Key terms of Marketing

Advertising, Buzz marketing, direct marketing, integrated marketing communication, personal selling, promotion, promotion mix, public relations, pull marketing strategy, push marketing strategy, sales promotion, word of mouth communications, advertising agencies, fashion, style, Marketing, Marketing management, prospecting, sales quota, market potential, system selling, system buying, market leader, market nicher, market follower, Market challenger, Benchmarking, competitive advantage, environmentalism, consumerism, value marketing, innovative marketing, salutary products, societal marketing, consumer market, business market, brand personality, culture, marketing environment, microenvironment, macro-environment, M !, "!!, questionnaire, demography, public, marketing audit, marketing mix, !#$% analysis, value chain, strategic planning, customer equity, market, customer lifetime value &ustomer relationship management, marketing myopia, MB$, 'roduct, product line, product mix, market offerings, product concept, production concept, unsought goods, conveniences, shopping goods, selling concept, societal marketing, marketing strategy, advertising creativity, advocacy advertising, aerial advertising, Barter system, brand equity, Brand manager, cognitive dissonance, e-commerce, e-business, e-marketing, display advertising ,economies of scales, marketing ethics, depth interview, global advertising, global marketing, green marketing, image advertising, privatization, local advertising, mass media, perception, promotional management, rational appeal, relationship marketing, cause related marketing, repositioning, spot advertising teaser advertising, telemarketing, tele-media, trade advertising, transit advertising, mass marketing, video advertising, webcasting, sales executives, consumer goods marketing, motivation, pure competition, psychological pricing, needs, wants and demands, service marketing, technical selling, trade selling, centralized organization, channels of distribution, conciliation, confiscation ,consumer behavior, consumer products, corporate planning, counter trade, counter purchase, cultural borrowing, cultural change, currency, exclusive distribution, expropriation, extortion, price escalation, franchising, gender imbalance, global brands, global marketing orientation, global retailers, green marketing, grey advertising, immigration, quotas, tariffs, Multinational corporations, indirect exporting, inflation, intellectual property, international monetary fund (IMF), (east developed countries (LDCs), logistics management potential, letter of credit, verbal communication, Budget, audit, brand audit, brand equity, breakeven analysis, brick and click companies, 'ure &lick companies, business database, convenience goods, core benefits, core competency, corporate culture, customer database, database marketing, data-mining, data warehouse, dumping, experience curve, focus group, global firm, gray market, exploratory research, descriptive research, causal research, questionnaire, marketing research, consumer behavior, holistic marketing, hybrid channels, firm, industry, institutional market, integrated marketing, integrated marketing communication (IMC), )oint venture, learning, loyalty, market demand, market opportunity analysis, market positioning, market penetration pricing, marketing audit, marketing communication mix, marketing decision support system, marketing intelligence system, marketing opportunities, marketing plan, marketing research, Mega-marketing, mission statements, multi-channel marketing, organizational buying, parent brand, partner relationship management, relationship marketing, service, shopping goods, social classes, social marketing,

strategic business units, strategy, total quality management, value chain, vertical marketing system, culture, marketing management, Brand loyalty, co-branding, cognitive dissonance, consumer behavior, cues, culture, customer value, differentiated marketing, mass marketing, direct marketing, family, focus group, generic goals, (earning, Marketing ethics, Micro marketing, *egative motivation, *uclear family, $pinion leadership, perception, personality, qualitative research, quantitative research, reference groups, repositioning, secondary data, social class social marketing concepts, societal marketing concepts, spokesperson, subculture, words of mouth communication, positioning, selling concept, narrow casting and broadcasting, consumer panel, test marketing, online surveys, innate needs, Motivation, rational motives, generic goals, generic need, +go, sensation, marketing myopia, digital technologies, affluent markets, customer lifetime value, depth interview, mega-brands, organizational consumers, societal marketing conceptive, ,olistic marketing concepts, world brands, local brands, sensation, self image, convenience goods, shopping groups, rand equity, Brand loyalty, licensing, encoding, family branding, 'rivate brand, Mega brandings, attitudes, buzz terms, cause related marketing, -eference group, shopping group, consumer socialization, family life cycles affluent market, social class, social status, cultures, impersonal communication, direct marketing, mass marketing, secondary data, primary data, data, information, sensation, +go, cues, cognitive dissonance, perception, attitudes, motivation, customer relationship management, customer equity, customer lifetime value, strategic planning, segmentation, targeting, strategic business unit, market penetration, diversification, mission, vision, ob)ectives, marketing information system, differentiated marketing, concentrated marketing, emotional motives, primary needs, secondary needs, competitive advantages, retailing, wholesaling, Business market, organizational market, government market, .iosk marketing, e-marketing, permission marketing, directresponse marketing, telemarketing, relationship marketing, /ertical Marketing !ystem, !ub-culture, 'ositioning, 'artner relationship marketing 'sychological pricing public relations, personality, potential markets, licensing, marketing environment, Marketing strategy, Multi-brand, nternal branding, inelastic demand, "umping, e-business, ecommerce, elastic demand, mission, vision, social cause marketing, convenience stores, corporate branding, direct order marketing ,sales budget, sales quota, company sales potential etc0

Reference books:

Principles of Marketing, Marketing management, Advertising and promotion, sales management, Business Communication, Marketing research and Consumer Behavior, service marketing and international marketing, Supply chain management etc