John

A. Moran Eye Center- International Division Strategic Plan

Background: The International Division of the John A. Moran Eye Center (Moran) currently serves more than thirty countries throughout the world. Roughly 285 million people are blind in the developing world. Of this number, 80 percent is curable. The Moran Eye team has focused on eradicating blindness by not only going into the developing world and performing surgeries, but also training the best and brightest ophthalmologists within the varying regions. Situation Analysis: As stated previously, 80 percent of blindness in the developing world is curable. Leading causes of blindness include uncorrected refractive error, cataract and glaucoma. The Moran is determined to help alleviate the backlog of blind people and establish sustainable eye care throughout the world. The Moran eye team travels to over a dozen countries every year, combating blindness and educating individuals on the proper steps which are needed to cure blindness in poorer parts of the world. A struggle the Moran may encounter is having sufficient monetary funding to travel to different parts of the developing world. Not only are travel costs expensive, so is the equipment and supplies needed to perform various surgeries. Another potential problem may include access into the actual country. Strict rules on visa requirements and customs declaration may prevent the Moran eye team from reaching target destinations. Poor living conditions may also cause various problems including equipment malfunction, lack of electricity, roaming animals and disease. Core Problem: If the International Division of the Moran Eye Center cannot receive enough support through donations, it will not be able to perform as many humanitarian missions to the developing world, causing curable blindness to increase and the number of trained ophthalmologists to decrease. Goal: Alleviate curable blindness in the developing world. Objectives:

1. To be able to fund and support one more humanitarian mission by January 1, 2013. 2. To increase financial donations by 50 percent by June 30, 2013. 3. To increase the number of ophthalmologists that will be trained by the Moran Eye team by 10 percent by June 30, 2013. Key Publics: Wealthy Donors Our first public is wealthy donors. This public consists of individuals between the ages of 40 to 85.The average salaries of most households range from 150,000 to 300,000. Most donors live within the Wasatch front. Most have college degrees and value education. These individuals are dedicated to helping cure blindness due to a personal association with vision problems. Most are retired physicians or individuals that have worked in the health care field. These donors are passionate about quality eye care and are usually patients of Moran physicians. They are highly interested in supporting programs which will help those less fortunate, and help find cures for vision loss in the developing world. Ophthalmologists Our second public is ophthalmologists in the developing world, specifically India, Indonesia, Ghana and Nepal. These individuals are focused and driven. They have risen above the oppression of poverty and are working to alleviate blindness in their native countries. They are very bright and want to make a difference in the lives of those around them. They lack the proper training in certain eye surgeries and seek to develop and sharpen their skill set. They are usually between the ages of 20 to 50 years old. They are interested in helping those around them and being able to establish proper eye care in their developing country. Volunteers The third public is volunteers. These are usually individuals between the ages of 25 to 50 years old. Most volunteers have some sort of allegiance to the University of Utah or the Moran Eye Center. It consists of University of Utah Health Care employees or students of the University. The volunteers consist of middle to upper class salaries ranging from $50,000 to 150,000 per household, with the exception of most students. This public is interested in health care and humanitarian service. They feel a sense of purpose by giving

of their time to help a noble cause. Most of these volunteers are college educated and value learning. Messages: Wealthy Donors: As someone who values the importance of sight and is passionate about eye care, we are seeking your help. There are more than 285 million blind people in the developing world. At the Moran Eye Center we are trying to bring this number down by providing an opportunity at a second chance at life. We are sending out physicians to operate in some of the most remote parts of the world, giving sight to people who have been living their entire lives in darkness. The Moran Eye team finds and trains the worlds brightest ophthalmologists to make it possible to establish proper eye care in the developing world. It is someone like you, which can help us make a difference. As someone who has witnessed first-hand the exceptional eye care which the Moran offers, help us provide this care to those in need. Please help us alleviate blindness in the world by donating to the Moran Eye Centers International Outreach Division. Together we can restore sight to those in need. International Ophthalmologists As someone who has witnessed first-hand the problems your country faces with poor eye care, we want to help you develop your skills as an ophthalmologist and help you to help others realize their true potential. We want to give you the opportunity to train and learn from our physicians quick and easy ways to eradicate cataract and glaucoma diseases. With your help we will be able to provide a legacy of great eye care in your country. Volunteers The Moran Eye Center has screened over 335,000 people and performed over 30,000 surgeries in developing countries. It is people like you that make it all possible. By volunteering your time at local fundraisers, and helping spread the word of what the Moran Eye Center is doing, we will be able to continue to improve the eye sight of the world. Together we can alleviate blindness in the world, on person at a time. To find different ways to volunteer, please visit moraneyecenter.com/volunteer and discover what a difference you can make today.