CRITICAL REVIEW

COMPANY WEBSITE
COLOUR SCHEME Very smart! Red depicts energy and passion, White signifies purity and elegance and Black for text provides easy readability. COMPANY LOGO Punch line Creating Wow is a phrase thats fit for Info-Beans. Its half defined, Wow is an exclamation expression and create is not a right word to be associated with it. Wow! Alone would work better. TRUST This single and powerful word can be more impactful than Creating Wow .Trust as a virtue brings: Belief in our values. Confidence to grow continuously. Clients trust is our savings. Team of dedicated professional. * Trust as a virtue can be easily marked in website content and thats the major reason for my recommendation. CONTENT Write-up for website seems to be very energetic and somewhere seems like a proposal for business development. More content needs to be developed and I am sure company has also lot of achievements, CSR activities, internal events, and clients / employees testimonial to share with viewers. There are many negative/ neutral statements which should be either removed or edited to positive. For e.g. First line from www.Info-Beans.com/about .There will always be other opportunities to earn your business but only one to earn your TRUST. Same statement should speak first on Info-Beans rather than other companies and it should be in company values. It can be written as Info Beans thrives on trust. Our clients believe that we are best among crowd to flourish their business .

Mission, vision and values sections are completely missing. The three core businesses are defined on almost every page of our website, that shouldnt be. Best way to highlight them is slideshow- stunning graphics with nice and short phrase. Accenture has done this elegantly on their website with their punch line High Performance Delivered.

IMAGES Picture speaks louder than words and the best way to depict expressions/ grab attention on web pages. Current images feel louder. They need to be more subtle for e.g. Board of Directors images should be closeup (Mr Mitesh Bohras snap is more of a portrait among three) and reduced by 30%. There should be three different pages for each gentleman and their qualifications needs to be properly highlighted.

SOCIAL MEDIA
Its visible that social media pages are updated regularly with content relevant to InfoBeans promotion or tech news. I can see a lot of contents but inferior quality and no sync, somewhere snaps used are raw and same with write-up. For e.g -Facebook page 160 images for I-buzz event .That could be just 10, but best ones. Feb 20 - Mr.Bohra snap would have been a thumbnail or normal close-up (used one is not proper and doesnt capture the right expression) attached with news. Kindly refer Accenture separate social media pages on organisation and team, sleekly designed and crafted with content. Social Media promotion is an open communication; target audience should be recognised properly, whom we need to focus on. Is it stakeholders, clients or employees? Info-Beans on social media can be branded as an organisation on its value, quality work, high profile clients, achievements, history with industry updates to masses. That social media page should be updated in a week with thoroughly checked content. Employees engagements activities like events should be treated separately, it would be appropriate if Info-Beans team become different entity on social media. Content for well-being of employees like health related suggestions, brain teasers should be posted. _______________________________________________________________________________________ There are lot of activities that are done to promote a brand. But the real brand starts from within, that is from organisation itself. There should be trust among employees in company values and company directors should be their role models. Objectives, goals and vision need to be ahead with time, but company/organisation basic values cant be faked. Values safeguard organisation environment against all odds. A successful brand demands active participation from every level in organisation. Above mentioned critical review is just a small part of big picture, the real campaign begins with primary research on company directors backed up by secondary research and matched against the competitor in markets.
Kamlesh Ahirwar(Kams)