Inverted Pyramid:

This story can be trimmed from the bottom without losing important details. The inverted pyramid is a metaphor used by journalists and other writers to illustrate the placing of the most important information first within a text. It is a common method for writing news stories and is widely taught to journalism students. The "inverted" or upside-down "pyramid" can be thought of as a simple triangle with one side drawn horizontally at the top and the body pointing down. The widest part at the top represents the most substantial, interesting, and important information the writer means to convey, illustrating that this kind of material should head the article, while the tapering lower portion illustrates that other material should follow in order of diminishing importance. It is sometimes called a "summary news lead" style, or "Bottom Line Up Front" or BLUF. The format is valued because readers can leave the story at any point and understand it, even if they don't have all the details. It also allows less important information at the end, where it can be removed by editors so the article can fit a fixed size - that is, it can be "cut from the bottom". Rather than petering out, a story may end with a "kicker" a conclusion, perhaps call to action which comes after the pyramid. This is particularly common in feature style. Other styles are also used in news writing, including the "anecdotal lead," which begins the story with an eye-catching tale or anecdote rather than the central facts; and the Q&A, or question-and-answer format.

Lets see an example:

Buenos Aires

Buenos Aires is the capital city of Argentina, founded in 1536. Located in the southern shore of Rio de la Plata, Buenos Aires has the best quality of life in Latin America because it is the 61st city of the world with the highest per capita income due to many political, financial, cultural and commercial activities. The Autonomous City of Buenos Aires is the largest city in Argentina and has a population of, about, 13 million people, according to the 2001 census. As a capital, it is the center of a great architectural background: among the several constructions you can visit there you find the Barolo Tower, Benchich Brothers Building and Plaza San Martin, apart from many others. This city also offers good opportunities in education, and has important universities like University of Buenos Aires, being this the most important public university. Other institutions you can find there, are Buenos Aires Institute of Technology, CEMA University and University of Palermo.

It was founded by Pedro de Mendoza, under the name of Nuestra Seora Santa Mara del Buen Ayre but the colonizers had to abandon the settlement after an attack of the Charra tribe. Later, in 1580, Juan de Garay founded the definite city. Buenos Aires, borders the north, south and west with Provincia de Buenos Aires and the east with Rio de la Plata. The economy of the city is based on advertising, real-estate, services and hotel services. Advertising represents the most efficient way to make their products and services known abroad. Real-estate is important for the banking sector and it contributes in a 31% of the economy of the city. And the hotels are, mostly, 4-star places licensed for tourism in Buenos Aires. Other interesting data about the city is that one of the most famous residents of the city is Pope Francis. Soccer has a great influence in the population. More than 24 soccer teams are professional, but River Plate and Boca Juniors are the most famous ones. The city is candidate to the 2020 Summer Olympic Games.