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Love What You Do And Make More Money Doing It!

How To Make An Extra 2000 This December And Get Ready For The January Rush
with Lucy Johnson

Saturday, 26 October 13

My Intention For The Next 4 Hours

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Im Going To Share The Secrets To Having Marketing That Works ALL The Time

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A Constant Stream Of Ready To Buy Clients :)

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Even At Christmas Time


(When You Need The Money The Most!)

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But Before We Get Started...

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As Entrepreneurs We Are Cut From A Different Cloth

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We Just Cant Do The Clocking In And Clocking Out 9-5 Behind A Desk Stuff

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We Have A Big Purpose To Serve In The World

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Saturday, 26 October 13

We Have A Cure To Share

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Our Clients Are Stuck Without The Solution We Provide

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They Need Our Help

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Our Purpose Is To Serve Them And Get Handsomely Rewarded

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And Its NO Different In December

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But We Have A Habit Of Forgetting This And Getting In Our Own Way

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By Making Excuses For Not Doing Our Marketing

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I Dont Have The Time

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What If It Doesnt Work For Me?

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I Cant Afford It

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And We Procrastinate And Use Delay Tactics

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Indecision And Wafing

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Analysis Paralysis

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Perfection Paralysis

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Fear Of Failure

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And Simply Not Knowing What To Do

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Im Going To Change All That For You Today

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Lets Get Intentional!

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7 Step System Loving Your Business, Making An Extra 2000 This December And Getting Ready For The January Rush

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You Will Learn: - The 7 Steps To Getting Clients And Making Money All Year Round - How To Make This Work Specically In December - How To Make An Additional 2000 In December (And Have The Best Xmas Ever!) - How To Keep Attendance Levels High In December - How To Get Ready For The January Rush - Hear From People Already Doing It!

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1. Hone In On What You Really LOVE

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STOP chasing the money

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You Need A System That Makes You Money No Matter What

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I knew the problem was me but I was so disorganised, overworked, stressed before. Now life has changed massively, I understand anything is possible with the right mindset. Condence is everything. Life is easier now, Im organised and my monthly income has doubled. On the odd occasion its tripled!

Saturday, 26 October 13

Benjamin Naylor
(Gold Client since July 2012)
I knew the problem was me but I was so disorganised, overworked, stressed before. Now life has changed massively, I understand anything is possible with the right mindset. Condence is everything. Life is easier now, Im organised and my monthly income has doubled. On the odd occasion its tripled!

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2. Stop Doing Stuff Youre Mediocre At

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Figure out your Unique Ability

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80% of your income comes from when youre in your Unique Ability

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Less than a month ago I was considering giving it up and going to work in tescos. Now after 6 weeks since attending the 3 day event I have over 60 new clients in my classes and in December paid all my bills AND had 2000 left over! I really think I can actually do this now!

Saturday, 26 October 13

Debbie Allers
(Client since November 2012)
Less than a month ago I was considering giving it up and going to work in tescos. Now after 6 weeks since attending the 3 day event I have over 60 new clients in my classes and in December paid all my bills AND had 2000 left over! I really think I can actually do this now!

Saturday, 26 October 13

Before starting with Lucy I constantly felt stressed, under pressure and very busy. I took ages to make a decision about anything. Life is still full on now but far less stressful, I take time out without feeling guilty and I actually enjoy having my own business. I work on my mindset all the time. In the rst month I turned over an extra 4000 and am now opening my 3rd Studio!

Saturday, 26 October 13

Jeni Ferguson
(Platinum Client since October 2012) Before starting with Lucy I constantly felt stressed, under pressure and very busy. I took ages to make a decision about anything. Life is still full on now but far less stressful, I take time out without feeling guilty and I actually enjoy having my own business. I work on my mindset all the time. In the rst month I turned over an extra 4000 and am now opening my 3rd Studio!

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3. Focus on Service, Not Accumulation

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You get what you give, so give MORE value

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Dont give more Stuff Focus on giving VALUE

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This is ESPECIALLY important at Christmas time.....

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Before starting with Lucy my physio business was good but I was hitting a glass ceiling and couldnt break it. 6 weeks on and Im a completely different person more positive, more creative an empowered. Within 3 months Id had my rst 5000 month!

Saturday, 26 October 13

Kelly Palmer
(Platinum Client since May 2013) Before starting with Lucy my physio business was good but I was hitting a glass ceiling and couldnt break it. 6 weeks on and Im a completely different person more positive, more creative an empowered. Within 3 months Id had my rst 5000 month!

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4. Have WOW Marketing that compells clients to contact you

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Speak to the conversation already going on in their head

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Talk in results orientated language (not technical jargin)

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Use more success stories than your competitor

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Give them a reason to act now A limited number of spaces or a deadline

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Tell them exactly what you want them to do

Be CLEAR

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Before I had non clue on marketing and my target income of 2500 a month felt miles away I took my income from 1200 to 2500 in the rst 90 days. As of next week Im making 4200 a month! I have a huge increase in condence, my mindset is SOO much better, I feel so positive

Saturday, 26 October 13

Regan Coward
(Gold Client since December 2012) Before I had non clue on marketing and my target income of 2500 a month felt miles away I took my income from 1200 to 2500 in the rst 90 days. As of next week Im making 4200 a month! I have a huge increase in condence, my mindset is SOO much better, I feel so positive

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5. Market in a much bigger way

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Create marketing sequences to nurture leads into paying clients

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Be consistent and persistent (remember it takes 19 times)

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We were lost and frustrated paying fees at a gym and not getting anything in return. Our condence literally immediately increased once we had a clear direction and now we are 1000X more condent with what were doing. If theres a dip in income we KNOW what to do to get more clients in quickly. We are making more than triple what we used to, and are a much less stressed and much happier family now.

Saturday, 26 October 13

Paul and Francesca Saccone-Moses


(Client since November 2011)
We were lost and frustrated paying fees at a gym and not getting anything in return. Our condence literally immediately increased once we had a clear direction and now we are 1000X more condent with what were doing. If theres a dip in income we KNOW what to do to get more clients in quickly. We are making more than triple what we used to, and are a much less stressed and much happier family now.

Saturday, 26 October 13

I was constantly worrying about whether the business would make myself a decent wage, I was constantly in our overdraft and was working myself stupid. Now I feel SO positive and ready to complete my dream. Since working with Lucy I have brought in an extra 428 a week from my dance courses and have over 30 brand new clients!

Saturday, 26 October 13

Sally Wragg
(Platinum Client since April 2012) I was constantly worrying about whether the business would make myself a decent wage, I was constantly in our overdraft and was working myself stupid. Now I feel SO positive and ready to complete my dream. Since working with Lucy I have brought in an extra 428 a week from my dance courses and have over 30 brand new clients!

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Noelle Watson
(Platinum Client since June 2012)

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6. Get a little help from the big guys

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Use the power of focus and intention (and everything will just seem to go your way)

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Get CLEAR on what you want - make a rm commitment and allow your mind to come up with the answers

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You Also Need To Stop Making Excuses

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Remember I Said Id Teach You How To Be Able To Afford Anything?

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Fully Booked Formula Exercise:

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Take a leap of faith and the net will appear

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- Was ambitious and hard working but didnt know exactly HOW to achieve her goals quickly - Started making under 2,500 a month and now (9 months later) is making 5,500 a month - Has just opened her own studio, has 2 full time staff and has changed her 10 year plan to an 18 month one as shes achieving her goals so quickly!

Saturday, 26 October 13

Becky White
(Platinum Client since Oct 2012) - Was ambitious and hard working but didnt know exactly HOW to achieve her goals quickly - Started making under 2,500 a month and now (9 months later) is making 5,500 a month - Has just opened her own studio, has 2 full time staff and has changed her 10 year plan to an 18 month one as shes achieving her goals so quickly!

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7. Have support and accountability

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You cant do it alone

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Support of a group of likeminded individuals

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No such thing as a self made millionaire

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EVERYONE had help along the way

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Is This Good Stuff So Far?

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Is It Okay If I Share An Opportunity With You?

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I Want To Work With You Some More...

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And Get Clear On Your Goals

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Get You Out Of Your Own Way And Taking More Action

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Get You Feeling Super Condent

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Teach You How To Have Effortless, Unstoppable Productivity

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Design You A Complete Marketing Action Plan

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To Dramatically Increase Your Income In The Next 90 Days

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Love What You Do And Make More Money Doing It Coaching Program And Live Event

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A Complete Solution To Your Marketing And Business Needs And Questions

Saturday, 26 October 13

To Get Your Ticket Complete Your Pink Form By 3pm TODAY

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Break And Networking!

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Success Panel

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So how does all this affect making more money in December?

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Step 1: Youll serve them better if you ask for the money NOW

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Run a 3 Month Program for Nov/Dec/Jan

(Incentivise pay in full, but get commitment either way)

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Sell what you normally sell and do what you normally do but make it less frequent over the christmas period
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Name it to speak to the conversation already going on in their head


(eg. Enjoy Christmas condently this year eg. Actually lose weight this Christmas eg. Guilt-free 90 day Christmas program)

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Appeal to peoples desire to be condent, in shape, feeling in control but still enjoy Christmas (guilt-free)
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3 stages: 1/ Work hard in November to get ahead 2/ Keep going in December (but be realistic and be guilt-free) 3/ Work even harder in January

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Fully Booked Formula Exercise:

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Step 2: Market in sequences (be consistent)

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Start marketing your 3 month Guilt-free Xmas program in October

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Count-down to Christmas!
What are you going to do to have your best Xmas ever and be guilt-free?

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The best forms of consistent communication are:


- Weekly ezine - Weekly phone calls - Regularly posting on Social Media

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Give same message each time but reduce the amount of availability
eg. Only 18 spaces available, Only 7 spaces left!, Just 4 places remaining

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Saturday, 26 October 13

- Bootcamp Owner and Personal Trainer

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Rachael Hunt
(Client since February 2012) - Bootcamp Owner and Personal Trainer

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Fully Booked Formula Exercise:

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Step 3: Give them a Mop Up offer

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There are many people that want what you have but WILL leave it to the last minute

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Make them a nal offer they cant resist:


eg. special bonus if they sign up now eg. survive Christmas eating guide eg. extended payment plan (money down now pay rest after Jan pay check)

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This will be too much for them to resist :)


(these are people who would never buy from you otherwise)

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Emma Robertson
(Client since December 2012)

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Fully Booked Formula Exercise:

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- Waited over 2 years to make decision to join us - 3 months later, shes banking 2000 in a day, fully booked with her ideal clients and not afraid to sack clients she doesnt love to work with - About to sign for her own studio premises

Saturday, 26 October 13

Angie MacFarlane
(Platinum Client since December 2012) - Waited over 2 years to make decision to join us - 3 months later, shes banking 2000 in a day, fully booked with her ideal clients and not afraid to sack clients she doesnt love to work with - About to sign for her own studio premises

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You Need To Hang Out With People Who Have a Higher Expectation Than You Do For Yourself

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Your Income Is Directly Proportional To What Your Peer Group Expects Of You

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They Wont Let You Off The Hook


(You will.)

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So, Was This Good? :)

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The most exciting thing about Loving What You Do And Making More Money Doing It....

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Its not the money....

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Its who you become along the way

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The BEST version of yourself possible :)

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It may seem like theres a lot to do... But when you know how its easy :)

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To Get Your Ticket Complete Your Pink Form By 3pm TODAY

Saturday, 26 October 13

- Went from charging 40 an hour to selling a 3000 Personal Training program in less than 8 weeks of attending one of our 3 day live events - In March 2013 she sold her rst 6 month 9,700 Personal Training program - LOVES helping women feel fantastic over forty

Saturday, 26 October 13

Alison Graham
(Platinum Client since June 2012) - Went from charging 40 an hour to selling a 3000 Personal Training program in less than 8 weeks of attending one of our 3 day live events - In March 2013 she sold her rst 6 month 9,700 Personal Training program - LOVES helping women feel fantastic over forty

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Saturday, 26 October 13

Wed tried to make this opportunity excuse proof

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When youre interested youll do whats convenient, when youre committed youll do whatever it takes

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Saturday, 26 October 13

The Bottom Line Is.....

You Must Love What You Do And Make More Money Doing It

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Saturday, 26 October 13

Now That You Know Better, Do Better

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I used to hate working in a gym, but wasnt making enough money from my classes to leave. But now I have already reduced my hours at the gym and am leaving completely at the end of June, Im so much more condent and not tired anymore! I have the energy to get more stuff done! I now take 855 for my 6 week courses rather than 255!

Saturday, 26 October 13

Kirsty Watson
(Gold Client since April 2012)
I used to hate working in a gym, but wasnt making enough money from my classes to leave. But now I have already reduced my hours at the gym and am leaving completely at the end of June, Im so much more condent and not tired anymore! I have the energy to get more stuff done! I now take 855 for my 6 week courses rather than 255!

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Saturday, 26 October 13

It Is Your Duty..... To Get Your Message Out...

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And To Allow Yourself To Get Rewarded Handsomely For Your Service To Your Clients

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I Believe In You

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And I KNOW You Can Do It

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Thankyou :)

Saturday, 26 October 13

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