FWD AGENDA >>

TIME 9:30am 10:00am 10:15am Welcome and opening The most innovative uses of digital campaigning in 2013: three case studies Tim Norton - FWD Hayley Conway - All Out Seb Cumberbirch - Greenpeace Matthew Gordon - OurSay MORNING TEA (ATRIUM) Beautiful stories told through digital Karen Skinner Change.org, Sofia Madden Manic Studios, Erin McCallum Getup Action mapping: charting the digital action development process, from creative concept to creating change How to get from 1000 likes to social change: digital content strategies for impact Oliver Woodley & Kim Harlow Essential Media Communications Getting em off the couch: strategies for online to offline organising BALLROOM A BALLROOM B DAVIES ROOM ARRIVALS AND REGISTRATION

Wednesday 6 November 2013

TOMPKINS ROOM

11:15am 11:30am

Carl Harris - Getup

What to do when your CEO takes on a twitter troll: social media crisis management

Anne Shea University of Melbourne

12:30pm

Stop building pretty websites that suck: designing for the user

Barry Saunders Profero

Tim Norton Essential Media Communications, David Paris Office of Senator Christine Milne

How to convince your non-tech savvy boss to invest in a big shiny new thing

Steven Miles United Voice

Were the target now: how corporations and governments are cracking down on internet campaigners

Hayley Conway - All Out, Nick Allardice Change.org

1:30pm 2:30pm Memes for money: using digital content to drive fundraising Murray Bunton Agency Neela Haryani Oaktree Nation Builder, BSD, ActionKit - whats the platform for me? Using campaign toolsets more effectively How to fall gracefully: what to do when youve failed online

LUNCH (ATRIUM) Scott Sanders Agency Turning water to wine (or activists into donors) Ashley Hansen Care2, Kathleen Zwiener - Amnesty International Australia Jesse Richardson - creator of dont beaf*ckingidiot.com The personal vs the professional: the pitfalls and strengths of social media fame in digital campaigning Handing over the reigns: the rise of decentralised campaign platforms Amy Gray Journalist & social media expert

3:30pm

Im sick of big data! Lets start with little data: integrating data into your campaign

Naomi Blackburn - Office of Adam Bandt MP

Ebony Bennett - Lonergan Research

How to make a f*cking difference: using humour, narrative and design to effectively communicate

David Gravina - Do Gooder, Jess Kutch Coworker.org, Tom Dawkins StartSomeGood

4:30pm 4:45pm Aid and development: the challenges facing poverty reduction in a digital age James Clark - Oxfam Australia Combatting racism: using digital platforms to influence extreme racist views

AFTERNOON TEA (ATRIUM) Priscilla Brice - All Together Now Web LGBTI: building a global movement for love and equality Hayley Conway All Out Greening digital campaigning: how can environmentalism shine through on web campaigns Ed Butler Australian Conservation Foundation

5:30pm 5:45pm

Benchmarking our work - launch of the Digital Insights report Coworker.org - what we can all learn from how workplace organising is going online

Claire ORourke & Tim Norton Essential Media Communications Jess Kutch - Coworker.org

6:20pm

DRINKS AND NETWORKING

fwd.org.au

#fwd2013