HomeShop18

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HomeShop18

Web address

www.homeshop18.com

Commercial?

Yes

Type of site

Online shopping
(E-commerce)

Registration

Required

Availablelanguage(s)

English

Owner

Network 18 Group

Created by

Network 18 Group

Launched

9 April 2008; 5 years ago

Alexa rank

1,178 (August 2012)[1]

Current status

Online

HomeShop18 is the online and on-air retail and distribution venture of Network 18 Group, India. HomeShop18 was launched on 9 April 2008 as India's first 24-hour Home Shopping TV channel, where anchors performed live demonstration of products on sale similar to HSN or QVC in USA. The television channel established HomeShop18's foothold in Indian retail because of high television penetration. Later, as the internet reach grew

all over the country, HomeShop18 launched www.homeshop18.com which was ranked as the #5 most trafficked Ecommerce portal in India by Comscore in July 2013.

Contents
[hide]

1 Investors 2 Partnerships & Acquisitions 3 Television channel 4 eCommerce 5 mCommerce

o

5.1 Scan N Shop - HomeShop18's Virtual Shopping Wall

6 References 7 External links

Investors[edit]
G S Home Shopping of Korea, the third largest home shopping company in the world, has a 15% stake in the company. Network 18 has the controlling stake of 51%.[2][3][4][5][6][7][8][9][10]

Partnerships & Acquisitions[edit]

HomeShop18 has partnered with major brand owners such as Reebok, Nokia, LG, Motorola, Philips, Kaya[disambiguation needed], andGodrej. HomeShop18 acquired CoinJoos.com, an online books, movies and music retailer in August, 2011 for an undisclosed amount.[11] The acquisition is the main contributor to HomeShop18.com's Books catalogue.

Television channel[edit]
The HomeShop18 television channel was launched on 9 April 2008. The television network can be currently seen on cable, satellite and some terrestrial channels in India.

eCommerce[edit]
HomeShop18.com was launched on 18 January 2011. Currently, HomeShop18.com comprises 17 categories: Accessories, Baby, Books, Cameras and Camcorders, Clothing, Computer, Electronics, Footwear, Gifts & Flowers, Health & Beauty, Home & Kitchen, Household Appliances, Jewellery, Mobiles, Office & Stationery, Toys, Watches.

mCommerce[edit]

The mobile version of the HomeShop18.com was officially launched on Android and iOS in the beginning of the year 2013.

Scan N Shop - HomeShop18's Virtual Shopping Wall[edit]

As a part of its mobile platform launch, HomeShop18 set up SCAN N SHOP Virtual Shopping Wall at Terminal 3 of Indira Gandhi International Airport at New Delhi (domestic departure wing). The virtual wall comprises dynamic LED TV screens. Each TV screen displays products on sale accompanied by a unique QR code, which people may scan to display the respective product's details. The customers can place their orders by scanning the QR code against each item or over the phone, through Cash on Delivery.

Where India Shops

HomeShop18 pioneered the concept of virtual shopping by launching India's first 24-hour home shopping TV channel in 2008. Today, HomeShop18 is the only virtual shopping destination in India available through multiple media - switch on our TV channel to experience an innovative and guided demonstration of exclusive products, browse through our online store to fill your shopping cart with cool offerings at pocket-friendly prices, and shop smart from our mobile store on-the-go. We are one of the most awarded virtual shopping platforms and have over 7 million happy shoppers who can vouch for our services.

Theres Something For Everyone

Discover new products and brands on HomeShop18 every day. We are the destination of choice for fashion, home & lifestyle and digital products. You can shop from our carefully chosen collection of products spanning across departments like clothing, lingerie, shoes, jewellery, handbags, sunglasses, watches, beauty, mobiles, tablets, laptops,cameras, kitchenware, furniture, furnishings and appliances. Many of our products especially in lifestyle and fashion categories are unique and hard to find elsewhere. We only sell original products and where applicable, with full warranty from the brand or manufacturer. Take a peek at our brand stores to find a brand or product that you love. In addition to the top national brands, we also feature some of the quality regional brands that you would love to discover. Our intuitive website features a sophisticated search bar with auto suggestions and voice search options to help you find exactly what you are looking for. We also offer you the option of watching detailed videos of multiple products, before buying.

Delivering Convenience
Free Shipping | Cash on Delivery | 24x7 Customer Support
We are the only virtual shopping destination that offers free shipping on all products. No questions asked! Whether you fancy a book or a washing machine, we will deliver it to your doorstep at no extra cost. We pioneered Cash on Delivery in the country. In addition to Cash on Delivery, we offer the most extensive set of convenient payment options (including EMIs) to suit your needs. You can reach us any time by calling our 24x7 customer care number and we will be delighted to solve your problems, should any arise.

All-time Favourites: Todays Special, SuperDeals and Daily18

Our website is always buzzing with exclusive deals to delight your pocket. Our featured promotions Todays Special, SuperDeals and Daily 18 attract thousands of customers every day as we have on offer a handpicked range of exclusive products at the best price for a limited time. Another reason for you to subscribe to our recommendations email and deal alerts!