Tribal New Yorks Brent Goldman and Joshua McGuire Selected as USA TODAYs Young Lions Winners in Film

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Date: May 9, 2013 Location : New York, NY On May 2, 2013, USA TODAY announced that Brent Goldman, Associate Copywriter of Tribal New York, and Joshua McGuire, Associate Creative Director of Tribal New York, have been chosen to compete in the Film Category of the Young Lions competition at the Cannes Lions International Festival of Creativity in June.

Goldman commented, Its exciting that were representing the country as TEAM USA at Cannes with the three other teams.

USA TODAY hosted the Young Lions competitions in four categories Cyber, Film, Media and Print. The competitions were open to teams of two young professionals employed by an advertising company or agency, or media industry company in the U.S., who are 28 years of age or younger. Winners of the global competition receive free registration and accommodation for the following year's Festival.

This year, USA TODAY partnered with KaBOOM!, a non-profit organization dedicated to bringing play to kids in need. Goldman and McGuire of Tribal Worldwides New York office created the Film titled "Playgrounded," which features a family in Brooklyn, NY. McGuire said, KaBOOM!s mission is to propel the play movement forward by creating great spaces where kids want to play. Kids today are so enveloped in their devices theyre basically grounding themselves. Our spot took that behavior and turned 'grounding' on its head by encouraging parents to 'playground' their kids. As a writer at Tribal Worldwides New York office, Goldman is responsible for concepting and writing for clients such as NFL Fantasy Football, Wounded Warrior Project, H&R Block, Advil, Hiscox Small Business Insurance as well as new business. As an ACD, McGuire leads projects across a number of brands and has created innovative work for clients such as Wrigley, State Farm, Lowes, McDonalds, Hiscox, Pfizer, Nickelodeon, Alcon, and The Lunchbox Fund.

To see the full list of USA TODAY winners for the Young Lions competition, please visit: http://www.usatoday.com/story/life/2013/01/14/cannes-lions-youngtalent/1810043/

### About Tribal Worldwide Tribal Worldwide (www.tribalworldwide.com), a global creative agency, draws on its

expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people. In 2012 Tribal Worldwide was inducted into The FWA Hall of Fame and was recognized as a leading mobile marketing agency by independent research firm Forrester Research, Inc. In addition, the networks Canadian offices were honored with Strategy magazines 2012 Digital Agency of the Year award, while its offices in the Asia Pacific region have been consistently named Campaign Asias Digital Network of the Year. Tribal Worldwide was the first digital agency to be named Global Agency Network of the Year by Advertising Age, winning that designation in 2009, and in 2005 took home Adweeks Interactive Agency of the Year. In addition to winning top honors at the Clio Awards, New York Festivals, Spikes Asia and The One Show, among others, Tribal was the first to win the Grand Prix in Film with an online execution at the Cannes Lions International Festival of Creativity in 2009. Founded in 2000, Tribal consists of 60 offices in over 42 countries with global headquarters in New York, NY. Contact Christie Giera Christie.Giera@ddb.com +1 212 415 2186 ###