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大腦拒絕不了的行銷(書籍內頁試閱)
大腦拒絕不了的行銷(書籍內頁試閱)
100
MARKETING
Roger Dooley
College Confidential
HA0043
Roger Dooley
MARKETING
elisa.tou.uk@gmail.com
100
BA MA
Brian Clark
Copyblogger Media
5%
95%
Guy Kawasaki
Christophe Morin
Martin Lindstrom
Brainfluence
00330
ISBN
9 978-986-6316-88-3
7 8 9 8 6 6 3 1 6 8 8 3330
DESIGN
jones@aquadesign.com.tw
95
0
1
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0
1
6
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2
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10 09 08 07 06 05 04 03 02
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22 21 20 19
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34
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39 38 37 36 35
49 48 47 46 45 44 43 42 41 40
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51 50
58 57 56 55 54 53 52
62 61 60 59
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VS.
70 69 68 67 66 65 64 63
77 76 75 74 73 72 71
2
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79 78
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88 87 86 85 84
CEO
2
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91 90 89
100 99 98 97 96 95 94 93 92
100 Marketing
010
fMRI
EEG
011
iPhone
Dan Ariely
Duke University
Predictably
Irrational
Neuromarketing
100 Marketing
012
013
Erik Du Plessis
The Branded Mind
Prefrontal Cortex
Amygdala
Chris Anderson
Free
Malcolm Gladwell
Blink
100 Marketing
014
015
Robert Cialdini
George Loewenstein
Neuromarketing
Dan Ariely
Read Montague
Paul Zak
100 Marketing
016
95
95
A.K.Pradeep
preconscious
nonconscious
subconscious
99.999
NeuroFocus
Nielson
Gerald Zaltman
95
EEC
33
017
01
neuromarketing
5
%
100 Marketing
018
George Loewenstein
100 Marketing
020
02
Richard Thaler
33
021
100 Marketing
022
SmartMoney
33
023
03
TimeWarner
AOL
Nexflix
all-you-can-watch
100 Marketing
024
33
025
Kathleen Vohs
100 Marketing
026
04
33
027
48
twelve dollars
12
100 Marketing
028
$12
33
029
HA0043
1. 2. 3.
19983379
CIP
852-24192288
852-24191887
anyone@biznetvigator.com
10
2013
330
978-986-6316-88-3
ISBN
102019024
496.34
Marketing
100
x
In-Action!
www.andbooks.com.tw
22
100
Marketing x
Roger Dooley.
, 2013.10
. In-action! ; HA0043
Brainfluence : 100 ways to persuade and
78
Roger Dooley
3
3
3
11
105
333
11
4
02-2718-1258
andbooks@andbooks.com.tw
02-2718-2001
02-2718-1258
1
0
5
24