NOKIA

PROJECT ON NOKIA MOBILE COMPANY
SUBMITTED BY B.SUMOUNAMI
INDEX
1. INTRODUCTION TO MARKETING 2. CUSTOMER BEHAVIOR 3. THEORETICAL BACKGROUND 4. RESEARCH METHODOLOGY 5. REVIEW OF LITERATURE 6. NEED FOR THE STUDY 7. OBJECTIVES 8. LIMITATIONS 9. INDUSTRY PROFILE 10. PRODUCT PROFILE 11. 12. 13. 14. 15.
QUESTIONAIRE SWOT ANALYSIS FINDINGS SUGGESTIONS CONCLUSION
1) INTRODUCTION TO MARKETING:
Marketing:
Several definitions have been proposed for the term marketing. Each tends to emphasize different issues. Memorizing a definition is unlikely to be useful; ultimately, it makes more sense to thinking of ways to benefit from creating customer value in the most effective way, subject to ethical and other constraints that one may have. The 2006 and 2007 definitions offered by the American Marketing Association are relatively similar, with the 2007 appearing a bit more concise. Note that the definitions make several points:
A MAIN OBJECTIVE OF MARKETING IS TO CREATE CUSTOMER VALUE.
MARKETING USUALLY INVOLVES AN EXCHANGE BETWEEN BUYERS AND SELLERS OR BETWEEN OTHER PARTIES.
MARKETING HAS AN IMPACT ON THE FIRM, ITS SUPPLIERS, ITS CUSTOMERS, AND OTHERS AFFECTED BY THE FIRMS CHOICES.
MARKETING
FREQUENTLY
INVOLVES
ENDURING
RELATIONSHIPS BETWEEN BUYERS, SELLERS, AND OTHER PARTIES.
PROCESSES INVOLVED INCLUDE CREATING, COMMUNICATING, DELIVERING, AND EXCHANGING OFFERINGS.
Delivering customer value:

The central idea behind marketing is the idea that a firm or other entity will create something of value to one or more customers who, in turn, are willing to pay
enough (or contribute other forms of value) to make the venture worthwhile considering opportunity costs. Value can be created in a number of different ways. Some firms manufacture basic products (e.g., bricks) but provide relatively little value above that. Other firms make products whose tangible value is supplemented by services (e.g., a computer manufacturer provides a computer loaded with software and provides a warranty, technical support, and software updates). It is not necessary for a firm to physically handle a product to add value e.g., online airline reservation systems add value by (1) compiling information about available flight connections and fares, (2) allowing the customer to buy a ticket, (3) forwarding billing information to the airline, and (4) forwarding reservation information to the customer. It should be noted that value must be examined from the point of view of the customer. Some customer segments value certain product attributes more than others. A very expensive productrelative to others in the categorymay, in fact, represent great value to a particular customer segment because the benefits received are seen as even greater than the sacrifice made (usually in terms of money). Some segments have very unique and specific desires, and may value whatto some individualsmay seem a lower quality itemvery highly.
Some forms of customer value:

The marketing process involves ways that value can be created for the customer. Form utility involves the idea that the product is made available to the customer in some form that is more useful than any commodities that are used to create it. A customer buys a chair, for example, rather than the wood and other components used to create the chair. Thus, the customer benefits from the specialization that allows the manufacturer to more efficiently create a chair than
the customer could do himself or herself. Place utility refers to the idea that a product made available to the customer at a preferred location is worth more than one at the place of manufacture. It is much more convenient for the customer to be able to buy food items in a supermarket in his or her neighborhood than it is to pick up these from the farmer. Time utility involves the idea of having the product made available when needed by the customer. The customer may buy a turkey a few days before Thanksgiving without having to plan to have it available. Intermediaries take care of the logistics to have the turkeys which are easily perishable and bulky to store in a freezeravailable when customers demand them. Possession utility involves the idea that the customer can go to one store and obtain a large assortment of goods from different manufacturers during one shopping occasion. Supermarkets combine food and other household items from a number of different suppliers in one place. Certain superstores such as the European hypermarkets and the Wal-Mart super centers combine even more items into one setting.
The marketing vs the selling concept:

Two approaches to marketing exist. The traditional selling concept emphasizes selling existing products. The philosophy here is that if a product is not selling, more aggressive measures must be taken to sell it e.g., cutting price, advertising more, or hiring more aggressive (and obnoxious) sales-people. When the railroads started to lose business due to the advent of more effective trucks that could deliver goods right to the customers door, the railroads cut prices instead of recognizing that the customers ultimately wanted transportation of goods, not necessarily railroad transportation. Smith Corona, a manufacturer of typewriters, was too slow
to realize that customers wanted the ability to process documents and not typewriters per se. The marketing concept, in contrast, focuses on getting customers what they seek, regardless of whether this entails coming up with entirely new products. The 4 Psproduct, place (distribution), promotion, and pricerepresent the variables that are within the control of the firm (at least in the medium to long run). In contrast, the firm is faced with uncertainty from the environment.
2) CUSTOMER BEHAVIOR
Customer behavior involves the psychological processes that Customers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopping or actually purchasing a product). Sources of influence on the Customer The CUSTOMER faces numerous sources of influence.
Often, we take cultural influences for granted, but they are significant. An American will usually not bargain with a store owner. This, however, is a common practice in much of the World. Physical factors also influence our behavior. We are more likely to buy a soft drink when we are thirsty, for example, and food manufacturers have found that it is more effective to advertise their products on the radio in the late afternoon when people are getting hungry. A persons selfimage will also tend to influence what he or she will buyan upwardly mobile manager may buy a flashy car to project an image of success. Social factors also influence what the CUSTOMERs buyoften, customers seek to imitate others whom they admire, and may buy the same brands. The social environment can include both the mainstream culture (e.g., Americans are more likely to have corn flakes or ham and eggs for breakfast than to have rice, which is preferred in many Asian countries) and a subculture (e.g., rap music often appeals to a segment within the population that seeks to distinguish itself from the mainstream population). Thus, sneaker manufacturers are eager to have their products worn by admired athletes. Finally, customer behavior is influenced by learningyou try a hamburger and learn that it satisfies your hunger and tastes good, and the next time you are hungry, you may consider another hamburger.
Customer Choice and Decision Making: Problem Recognition

One model of customer decision making involves several steps. The first one is problem recognitionyou realize that something is not as it should be. Perhaps, for example, your car is getting more difficult to start and is not accelerating well. The second step is information searchwhat are some alternative ways of
solving the problem? You might buy a new car, buy a used car, take your car in for repair, ride the bus, ride a taxi, or ride a skateboard to work. The third step involves evaluation of alternatives. A skateboard is inexpensive, but may be illsuited for long distances and for rainy days. Finally, we have the purchase stage, and sometimes a post-purchase stage (e.g., you return a product to the store because you did not find it satisfactory). In reality, people may go back and forth between the stages. For example, a person may resume alternative identification during while evaluating already known alternatives. Customer involvement will tend to vary dramatically depending on the type of product. In general, customer involvement will be higher for products that are very expensive (e.g., a home, a car) or are highly significant in the customers life in some other way (e.g., a word processing program or acne medication). It is important to consider the customers motivation for buying products. To achieve this goal, we can use the Means-End chain, wherein we consider a logical progression of consequences of product use that eventually lead to desired end benefit. Thus, for example, a customer may see that a car has a large engine,
leading to fast acceleration, leading to a feeling of performance, leading to a feeling of power, which ultimately improves the customers self -esteem. A handgun may aim bullets with precision, which enables the user to kill an intruder, which means that the intruder will not be able to harm the customers family, which achieves the desired end-state of security. In advertising, it is important to portray the desired end-states. Focusing on the large motor will do less good than portraying a successful person driving the car.
Information search and decision making

Customers in both internal and external information search. Internal search involves the customer identifying alternatives from his or her memory. For certain low involvement products, it is very important that marketing programs achieve top of mind awareness. For example, few people will search the Yellow Pages for fast food restaurants; thus, the customer must be able to ret rieve ones restaurant from memory before it will be considered. For high involvement products, customers are more likely to use an external search. Before buying a car, for example, the customer may ask friends opinions, read reviews in Customer Reports, consult several web sites, and visit several dealerships. Thus, firms that
make products that are selected predominantly through external search must invest in having information available to the customer in need e.g., through brochures, web sites, or news coverage.
A compensatory decision involves the customer trading off good and bad attributes of a product. For example, a car may have a low price and good gas mileage but slow acceleration. If the price is sufficiently inexpensive and gas efficient, the customer may then select it over a car with better acceleration that costs more and uses more gas. Occasionally, a decision will involve a noncompensatory strategy. For example, a parent may reject all soft drinks that contain artificial sweeteners. Here, other good features such as taste and low calories cannot overcome this one non-negotiable attribute.
3) THEORETICAL BACKGROUND OF CONSUMER SATISFACTION
It is no longer enough to satisfy customers. you must delight them.
satisfaction:
Satisfaction is a person feeling of pleasure or disappointment resulting from comparing the products to comparing products received performance is or (out come) in relation to his or her expectations. As this definition makes clear satisfaction is a function of received performance and expectations. With the performance falls sharp expectations, the customer is dissatisfied. if the performance matches the expectations the customer is satisfied. With the performance exceeds expectations, the customer is highly satisfied or delighted. Mini companies are aiming for high satisfactions because customers who are just satisfied still find it easy to switch when a better offer comes along. Those who are highly satisfied are much less ready to switch. High satisfactions are delight creates an emotional brand with the brand. not a just rational performance the result is high customer loyalty xeroxes senior managers believes that a very satisfied or delighted customer is worth tent times as
much to the company as a satisfied customer. a very satisfied customer is likely to stay with xerox many more years and buy more than a satisfied customer. a customer's decision to be loyal or to defect is the some of many small encounters with the company. consulting form forum corporation says that in order for all this small encounters to add up to customers loyalty, companies need to create a" branded customer experiences" in addition to customer value expectations and satisfactions companies need to monitor their competitors performance in this areas. For example a company was pleased to find the 80% of his customers said they were satisfied.
Then the CEO found out that its leading competitor attend a 90% customer satisfaction score. He was further dismayed when he learned that this competitor was aiming to reach a 95% satisfaction score. For customer-centered companies, customer satisfaction is both goal and marketing tool. Companies that achieve high customer satisfaction ratings make sure that their target market knows it. Although the customer-centered firm seeks to create high customer satisfaction, its main goal is not to maximize customer satisfaction. if the company increases customer satisfaction by lowering its price or increasing its services, the result may be lower profits. the company might be able to increases its profitability by means other than increased satisfaction (for example, by improving manufacturing processes are investing more in R&B (also the company has many stake holders including employers, dealers, suppliers and stock holders. spending more to increase customer satisfaction might divert funds from increasing the satisfaction of other partners. ultimately the company must operate on philosophy
that it is trying to deliver faction to other stake holders within the constraints of its total resources.
Consumer satisfaction service:

Studies show that although customers are dissatisfied with one out of every 4 purchases. Less than 5% of dis-satisfied customers will complain. Most customers will buy less or switch suppliers. Complaint levels are thus not a good measure of customer satisfaction. Responsive company measure customer satisfaction directly by conducting periodic service, they sent questionnaires or make telephone calls to a random sample of recent customers. While collecting customer satisfaction data, it is also useful to ask additional questions to measure repurchase intention; this will normally be high if the customer's satisfaction is high. It is also useful to measure the likelihood or willingness to recommend the company and brand to others. a high positive wordof-mouth score indicates that the company is producing high customer satisfaction.
Defining customer satisfaction

Over 35 years above peter drucker observed that a company first task is to create customers. But today's customers face a vast very of product and branch choices, prices and suppliers. We believe that customers estimate which offer will deliver the most value. Customers are very valuable maxi misers, With in the bounds of search costs and limited knowledge, mobility and income the form and expectations of value and
act on it. Whether are not the offer lives up to value expectations affects both satisfaction and repurchase prop ability. The key to customer retention is customer satisfaction. a highly satisfied customer: 1. Stays loyal longer 2. Buys more as the company introduces new products and upgrades existing products. 3. Talks favorably about the company and its products 4. Pays less attention to competing brands and advertising and is less sensitive to price. 5. Offers product or service ideas to the company 6. Costs less to serve than new customers because transactions are reutilized
Thus a company would be wise to measure- customer satisfaction regularly. The company could phone recent buyers and inquire how many are very satisfied, satisfied, indifferent, dissatisfied, and very dissatisfied.
100% guarantee Our products are guaranteed to give 100% satisfaction in every way. Return anything purchased from us at any time if it proves otherwise we will replace it, refund your purchase price or credit your credit card, as you wish. We do not want you to have anything from L.L.Bean that is not completely satisfactory.
A buyer's satisfaction is a function of the product's perceived performance and the buyer's expectations. Recognizing that high satisfaction leads to high customer loyalty, many companies today are aiming for TCS (total customer satisfaction). For such companies, customer satisfaction is both a goal and a marketing tool. Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs. Today's companies have not choice but to implement total quality management programs if they are to remain solvent and profitable. Total quality is the key to value creation and customer satisfaction.
Customer satisfaction:
Today in the customer driven economy, ail firms are engaged in a rat race to attract customers and build) a long term relationship with their loyal customer. The key to customer loyalty is through customer satisfaction. a satisfied customer will act as a spoke person of the company's product, and bring in more buyers. There is the pareto orincioal or the 80/20 rule, it says 80 % of one thing comes from 20% of another. That is to say a small percentage of loyal customers will lend a large weight to the company's sales. so marketers have to ensure customers value satisfaction. For this they have to ensure. 1. Products are developed to meet customer requirements. 2. Brands are positioned so as to convey distinctiveness. 3. Relationships are built to offer lifetime customer value to enable the customer to experience value satisfaction.
All the efforts of the marketers at trying to understand buying motives. Organizing buying behavior and working out suitable promotional strategy to suit the customer behavior is to ensure customer satisfaction. in todays competitive environment, where companies are adopting various methods to whom the prospective customers, marketers have to make all efforts to understand all the complexities which go into the behavior and frame marketing programmers suitable to the target market.
4) RESEARCH METHODOLOGY
Research refers to search for knowledge.
It is an art of scientific
investigation. Research comprises definite problem. The research design ascetically states the producers of the data collection of the analysis of information relevant to the problem. I have selected my study in descriptive research which includes surveys facts findings and enquiries. The method used for present study was survey method. Data was collected from field's survey by the personnel interviews with customers primary data was collected with the help of questionnaire for analysis. Percentages are used interpretation is done after discussion with the concerned people. "Marketing research is the systematic design, collection, analysis and reporting of date and findings relevant to a specific marketing situations facing the company".
Effective marketing research five steps:Step 1 Define the problems and research objectives: The first step calls for the marketing researchers define the problem carefully and agree on the research objectives. Not all research projects can be this type specific in their objectives. Some research is explanisary its goal is together a preliminary data to shed light on the real nature of the problem and to suggest positive e solutions or new ideas. Some research's is descriptive its sees to certain magnitudes.
Step 2
Developing the research plan: It calls for developing the most efficient plan for gathering the needed information. Design a research plan calls for decision on the data sources, research approaches and contact methods. Data collecting: for quantitative research, the primary data collection instrument is the questionnaire. Primary data: The primary data is collected through questioners, which form the major part of the project. Secondary data
The secondary data was readily available from the dealer's office and news magazines. Data like company profile and organization procedure was obtained from the office. Other books were obtained from the college library. Customers are often reluctant to take the time to respond to surveys. For this reason researchers have found the questionnaires must be interesting, objective, unambiguous, easy to complete and generally non-burdensome in order to motivate respondents to answer truthfully and completely. Research approaches: Primary data can be collected in four ways 1. 2. 3. 4. Observational research Focus group research Survey research Experimental research
Research instruments Marketing researchers have a choice of two main research instruments in collecting primary data "questionnaires". Questionnaires: this part is being explained briefly in the following theories of approach. They are "sampling plan" after deciding on the research approach and the instruments. The marketing researcher must design a sampling plan. This plan calls for the 3 decision.
1. Sample size 2. Sample unit 3. Sample procedure
Sampling:
An integral component of research design is the sampling plan. Specifically it addresses three questions. Whom to survey (the sampling unit, how many to survey (sampling size) and how to select them (the sampling procedure).
Sampling unit:
The sampling units for the study consisted of respondents from all walks of life, either sex, different age group, different income group and so on, but all residents of Kurnool city.
Sampling size:
Considering the nature and extent of the study and with the time constraint, a sample size of 100 customers was chosen.
Sampling procedure:
Simple random sampling method has been adopted for the study. In random sampling each element of the population has an equal chance of being selected for the sample.
Contact method:
Once the sampling plan has been determined, the marketing researcher must decide how the subject should be contacted. The choices are mail, telephones or personal interviews.
Step 3:
Collected information: The data collection phase of marketing is generally prone or error. In case of surveys, four major problems arise. Some respondents will not be at home and must be re-contacted and replaced. Other respondents will refuse to cooperate.
Step 4:
Analyse the information: The next to last step in the marketing research process is to extract earliest findings, from the collected data the researchers tabulate the data and levels in the frequency distribution. Averages and measures of dispersion are computed for major variables.
5) Review of literature
The customer perception report includes questions in four key areas, expectations, purchase decisions, customer service, and future purchases. So the customer should be invited to participate in the survey. Setting realistic
expectations during the sales process is a vital component of making happy customers. How a company sets and meets product and service expectations plays a pivotal role in fashioning customer opinions. How a company meets or exceeds expectations is measured in three important areas: product/service, support, and price. These three areas will be used to factor a score for the expectations category. The results of the three questions will be used to factor an overall expectations perception score. The purchase decision category gives us a better understanding of how the customer perceives the purchase process. Two key areas for questions include an open ended question on why they purchased and a ratings question on their experience. The rating question data will be used for the analysis of purchase decision category. The open ended responses from the why questions will be used for product strengths analysis. The results of the purchase experience question will be used for the overall purchase perception analysis. Customer service is one of the most important differentiations a company can have. For this report, customers will rate a company in three key areas: customer service, timeliness for problem resolution, and expertise. These three areas will be used to factor a score for the customer service category.
Data collection methods:

The following steps are involved in the data collection process: l. Finding out the type of information required in the investigation process. 2. Establishing the facts that are available at present and the additional facts required.
3. Identification of the sources from where the information can be available. 4. Selection of appropriate information collection method. The data required from this study is collected from primary and secondary sources. The data collected are both quantitative and qualitative.
Primary sources:
The primary source used for gathering data required for this survey is basic method. In the survey method a survey of the customer behavior towards Nokia mobile is done. A planned effort is made using structured questionnaires to interview the respondents. The respondents are the owners of Nokia mobile, who are interviewed, are chosen using non probability sampling method. The surveys can be done through personal interviews. In this study the respondents are interviewed personally so that the errors involved in gathering the primary data are minimized.
Customer perception:
Secondary sources The secondary sources used for collecting the data are: 1. Internal sources Company reports Company publications. 2. External sources
Business dailies like- the economic times, the business line etc. news papers like the times of India, the Indian express and the Hindu etc. information was also gathered firm magazines like- business today, business world, A&M etc. other than these sources information was also gathered from internet.
Sample size:
The sample consists of 100 customers selected from Kurnool town using Convenience sampling method. Out of the customers selected for the study, some did Not own two-wheelers and some had not responded well. Hence they had to be replaced by other customers.
6) Need for the study

Customer satisfaction studies can be designed to explore many issues. Depending on the particular needs, they can give answers to such questions as: What type of professionalS are using Nokia mobile phones? Income level of respondents who are using Nokia mobile phones? Which brand cell phone customers use? Etc questions may be there. In summary, customer satisfaction surveys can provide with vital intelligence about what the market needs and how well the company is filling those needs. This
information is critical in making effective marketing decisions. These surveys can be performed either internally or by independent consultants; both approaches offer advantages.
7) OBJECTIVES
Objectives of the study are: 1. To know up to what extent the Nokia company has satisfied the customers. 2. To know the mode of purchase by the customers. 3. To know the type of usage made by the customers. 4. To know about the services rendered by the dealer. 5. To know the customers changing attitude. 6. To know the problem faced by the Nokia company customers. 7. To study the price, trends of various mobiles. 8. To understand the advantages and limitations of the product. 9. To know the sales promotional activities done by Nokia 10.To know whether customers are satisfied with value added feature of Nokia. 11.To know whether the customers are aware of all the products released by the company.
8) LIMITATIONS
A part from the need and importance of the study, they are limitations also. The limitations are studies are:
1. The study is constrained to only Kurnool city. 2. The survey was carried for 45 days only, which was a constraint. 3. Time factor is the main limitation for the study. 4. The methods used in this project are random sampling methods & results obtained may not be fully accurate & believable. 5. The research has been centered to only 100 customers rather than millions of customers around the world. 6. Some of the customers are not interested to give the accurate information about their Nokia company. The conclusions drawn are subjected to the information provided by the various buyers contacted.
9) INDUSTRY PROFILE
GSM Global system for mobile communications
with the gradual unification of the European markets at the end of the 1980s, the organization for European PTTS (post, telephone and telegraph administration, cept) decided to develop a common mobile telephony standard, which was to be implemented digitally. From the very beginning, Nokia has been one of the main developers of GSM technology, originally chosen by 18 countries to be the European standard for digital mobile telephony. The first GSM call was made with a Nokia phone in Radiolinja's Nokia network in Finland in 1991. In the same year, Nokia made agreements to supply GSM networks to nine other European countries. Expertise on GSM technology has paved Nokia's way to international success. The world's leading digital standard GSM has wide market coverage in Europe, Asia and Africa - everywhere in addition to mobile voice telephony, GSM technology enables versatile development of new services, including packet switching technology needed for the increasing amount of high-speed data transmission within wireless telecommunications networks, the corresponding 900 or 1800 MHZ frequency is available. In august 2000, Nokia had supplied GSM systems to 94 operators in 43 countries. The first Nokia GSM 1800 network agreements were signed by the UK operator Microtel communications ltd. (now orange PCS ltd.) and Nokia in 1991. GSM technology based GSM 1900 (PCS) has also been chosen by several American operators. In 1996, Nokia supplied its first GSM 1900 network to aerial communications inc. in the united states, Nokia introduced the premium design model Nokia 8850 in 1999 and the Nokia 6120 wap-enabled phone in 2000, both for GSM 900/1800 networks. Installation of the Nokia primesite GSM base station in Hong Kong. In many Asian countries, Nokia's telecommunications systems and
mobile phone supplies have grown at the same pace with the countries economic growth and increasing demand for infrastructure. A good example is Thailand, where Nokia has built several mobile networks: first NMT and then GSM-based networks and broadband IP networks. The mobira cityman 100 in Thailand, 1991.
Crises of leadership, profitability in the late 1980s and early 1990s:-
Nokia's rapid growth was not without a price. In 1988, as revenues soared, the company's profits, under pressure from severe price competition in the customer electronics markets, dropped. Chairman Kari kairamo committed suicide in december of that year; not surprisingly, friends said it was brought on by stress. Simo s. Vuorileto took over the company's reins and began streamlining operations in the spring of 1988.Nokia was divided into six business groups: customer electronics, data, mobile phones, telecommunications, cables and machinery, and basic industries. Vuorileto continued k-airamo's focus on high-tech divisions, divesting Nokia's flooring, paper, rubber, and ventilation systems businesses and entering into joint ventures with companies such as Tandy corporation and matra of France (two separate agreements to produce mobile phones for the U.S. and French markets). In spite of these efforts, Nokia's pretax profits continued to decline in 1989 and 1990, culminating in a loss of $102 million in 1991. Industry observers blamed cutthroat European competition, the breakdown of the finish banking system, and
the collapse of the soviet union. But, notwithstanding these difficulties, Nokia remained committed to its high-tech orientation. Late in 1991, the company strengthened that dedication by promoting jorma ollila from president of Nokiamobira inc. (renamed Nokia mobile phones ltd. the following year) to group president.
A two-pronged approach in the 21st century:Mobile communications developed along two broad fronts during the first years of the century, both of which played to Nokias advantage, ensuring that the company remained the leader of its industry. The evolution of handsets into multimedia devices ushered in by 3g technology meant that Nokia could continue to rely on marketing expensive, sophisticated handsets. The days of the $500 Nokia phone gave way to the days of increasingly more expensive phones, such as the Nokia n90s, a unit featuring a camera with carl zeiss optics, video-recording capabilities, and internet access. Nokia could count on a substantial share of the high end of the market, a segment that continued to thrive midway through the decade, but the companys greatest strength was in the lower end of the market. In countries such as china, Brazil, and India there was a tremendous demand for inexpensive mobile phones, with analysis expecting 50 percent of the one billion handsets sold between 2005 and 2010 to be sold in developing economics.
Industry:
Motorola and Nokia. Rivals such as Samsung, Sony Ericsson, and LG electronics preferred to confine their activities to the high end of the market, while and Motorola. Against the backdrop of favorable market trends supporting Nokias change in leadership. After a decade-and-a-half at the helm, ceo ollila announced his retirement, effective june 2006. his replacement was a 25-year Nokia veteran named olli-pekka kallasvuo, a lawyer by training whom fortune, in that magazines october 31, 2005 issue, described as so taciturn that he can seem like an extra from an ingmar bergman movie. kallasvuo, who was promoted from his position as the head of the handset division, inherited an impressively capable company whose greatest challenge was contending with Motorola for the low end of the market and beating back competitors for control of the high end of the market. Nokia is a dynamic company in a fast-changing and fluid environment, kallasvuo said in a november 29, 2005 interview with the south china morning post. i look forward to working together with our team to help Nokia shape the future of mobile communications at a pivotal time for the industry.
Focus on telecommunications
In 1988, Nokia was one of the largest television manufacturers in Europe and the largest information technology company in the Nordic countries. Nokia had established a successful data aerial communications inc. in the U.S. launched its Nokia GSM 1900 network in 1997. This was one of Nokia's breakthroughs into the U.S. network market. Phones was the first manufacturer to launch mobile phones for all major digital systems: GSM, GSM 1800 (PCN), TDMA and Japan digital. in 1997, the list was completed with Nokia's CDMA mobile phone. In addition to
local marketing companies, production and R&D facilities have been built in Europe, the Americas and Asia. In April 2000, Nokia had sales offices in 50 countries, production locations in 10 countries and research and development facilities in 14 countries, transmission department, and sold its modems around the world. Later the accumulated knowledge was put into good use in mobile data communications.
Streamlining
During the deep recession at the beginning of the 1990s, both the telecommunications department and mobile phones were the supporting pillars of the company. Despite the depth of the recession, Nokia recovered quickly as CEO Simo vuorilehto started streamlining Nokia's businesses. In 1992, jorma ollila was appointed CEO and Nokia made the next major strategic decision to focus its business on telecommunications by divesting its non-core operations. The latest divestments took place in 1995 and 1996 with the sale of the cable industry operations and the television business. Global leader in telecommunications For Nokia, the 1990s have been a time of strengthening market positions not only in Europe, but in the U.S, Asia- pacific and Latin America markets. In the beginning of 1994, Nokia mobile.
Company profile Nokia history Nokias history dates back to 1865. Since then, the company has evolved first into a conglomerate encompassing several industries ranging from paper to chemicals and rubber, and in the 1990s with a clearly defined strategy into a dynamic telecommunications company. The ground work for telecommunications was already laid in the 1960s, as Nokia was researching the field of radio transmission in its electronics department. In the late 1970s, mobile phones and telecommunications infrastructure products were developed for both domestic and international customers. In the 1980s and 1990s,Nokia became a global leader in digital communication technologies. From the very beginning, Nokia has faced competition from established international competitors in the open domestic telecommunication markets. Among others factors, the ability to exploit the opportunities created by continuous technological and market change has helped Nokia develop into the company it is today. Nokian paper belongs to the U.S. Based fort James river group. A soft tissue paper mill still operates in the town of Nokia. Nokian tyres and Nokian footwear both operate in the town of Nokia. The Nokia group sold the footwear factory in 1990 and its major share in Nokian tyres in 1995. Nokias former cable industry operations are part of the dutch draka group.
Nokia company Nokias history starts in 1865 when engineer fredrik idestam established a wood-pulp mill by a river bank in southern Finland and started manufacturing paper. The company, which he named Nokia, soon became successful as industrialization got under way in Europe and the consumption of paper and cardboard rapidly increased. Around the factory, a community grew, which was also later named Nokia. Idestam established an international network of salesmen and Nokias products were first exported to Russia and then to the UK and France. In the 1930s, china also became an important trading partner.
Cables the root of telecommunications

The company that became known as the finish cable work opened in 1912 in the center in Helsinki. Cables were needed for the growing need of power transmission as well as telegraph and telephone networks. Initially employing only a few people, the company grew rapidly. After World War II, finish cable works began trading with the Soviet Union, and exports to the west took off in the 1960s.
Nokia in brief
Nokia is the worlds largest manufacturer of mobile devices; a leader in equipment, services and solutions for network operators; and a driving force in bringing mobility to businesses. Nokia is about enhancing communication and exploring new ways to exchange information. In short, Nokia is about connecting people. In 2005, Nokias net sales totaled EUR 34.2 billion. The company has 15 manufacturing facilities in nine countries and research and development centers in
11 countries. At the end of 2005, Nokia employed approximately 59,900 Frankfurt and New York stock exchanges.
Organization
Nokia comprises four business groups; mobile phones, multimedia, enterprise solutions and networks. Mobile phone connects people by providing expanding mobile voice and data capabilities across a wide range of mobile devices. We seek to put customers first in our product-creation process and primarily target high volume category sales. Multimedia brings connected mobile multimedia experiences to customers in the form of advanced mobile devices and applications. Our products give people the ability to create access and consume multimedia, as well as share their experience with others through a range of radio technologies. Enterprise solution offers businesses and institutions a broad range of products and solutions, including enterprise-grade mobile devices, underlying security infrastructure, software and services. We also collaborate email, and extend corporate telephone systems to Nokias mobile devices. Network provides network infrastructure, communications and networks service platforms, as well as professional services to operators and service providers. Networks focuses on the GSM family of radio technologies and aims at leadership in three areas: GSM, edge and 3g/WCDMA networks; core networks with increasing ip and multi-access capabilities; and services.
Our business groups are supported by various horizontal entities :

Customer and market operations is responsible for marketing, sales, sourcing, manufacturing and logistics for mobile devices from mobile phones, multimedia and enterprise solutions. Technology platform is responsible for the competitiveness of Nokias technology assets. The group supports Nokias overall technology management and development by delivering leading technologies and well-defined platforms both to Nokias business groups and to external customers. Nokia-wide horizontals units drive and manage specific Nokia assets. They include brand and design, developer support, research and venturing, and business infrastructure. Corporate functions support Nokias businesses with company wide strategies and services.
The beginning
10 things you didnt know about nokia! How well do you really know Nokia? Well, most of us know that they manufacture mobile phones and perhaps that theyre a finish based company. Perhaps even that the current president and CEO is Steven Elop, former Microsoft head of business, and the first non-fin to be named CEO of Nokia. There are plenty more interesting nuggets of information that you probably didnt know about Nokia take a look at the 10 interesting facts you didnt know about Nokia that weve pulled together below!
1. The name Nokia comes from the river Nokianvirta which flows through the
town Nokia in the region of pirkanmaa. 2. Before focusing on telecommunications products, Nokia produced tyres, rubber boots and televisions, amongst others products! 3. The Nokia theme tune was originally composed by Francisco tarragon, an influential Spanish composer and guitarist of the romantic period. 4. The special tone on Nokia phones when receiving SMS messages is actually mores code for SMS. 5. The worlds first GSM call was made in 1991 in Helsinki over a Nokia-supplied network, by then prime minister of Finland, Harri holler, using a Nokia phone. 6. A pulse analyzer, designed in 1962, was the first electronic device produced by Nokia
7. Nokias first handheld mobile phone was the moir talk man, launched in 1984. Its price was approximately 4,560 (in todays money).
8. Nokias first touch screen phone was the Nokia 7710, launched in 2004.
9. In may 2007, Nokias 1100 handset was the best-selling mobile phone of all time and the worlds top-selling customer electronics product. 10. For you series fans out there. The Nokia n70, n90 and n91 were released simultaneously and were the first nseries devices ever launched. How many did you know? If you knew between 0-3, you need to start brushing up on your Nokia knowledge, 4-7 youre a Nokia know-it-all. If you got between 8-10 you may consider yourself the fountain of all Nokia knowledge and Id consider applying for a job with Nokia! There are lots more interesting facts out there. Old or new, short or long, just comment by clicking on the Nokia and enlighten us as to what they are. Good luck!
Three roots Cable production in the 1930s. Nokias paper factory in the 1890s. Galosh production in 1933. Nokia electronics testing ground, 1971. The seed for Nokias telecommunications section was planted in 1960 with the established of cable works electronics department. Work on telecommunications system began at the cable works in 1962 and initially concentrated on radio transmission. Cable works set its sales for the new era at a good time. Semiconductor technology was just making its way from the lab to the industry. Not only the newcomers, but also the industry leaders at that time had just begun learning the abss of new technologies. Into the digital age Transmission system based on pulse code modulation, PCM, were the latest innovation in telecommunications in 1967.in PCM, analog sound signals are converted into digital form, substantially increasing the capacity of telephone cables. In 1969, Nokia was the first company to introduce PCM transmission equipment that conformed with chit (consultative committee on international
telegraphy and telephony) standards. By stepping into digital age early, Nokia had made one of its most important strategy decisions ever .the early 1970s also marked the start of Nokias continually growing market. The development of do 200 digital switch began in the early 1970s. It is still the basis for Nokias mobile and fixed network switches today. Unique competition One of the reasons for Nokias strength in telecommunications is that Finland, in addition to the Nordic countries, not was also taken into use in many other European countries and also outside Europe in the 1980s. At the same time, Nokia was already providing mobile phones for other standards. The Nokia 150 for not 450 networks was manufactured during 1993-1994. In the beginning of the 1970s, new legislation allowed the finish
telecommunications authorities to follow Sweden and set up a mobile network for car telephones that was connected to the public network. The other Nordic countries followed suit. The various systems in the Nordic countries were not linked together. There was no roaming as we call it now. It soon became evident that it made commercial sense to develop a common network and standardize the technology. The Nordic mobile telephone service (not) opened in 1981, using 450 mhz. It was then the worlds first as well as the largest common cellular network spanning across several countries, and it was a success. in the 1980s, not was also taken into use in many other European countries and also outside Europe. At the same time, Nokia was already providing mobile phones for other standards, for example in the UK, Germany, France and Italy. Rapid expansion of industry
The knot network offered a new kind of choice to the customer. Now anybody could acquire a radio phone and subscribe to the new services. Phone-user needs availability, price and usability - were already taken into consideration in the planning of the network. With the NOT network began the rapid expansion of the mobile phone industry. Nokia's (then moir) first not 450 mobile phone, senator, was introduced in 1982. The demand for telecommunications In 1975, the Nokia electronics department divided its work into three distinct branches, one of them being telecommunications. Safari saline headed the branch and from the start set about transforming it into a significant part of Nokia. At the time, the net sales from telecommunications amounted to 5% of total net sales. The different branches of the electronics department gradually developed into independent business groups. The radiophone department was merged with sailors corresponding department into moir in 1979. Moir became Nokia mobile phones in 1989. The telecommunications department later became Nokia
telecommunications in 1992. The moir talk man 450 car phone for not networks, manufactured during 1986 -1992. Using the Nokia 101 not phone in Lapland in the 1990s. The Nokia brand of mobile phones has become a symbol of userfriendliness, simplicity and style. The Nokia 8100 series, launched in 1996, is a family of high-end phones with elegant design, light weight and enhanced quality and functionality. Nokia introduced its first handheld phone, the moir city man, in 1987. Pocket-sized Persona! Technology Back in 1987 was film 24,000, but despite the high price, the first phones were almost snatched from the sales assistants' hands. Initially, the mobile phone was a
'yuppie' product and a status symbol. In 1991 there were 15 million mobile phone users around the world. In mid- 2000 the figure was already around 570 million, and that number is expected to surge to more than one billion by the end of 2002. Usability and design During the 1990s, the number of mobile phone subscribers in Finland increased rapidly and the prices of mobile phones went down at a fast pace. Products that had initially been thought of as toys and later as luxury products became an everyday means of communication available to all. The size of mobile phones diminished. At Nokia, more and more attention was given to the usability and design of the phones. Nokia realized very early that a mobile phone is personal technology - not only is it a national device, but it must also suit the personality of its owner. The Nokia brand of mobile phones soon became a symbol of user-friendliness, simplicity and style. Several standard qualities of today's mobile phone industry were originally developed by Nokia, such as the large graphics display, signal and battery indicators, colored covers and ringing tones. Today Nokia produces a range of mobile phones for all major digital and analog standards and for various user segments. The moir talk man, launched in 1984, was a truly advanced product of its time, the first transportable phone. It was a great success in the not markets and took Nokia (moir) into new markets, including the UK and the use. In 1987, Nokia introduced its first handheld phone the moir city man. When the moir senator of 1982 had weighed 9,8 kilos, and the talk man just under 5 kilos, the moir city man weighed only 800 grams with its battery. Today's Nokia 8210 weighs a mere 79 grams. The cost of a moir city man during the past fifteen years the size and weight of mobile phones have dramatically diminished while new features have been introduced. Moir senator
car phone for not 450 networks. 1982-1984. Nokia 101 handset for not 900 networks. 1992-1996 Nokia 6110 handset for GSM networks. Launched in 1997. Moir talk man 450 car phone for not 450 networks. 1986 -1992 moir city man 900 handset for not 900 networks. 1987-1990 Nokia 2110 handset for GSM networks. 1994-1997 Nokia 8210 handset for GSM networks. Launched in 1999. Nokia 7110 warp handset for GSM networks. Launched in 1999. From the very beginning, Nokia has been one of the main developers of GSM technology. Nokia's first GSM handset, the Nokia 1011 was on the market during 1992-1994
Awards & accolades
Every day at Nokia, we try to be the best we can be as an innovator, as a company, as a brand, and as an employer. And were pleased to say that our efforts dont go unnoticed.
From product design to sustainability, weve received recognition for our achievements in a variety of areas from a range of different sources. Here are just a few examples: Nokia scores top marks on corporate equality index 2013 Nokia has achieved a 100% rating in the human rights campaigns (hark) 2013 corporate equality index, which rates workplaces on lesbian, gay, bisexual and transgender (light) equality. The rating is a significant boost from the 2012 index, when Nokia received a score of 70%. The corporate equality index is a national benchmarking tool in the united states, which looks at corporate policies and practices which affect light employees. All companies making a 100% rating, such as Nokia, are recognized on arcs best places to work list. Nokia named as one of worlds most sustainable technology companies
Nokia was once again selected as one of the worlds most sustainable technology companies on the down Jones sustainability world index (dose world) and the down Jones sustainability Europe index (dose Europe) for 2011. Nokia has now been included in dose world index (launched in 1999) since 2000 and in dose Europe index (launched in 2001) from 2001 to 2005 and 2007 to 2011. Overall, our performance in the dose world 2011 review placed us among the top performing companies. We were able to reach the same overall score of 82 points out of 100 points as in 2010 a fantastic achievement, given the changes in our business environment. The industry groups average was just 51 points. The scores reflect the companys performance across economic, environmental and social criteria. Super brands declares Nokia the leading brand in china In 2011, super brands the worlds leading independent arbiter of brands conducted a survey to find the top 50 consumer brands in china. It was the largest ever survey of its kind in china and Nokia came out on top. The super brands 2011 china ranking surveyed over 2,000 consumer brand preferences across 150 product categories. Nokias performance across a range of criteria - including strong market dominance, longevity, goodwill, customer loyalty and overall market acceptance - contributed to the number one spot. our number one brand ranking is a wonderful vote of confidence in everything that weve been doing in china, said Colin Giles, Nokia executive vice president, sales. china is our largest market and plays an important role in our global innovation. As we pursue our new strategy and introduce our new Nokia with windows phone, our brand in china, and the trust and emotional connection this represents among Chinese consumers, will give us the edge we need to stay ahead. Nokia best place to work in central America and Caribbean In July 2011, Nokia was recognized as the best place to work in central America and the Caribbean for its great culture and work environment. The decision was
based on research conducted by mexican firm top companies and price waterhouse coopers. The research started back in april 2011, and 60 companies from the region were evaluated. The winners were announced during the awards event in el salvador, where nokia got first place in the multinational companies with local presence category. we have a team that works very well together, and they feel empowered to face challenges and are willing to do their best to exceed expectations. This is how we fulfill our mission of connecting people to what matters most to them, impacting positively on our environment, the wider environment and the end consumer, said martin chirotarrab, general manager for nokia caricam, who received the award. Other awards and accolades Heres a selection of other awards and accolades nokia has picked up in recent years:

2011 forbes top 10 worlds most sustainable companies (#4) Top spot in greenpeaces guide to greener electronics 2010 (eight consecutive #1 positions since september 2008) Universums top 50 worlds most attractive employers for students 2011 Nasscoms excellence in gender inclusivity in india 2010 2010 best brand award in bangladesh (#1 for third consecutive year) 2010 bloomberg business week top 25 most innovative companies Top 50 macleans socially responsible companies in canada 2010 Economic times most trusted brand in india 2010 (#1) Uk nordic business award for research and development 2010 Modern consumer magazines 2010 brazils companies that most respect the consumer (#1)
Research & Development expenditure 1 9 8 9 1 9 9 9 Expenditures 1 9 8 9 --1 9 9 9 Nokia's research and development (r&d) programs are dedicated to keeping nokia at the forefront of telecommunications technology. The majority of nokia's r&d work is product development conducted within the business groups. The corporate r&d unit, Nokia research center, focuses on maintaining nokia's technological competitiveness and strengthening nokia's core competencies. Nokia's research and development (r&d) programs are dedicated to keeping nokia at the forefront of telecommunications technology. The majority of nokia's r&d work is product development conducted within the business groups. The corporate r&d unit, Nokia research center, focuses on maintaining Nokia's technological competitiveness and strengthening Nokias core competencies.
Towards the future Nokia's success as a mobile network supplier has provided a good base for also building the company's presence in the fixed network markets. During the 1990s, liberalization of telecommunications markets advanced rapidly in Europe and Asia resulting in opportunities for new operators and system suppliers. Digitalization and broadband technologies are changing the nature of communications in a profound way. Voice and data networks are converging, making services available through one device. Nokia invests in future technologies through research and development in key growth areas of communications, broadband solutions, wireless data applications, increasingly user-friendly devices and third-generation
mobile multimedia services are good examples of Nokias businesses today and tomorrow. Nokia intends to continue its strategy of targeting and entering market segments that it believes will experience rapid growth, such as data networking for both fixed and wireless communications 77?e Nokia 2.0 card phone is the world's first high speed (husks) data terminal. The Nokia 91101 communicator for gem 900 networks complements Nokias range of warp enabled products. It will continue to support the internet browsing and email services and will also support the quick imaging and find applications as new add-on software. Today, Nokia is the leading mobile phone supplier and a leading supplier of mobile, fixed and ip networks, related services as well as multimedia terminals. In 1999, nokia's net sales totaled eur 19.8 billion (usd 19.9 billion). Headquartered in finland, nokia employs more than 60e 000 people and has sales to over 130 countries. Nokia is listed on the new york, helsinki, london, stockholm, frankfurt and paris stock exchanges the nokia 7110 was launched in 1999 it is the world's first mobile phone compliant with the wireless application Protocol 1.1, for access to mobile internet services such as banking, e-mail and news. Nokia house, located by the gulf of finland, was constructed between 1995 and 1997. It is the working place of more than 1000 nokia ' employees. Nokia Nokia comprises two business groups: nokia networks and nokia mobile phones. In addition, nokia includes a separate nokia ventures organization and the corporate research unit, nokia research center. Nokia networks is a leading supplier
of data, video and voice network solutions for the mobile information society, meeting the needs of operator customers and internet service providers. Nokia networks will combine the benefits of ip and mobility, through seamless services enabled by unified core communications networks. As well as being a dynamic champion in systems integration and technology provision, nokia networks is a leading innovator in mobile and broadband networks and ip service creation, provisioning and management. Nokia mobile phones is the world's largest mobile phone manufacturer. With its comprehensive product portfolio covering all customer segments and standards, nokia is in a strong position to lead the development towards the mobile information society. Our mission is to enable people to connect with one another and to information regardless of time or place. Nokia's technology and applications are designed for human needs and are based on solutions that function seamlessly and effectively together. Nokia ventures organization explores new business areas facilitating future growth and boosting nokia's product and long term business development. Nokia internet communications offers enterprises and managed internet service providers strategic ip oriented products and solutions. Nokia home communications develops digital platforms and communications solutions for the home environment, and nokia mobile display appliances focuses on new mobile devices for internet-based, visually rich communications. Nokia ventures fund focuses on start-up businesses and technologies which are not in the natural scope of nokia's current business units and has a global investment scope.
In addition, nokia ventures organization includes nokia multimedia terminals division, a pioneer in digital multimedia terminals for digital tv and interactive services via satellite, cable or terrestrial networks. Nokia research center interacts closely with all nokia business units to enhance the company's technological competitiveness. The center covers the full range of activities from the exploration of new technologies and product/system concepts to their exploitation in actual product development undertaken in the business units. To keep up to date with the latest technological developments and to influence them, the center maintains strong global contacts. It actively participates in the work of standardization bodies and various international r&d projects in cooperation with universities, research institutes and other telecommunications companies.
Nokia group Nokia milestones 1865 the forest industry enterprise nokia company was established. 1898 finnish rubber works was founded. 1912 finnish cable works was established. 1960 the electronics department of finnish cable works was founded. 1962 nokia started work on telecommunications equipment. 1963 development of nokia's radio telephone began.
1965 the development of data modems started. 1967 nokia corporation was formed by the merger of nokia company, 1969 finish rubber works and finish cable works. 1969 nokia introduced the world's first 30-channel pcm (pulse code modulation) transmission equipment conforming to the standards of ccitt (consultative committee on international telegraphy and telephony). 1979 mobira oy (nokia mobile phones) was founded. 1981 tele nokia oy (nokia telecommunications) was founded. The world's first international cellular mobile telephone network nmt opened in scandinavia and Nokia introduced the first car phones for the network. 1982 Nokia introduced the first fully digitalized local switch in Europe, the dx 200. 1984 Nokia introduced the world's first portable NMT car telephone: The mobira talkman. 1988 Nokia introduced an NMT cellular mobile switch. 1987 Nokia introduced the world's first NMT hand portable, the mobira cityman. 1988 the world's first isdn (integrated services digital network) Exchange conforming to ccitt standards, manufactured by Nokia, was taken into use in Finland.
1991 the world's first genuine GSM call was made in Finland with equipment supplied by Nokia. 1993 the world's first smsc (short message service centre) was taken commercial use in europolitan's nokia network. 1994 nokia was the first manufacturer to launch tdma, pcn, japan digital): the nokia 2100 family. Nokia introduced the world's first digital cellular data products, a series of hand-portable phones for alt major digital standards (gsm, including the nokia pc card and the nokia cellular data card. 1995 nokia prime site, the world's smallest base station for gsm networks, was introduced. 1996 nokia 9000 communicator, the world's first ever all-in-one, easy toUse mobile communications tool was introduced. The nokia media master, the first digital multimedia terminal in the world was introduced. 1997 the nokia 8110 plus gsm hand-portable with asian sms made Nokia the first manufacturer to offer both simplified and traditional chinese as well as thai characters in one phone. Nokia was the first manufacturer able to provide the complete smart messaging solution, a new direct internet access service technology. 1998 a revolutionary new solution, the nokia gsm intranet office, was Introduced. It gives employees total mobifity in the workplace via the company intranet. The nokia lps-1 loop set, an easy to use device for into
smooth interaction between a hearing aid and a digital mobile phone, was introduced. 1999 nokia announced the world's first media phone, the nokia 7110 Dual band gsm 900/1800 phone that is fully compliant with the wireless application protocol (wap). Nokia introduced the world's first triple mode (gsm, edge, wcdma) base station, the nokia ultra site. 2000 nokia successfully carried out the world's first wap service over a trial wcdma system, in beijing, china. Nokia in brief Nokia is the world's largest manufacturer of mobile devices; a leader in equipment, services and solutions for network operators; and a driving force in bringing mobility to businesses. Nokia is about enhancing communication and exploring new ways to exchange information. In short, nokia is about connecting people. In 2005, nokia's net sales totaled eur 34.2 billion. The company has 15 manufacturing facilities in nine countries and research and development centers in 11 countries. At the end of 2005, nokia employed approximately 58,900 people. Nokia is a broadly held company with listings on the helsinki, stockholm, frankfurt and new york stock exchanges.
Organization Nokia comprises four business groups: mobile phones, multimedia, enterprise solutions and networks.
Mobile phones connects people by providing expanding mobile voice and data capabilities across a wide range of mobile devices. We seek to put customers first in our product-creation process and primarily target high-volume category sales. Multimedia brings connected mobile multimedia experiences to customers in the form of advanced mobile devices and applications. Our products give people the ability to create, access and consume multimedia, as well as share their experiences with others through a range of radio technologies. Enterprise solutions offers businesses and institutions a broad range of products and solutions, including enterprise-grade mobile devices, underlying security infrastructure, software and services. We also collaborate with other companies to provide fixed ip network security, mobilize corporate email, and extend corporate telephone systems to nokia's mobile devices. Networks provides network infrastructure, communications and networks service platforms, as well as professional services to operators and service providers. Networks focuses on the gsm family of radio technologies and aims at leadership in three areas: gsm, edge and 3g/wcdma networks; core networks with increasing ip and multi-access capabilities; and services. Our business groups are supported by various horizontal entities: Customer and market operations is responsible for marketing, sales, sourcing, manufacturing and logistics for mobile devices from mobile phones, multimedia and enterprise solutions. Technology platforms is responsible for the competitiveness of nokia's technology assets. The group supports nokia's overall technology management and
development by delivering leading technologies and well-defined platforms both to nokia's business groups and to external customers.
Nokia-wide horizontal units drive and manage specific nokia assets. They include brand and design, developer support, research and venturing, and business infrastructure. Corporate functions support nokia's businesses with company-wide strategies and services.
Principal competitors:Telefonaktiebolaget lm ericsson; motorola, inc; siemens ag; sony corporation Chronology:-
Key dates 1865 nokia is founded as a maker of pulp and paper. 1898 finnish rubber works is founded. 1912 finnish cable works is formed. 1915 nokia merges with finnish rubber works and finnish cable works to form nokia corportion. 1979 mobira oy is formed as a mobile phone company. 1981 the first international cellular system, the nordic mobile telephone network, comes on line, having been developed with the help of nokia. 1982 nokia acquires mobira, which later becomes the nokia mobile phones division. 1986 company markets internationally the first nokia mobile telephone 1993 the first nokia digital cellular phone hits the market. 1998 nokia surpasses motorola as the worlds number one maker of mobile phones. 2002 nokia introduces the first third-generation complaint mobile phone. 2005 jorma ollila announces he will step down as chief executive officer in 2006. Additional details: Public company Incorporated 1865 Employees; 55,505 Sales: eur 29.26 billion (2004) Stock exchanges: new york helsinki stockholm frankfurt Ticker symbol: nok
Naic: 334210 telephone apparatus manufacturing; 334220 radio and television broadcasting and wireless communications equipments
manufacturing; 334310 audio and video equipment manufacturing; 334419 other electronic component manufacturing; 517212 cellular and other wireless telecommunications; 517910 other electronic component
manufacturing; 517212 cellular and other wireless telecommunications; 517910 other telecommunications; 551112 offices of other holding companies. Nokia siemens networks (previously nokia networks) provides wireless and fixed network infrastructure, communications and networks service platforms, as well as professional services to operators and service providers.[113] nokia siemens networks focuses in gsm, edge, 3g/w-cdma and wimax radio access networks; core networks with increasing ip and multiaccess capabilities; and services. On 19 june 2006 nokia and siemens ag announced the companies are to merge their mobile and fixed-line phone network equipment businesses to create one of the world's largest network firms, called nokia siemens networks.[83] the nokia siemens networks brand identity was subsequently launched at the 3gsm world congress in barcelona in february 2007.[117][118] As of march 2009, nokia siemens networks serves more than 600 operator customers in more than 150 countries, with over 1.5 billion people connected through its networks.[119] On 22 august 2011 nokia siemens became embroiled in a scandal related to the use and abuse of surveillance systems delivered to the bahrain government by one of its former business units, nokia siemens intelligence solutions (nsis). The spy gear in bahrain was sold by siemens ag (sie), and
maintained by nokia siemens networks and nsn's divested unit, trovicor gmbh. The sale and maintenance contracts were also confirmed by ben roome, a nokia siemens spokesman based in farnborough, england. The system was reportedly used as the investigative tool of choice to gather information about political dissidentsand silence them. Companies such as nokia and nokia siemens are free to sell such equipment almost anywhere. For the most part, the u.s. And european countries lack export controls to deter the use of such systems for repression, as was the case in bahrain were at least 30 people were killed during the 2011 uprising. Many western nations actively support the export of these systems of repression, e.g. To countries that are home to some of the u.s. Navy's fleet. Monitoring centers, as the systems are called, are sold around the world by nokia siemens and its competitors, such as israel-based nice systems ltd. (nice), and verint systems inc. (vrnt), headquartered in melville, new york. They form the heart of socalled lawful interception surveillance systems. By the end of 2007, the nokia siemens intelligence solutions unit had more than 90 systems installed in 60 countries.[120] besides bahrain, several other middle eastern nations that cracked down on uprisings this yearincluding egypt, syria and yemen also purchased monitoring centers from the chain of businesses now known as trovicor. Trovicor equipment plays a surveillance role in at least 12 middle eastern and north african nations. Trovicor's precursor, which started in 1993 as the voice- and data-recording unit of siemens, in 2007 became part of nokia siemens networks, the world's second biggest maker of wireless communications equipment. Nsn, a 50-50 joint venture with espoo, finland-based nokia oyj (nok1v), sold the unit, known as intelligence solutions, in march 2009. The new owners, guernsey-based perusa partners fund 1 lp, renamed the business trovicor, coined from the latin and esperanto
words for find and heart, according to the company's website. According to nsn the elevated risk of human rights abuses was a major reason for nsn's exiting the monitoring-center business. In bahrain, officials routinely used the nsis surveillance systems as a basis for the arrest and torture of political opponents; legally the monitoring technology is to be only used by order of legal authorities such as judges and prosecutors. According to local regulations, every bahraini phone and internet operator must provide the state with the ability to monitor communications. Phone companies also must track the location of phones within a 164-foot (50-meter) radius, the rules say. Nsn and trovicor's status as exclusive provider in bahrain continued at least through 2009. That period of more than two years coincides with the dates of text messages used to interrogate scores of political detainees. Authorities used messages that dated as far back as the mid-2000s, even in recent interrogations.
The high grip of nokia is n series: Back in the 2000s, the mobile market took a deep curve towards change. The average mobile buyer was not happy with just a device that would allow them to make and receive calls and keep them interested in simple portable games. They needed music and video entertainment on their cell phones. This was, of course, buoyed by the launch of the sony walkman series phones, in which sony implemented their walkman technology into their cell phones, infusing the entire sony brand name with new life in the mobile market.
During this time, nokia had launched its 5300 and 5200 series, which was the first taste nokia users got of the mixture of music and multimedia entertainment on their cell phones. Looking at the positive response, nokia concentrated on the n series, which was launched in 2005, while the 5300 and the 5200 was launched in 2006 and the results were too great to ignore. The n series of nokia is known as the multimedia models that nokia provides. This series caters to the customers who wish a lot of features within a set budget. The early nokia n series phones doubled up as a camera, an audio player, a video player and also had some formidable internet features. All in all, these were one series of phones that people would want to look for reasons to change - simply because they offered them almost everything that they wanted on an apparently economic price range. The first phones that came out of the n series were based on the symbian 8.1 and the later cell phones used the symbianos. Some models of the n series also run on the linux based maemo. The nokia n 70 runs on symbian 8.1 What was great about the nokia n series phones was that most of them offered some formidable cameras, and all of them had carl zeiss lenses. The cell phone camera lens also had some unique covers, which basically clamped shut on the camera lens when it was not in used. The design and the form of the nokia n series was quite different, and it seems that this was one series of phones where the nokia design pundits actually let off their creative stream. The nokia n series of phones are still in high demand, with some discontinued models still being sold in the second hand market. However, the new, enhanced n series nokia phones are as much fun to own and use as the previous ones were.
10) Product profile

Some of the nokia products: 1.black & white cell phones 2. Colour cell phones 3. Multimedia cell phones 4. Personal computer cell phones 5. Cell chargers 6. Head phones 7. Batteries 8. Advanced desktop stand 9. Data cable 10.memory card Etc are the products of nokia.
Nokia mobile price list in india 2013 with pictures
nokia lumia 920 Rs. 34,699
nokia pureview 808 Rs. 24,843
nokia x7 Rs. 20,754
nokia n8 Rs. 17,367
nokia e6 Rs. 15,719
nokia 700 Rs. 12,999
nokia 603 Rs. 10,920
nokia e5 Rs. 8,899
nokia asha 303 Rs. 7,386
nokia c5-03 Rs. 8,499
nokia 500 Rs. 8,349
nokia touch & type x3-02 Rs. 7,799
nokia c3 touch and type Rs. 7,699
nokia x5-01 Rs. 7,499
nokia c5-05 Rs. 5,799
nokia c2-06 Rs. 4,324
nokia 7020 Rs. 4,299
nokia x2 Rs. 3,990
nokia c2-01 Rs. 3,839
nokia c2-03 Rs. 3,815
nokia x2-01 Rs. 3,689
nokia asha 205 dual sim Rs. 3,399
nokia c2-02 Rs. 3,265
nokia x2-02 Rs. 2,990
nokia 112 Rs. 2,405
nokia c2 Rs. 2,289
nokia 110 Rs. 2,199
nokia 114 Rs. 2,190
nokia c1-01 Rs. 1,860
nokia 101 Rs. 1,450
nokia 100 Rs. 1,169
Upcoming nokia mobile phones in india
nokia asha nokia asha 310 203
nokia lumia 620
nokia lumia 505
nokia 103
Major competitors 1. Sony 2. Motorola
3. L.g. 4. Bird 5. Spice 6. Samsung 7.china mobiles 8.black berry Etc are major cell competitors
11) QUESTIONNAIRE
Q1. Profession
Respondents Employees Businessmen Students Others
% of respondents 34% 18% 38% 10%
Classification of Respondents
40% 35% 30% 25% 20% 15% 10% 5% 0% Employees Businessmen Students Others 34% 18% 10% 38%
Inference:
From the above table, it indicates that, the different type of professionals using cell phones are employees 34%, businessmen 18%, and students 38%,
others 10%.
Q2. Income level Income level 4000 - 6000 6000 - 8000 8000 - 12000 Above 12000 . % of respondents 48% 6% 30% 16%
Income Levels Of Respondents

16% 48% 30% 6% 4000 - 6000 6000 - 8000 8000 - 12000 Above 12000
Inference:
from the above table it indicates that, 48% of the respondents have the income level of 4,000 6,000, 6% have 6,000 8,000, 30% have 8,000 12,000, and 16% have above 12,000 who are using nokia cell phones.
Q3. Do you have nokia mobile?
Response Yes No
% of respondents 100% 0%
% of Respondents using Nokia

100% 80% 60% 40% 20% 0% Yes 0% No 100%
Inference:
according to the above table, it indicates that 100% of respondents are using nokia cell.
Q4. Which type of nokia cell you have?
Models Black/ white Slide cell Colour & camera Touch screen
Models Used by Respondents

40% 35% 30% 25% 20% 15% 10% 5% 0%
40% 30% 26%
4% Black/ White Slide Cell Colour & Camera Touch Screen
Inference:
the above table shows that 4% of respondents are using black/white cell, 30% of respondents are using slide cell, 26% of respondents are having colour & camera cell phone and 40% of the respondents are having touch screen mobiles.
Q5. Who influenced you to purchase nokia cell?
Influenced by Friends Relatives Advertisements Others
% of Respondents influenced by
2% Friends 38% 42% Relatives Advertisements Others 18%
Inference:
the above table shows the influencing factors which forced the respondents to buy nokia cell phone are, 42% through friends, 18% through relatives, 38% Are through the influence of advertisements, and 2% through other factors.
Q6. Why do you prefer nokia?
Reasons for preference Quality Comfort Price Prestige
Preference of Respondents
50% 40% 30% 48% 20% 10% 0% Quality Comfort Price Prestige 22% 18% 12%
Inference:
the above table shows that 48% of respondents use nokia phone due to its quality, 22% voted for comfort, 18% voted for price factor, and 12% use it for the purpose of prestige. .
Q7. What is your opinion about prices of nokia mobile ?
Opinion about prices Very high High Medium Low
Resondents Opinion about Prices

2% 16% Very High 50% 32% High Medium Low
Inference:
according to the survey, the table indicates that 16% of respondents are of the opinion that nokia cell prices are very high, 32% opted high, and 50% for medium, 2% for low.
Q8. What was your mode of purchase?
Mode of purchase Retailer Showroom Online Dealer
Mode of Purchase
50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%
46% 24%
20% 10%
Retailer
Showroom
Online
Dealer
Inference:
The above table indicates that, 24% of respondents purchase nokia mobile through retailer, 46% in showroom, 20% are through online, and 10% of respondents through dealer.
Q9. Are you satisfied with the accessories provided by nokia mobile?
Satisfaction levels Highly satisfied Moderately satisfied Satisfied Not satisfied
Satisfaction about Accessories

7% Highly Satisfied 24% 60% Moderately Satisfied Satisfied Not Satisfied
9%
Inference:
the above table states that 60% of the respondents are highly satisfied with the accessories provided by nokia, and 24% are moderately satisfied, 9% are satisfied, and 7% are not satisfied due to some reasons.
Q10. Are you satisfied with value added features of nokia?
Satisfaction about Value Added Features

2% 22% 42% Highly Satisfied Moderately Satisfied Satisfied Not Satisfied 34%
Inference:
According to the above table, 22% of respondents are highly satisfied with the value added features of nokia, 34% are moderately satisfied, and 42% of respondents are satisfied and 2% are not satisfied.
Q11. Which operating system do you like in nokia?
Operating system Symbian Windows 7 Windows 8
% of respondents 30% 30% 40%
Operating System used by Respondents

45% 40% 35% 30% 25% 20% 15% 10% 5% 0%
40% 30% 30%
Symbian
Windows 7
Windows 8
Inference:
the above table indicates that, 30% of respondents are using symbian operating system in nokia cell, 30% are using windows 7, and 40% are using windows 8.
Q12. What is your satisfaction level with quality provided by nokia?
Response Highly satisfied Moderately satisfied Satisfied Not satisfied
Satisfaction about Quality

40% 35% 30% 25% 20% 15% 10% 5% 0%
36% 28%
34%
2% Highly Satisfied Moderately Satisfied Satisfied Not Satisfied
Inference:
According to the above table, 28 % of respondents are highly satisfied with the quality of nokia, 36% are moderately satisfied, 34% are satisfied and 2% are not satisfied.
Q13. Are you satisfied with the warranty provided by nokia?
Response Yes No
Satisfaction about Warranty

10%
Yes No 90%
Inference:
the above table indicates that, 90% of respondents said that they are satisfied with the warranty provided by nokia, 10% are not satisfied.
Q14. Is the nokia company giving good response towards customer feedback?
Response Yes No
Response towards Customer Feedback
100% 80% 60% 40% 20% 0% Yes No 12% 88%
Inference:
according to the above table, 88% of respondents said that the nokia company is giving good response towards customer feedback , 12% said it is not giving good response.
Q15. To what extent you are satisfied with battery backup capacity of nokia? Satisfaction levels Highly satisfied Moderately satisfied Satisfied Not satisfied % of respondents 40% 24% 34% 2%
Satisfaction Levels about Battery Backup

2% 34% 40%
24%
Inference:
the above table indicates that, 40% of respondents are highly satisfied with the battery backup capacity of nokia cell, 24% are moderately satisfied, 34% are satisfied, 2% are not satisfied.
Q16. What is your opinion about sales promotional activities?
Response Very impressive Moderately impressive Impressive Not impressive
Resondents Opinion about Sales Promotion

50% 40% 30% 20% 10% 0% Very Impressive Moderately Impressive Impressive Not Impressive 28% 20% 6% 46%
Inference:
According to the above table, 28% of respondents are very impressive with the sales promotional activities of nokia, 20% are moderately impressive, and 46% are impressive and 6% are not satisfied.
Q17. Are you satisfied with the models provided by nokia?
Response Yes No
Satisfaction about Models

12%
Yes No 88%
Inference:
the above table indicates that, 88% of respondents said that they are satisfied with the models provided by nokia, 12% are not satisfied.
Q18. What is your opinion about post sales services of nokia?
Opinion Excellent Good Fair Poor
Opinion about Post sales Services

60% 50% 40% 30% 20% 10% 0% Excellent Good Fair 24% 16% 2% Poor 58%
Inference:
according to the above table, 24% of respondents said that the post sales service of nokia is excellent, 58% said good, 16% said fair and 2% said poor.
Q19. To what extent you are satisfied with nokia mobile?
Satisfaction Level of Resondents

4% 28% 36% Highly Satisfied Moderately Satisfied Satisfied Not Satisfied 32%
Inference:
According to the above table, 28 % of respondents are highly
satisfied with the nokia mobile , 32% are moderately satisfied, 36% are satisfied and 4% are not satisfied.
12) SWOT ANALYSIS

Strenghts
Brand image of nokia is very good. Quality is the strength of nokia.
After sales services is also good. It is a multinational company. Weakness Price of nokia handsets is high. Sales promotional activities of nokia are limited. Service centers are less. Opportunities If the nokia company decreases the prices some value of colour handsets, it can capture more market. Effective and new sales promotional activities should be implemented by nokia. Service centers should be more in number. Threats Threatens from other competitors in the market such as motorola, lg, samsung, and sony ericsson etc.., Threatens from the changing of customers according to time.
13) Findings
1. The different type of professionals using cell phones are employees 34%, businessmen 18%, and students 38%, others 10%. 2. 48% of respondents having the income level of 4000 6000, 6% have 6,000 8,000, 30% have 8,000 12,000, and 16% have above 12,000 who are using nokia cell phones. 3. The market of nokia is good than compared to other competitors such as sony ericsson, samsung etc. 4. 4 % of respondents are using nokia black & white cell, 30% of respondents are using nokia slide cell, 26% of respondents are having nokia colour & camera cell phone and 40% of respondents are having nokia touch screen mobiles. 5. 48% of respondents use nokia cell phone due to its quality, 22% voted for comfort, 18% voted for price factor, and 12% use it for the purpose of prestige. Most of the peoples use nokia cell phones due to its quality. 6. The influencing factors of nokia, which forced the respondents to buy nokia cell phone are 42% through friends, 18% through relatives, 38% are through the influence of advertisements, and 2% through other factors.. 7. About the prices of nokia are, 16% of respondents said the price is very high, 32% said high, 50% said the prices are medium, and 2% of respondents replied the price of nokia cell phones are low. 8. 22% of respondents are highly satisfied with the value added features of nokia, 34% are moderately satisfied, and 42% of respondents are satisfied and 2% are not satisfied.
9. According to the survey, 28% of respondents are highly satisfied with nokia cell, 32% are moderately satisfied, and 36% of respondents are satisfied, and 4% of respondents are not satisfied with nokia.
14) Suggestions
1. The company should come up with new handset models compared to
samsung and lg.
2. Some of the customers feel that the prices of nokia should be reduced.
3. The company needs to improve the sales promotional activities.
4. According to the survey the customers preffer
more
models with
different price levels. So the company has to concentrate on these in
order to attain more market share.
5. Though the company is leading the market, it should be aware of
competitors like samsung, which is also trying to compete with nokia by
offering better quality products at economical prices.
15) Conclusion
My literature study has delivered an extensive source of customer satisfaction
knowledge. I have chosen for a qualitative empirical research study taken from a
singular desk research angle which incorporates a study of academic papers, thesis
and dissertations in customer satisfaction and customer satisfaction models. My
literature research exposed four general characteristics of customer satisfaction
involving features or qualities related to customer satisfaction serving to identify
this phenomenon among other customer relationship management propositions.

NOKIA

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

NOKIA

Uploaded by

Copyright:

Available Formats

PROJECT ON NOKIA MOBILE COMPANY

A MAIN OBJECTIVE OF MARKETING IS TO CREATE CUSTOMER VALUE.

RELATIONSHIPS BETWEEN BUYERS, SELLERS, AND OTHER PARTIES.

PROCESSES INVOLVED INCLUDE CREATING, COMMUNICATING, DELIVERING, AND EXCHANGING OFFERINGS.

Delivering customer value:

Some forms of customer value:

The marketing vs the selling concept:

Customer Choice and Decision Making: Problem Recognition

Information search and decision making

3) THEORETICAL BACKGROUND OF CONSUMER SATISFACTION

It is no longer enough to satisfy customers. you must delight them.

Consumer satisfaction service:

Defining customer satisfaction

Research refers to search for knowledge.

1. Sample size 2. Sample unit 3. Sample procedure

Data collection methods:

6) Need for the study

Crises of leadership, profitability in the late 1980s and early 1990s:-

Cables the root of telecommunications

Our business groups are supported by various horizontal entities :

Awards & accolades

10) Product profile

Nokia mobile price list in india 2013 with pictures

nokia lumia 920 Rs. 34,699

nokia lumia 900 Rs. 30,499

nokia lumia 820 Rs. 25,325

nokia pureview 808 Rs. 24,843

nokia x7 Rs. 20,754

nokia lumia 800 Rs. 17,499

nokia n8 Rs. 17,367

nokia e6 Rs. 15,719

nokia 700 Rs. 12,999

nokia lumia 710 Rs. 12,689

nokia lumia 610 Rs. 11,390

nokia 603 Rs. 10,920

nokia lumia 510 Rs. 9,399

nokia e5 Rs. 8,899

nokia asha 303 Rs. 7,386

nokia c5-03 Rs. 8,499

nokia 500 Rs. 8,349

nokia touch & type x3-02 Rs. 7,799

nokia c3 touch and type Rs. 7,699

nokia x5-01 Rs. 7,499

nokia c5-05 Rs. 5,799

nokia asha 311 Rs. 5,775

nokia asha 308 Rs. 4,859

nokia asha 309 Rs. 4,490

nokia c2-06 Rs. 4,324

nokia 7020 Rs. 4,299

nokia x2 Rs. 3,990

nokia asha 305 Rs. 3,990

nokia asha 200 Rs. 3,890

nokia c2-01 Rs. 3,839

nokia c2-03 Rs. 3,815

nokia asha 202 Rs. 3,699

nokia x2-01 Rs. 3,689

nokia asha 306 Rs. 3,675

nokia asha 201 Rs. 3,645

nokia asha 206 Rs. 3,510

nokia asha 205 dual sim Rs. 3,399

nokia asha 205 Rs. 3,290

nokia c2-02 Rs. 3,265

nokia x2-02 Rs. 2,990