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Monetizing VoLTE, RCS and Video IMS MRF and Conferencing Solutions
Monetizing VoLTE, RCS and Video IMS MRF and Conferencing Solutions
Al Balasco
Sr. Director Product Management al.balasco@radisys.com
Voice Era
Revenues
Data Era
Source: Heavy Reading
Improve Revenues by offering VoLTE, RCS, and Video VAS VoLTE, RCS, and Video VAS require an IMS IMS media processing delivered by
IMS MRF Case Study: Mavenir VoLTE, RCS, and Video VAS
Mavenir mOne Platform
IMS architecture for 4G/LTE services. Selected and exclusively using
Radisys MRF
Benefits to Mavenir
Comprehensive MRF feature set for VoLTE, RCS, and video Allows Mavenir to focus on migration path from 3G, IMS applications, and rapid LTE operator rollouts.
Ease of use Telepresence immersive experience Community / network / intradomain based voice/video/ IM islands Acceptance of new UIs in mass consumer domain
Managed network services for QOS Initial interworking and standards bodies New delivery models cloud, hosted First cost-effective business solutions Limited intradomain support Consumerization of IT SIP trunking
Ubiquitous B2B B2C social net connectivity Web/mobile communications clients (WebRTC) Low cost services mass adoption w/ QOS Cloud enabled deployments Fat pipes: LTE rollouts and enterprise SIP trunking
Moving out of Early Adopter phase
2012 Build Carriers, MNOs, and Over-the-Top / cloud SPs planning / readying video services Deploy Scale up and cost reductions
Video VAS
Video Conferencing Video Advertising Video Streaming Video RBT Videomail IVVR
MPX-12000
Increasing $$ ARPU
IMS MRF supports Videoization of Mobile VAS to Generate New Revenues
Audio
IP WAN
Legacy Circuit Access
PSTN, 2G Mobile Gateway
2G Cell
VoIP Phone
VoIP Client
Level 3
GNET
VoIP Client
Radisys SIPware
Audio Conferencing Application Server
UC Audio Client
Corporate IP VPN
Radisys MRF
Audio Mixing with VQE
MRF
IP Video GW
CSCF SIP (IMS) RTP/RTCP LyncIMS GW MS Lync Protocols IP Video GW
Microsoft Lync UC
TIP Protocol
IP Video GW Microsoft Lync Clients
Enterprise Telepresence
Media GW Interconnect
HD Room Video
Location A
Location B
Summary
IMS is key to generate revenues beyond LTE data plans
VoLTE, RCS, Video VAS Media processing done in IMS MRF
Scalable Video and Virtualization - Ready for Telecom Cloud Radisys solutions deliver VoLTE, RCS, and Video revenues
12
Thank You!
Radisys SIPware
Event Conferencing Reservationless Conferencing
MPX-12000
Broadband IMS MRF
Software MRF
for Telecom Cloud
13