Creative brief template

Budget Budget amount:$10 million Objectives

(Your goals, measurable objectives, and outcomes should be linked to the DECS Statement of Directions, found on the DECS Website)

To e tend the e isting consumer base b! "ositioning CD# as a $a! to sho$ gratitude to$ards their "arents
Brochures:
(Type and amount)

Deliverables required
(Co"!, design, "rinted materials, banners, brochures, dis"la! advertisements, etc% Define the "roject and ho$ it hel"s achieve strategic goals% &rovide s"ecific details of activit! ' ie "rinting (,))) *+ fliers for letterbo distribution%)

Te t:
(Number of words and when)

!eb page or "eb do"nload (Contact Online Communication Services tel Displa# advertisements:
(%ow much and when)

!""# "$#!)

Banners:
(%ow many and when)

$ignage:
(&hat and when)

%vent material:
(&hat ' invitations, name cards, etc and when)

Other:
(&hat and when)

Target audience

&rimar! audience,&arents (age -(.) Secondar! *udience,Young "eo"le (age/(, -))

!hat do #ou "ant the audience to thin&' feel and do after seeing #our communication(
(0What is !our call to action12)

*fter seeing the commercial !oung "eo"le should think that the! can also sho$ the gratitude to their "arents and remember the sacrifices made b! their "arents for them% St!le of cam"aign should be informal $ith direct message communication

Tone and image

(What st!le do !ou re3uire ' informal, $arm, humorous, direct or functional1)

Current belief and behavior

)essages

Young children bu! gift for their "arents on some s"ecial occasions $hich is considered as 4e"lace the gifts bought for "arents b! CD#% #ake "arents feel s"ecial b! making them understand that their children, too, care about them% #ake a ritual of gifting chocolate as a s!mbol of gratitude

)andator# inclusions
(5ogos and legal disclaimer) 6or logo and brand usage and "rotocols refer to 5ogo st!le guide in Section ( ' )sin* our brand+

$chedule
(*n indication of the timetable for the "roject from the time of the initial re3uest to the com"letion of the "roject% *ll critical dates should be included% S"ecif! an! time constraints or critical deadlines for the "roject ie de"artmental and government a""roval "rocesses% To ensure !our activit! is effective allo$ sufficient time for "roduction%)

Creative brief approval/comment form

Client *+roject )anager , $taff member responsible-

Signature7 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% Date "re"ared7 8 8

D%C$ $trategic Communications )anager

(DECS Strate*ic Communications will need to view all mass circulation advertisin*,promotional material prior to production)

Signature7 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% Date "re"ared7 8 8

Director

Signature7 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% Date "re"ared7 8 8

Graphics brief form

9ob descri"tion7 Client :uantit!7 Stock ("a"er) Scans8logos8"hotos (re3uired) Date7 Tel7 #obile7 &#S colour8s &roject si;e7 Te t su""lied (signed off as final)

Su""lied 6inishing

(tick if a""licable)

*ccount number for billing

Web based version re3uired Deliver! date7

(tick if a""licable)

<otes7

Deliver! details7

Distribution7

.raphic design brief approval Client (&roject #anager 8 Staff member res"onsible) Signature7 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% Date7 8 8 &rinci"al 8Director Signature7 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% Date7 8 8 =ra"hic designer Signature7 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% Date7 8 8