets make It outstanding!

Jewelry Jewelry is inseparable part of our everyday look. Its as important accessory as bag or shoes. So, whats fashionable upcoming spring? Lets begin with necklaces. On the top will be Trompe-loeil pearls at Chanel or Poison pearls at Dior. To embellish your hands you have plenty to choose from. You can match you sandals with warrior cuffs by Alexander McQueen or for more fancy look arty cuffs at Cline. One of the most stunning pieces is feather bracelets at Prada that goes with everything. What about earrings? Two sensations this season are inspired by islands. First one - Hawaiian earrings at Dsquared, another coral earrings at Alberta Ferretti. Need something fancy for the party? Good news, superstar jewelry at Lavin would be a great choice. One more thing, either you havent pierced your ears or just want to see what It looks like to have even more earrings, thanks to Givenchy, there are magnetic piercings. This is a really great choice to bring some variety to the casual looks. Last, but not least jewelry for the neck. Choker lovers can stay calm, because Saint Laurent made them stay fashionable for at least one more season. Just like any other extra-large chain will rule this spring. It doesnt matter If you believe in astrology or not Valentino created something really impressive pendants of the signs of the Zodiac. This not only looks great, but also gives the chance for your fellows to find out who you are. Two shots at once.

Polka Dots

It seems that polka dots will never be out of fashion. It pops up every few seasons and seems different each time. Retro-inspired It brings up strong, sexy, fun, bright and feminine side. This year, polka dots appeared in black and white at Dolce & Gabbana, while at Moschino and Michael Kors red and black. Basically, in the collections you could see that instead of seeming obvious, designers put all their efforts to create this fresh and unique look. Some pieces were more two-tone than dot-printed, with large-scale versions of the classic pattern. While in other you could spot dots, which were shrunk on a slew of styles from office-perfect elastic waist sheaths to boxy crop tops. Either way, you just cant go wrong by choosing dots this spring.

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by Egle Kudriavcevaite

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LOST IN THE CITY

Photography by Marc Abdo

Muse: Rossiel Bello Stylist: Chiqui Pea Make up: Patricia Mullen Hair Stylist: Carolina de Lucas 2beMag

Chaqueta de lana con detalles dorados de Custo Barcelona Medias negras tupidas de Calcedonia Tacn alto dorado viejo de Jimmy Choo Pendientes dorados de Rita Row
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Camisa color turquesa en gasa / de Elena Gallego Pantaln en piel con costuras /de Elena Gallego Cinturn en piel y plata / de Burberry Aro de oro / de Agatha Paris

Chaqueta de lana con detalles dorados / de Custo Barcelona Medias negras tupidas / de Calcedonia Tacn alto dorado viejo / de Jimmy Choo Raw Talents Issue

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Abrigo con capucha rosa y pao italiano / de Agatha Ruiz de la Prada Medias blancas con relieve / de Montsita Negre Sandalia de tacn rojo / de Jimmy Choo

/ de Miranda Makarof for Lydia Delgado

/ de Agatha Ruiz de la Prada Vestido escote tres colores

/ de Montsita Negre

Abrigo tres cuartos rosa

Medias negras
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Tacn alto de piel y detalles en charol Aros color plata

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Abrigo con capucha rosa y pao italiano / de Agatha Ruiz de la Prada Medias blancas con relieve 2beMag / de Montsita Negre

Traje chaqueta estampado / de Lydia Delgado Body naranja / de Elena Gallego Pendientes / de Cristina Quignon Bolso Piel charol de mano / de Agatha Ruiz de la Prada Reloj en piel naranja / de Agatha Ruiz de la Prada Medias negras Montsita Negre Tacn alto de piel y detalles charol / de Chanel Gafas oscuras de Guees

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Camisa negra de gasa con detalles en piel en los hombros / de Elena Gallego Collar de piedras colores /de Lydia Delgado Falda de encaje / de Andrs Sarda Medias negras / de Montsita Negre Sandalia Negra en piel / de Castaer

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Chaqueta verde sin mangas de piel / de Elena Gallego Vestido de lentejuelas dorado / de Agatha Ruiz de la Prada Bolso de tapicera / de Isabella Calvaresi for Only&One Tacn alto dorado viejo / de Jimmy Choo

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Model: Fernando Cabral from @ Marilyn Men MGM. Creative director Mehdi Polan Mahour Make up: Leslie Dumeix Special thanks to Hilda Edde 2beMag

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FERNANDO

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we love

FA S H I O N D E S I G N E R S

by Egle Kudriavcevaite

HOUSE OF VERSACE

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True fashion fans must know It all about It. I mean, If I wake you up at 3 oclock in the morning, you have to tell me the most inspirational designers of yours or mention the future trends of the latter Fashion Week. Its a must as much as watching fashion documentaries. Probably everyone saw The Devil Wears Prada, but this is too commercial movie to be called a real fashion documentary. September issue, Valentino: the last emperor or Bill Cunningham New York are just a few to be mentioned as a real fashion documentaries. In my opinion, watching that kind of movies is the best way to learn about the fashion industry and at the same time to get to know designers themselves. So, recently fashion world was shaken by the new documentary House of Versace. It is a true-story based on the life of Donatella Versace and the Versace empire as told in the book "House of Versace: The Untold Story Of Genius, Murder and Survival, published in 2010. However, the company Itself said that Versace has neither authorized nor had any involvement whatsoever in the forthcoming TV movie about Mrs. Versace. Since Versace did not authorise the book on which it is based, the movie should only be seen as a work of fiction," a spokesperson for Versace told. Even though the movie has everything Its viewers will love: fame, fortune, sex and murder, there are controversial opinions related to this It. Famous New York Times critic Jon Caramica told that: Movie is a mass-market knockoff of a luxury brand, not even as chillingly melodramatic as the typical Lifetime movie, dragged down by comically huge jumps in narrative and downright dismal dialogue. While another critic, Rich Juzwiak, disagrees and expresses his opinion this way: If nothing else, House of Versace is a solid entry in the spiraling-women subgenre of camp. Gershon snorts, boozes, throws shoes, and breaks her champagne glass on a chandelier thats her wake-up call, the luxe version of the straw that broke the camels back. One more famous People Weekly critic Tom Gliatto thinks that the protagonist of the movie - Gina Gershon's performance as designer Donatella Versace is fabulously strange. Either in a good way or bad, up to you to decide. Entertainment Weekly commented It this way: It's hard not to wish for more awesome gold-lam bitchery than House's by-the-numbers biopic supplies. If you're looking for a sincere tale of family strife and substance abuse, you could do way worse. And the last comment which stands somewhere in the middle and is neither that positive nor negative was made by LA Times critic Robert Lloyd. He said that House of Versace suffers from the usual elisions, expositions and economies of TV biopics. And yet it is not the train wreck it might have been it attempts, at least, to take things seriously or indeed, should have been. But it does rise, which is to say lower, itself to the occasion often enough. So, there are various attitudes, which lead to the discussion. I mean, this isnt that kind of movie which could be described Either you love It or hate It. It stands somewhere in the middle. Probably many might wonder why they should care about this rich woman who parties with celebrities and outfits A-listers for the posh events. Its not about that. Movie creators mission was to show off that long way to the glory. Donatella Versace has been through a lot, especially fell apart after her brothers death. It was a really hard time in her life and she nearly lost her family, ruined her life with drugs and bankrupted her family business. Despite this, she found inner strength to get out of this dump and fight back what belongs to her. In my opinion, this movie can teach a regular person some valuable lessons. One of them - never give up. I recommend It to watch for everyone without any preconception. Either you like fashion, Versace Itself or simply want see another inspirational life story of the rich and famous give It a shot.

by Egle Kudriavcevaite Fashion Writter

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Prey Animals
Photography by Roei Sarusi
Muse : Betty Zeltser @Roberto Models Hair stylist : Carmel Habusha Makeup artist : Zehavit Sarusi Stylist : Sofi David Turieli Raw Talents Issue

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Concept was inspired by birds and wild animals pieces of clothing were sewn Specifically for this production the photographs were taken in my studio in Netanya, Israel Photographs taken with one Light 400w
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Adrenaline RUSH
Photografy by Jeffery Williams

Muse:Megan Black by Factor Chicago, http://factorwomen.com/Chicago

stylist / Tracy Boring H&MUA / Cynthia Cervantes.

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Post / Ana-Maria Nedelea.

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Rock & Republic Carnivale Tuxedo Skinny Crop Jeans iintage halter top Glitz & Glam Emporium Diamond Stone Ring,Swarovski Raw Talents Issue

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Bebe Ostrich feather shirt Cranberry

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Allen B. Faux-Leather Studded jacket, Rag and Bone Jeans, Charlotte Russe Stud Back Suede Lace-Up Boot Shoe Diamond Stone Ring Swarovski

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Discharge Bali Flare Jeans by Free People Boho Chic long chain necklace by Buttons & Bows

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Free People Viper Room Top ANA belt JC Penny Hot Topic bracelet Unbranded Combat boots Greece

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Free People Viper Room Top Hot Topic bracelet

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Emerging Talents
Creating the Brand: ISSON Eyewear
In 2003 Eye Candy Optics launched sunglass brand ISSON. Today the company celebrates its 10th anniversary, in which they created a collection that introduces fashion forward designs fitted with flat aspheric sun lenses. ISSON stands by the motto of creating excellent quality products with an unconventional approach to design. In addition to custom made hinges, we can identify a unique selection of textures and patterns. Particularly, I am drawn to the diverse collection of architecture inspired frames. ISSON eyewear is able to appeal to a wide range of customers, offering a design for nearly every style imaginable. Due to this success, ISSON is available in over 26 countries.

Emerging designers dream of one day having their designs grace the runway, to be on display in prestigious retail stores and acquire the admiration of customers worldwide. Being a designer is one small part of the puzzle to creating a successful brand. Most designers have a keen eye for fashion and the innovative process of conceiving a product. However, to obtain global success takes knowledge in the business side of the fashion industry. The industry is constantly revolving with new trends surfacing daily. It is fundamental that a designer establishes their own niche. ISSON Eyewear is a part of a distinct few that has accomplished greatness. Catherine Federici, designer and company director takes us behind the scenes of creating ISSON. How did you start your company? My husband Marco supported my idea and we started the business together in 2002. His involvement has been just as vital as mine and equally instrumental in its success, though the failures are all his. What is your company about? To anyone that has ever made something from scratch, Imagination Rules the World means a lot. Every day my team and I are compelled to think in this way, to stay competitive, relevant and unique. When I loosely sketch ideas, they are raw, kooky, playful and in most cases, not manufacturable its from this place that I start designing and most likely why Napoleons words Imagination rules the world resonate with me. I could be more constrained, but wheres the fun in that? So, I let my imagination rule, knowing that sometimes Ill get it wrong, but its more rewarding and fun, than being unoriginal and right all the time. I would describe my eyewear designs as left of centre, unpredictable yet wearable, intriguing, pieces that are fashion based but with a unique twist making them timeless, guaranteed to get a reaction and for people who are comfortable in their own skin and know who they are.

To learn more about ISSON or to see the latest collection, go to www.isson.com.au Overall, creating ISSON or any brand takes time and vision. Those designers that are determined and passionate will persevere.

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by Tosha Cole Clemens

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Photography by Ellin Anderegg

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Muse: Rahel Stylist: Moni la Coco Make-up & Hair: Fabienne Paulti

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Vest from Sportmax and dress from H&M.

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Wearing a necklace with Galaxy crystal and cartridge case brass and a bodychain.

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wearing earring with necklace and cross.

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Rahel carries hand claws and suitably in addition a necklace with claws and a ring in optics armament.

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Necklace from Maison Martin Margiela. Ring made of silver optic armament. Jacket from Vivienne Westwood.

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Wearing a necklace with Galaxy crystal and cartridge case brass and a bodychain.

Dress: S&N VINTAGE - Shoes: ASOS

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Hair-sculpture, the feather. Earring made of berg crystal.

www.ellin.ch
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Necklace with a cross and many swiss hand collar made of leather with golden spikes .

Born in Space
Photography by Roei Sarusi

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Muse: Tal Mahin Styling: Sofi David Turieli Make-up: Zehavit Sarusi Hairstyle: Shay Abudi

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www.roeistudio.co.il

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