Opel CD Complete Low 2004

Design of the Opel Opel Corporate Design
Dealership
Status: March 2004.
GME DND
Rüsselsheim
Contents Corporate Design
Contents
I Single Brand – Application Rules
01 Foreword
02 Overview
03 Monolith – Contract Indication
04 Fascia
05 Guidance System
06 Overview – Distributor
07 Overview – Authorised Repairer
II Multibrand – Application Rules
01 Foreword
02 Overview
03 Fascia
06 Definition “brand neutral”
07 Checklist
III Specifications
01 Foreword
02 Opel Monolith, Ground mounted: Type “A”
03 Opel Monolith, Ground mounted: Type “B”
04 Opel Monolith, Wall mounted: Type “C”
05 Monolith Indication of Contracts/Services
06 Opel Guidance System
07 Flag and Flagstaff
08 Yellow-White Opel Fascia
09 Opel Signature
10 Distributor/Authorised Repairer Name
11 Area Marking
12 Entrance, Ceiling Trim
13 Architectural Symbol (Brand Symbol/Rear Wall Panel)
15 Floor and Wall Tiles
16 Carpet
17 Suspended Ceiling, Customer Centre
18 Wall Covering, Showroom/Customer Centre
19 Lighting
20 Shop System
21 POS System
22 Furniture
23 Colour Scheme
24 Suppliers
Single Brand – Application Rules
Contents
01 Foreword
02 Overview
03 Monolith – Contract Indication
04 Fascia
05 Guidance System

Foreword Corporate Design
The objective of this chapter is to provide our

dealerships around the world with the necessary
guidelines that will enable them to organise
and install the brand design effectively and
consistently.
Key guiding principles have been developed

as a common guideline for various typical
situations. This should enable local architects
to understand the application possibilities of
the Opel corporate design elements.
It is important to achieve the alignment of the

individual elements that they can support each
other to provide the best possible effect to the
brand and the consumers.
Opel corporate design elements reflected by

standards and recommendations are:
· Monolith
· Fascia
· Flags
· Guidance system, contract indication
· Guidance system, directional signage
· Opel Blitz, interior
· Point of Sales (POS) system
· Opel Shop
· Colour scheme
See also your Distributor & Authorised Repairer

contract as prescribed in the annexes.
For further support, please contact your local

Retail Network Development team for architec-
tural advice.
Exterior Elements Corporate Design
Overview Page
1
1
4a
4b
Details
Dealer identification has to be clear and informative: 3 Flags:

· Complete corporate design has to be in place. Display a minimum of 3 Opel flags in line
with current corporate design manual.
1 Monolith: Location aligned with other corporate design
Clearly visible from main road. Minimised elements. Flags should be installed in single
obstruction. Preferred locations: entrance branded groups, supporting identification of
of site, corner of site, proximity to dedicated brand individual showroom. Visibility from
brand individual showroom. main road is preferred.
2 Fascia: 4 Guidance system:

Installation of a minimum of 9 m yellow 4a Guidance system, contract indication:
fascia with illumination and Opel signature Installed guidance system indicating the
on prominent front of the building. To be contract relations/services available with
installed, where product is displayed. Preferred Opel located near the main entrance in
location: prominent front of showroom line with current corporate design manual.
(or customer centre, if Authorised Repairer).
4b Guidance system, directional signage,
optional:
Other installations according to local
needs for guidance and information in line
with current corporate design manual.
All references onto contractual standards are bold italic!

Monolith – Contract Indication Page

1
Details
Contract: Generally:
Distributor & Authorised Repairer No other wordings are allowed!
No contract indication
on monolith allowed!
Contract: Contract: Contract:

Authorised Repairer only Distributor only Commercial Vehicles only,
either Sales or Service
“Service” indication mandatory! “Sales” indication mandatory!
“Commercial Vehicles”
indication mandatory!
Contract indication is applicable to freestanding monolith A + B and wallmounted monolith C.

Fascia Page
1
Details
Fascia: · Lengths above requested minimum and

Installation of a minimum of 9 m yellow location of fascia should be adjusted to building
fascia with illumination and Opel signature proportions.
on prominent front of the building. · Modifications or changes to the signage
· Should be installed at dedicated areas only, elements need written confirmation by Opel.
where product is displayed.
· Preferred location: prominent front of the
building, showroom (or customer centre,
if Authorised Repairer).
Wrapped around the corner Splitted
Centered
1/3
2/3
On the upper edge Within facade

Fascia Page
2
Details
Minimum length of yellow-white Opel fascia 9 m. Extension: According to building proportions or

length of Distributor or Authorised Repairer name.
Y Y
Minimum distance between Opel signature If Distributor or Authorised Repairer name

and Distributor or Authorised Repairer name = Y. to be placed on fascia, then only according
Y = length of Opel signature. to corporate design principles (Helvetica).
J
J J
To be continued around the corner

in yellow with or without Distributor or
Authorised Repairer name.
Y
Minimum length of Opel signature =

J + Opel signature + J.
J = height of Opel signature.
Absolutely prohibited: Opel signature has to be placed either left

Opel signature in the middle. or right with J distance to the corner.
Guidance System Page

1
Details
The Opel guidance system is supporting all other

corporate design elements and should be installed
wherever consumers need help for orientation.
The environment and the kind of use has to be
clear and informative.
A Guidance system, contract indication B Guidance system, directional signage, optional
Guidance system indicating the contract The guidance system can be installed with
relations located near the main entrance in five directional information signs. Preferred
line with current corporate design manual. locations, forecourt of site, entrance of build-
ing or wherever else necessary to indicate
Contract: Limited indications: functions.
Distributor Sales
Commercial Vehicles Sales
Repairer Service
Commercial Vehicles Service
Parts
Sales
Sales Service
Service Parts and Accessories
Commercial Vehicles New Cars
Direct Reception
C Guidance system, area marking, optional
The individual single signs can be used for area

marking of all other specific areas also. The
proportions have to be adjusted to local needs.
The design (colour/lettering) must be consistent.
Example: Example:
Direct Reception Customer Parking

Interior Elements Corporate Design
Overview – Distributor Page

1
4
8
6
Cu
sto
me Sho
rc wro
ent
re om 7
Details
All areas to be clearly identifiable for the 5 Guidance system, directional signage or
consumer. area marking, all non brand exclusive
elements in accordance to current corpo-
1 Opel Blitz, in the customer centre clearly rate design guidelines or brand neutral
visible from the main entrance. Opel Blitz to with prior approval from Opel. Freestanding
be backlit with recommended rear wall panel. or suspended from ceiling. To be installed
wherever necessary.
2 Sales consultant desk in accordance with
corporate design manual located within 6 General reception desk, according to
showroom. corporate design manual or brand neutral
with prior written approval from Opel.
3 Opel Point of Sales (POS) system in accord-
ance with corporate design manual in Opel 7 Flooring, walls, ceiling in Opel showroom
showroom area. area in line with current corporate design
manual and Opel colour scheme.
4 Opel Shop, mandatory if Opel accessories
being displayed. In line with current corpo- 8 Flooring, walls, ceiling of all non brand
rate design manual. Should be located exclusive areas to be according to corpo-
near customer centre, direct reception, parts- rate design manual or brand neutral in
counter. all aspects with prior approval from Opel.

Overview – Authorised Repairer Page

1
Cu
sto
me
5
rc
ent
re 6
En
4 2
tra
nc
e
Details
All areas to be clearly identifiable for the consumer. 4 Guidance system, directional signage or
area marking, all non brand exclusive
1 Opel Blitz, in the customer centre clearly elements in accordance to current corpo-
visible from the main entrance. Opel Blitz to rate design guidelines or brand neutral
be backlit with recommended rear wall panel. with prior approval from Opel. Freestanding
or suspended from ceiling. To be installed
2 Repairer will participate in all POS pro- wherever necessary.
grammes and display all POS according to
marketing calendar, as announced in the 5 Provide a customer centre, equipped with
beginning of the year for core programmes. a reception desk, parts sales desk and a
service desk having direct connection to the
3 Repairer must use an Opel Shop in line main building entrance. Desk according to
with current corporate design manual and corporate design manual or brand neutral in
use it only to display Opel sourced items. all aspects with prior approval from Opel.
Should be located near customer centre, direct
reception, parts-counter. 6 Flooring, walls, ceiling of all non brand
exclusive areas to be according to corpo-
rate design manual or brand neutral in
all aspects with prior approval from Opel.

Multibrand – Application Rules
Contents
01 Foreword
02 Overview
03 Fascia
06 Definition “brand neutral”
07 Checklist
The objective of this chapter is to provide guide-

lines and recommendations to organise and install
the Opel brand design effectively and consistently
within a multibrand environment.
How to organise several brand identities at one

facility?
Key guiding principles and recommendations

have been developed between all GME brands
as a common guideline for multibrand solutions.
· All brands are equal – non hierarchical solutions.

· Each brand has to have a clearly assigned
dedicated showroom area.
· Shared facility areas have to be brand neutral.
· Dealership functionality to follow unchanged
the brand individual guidelines.
· Dealer corporate identification has to be clear
and informative.
Opel corporate design elements reflected by

standards and recommendations are:
· Monolith
· Fascia
· Flags
· Guidance system, contract indication
· Guidance system, directional signage
· Opel Blitz, interior
· Point of Sales (POS) System
· Opel Shop
· Colour scheme
Please be aware, that any modifications or

changes to the existing facilities to accommodate
such multibrand activities shall not be done
without prior written information by Opel NSC
of Distributor’s or Authorised Repairer’s compli-
ance with the applicable Distributor or Authorised
Repairer standards.
For further support, please contact your local

Retail Network Development team.
Overview Page
1
m
in.
2.5
m
Brand X
2
4b 4a
m
in.
10
Shared area,
1
m
brand neutral
· Entrance
· Guidance system,
directional signage Opel
· Fascia
· Monolith
· Flags
Details
Dealer identification has to be clear and 3 Flags:

informative: Display a minimum of 3 Opel flags in line
· Complete Opel individual corporate design has with current corporate design manual.
to be in place. Location aligned with other corporate design
· Opel individual monolith has to be installed. elements. Flags should be installed in single
· Opel individual corporate design elements have branded groups, supporting identification of
to be installed where product is displayed. brand individual showroom. Sum of total
· Keep minimum distance between identification flag poles need to be sum of brand individual
elements. requirements. Recommended to use same
flagpoles for all GME brands.
1 Monolith:
Clearly visible from main road. Minimised 4 Guidance system:
obstruction. Minimum distance between 4a Guidance system, contract indication:
monoliths 10 m. Monoliths to be centred Install guiding system indicating the con-
and parallel to main flat surface. Preferred tract relations/services available with
location: entrance, corner of site, proximity Opel located near the main entrance in line
to dedicated brand individual showroom. with current corporate design manual.
2 Fascia: 4b Guidance system, directional signage,

Installation of a 9 m yellow fascia with optional:
illumination and Opel signature on promi- Brand neutral (no brand symbols, individual
nent front of the building. To be installed, corporate design, displaying functions
where product is displayed. Preferred location: and directions) or brand specific. If brand
showroom (or customer centre, if Authorised specific, every brand will have to have
Repairer). Recommended minimum distance: its individual system in that case. Located
2.50 m neutral area between different fascias. wherever necessary.

Fascia Page
1
Details
Installation of 9 m yellow fascia with illumi- Modifications or changes to the facility

nation and Opel signature on prominent front need written confirmation by Opel.
of building. · The fascia has to be installed at dedicated
areas only, where product is displayed.
If name of Distributor or Authorised Repairer · Preferred location: prominent front of the
is displayed on Opel fascia it has to be inline building, showroom (or customer centre,
with current corporate design manual other- if Authorised Repairer).
wise to be brand neutral with prior written · Lengths and location of fascia should be
approval from Opel. adjusted to building proportions.
· Minimum distance: 2.50 m. Neutralise area
between different fascias.
2.50 m
Recommended minimum distance between Not recommended: Joining of fascias of different brands
different brands 2.50 m
brand neutral
Dealer name integrated Dealer name not integrated

minimum
Multi-storey buildings, with dedicated floors for individual brands;

a minimum distance according to floor height is recommended
Overview – Distributor Page

1
1 4
6 7
Brand X
showroom 5
3
Shared area,
brand neutral
Opel
2
showroom
Details
Opel specific showroom area has to be clearly 3 Opel Point of Sales (POS) system in accord-
identifiable for the consumer. ance with corporate design manual in Opel
· Equipped according to Opel guidelines and showroom area.
standards.
· To include sales consultant work desk – dedicated 4 Opel Shop, mandatory if Opel accesso-
to Opel. ries being displayed. In line with current
· No competitive brand item, product, logo, etc. corporate design manual. Should be
to be shown in Opel dedicated area. located near customer centre, direct recep-
· Brand individual corporate design elements have tion, parts-counter.
to be installed where product is displayed.
5 Guidance system, directional signage or
Layout organisation: area marking, all non brand exclusive
· Customer centre: Having direct connection elements in accordance to current corpo-
to the main building entrance and to the Opel rate design guidelines or brand neutral
specific showroom area. with prior approval from Opel. Freestanding
· Opel showroom: Having a direct connection or suspended from ceiling. To be installed
to the customer centre. wherever necessary.
1 Opel Blitz, in the customer centre clearly 6 General reception desk, according to
visible from the main entrance. Opel Blitz corporate design manual or brand neutral
to be backlit with recommended rear wall with prior written approval from Opel.
panel.
7 Flooring, walls, ceiling of all non brand
2 Sales consultant desk in accordance exclusive areas to be according to corpo-
with corporate design manual located rate design manual or brand neutral in
within showroom. all aspects with prior approval from Opel.

Overview – Authorised Repairer Page

1
5
Cu
Sh sto
me
are
da rc 6
re e ntr
a, e
bra
nd
ne
utr
al 2
En
tra
nc
e
4
Details
Entrance and shared customer centre area to be 4 Guidance system, directional signage or
brand neutral in design and colour. area marking, all non brand exclusive
elements in accordance to current corpo-
1 Opel Blitz, in the customer centre clearly rate design guidelines or brand neutral
visible from the main entrance. Opel Blitz to with prior approval from Opel. Freestanding
be backlit with recommended rear wall panel. or suspended from ceiling. To be installed
Preferred location behind counter. wherever necessary.
2 Repairer will participate in all POS pro- 5 Provide a customer centre, equipped with
grammes and display all POS according a reception desk, part sales desk and a
to marketing calendar, as announced service desk having direct connection to
in the beginning of the year for core pro- the main building entrance. Desk to be
grammes. according to corporate design manual or
brand neutral with prior written approval
3 Repairer must use an Opel Shop in line from Opel.
with current corporate design manual and
use it only to display Opel sourced items. 6 Flooring, walls, ceiling of all non brand
Should be located near customer centre, direct exclusive areas to be according to corpo-
reception, parts-counter. rate design manual or brand neutral in
all aspects with prior approval from Opel.

Definition “brand neutral” Page

1
Details
Definition of brand neutral as used in

Dealer & Authorised Repairer Agreement (DARA):
Brand neutral:
· In shape, colour and appearance not related
to any vehicle manufacturer corporate design
programme.
· In the context of the specific Repairer/Distributor
facility not representing or being related to any
represented vehicle brand.
· Consumer perception to be used to evaluate.
The appearance of all non brand exclusive

elements (for example: entrance, general recep-
tion desk, etc.) and non brand exclusive areas
to be according to corporate design manual or
brand neutral in all aspects, including colours,
logos, lighting and furniture, with prior written
approval from Opel.

Checklist Corporate Design
Checklist for Multibrand Sites from October 1st, 2003 Page

1
In accordance with the changes of the Block tance to display the brand symbols and products
Exemption Regulation more multibrand environ- in a clear and distinct way. To avoid any confu-
ments are expected to materialise. In compari- sion, a clear separation between brand areas in
son with the past this will be a new experience a showroom is required and common areas
for customers and Distributors and/or Authorised (i.e. entrance, customer reception or direct service
Repairers. reception) must be brand neutral.
With more than one brand being displayed on a The purpose of this checklist is to outline the
Distributor and/or Authorised Repairer site there is items that need action when more than one brand
a risk of “brand confusion”, leading to unfavour- and/or service is offered at one site, ensuring
able customer perceptions, which is not in the best that a clear and consistent brand image is por-
interest of our brand. It is of particular impor- trayed to customers.
Extract from the DISTRIBUTOR contract:
10.8 OTHER MOTOR VEHICLE BRANDS

If DISTRIBUTOR wishes to display, promote, sell or distribute new Motor Vehicles and Accessories,
which are not distributed by OPEL NSC or an AFFILIATED COMPANY under the Opel brand, the following
provisions shall apply:
10.8.1 DISTRIBUTOR shall give OPEL NSC sixty (60) days prior written notice before display, promotion, sale
or distribution of such Motor Vehicles, in order to allow sufficient time for the Parties to assess on how
DISTRIBUTOR STANDARDS will be applied in the new environment.
10.8.2 DISTRIBUTOR shall ensure that the capacity of the DISTRIBUTOR OPERATION shall be at all times, including
in the event described under 10.8, sufficient to comply with applicable DISTRBUTOR STANDARDS, adjusted
where necessary.
10.8.3 DISTRIBUTOR shall implement the promotion, sale or distribution of non-Opel Motor Vehicles and
Accessories in a manner, which has no negative impact on the DISTRIBUTOR STANDARDS. Any modifications
or changes to the existing DISTRIBUTOR FACILITIES to accommodate such non-Opel activities shall not
be done without prior written confirmation by OPEL NSC of DISTRIBUTOR’S compliance with the applicable
DISTRIBUTOR STANDARDS.
10.8.4 DISTRIBUTOR shall display, promote and sell Motor Vehicles and Accessories either from separate
showroom sales facilities dedicated solely to the Opel brand or from a clearly defined separate showroom
area dedicated solely to the Opel brand.
10.8.5 At all times, DISTRIBUTOR shall ensure that display of competing Motor Vehicles, Accessories, servicing
and brand-related items will be exercised in a manner to avoid confusion between brands.
Extract from the AUTHORISED REPAIRER contract:
10.12 OTHER MOTOR VEHICLE BRANDS

If REPAIRER wishes to become an Authorised Repairer for Motor Vehicles, which are not distributed by
OPEL NSC or an AFFILIATED COMPANY under the Opel brand, the following provisions shall apply:
10.12.1 REPAIRER shall give OPEL NSC sixty (60) days prior written notice, in order to allow sufficient time for
the Parties to assess on how REPAIRER STANDARDS will be applied in the new environment.
10.12.2 REPAIRER shall ensure that the capacity of the REPAIRER OPERATION shall be at all times, including in
the event described under 10.12 sufficient to comply with applicable REPAIRER STANDARDS, adjusted
where necessary.
10.12.3 REPAIRER shall implement the servicing of other motor vehicles in a manner which has no negative impact
on the REPAIRER STANDARDS. Any modifications or changes to the existing REPAIRER FACILITIES to
accommodate such non-OPEL activities shall not be done without prior written confirmation by OPEL NSC
of REPAIRER’S compliance with the applicable REPAIRER STANDARDS.
10.12.4 REPAIRER shall not permit any third party to benefit unduly through any servicing performed in a
common workshop from investments made by OPEL NSC, notably in equipment, training of personnel,
Opel Intellectual Property Rights, REPAIRER STANDARDS and/or knowhow.
10.12.5 At all times, REPAIRER shall ensure that providing Aftersales Services of competing brands will be exercised
in a manner to avoid confusion between brands.
Checklist Corporate Design
Verified
✓ Checklist for Multibrand Sites from October 1st, 2003 Page
2
1 Standard compliance 5 The customer entrance area and
The addition of another brand is not customer reception
adversely affecting Opel Distributor or must have a direct connection to the
Authorised Repairer standards com- Opel brand related showroom area and
pliance, e.g. showroom space (not only customer reception and needs to be
theoretically but practically allocated neutral, unless individual brand entrances/
area), parking, personnel. customer receptions exist.
–> Comment: Refer to Standards Annex 4 –> Comment: Refer to Standards Annex 4
(Repairer)/Annex 5 (Distributor), scaling (Repairer)/Annex 5 (Distributor), scaling
tables and planning potentials. tables and planning potentials.
2 Modifications or changes to the facility 6 The brand dedicated showroom area

need written confirmation by Opel before (Distributor only)
being put in place. This also applies to a. is clearly assigned and the brand spe-
changes of the Opel corporate design or cific showroom area (dedicated to a
changes due to the installment of cor- single brand) has to be clearly identifi-
porate design elements of the additional able by a customer;
brand. –> Comment: Best practices use for example:
–> Comment: Photos of the site as well as a Lighting, floor, plants, furniture, POS
sketch of the envisioned changes should displays, intelligent wall, wall of limited
be included with the request. height (showroom size permitting), etc.
as separation device.
3 The signage of the additional brand b. complies with the standards and is in
needs to be installed before trading line with the most current corporate
commences, providing Opel has given design guidelines.
written approval for changes of facility. c. is equipped with sales desks which
Recommendations are: are brand dedicated (i.e. without any
a. The corporate design on the outside other brand symbols)
of the facility is above of the show-
room/-area where the brands are being 7 Test-/Demo-/Courtesy-cars
displayed (Distributor only). are dedicated to the respective brand
b. The minimum distance between the and cannot be used for the display of
fascia/corporate design elements of other brand logos. Therefore any individ-
two brands is 2.50 meters. ual dealer adhesives must not display
c. The monoliths have a minimum distance Opel logos on other brand cars as well
of 10 meters and are set with parallel as other brand logos must not appear
main surfaces to each other. on Opel cars.
4 The available customer areas are split

into shared and brand specific areas:
a. Shared and brand neutral areas
(neutral: in shape, colour, and appear-
ance not related to any other vehicle
manufacturer’s corporate design pro-
gramme) are parking areas, entrance,
customer reception or direct reception.
In the general reception/customer
center the brands represented shall
be displayed via a single clear brand
DISTRIBUTOR STAMP
symbol for each brand – but not every-
where – ideally once and clear.
–> Comment: Brand specific Parts &
Accessories Displays are acceptable
in shared areas as long as they
clearly signal their brand orientation.
b. Brand specific areas are showrooms,
showroom areas, or separate brand
dedicated entrances.
Specifications
Contents
01 Foreword
02 Opel Monolith, Ground mounted: Type “A”
03 Opel Monolith, Ground mounted: Type “B”
04 Opel Monolith, Wall mounted: Type “C”
05 Monolith indication of contracts/services
07 Flag and Flagstaff
08 Yellow-White Opel Fascia
09 Opel Signature
10 Distributor/Authorised Repairer Name
11 Area Marking
12 Entrance, Ceiling Trim
13 Architectural Symbol (Brand Symbol/Rear Wall Panel)
15 Floor and Wall Tiles
16 Carpet
17 Suspended Ceiling, Customer Centre
18 Wall Covering, Showroom/Customer Centre
19 Lighting
20 Shop System
21 POS System
22 Furniture
23 Colour Scheme
24 Suppliers
Specifications
A car buyer’s perception of a brand is influenced

by the product itself, its performance, its quality,
its design, and the value for money it offers.
Additionally, the perception is also created by
the way a brand is communicated to the public,
and, last but not least, by both the dealerships’
appearance and the service they provide to their
customers. All these different aspects, including
a certain type of prejudice a consumer might
have, lead up to a brand image – be it positive,
neutral or negative. Once the image is coined, it
can only be influenced or changed over the
course time, through changing the identity
of the brand. In recent years, Opel and its part-
ners have successfully worked on the identity of
Opel as a company and a brand.
However, since market conditions and the
competitive environment are changing beyond
control, Opel and its partners are comitted to
look upon change as both a challenge and an
opportunity.
The objective of this manual is to provide our

dealerships around the world with the
neccessary elements that will enable them to
support Opel’s identity-building process both
effectively and consistently. The Corporate
Design specifications outlined in this manual are
geared towards enhancing the competitiveness
of dealers as well as towards strenghening their
relationship with Opel’s partners.
Specifications
Opel Monolith Ground mounted Type: ”A” Page

1
Must Recommended Nice to Have
Dimensions
The monoliths are used for primary identification

of distributors and authorised repairers.
4.
Type A 1260 x 4000 x 128/412 W/H/TH
The monoliths are designed around a self-sup-

2.
porting skeleton frame.
The internal frame is made of hot-dip galvanised

3.
steel profiles which are distortion-free welded
1.
together. Pipe cross-sections in compliance with
static requirements.
The side frames are made of white RAL 9016,

powdered extruded aluminium (AIMgSi 0.5). The
frame ends are sealed with 4 cast aluminium
end caps. Lifting lugs are incorporated in the
support frame.
5.
Material Description Colour Page

Parts & No.
Must Recommended Alternative Must Alternative
1.
Cassettes Alucobond, yellow 3
suspendible, RAL 1023
4 mm
2.
Extruded Aluminium white 3
section sheet RAL 9016
powder coated
3.
Vertical light Acrylic glass yellow 3
Element with tubes Röhm 374
inside
4. Acrylic faced white 3

Opel Brand translucent
Symbol
Aluminium sided grey 3
RAL 7000
5.
Base Aluminium grey 3
Panels panel RAL 7031
Divergent materials and colours are not allowed

Specifications

2
Details
Perspective view, high voltage solution
The front surface is made from a single panel of

4 mm thick Alucobond with visible surface in
OPEL Yellow RAL 1023. The front panel lips are
Edge steel section connected to the support frame using fastening
clips. A special clip in cover panel serves for
panel retention.
The base panels are made of aluminium shee-

Brand symbol
ting with visible surfaces in grey RAL 7031 and
screwed to support frame.
The base plates may be removed to facilitate
connection of electrical cables.
The light strips are made of extruded acrylic

glass profile, OPEL yellow, corresponding to
Röhm yellow 374 and are clipped into the alumi-
nium frame. The light strips are illuminated using
standard commercial fluorescent tubes 26 mm
Ø, colour "Universal white" (e.g. Philips .../25).
Alucobond panel The
fluorescent tubes are mounted on the support
frame in compliance with VDE regulations.
Compensation is achieved with a lead-lag
circuit.
Lighting:
Type A 4 x 150 cm, 58 W 2 x 120 cm, 36 W
The logos ("Blitzes") are made of solid plastic.

The base is made of shock-resistant polystyre-
ne, inside white, outside grey RAL 7000. Hood
of acrylic glass, Röhm white 072 reflective panel,
box frame grey RAL 7000. The connection
between base an hood is achieved using grey
plastic expansion rivets. The logos are single-
contour illuminated using neon high-voltage
tubes. Tube diameter 20 mm, light colour, white
6,000° Kelvin, rated current 40 mA, rated voltage
990 V, transformer: electronic constant current
transformers.
The logos are fastened to the Alucobond panel

using 4 yellow plastic spacers. The electrial
cable passes through a spacer and is con-
cealed.
Low voltage solutions are possible too, please

ask your NSC for selected suppliers.
Specifications

3
Details
Elements, high voltage solution
5
6 10 No. Name Material Colour
7
8 1. Blitz fixing Stainless steel Yellow RAL
9 11
bolts 1023
1 2. Blitz back Stainless steel Natur
2 plate
3
4 3. Neon lighting High voltage White 6,000
tubes, dia. 20 mm K
4. Translucent Vacuum formed White
White-Opal shock-resistant inside, RAL
Blitz sign polystrene 7000
outside
5. Cast Sand cast White RAL
aluminium cover aluminium end cap 9016
6. Extruded Single piece White RAL
aluminium aluminium 9016
section extrusions AIMgSi
0.5, powder coated
7. Vertical light Extruded Yellow RAL
element translucent acrylic 1023
8. Edge lighting Standard linear Yellow RAL
tubes, dia 26 mm 1023
9. Panel fixing 3 mm alu. sheet, Grey RAL
studs folded, powder 7031
coated
10. Galvanised Cold rolled steel Natur
12 15 steel clamping profiles, welded
16 section and hot dip
17 galvanized
13
14
steel top profiles, welded
section and hot dip
galvanized
18
12. Cassettes Single folded Yellow RAL
Alucobond panel 1023
of 4 mm thickness
13. Base Panels Single piece Grey RAL
aluminium 7031
extrusions AIMgSi
0.5, powder coated
grey 14. IP65 uplighter Phillips, QVF 415 White
RAL 7000 15. Galvanised Cold rolled steel Natur
steel support profiles, welded
frame and hot dip
galvanized
steel fixing profiles, welded
shoe and hot dip
galvanized
17. Mass concrete Mass conrete
foundation foundation
18. Theaded Threaded anchor Natur
anchor bolts bolts
Low voltage solutions are possible too,

please ask your NSC for selected suppliers.
On the same level
Specifications

4
Details
Elements
1260
412 The spotlights are bolted into dowels in the con-
148 963 148 97 128 97 crete foundation via a hot-dip galvanised steel
700 angle bracket.
Both spotlights may be connected directly to the
cable junction box of the monoliths (under base
plate).
700
Spotlight: Philips QVF 415

Bulb: Philips Typ 200 T 30 LC/P
Electrical supply: 230 V, 50 Hz, fuse protection
16 A with type K turn-off
characteristics
Light strips 350 W

Logo 220 W
Spot light 400 W
Total 970 W
4000
The monoliths are to install fully assembled and

4350
ready for connection to junction box in compli-

ance with VDE/EN regulations and valid EWG
guidelines 89/336 EGW and 23/73 EGW with CE
approval stamp.
128
Ground level
150 200
200
10 108 10
800
1200 1200
Specifications
Opel Monolith Ground mounted Type: ”B” Page

1
Dimensions

of distributors/authorised repairers.
4.
Type B 1575 x 5000 x 160/530 W/H/D
The monoliths are designed around a self-sup-

2.
porting skeleton frame.
The internal frame is made of hot-dip galvanised

3.
steel profiles which are distortion-free welded
1.
together. Pipe cross-sections in compliance with
static requirements.

powdered extruded aluminium (AIMgSi 0.5). The
support frame.
5.

Parts & No.
1.
4 mm
2.
powder coated
3.
inside

Symbol
RAL 7000
5.
Base Aluminium grey 3
Panels panel RAL 7031

Specifications

2
Details

Edge steel section connected to the support frame using fastening
panel retention.
Brand symbol
The base panels are made of aluminium shee-
ting with visible surfaces in grey RAL 7031 and
screwed to support frame.

nium frame. The light strips are illuminated using
Ø, colour "Universal white" (e.g. Philips .../25).
Alucobond panel The
fluorescent tubes are mounted on the support
frame in compliance with VDE regulations.
Compensation is achieved with a lead-lag cir-
cuit.
Lighting:
Type B 4 x 150 cm, 58 W 4 x 120 cm, 36 W

The base is made of shock-resistant polystyre-
990 V, transformer: electronic constant current
transformers.

cealed.
Low voltage solutions are possible too, please

ask your NSC for selected suppliers.
Specifications

3
Details
Elements, high voltage solution
5
6 10 No. Name Material Colour
7
8 1. Blitz fixing Stainless steel Yellow RAL
9 11
bolts 1023
1 2. Blitz back Stainless steel Natur
2 plate
3
4 3. Neon lighting High voltage White 6,000
tubes, dia. 20 mm K
4. Translucent Vacuum formed White
White-Opal shock-resistant inside, RAL
Blitz sign polystrene 7000
outside
5. Cast Sand cast White RAL
aluminium aluminium end cap 9016
6. Extruded Single piece White RAL
aluminium aluminium 9016
section extrusions AIMgSi
0.5, powder coated
7. Vertical light Extruded Yellow RAL
element translucent acrylic 1023
8. Edge lighting Standard linear Yellow RAL
tubes, dia 26 mm 1023
9. Panel fixing 3 mm alu. sheet, Grey RAL
studs folded, powder 7031
coated
12 15 steel clamping profiles, welded
16 section and hot dip
17 galvanized
13
14
steel top profiles, welded
section and hot dip
galvanized
18
12. Cassettes Single folded Yellow RAL
Alucobond panel 1023
of 4 mm thickness
13. Base Panels Single piece Grey RAL
aluminium 7031
extrusions AIMgSi
0.5, powder coated
grey 14. IP65 uplighter Phillips, QVF 415 White
RAL 7000 15. Galvanised Cold rolled steel Natur
steel support profiles, welded
frame and hot dip
galvanized
steel fixing profiles, welded
shoe and hot dip
galvanized
17. Mass concrete Mass conrete
foundation foundation
18. Theaded Threaded anchor Natur
anchor bolts bolts

On the same level
Specifications

4
Details
Elements
1575
530 The spotlights are bolted into dowels in the con-
185 1204 185
130 160 130 crete foundation via a hot-dip galvanised steel
890 angle bracket.
Both spotlights may be connected directly to the
cable junction box of the monoliths (under base
plate).
890
Spotlight: Philips QVF 415

Bulb: Philips Typ 200 T 30 LC/P
Electrical supply: 230 V, 50 Hz, fuse protection
characteristics
Light strips 430 W

Logo 300 W
Spot light 400 W
Total 1130 W
5000

5350
ready for connection to junction box in com-

pliance with VDE/EN regulations and valid EWG
approval stamp.
Ground level
150 200
200
800
1400 1200
Specifications
Opel Monolith Wall mounted Type: ”C” Page

1
Dimensions
Wall mounted alternative only in cases where

5. local approval (building permit) for full size
monolith cannot be secured
1.
of distributors/authorised repairers.
4. Type C 1260 x 1600 x 128/412 W/H/D

2. The monoliths are designed around a selfsup-
3. porting skeleton frame. The internal frame is
made of hot-dip galvanised steel profiles which
are distortion-free welded together. Pipe cross-
sections in compliance with static requirements.

powdered extruded aluminium (AlMgSi 0.5). the
support frame. (Only for types A and B).

Parts & No.
1.
4 mm
2.
powder coated
3.
inside

Symbol
RAL 7000

Specifications

2
Details

connected to the support frame using fastening
panel retention.
The base panels are made of aluminium

sheeting with visible surfaces in grey RAL 7031
and screwed to support frame.

Edge steel section nium frame. The light strips are illuminated using
Brand symbol Ø, colour "Universal white" (e.g. Philips .../25).
The fluorescent tubes are mounted on the
support frame in compliance with VDE regu-
lations. Compensation is achieved with a lead-
lag circuit.
Alucobond panel
Lighting:
Type C 2 x 90 cm, 30 W

Fixing surface The base is made of shock-resistant polystyre-
grey 990 V, transformer: electronic constant current
RAL 7000 transformers.

cealed.

please ask your NSC for selected suppliers
On the same level

Specifications

3
5. Details
12.
Structure, high voltage solution
9. 11.
1 "Blitz" fixing bolts
7. 2 "Blitz" back plate
6. 3 Neon lighting
4 "Blitz" sign
5 Cast aluminium cap
6 Extruded aluminium section
7 Translucent acrylic channel
8 Edge lighting
9 Panel fixing studs
10 Alucobond panel
11 Galvanised steel support frame
12 Galvanised steel fixing bracket
1.
7.
8.
5.
4. 3. 2.
250 1260 412 Bulb: Philips Typ 200 T 30 LC/P

148 963
700
148 97 128 97 Electrical supply: 230 V, 50 Hz, fuse protection
characteristics
Light strips 80 W
625
Logo 220 W
Spot light - W
700
1600
Total 300 W
1700

ready for connection to junction box in com-
pliance with VDE/EN regulations and valid EWG
80
260 approval stamp.
Side elevation Front elevation

55
Plan view
Specifications
Monolith Indication of Contracts/Services Page

1
Details
Elements
The signage is used for the monolith type A, B

and C.
The signage is of anthracite grey fonts, based

on laser cut acylic. The face is of 10 mm opal,
backed with 5 mm black acrylic. The back has
to have a drainage to allow water and dust to
drain away. The measuring of 1800 mm height
matters only for type A and B.
The measuring for type C has to be fixed locally.
No other lettering than indication of contracts

is allowed!

Parts & No.
1.
Fonts face 10 mm anthracite grey, 2
back 5 mm RAL 7016
acrylic

Specifications
Monolith Indication of Contracts/Services Page

2
Details
Elements

Parts & No.
1.
Fonts face 10 mm anthracite grey, 2
back 5 mm RAL 7016
acrylic

Specifications
Opel Guidance System, contract indication Page

1
Dimensions
The following elements are available for contract

indication, outside the OPEL premises.
Sales Entrance signpost EW1 / EW2

Service
1220 x 2000 mm
Guidance system indication,
Parts contract relations are limited to:
Sales
2. Commercial Vehicles Sales
Service
Commercial Vehicles Service
4. 3. 1. Parts
add. panel with Opel Blitz

Parts & No.
1.
Frame Aluminium Coated white 2
Stand powder coated stainless steel RAL 9016
2.
Sign Enameled steel Powder-coated white 2
Panel sheet aluminium RAL 9016
screen
3.
Aluminium Film Adhesive & grey 2
Lettering coating RAL 7000
4.
Sign Film Adhesive & yellow 2
Colour coating RAL 1023

Specifications
Opel Guidance System, directional signage Page

2
Dimensions
The following elements are avaible for guidance,

Service inside and outside the OPEL premises.
Parts and Accessories 5. Entrance signpost EW1 / EW2

1220 x 2000 mm
New Cars
Individual directional sign
Used Cars 1100 x 150 mm
Area designation sign
Direct Reception 2. 1100 x 150 mm
1650 x 225 mm
1. Information sign, enamelled
4. 3. 600 x 600 mm
Information sign, enamelled
600 x 195 mm
Information sign, enamelled
908 x 454 mm
Foil text for white cover

Parts & No.
1.
Frame Aluminium Coated white 2
Stand powder coated stainless steel RAL 9016
2.
Sign Enameled steel Powder-coated white 2
Panel sheet aluminium RAL 9016
screen
3.
Aluminium Film Adhesive & grey 2
Lettering coating RAL 7000
4.
Sign Film Adhesive & yellow 2
Colour coating RAL 1023
5.
Arrows Film Adhesive & black 2
coating RAL 9005

Specifications
Opel Guidance System Page

Information Sign outside of a dealership 3
Details
Dimensions, appearance
1220 Construction details:

60 65 45 125 60
Entrance signpost EW1 / EW2:
60
The support frame is made of aluminium profile
150 150 150 150 150

Service 110
pipe 60 x 60, stove-enamelled white RAL 9016.
150
Parts and Accessories The top cross pipe may be removed to enable
fastening of individual directional sign.
New Cars The directional sign are slotted into guide
grooves on each side.
Used Cars
1500
Direct Reception For EW1: Front side, 5 individual directional sign,

rear side one full-length panel.
For EW2: Front and rear sides, 5 individual
60
directional signs.
Standard text is printed, specific text and arrows

are added with adhesive foil.
The entrance signpost is fastened on site to a

sleeve foundation, a base plate must also be
60 1100 60 used for non-standard versions.
Weight: +/- 30 kg
Individual directional sign:

Area designation sign:
Area designation sign:
The signs are made of 2 mm thick aluminium

sheet with peripheral flanging. Visible surface in
stove-enamelled white RAL 9016. Standard text
is printed, specific text and arrows are added
with adhesive foil. Each individual sign is
fastened with two concealed side fastening
brackets.
Directional sign
1100 1100 x 150 mm 1,4 kg
65 45 815 155 20 Area designation sign
42,5
1100 x 150 mm 1,4 kg

Service
150
1650 x 225 mm 2,8 kg

65
Information sign, enamelled:

42,5
The signs are made of 1,5 mm thick steel sheet

with peripheral flanging. The signs are fastened
1100
at top using two consealed slotted eyelets and
65 45 815 125 35 at bottom with two ring eyelets.
42,5
The OPEL logo (Blitz) and stripes are enamelled,

Service
150
65
changing text and arrows are added with

adhesive foil.
42,5
600 x 600 mm 4,5 kg

600 x 195 mm 1,7 kg
908 x 454 mm 5,5 kg
Specifications
Flag and Flagstaff Page

1
Details
Flagpole, special aluminium alloy,

Horizontal bar silver for finish
normally 7 to 8 m above ground.
Internal hosting mechanism with
comfortable removable winder.
Flagpole
Horizontal bar with solid bearing for
360 ° twins, length of 160 cm,
3 eye screns for OPEL flags.
7-8m
Principle
Classic Turn

Parts & No.
1.
Flagpole Aluminium silver
eloxal
2.
Horizontal bar Aluminium silver
eloxal

Facade Elements Corporate Design
Specifications
Yellow-white Opel Fascia Page

1
Dimensions
I. 1.
Small: Large:
A
TH = 1010 mm TH = 1310 mm
TH
B
A = 760 A = 1060
C
B= 60 B= 60
I. 2. 3. C = 190 C = 190
E F
4. E= 25 E= 25
F= 60 F= 60
G= 70 G= 70
Cross
section
A
I. - I.
CB

Parts & No.
1.
Fascia Alucobond yellow 2
Cassette 4 mm RAL 1023
2.
Light channel Acrylic yellow 2
Front glass 3 mm Röhm 374
3.
Light channel Aluminium yellow 3
U-section RAL 1023
4.
WhiteTrim Alucobond white 2
4 mm RAL 9016

Specifications

2
Details
Alucobond is a two composite plate consisting

of two aluminium covering sheets with an
intermediate layer of polyethylene.
Standard cassette
Apart from the material specifications named,
Inner corner Alucobond also offers the following advantages.
Fitted section The recommended weight at the 4 mm plate

thickness is 5.5 kg/m2.
Outer corner
Good bending, deflection and buckling

Standard cassette
strenghts. Alucobond has completely plane
surfaces.
Good oscillation and noise dampening proper-

Fascia cassette ties. Alucobond dampens vibrations and has a
low susceptibility to droning.
Bracket
Easy to work. Alucobond can be processed with
U-section with
or without cutting using conventional tools.
bolt fasteners
Trouble-free joining methods. Alucobond can be

joined with screws, rivets and adhesives. The
core layer can be welded with hot air.
The individual trim elements are cassettes with a

section length of 1.25 m. Any fitted sections
Building which may be needed can be made according
to individual requirements.
The cassettes are suspended in a substructure

0.0 and are additionally secured against being re-
6m moved from the suspension. There are inner and
outer corner elements for forming corners 45
5m degrees, which provide the yellow-white Opel
1.2
fascia with an additional characteristic feature.
The design allows all elements of the yellow-

white Opel fascia to be replaced individually.
The Light channel is part of the facing trim and

0.76/1.06 m
runs underneath the yellow fascia cassette and

Alucobond- only illuminates to the front. A yellow acrylic
standard cassette glass top covers the aluminium channel
RAL 1023
(U-section) in which the neon tubes and inline
electronic devices are fastened. The outer and
0.06 m
Light channel inner corners conform to the structure of the

fascia.
White trim
RAL 9016
0.19 m
Specifications

3
Detail
Cross Section
25 60 The contour can be easiliy serviced without

3∞ having to move the trim elements.
Design/Dimensions L/H (m)

Facing trim elements in cassette form, Material:
Alucobond, including standard substructure
Fascia cassette Colours: yellow: RAL 1023

alucobond 4 mm
yellow RAL 1023
white: RAL 9016
Acrylic glass: Opel yellow
Small Large
760(1060)
fascia-element fascia-element
L H L H
Yellow 1.25 0.76 1.25 1.06
White 1.25 0.19 1.25 0.19
Light channel 1.25 0.06 1.25 0.06
The substructure consists of standardized alu-

Light channel minium U-sections with stainless steel bolts,
yellow RAL 1023
Form which the cassettes are suspended.
Detail A
Additional brackets are used for fastening the
cassettes to the respective building. These
60
brackets compensate for building tolerances via

a bolt union with a slot. Together with the
White trim U-sections they are adapted to the local
190
Alucobond 4 mm situation.
white RAL 9016
15 70 The entire structure, i.e. cassettes and sub-
assembly, is corrosion-free since it is made of
aluminium and stainless steel parts.
Detail A
Fascia cassette
yellow RAL 1023
In-line electronic device
Light channel
Acrylic glass 3 mm Röhm 374

Light only emitted to front
tubes
Aluminium U-section
63 yellow RAL 1023
White trim
Alucobond 4mm
white RAL 9016
Specifications
Opel Signature Page

1
Dimensions
2. 1. The signatures serve as signalling on the OPEL

fascia.
Type 494 494/650 x 3549 x 97 H/L/D

Type 675 675/890 x 4850 x 130 H/L/D
The signatures are made of solid plastic in indi-

vidual letters/logo. Bases are made of shock-
resistant polystyrene, inside white, outside grey
RAL 7000. Cover of acrylic glass, mirror surface
front panel, white Plexiglas Röhm 072, box
frame grey RAL 7000. Connection between
bases and hoods by means of grey plastic
expansion rivets.
Lighting with double-contour/ neon high-voltage

tubes, tube Ø 20 mm, light colour, white 6050°
Kelvin.

Parts & No.
1.
Characters: Anodized grey 3
Side Aluminium RAL 7000
Sections
2.
Characters: Acrylic translucent 3
Front white
Surface

Specifications
Opel Signature Page

2
Details
High voltage solution
Rated current 40 mA, rated voltage 990 V with

O P Q
electronic constant current transformers. Each

letter/logo has to be installed ready for connec-
tion in compliance with VDE/EN regulations and
valid EWG guidelines 89/336 EGW and 23/73
EGW with CE approval stamp.
D
Each letter/logo is fastened to the fascia using 4
yellow plastic spacers.
E
G The primary cable NYMHY 3 x 1,5 mm2 passes

H
through the spacers from one letter to another
behind the fascia panels and is hidden from
view.
1:1 drilling templates are provided to ensure

accurate positioning of mounting holes and thus
exact spacing.
Electrical connection 230V, 50 Hz, fuse pro-

tection 16 A with type K turn-off characteristics
N
Type 494 400 W

Type 675 620 W
Small: Large:
M
Trim height Trim height

= 1010 mm = 1310 mm
A 760 1060
B 60 60
L
C 190 190
F
White trim
D 650 890
E 494 675
F 150 205
G 63 86
K
H 87 119
J 494 675
Yellow trim
K 66 90
Neon contour
L 52 71
M 66 90
N 140 192
O 60 60
J
P 45 60
B Q 97 133
A C
Specifications
Opel Signature Page

3
Details
High voltage solution
Sideview:
4MM THK ALUCOBOND PANEL

YELLOW RAL 1023
RETENTION CLIP
LIGHT CHANNEL
YELLOW
4MM THK ALUCOBOND

PANEL WHITE RAL 9016
25 60 35 97
CHARAKTER
760
60
190
Specifications
Opel Signature Page

4
Details
Low voltage solution
A LOGO ACRYLIC FACE
MOULDED LOGO TRAY
OPENING FACE OF PANEL
To remove letters – open the panel

and undo the screws A which
secure the letters to the mouldings.
Section trough OPEL letters above describes the

general fixing arrangement of the letters to the panel.
DETAIL
5
24
LETTER MOULDING
5
2
A
5
LETTER FACE 86
22
62
10
35
DETAIL
5 5
2 20 2
Section trough Dealership letters above describes the
general fixing arrangement in the panel.
FACE OF LETTER
5
7
LETTER MOULDING
LOGO MOULDED LOGO TRAY

ACRYLIC FACE
A
A
LOGO ACRYLIC FACE
Section trough LOGO / symbol letters above describes

the general fixing arrangement in the panel.
Specifications
Distributor/Authorised Repairer Name Page

1
Dimensions
Letters
Name
Fascia
height (cm)
76
Letter
height (cm)
43/50
Depht (mm)
illuminated
80
Depht (mm)
non illuminated
34
Helvetica
106 59/70 80 34
bold, italic

Parts & No.
1.
Letters Welded black 2
Non aluminium RAL 9005
illuminated
Front
2.
Letters Welded yellow 2
Non aluminium RAL 1023
illuminated
Side
1.
Letters Acrylic black 2
illuminated glass OPAQUE
Front
2.
Letters Acrylic yellow 2
illuminated glass RAL 1023
Side

Specifications
Distributor/Authorised Repairer Name Page

2
Details
A B C D E F G H… A typeface with a completely independent

character has been selected for names:
Helvetica 76 bold italic, lowercase and upper-
…W X Y Z Œ Ä Ö Ü case letters. The type can either be in the form
of 3-dimensional aluminium letters or acrylic
glass letters which are illuminated from the back.
a b c d e f g h…
This typeface is easy to read and gives an equal
…w x y z œ ä ö ü presentation of the Opel Signature and the
name. Please observe the following arrangement
when mounting illuminated signs and letters.
If the individual letters of the name are to be

76 cm
43 cm
Hig applied on the yellow part of the fascia, the

described corporate identity rules are to be
followed.
The individual letters for the name are available

76 cm
50 cm
Pet in four sizes. Thus, it is possible to choose the

bigger sizes in the case of short names or
names without descenders.
The individual letters in the name can be

106 cm
Hig
59 cm
supplied illuminated or non-illuminated.

The letters are available in two different types of
material.
1. Welded aluminium design, side surfaces
Pet
106 cm
painted yellow, front surface black

70 cm
(non illuminated).
2. Acrylic glass design, side surfaces transparent

yellow, front surface opaque black
(illuminated).
non
illuminated illuminated The distance of the Opel Signature to the
beginning of the facing trim and the last letter of
40 80 14 34
the dealer name to the end of the facing trim is
exactly the height of the corresponding Opel
Signature, see: Dimension J and L minimum.
Fascia J L min
height
76 49.4 359.9
106 67.5 485.0
J L J
Specifications
Area Marking Page

1
Must Recommended Nice to have
Dimensions
Service
Type height max.: Individual lettering:
H = 12.5 cm – Direct Reception
– Paint Shop
–…
Typeface:
Helvetica 75 bold In areas without fascia, the guidance system
uppercase and lowercase letters should be used for individual area marking.

Parts & No.
1.
Letters adhesive letters grey
made of shrink- RAL 7000
proof, high-
grade film for
area markings
on white part of
fascia
2.
3.
4.

Specifications
Entrance – Ceiling Trim Page

1
Details
Design, appearance, structure
Neon contour The ceiling trim serves as a link between the

inside and the outside. It accentuates the area
around the main entrance and also guides
customers into the showroom optically. The
builtin halogen spotlights provide an additional
accent after sunset.
Depending on the building shell and require-

ments, the exterior element can also protrude
further.
Material of exterior ceiling trim:

Alucobond, RAL 9010.
2
max. 3 m
45°
Eaves/protruding, angled to front with neon con-

tour in Opel yellow, 4 mm Alucobond design,
9. white RAL 9010.
Schematic, cross-sectional drawing of the ele-

ment.
45°
Max. length of protrusion 180 cm. Bracing is
required for areas of more than 3 m≈ for static
max. 180 cm reasons.
Specifications
Entrance – Ceiling Trim (exterior/interior) Page

2
Details
Design, appearance, structure
Roofing porch, projected, sloping front with neon

BELOW 3SQ.M contour of yellow colour in accordance with the
one characteristic of OPEL, 4 mm ALUCOBOND
16
WITHOUT OUTER
0
INSIDE FASTENING
WALL construction, white RAL 9010.
Width: 270 cm-412 cm, height: 16 cm, measures

350
depending on local conditions.

45˚
Lighting Equipment
GLASS DOOR 350
High voltage (7,500 VA) in OPEL-related yellow
max. 1800
colour (RAL 1023) in special gap.
Halogen fitted spotlights, double, 50 W/NV, 12 V,
105-W transformer, cold light reflection 12°,
ceiling part, diameter 65 mm.
Maximum length of projection 180 cm, in the

event of an area exceeding 3 sqm, a straining is
necessary for statical reasons. In ideal cases,
the girders are lengthened during construction.
For stability-related reasons, square pipes are
then welded together by the manufacturer of the
ceiling on the spot.
Material: square pipe 80 x 120 m

190
190
square pipe 30 x 30 m
350
40 40
40
In the latter case, the straining is omitted.

40 40
120
80
40
50
40
The roofing structure consists of trapezium sheet
metal, sealing length, maximum height 16 cm.
By means of an overlapping metal profile, the
roof is sealed up towards the façade.
It has to be noted that sufficient drainage has to

be provided for.
1500
INSIDE
OUTSIDE
Specifications
Architectural Symbol (Brand Symbol/Rear Wall Panel) Page

1
Brand Symbol
Must Recommended Nice to Have Dimensions
Rear Wall Panel

The architectural symbol is the actual centre-
piece of the interior design concept. It is an
indispensible part of the interior design and is
just as impressive there as the yellow/white
fascia is on the exterior.
1.
This architecturally effective symbol alone gives
the room its character and provides the Opel
2. dealership with the most important component
for clear identification.
In order to keep the proportion of a staying

rectangle for the back-wall panel, the width of
the panel should not exceed 85 % of its height.
For constructive reasons, the minimum height of
3.00 m should be strictly adhered to, if possible.
The Brand Symbol (1) is a must element.

The rear wall panel (2) is highly recommended
due to a more qualitative appearance.

Parts & No.
1.
Opel Brand Glass-reinforced grey 2
Symbol plastic/polyster RAL 7001
structure
2.
Rear Wall Alucobond Finished white 2
Panel Aluminium strips RAL 9010

Specifications
Architectural Symbol Page

1., Opel Brand Symbol (must) 2
2., Rear Wall Panel (recommended) Details
Structure
ø 130 (100) The protruding rear wall panel provides the

attached Opel Brand Symbol with a clearly
higher attention value.
The cross-sectional representation depicts the

Brand Symbol, which is also mounted with
spacing.
The relation between the width and the height of

the wall must create a look of a lying rectangle,
with an approximate 1:0.85 b:h proportion.
155
The Opel Brand Symbol must be put at eye-

10 2 level-high position with is midpoint at 1.55 m
from floor.
b=2,70 to 4,12 The cross section indicates the shape of the

Rear Wall Panel and the connection of the Opel
Brand Symbol.
The Brand Symbol is back-lit, creating a special
floating light appearance.
The surface of the rear wall panel has to be

absolutely and permanently.
16
2
10
ø 130 (100)
171 (131)
The Opel Brand Symbol / Blitz, material:
glass-reinforced plastice / polyster structure,

Opel-grey RAL 7001 colouring, satin matte, fully
A
back-lit, transformer: 220 V mains
Typ M 100 A = 1000 mm

B = 1310 mm
Typ M 130 A = 1300 mm

B = 1710 mm
B
Specifications
Architectural Symbol Page

Rear Wall Panel (recommended) 3
Details
Structure
WALL
Fitting point
1550
160
The junction from rear wall panel to wall has to

have a face joint of 2 cm, edges have to be
chamfered.
The recommended rear wall panel material:
Alucobond 4 mm, RAL 9010.
The alternative rear wall panel material:
Plaster slab, stuco gloss finish, RAL 9010, white
Specifications
Opel Guidance System Page

1
Details
The guidance system should be used for internal

guidance in large or complex building situations.
The area designation signs can be suspended
from the ceiling to inform customers about function
of specific areas. Examples: cashier, parts, ...
This system referres to the same specifications

as the external guidance system.
1220 mm 1100 mm
150 mm
Service Service
Parts and Accessories
1.
New Cars
Used Cars
1500 mm
1100 mm
Direct Reception
150 mm
Service
2.
Entrance signpost 1. Individual directional sign Standard lettering

within the dealership for 1. and 2.:
Frame stand, white, with five
individual directional signs 2. Area designation signs Service
Colours: In 2 sizes: Direct Reception

Deep black: RAL 9005 1100 x 150 mm
Yellow: RAL 1023 1650 x 225 mm Parts and Accessories
White: RAL 9016 Type: Helvetica medium
Grey: RAL 7000 New Cars
Material:
Powder-coated aluminium Used Cars
Film lettering
Film symbol
Colours:
Yellow: RAL 1023
White: RAL 9016
Grey: RAL 7000
Specifications
Floor and Wall Page

1
Details
Tiles are used in following areas
1 showroom and customer center

2 direct reception
3 workshop
3 2

Parts & No.
1.
Floor ceramic wear lightgrey 2
Tiles/Showroom fine grain
2.
Floor ceramic wear medium 3
Tiles/Direct- grey
Reception
2.
Wall tiles, latex paint chalk white 4
Covering/Direct- matte white
Reception
3.
Floor ceramic red grey 5
Tiles/Workshop
3.
Wall tiles, latex paint chalk white 6
Covering/ matte
Workshop

Specifications
Floor Tiles, Showroom + Customer Center Page

2
Details
Structure
Detail Laid diagonally
Floor tiles:
ceramic, lightgrey, fine grain, glazed, wear class.
Format 30 cm x30 cm
Format 40 cm x40 cm,
thickness 9 cm
The tiles may be laid using the wet bed or thin

bed process.
Specifications
Floor Tiles, Direct Reception Page

3
Details
Structure
The optical design of this area must conform

with that of the showroom and the other areas of
the customer centre.
The colour and structure of all materials are pre-

cisely matched to one another, without neglec-
ting the qualitative properties and requirements.
They provide the Direct Reception area with a
clear and Opel-typical look.
The tiles should be laid using the wet bed

process.
Additional floor heating to supplement the

radiant heaters in the ceilling/wall area is
recommended.
Floor tiles:
Ceramic medium grey, in accordance with local
provisions.
Format: 200 x 100 mm
Thickness: 20 mm
Specifications
Wall Tiles, Direct Reception Page

4
Details
Structure
The walls in the Direct Reception area should be

tiled up to a height of approx. 1,20 m. The wall
area above the tiles should be covered with
white latex paint.
Wall paint:
Latex paint, matte, colour white, RAL 9016 (traf-
fic white)
Tiles:
Ceramic, chalk white, matte,
Format:24,0 x 11,5 cm,
Thickness: 8 mm
Border tiles:
Ceramic, medium grey, against wall, quality
group R II,
Format: 24,0 x 11,5 cm
Thickness: 20 mm
Specifications
Floor Tiles, Workshop Page

5
Details
Structure
The medium grey or red ceramic tiles may be

laid using the et bed or vibration methods.
Floor tiles:
Ceramic, medium grey or red
Format: 200 x 100 mm
argelith
General requirements:
resistent to acid, resistent to oil, resistent to

abrasion, impact resistent, resistent to heavy
mechanical stresses, easy-care
Specifications
Wall Tiles, Workshop Page

6
Details
Structure
Walls are covered with grey tiles up to a height

of approx. 1,20 m (RAL 7035).
Alternative: Latex paint, grey (RAL 7035).
The surface of the remaining wall area is to be

painted completely white (RAL 9010) just like the
visible underside of the roof.
Finishing tiles are used where the floor meets

the wall.
Specifications
Carpet, Customer Centre Page

1
Dimensions
Extremely hard-wearing velour suitable for

objects and for heavy strain. Exclusive object
design with an elegant, precious optical impres-
sion of the overall area. Maximum insensitiven-
ess to filth and easy to clean owing to the selec-
tion of a special branded fibre which conceals
any filth.
The large-scale pole construction, with PA-fibre
that disposes of a maximum of properties of
textile goods, guarantees best technical values
regarding pole abrasion, capability of recupera-
tion.
Synthetic fibre, permanently anti-static, insensiti-
ve to water, stable as to dimensions, hard
inflammable, suitable for wheelchairs.
Basic Colour: Grey (Colour No. 2000,

similar to RAL 7001)

Parts & No.
1.
Carpet Textil character Similar to
Material Anti-static grey
non-flammable RAL 7001

Specifications
Suspended Ceiling, Customer Centre Page

1
Dimensions
The Panel System should be used for the

office area, customer center, delivery area
The Panel System is especially developed for

the concept (with RAL 9010) structures the room
to the same degree as the matching tiles.
It lends the room a generously dimensioned and
technical appearance.
Ceiling Panel, aluminium white RAL 9010,

2x stove enamel finish. Material thickness:
0,6 mm, W: 185 mm / H:15 mm Panel
34 mm joint spacing, warle
(light rails mounted flush to surface).
The panel ceiling systems has been desperied

for flash mountry of power rars. Supported are
34 mm panel spacing.
15
34 mm 180 mm 34 mm

Parts & No.
1.
Panel Anodized white
system aluminium RAL 9010
0,6 mm

Specifications
Wall Covering, Customer Centre/Showroom Page

1
Dimensions
1 2
The wall covering is the proper connecting
component of the concept from ceiling to floor,
since it creates an optically positive image over
a large area. It should always be used for non-
transparent wall sections. It can be applied in
both new and existing buildings. There is no
need for any additional wall treatments
(e.g. plaster ect.)
WALL FROM CEILING TO FLOOR

Parts & No.
1.
Wall Chipboard, Puth, stuco white 2
Panels flatting enamel RAL 9010
2.
Joint Chipboard, yellow 2
flatting enamel RAL 1023
3.
V2 A- Aluminium nature 2
Baseboard colour

Specifications
Wall Covering, Customer Centre Page

2
Details
Wall elements
2.
A= 2,00 m
B= 1,00 m
C= 2,70 m - 3,30 m
A B B
C
3. 1.
The V2A baseboard creates a light appearance

and offers effective protection.
The unobtrusive, repetitive Opel yellow joints
(RAL 1023) not only lend the wall a generously
dimensioned appearance but additionally, they
create a harmonious connection between the
floor and the ceiling.
THE V2A BASEBOARD
The wall panels are seperated at 2 m intervals by

an Opel yellow joint.
The 2 m wide fields create a harmonious propor-

tion with a height of max. 3,38 m. Two 1 m wide
plate element, separated by a butt joint only,
form a segment.
THE WALL PANELS ARE

SEPARATED BY OPEL
YELLOW JOINT
Wall panels, chipboerd design (MDF), beveled

edge, Colour: white RAL 9010, flatting enamel.
Opel yellow shadow joint (RAL 1023) V2A-base-
~ 19
board. W: 100 cm, optically connected to a

width of 200 cm, H: 270 cm to 338 cm. Height is
5 15 5 dependent upon local circumstances.
WHITE YELLOW
DETAIL OF THE BELEVED EDGE

(5 mm)
Specifications
Lighting Page
1
Description
Buying cars is both emotional and rational.

The surroundings must fascinate the customer
and proude assurance, that he has come to the
right place. Lighting solutions decide visual
impressions. The above mentioned
objectivs can only be achieved by use of light.
We classify light in different groups:
functional lighting
accent lighting

Parts & No.
1.
Ground minimum grey, white 2
Lighting 400 lux aluminium,
silver
2.
Accent Brightness grey, white 2
Lighting must be 500 lux aluminium,
to 1.400 lux silver

Specifications
Lighting Page
2
Details
A basic lighting of 300 - 500 lux has to provided

in all areas of the building.
Surface/recessed projects and suspend

Downlights should be used. The lighting is a
very important kind of atmosphere, and should
raise to 4200 k and more.
Additionally to the basic lighting, a so called
accent lighting should be used to improve the
presentation of car, details of the car, parts and
asseccories. This lighting should have a 1000 lux
and more, variable supplementary to the basic
light, by spots may be based on lighting frames.
The colour of the cases should by grey, white,

aluminium or silver.
Technical objectivs
Ground lighting Accent lighting

light colour light colour
Entrance area 300 lux 1500 lux

3000 k 4200 k
Customer centre 700 lux

3000 k
Casino ARC spot
Shop Area 700 lux
3000 k
Showroom 400 lux 1500 lux

3000 k 4200 k
car area 1400 lux

4200 k
Lighting frame Standard lamp
inside car 800 lux
Car Delivery 500 lux 1000 lux

3000 k 3000 k
Specifications
Shop System Page

1
Structure
The new Opel Shop System perfectly matches

the new Opel visual identity. Single displays,
gondolas and stands guarantee for optimum
ple
Exam presentation in the showrooms of the Opel shop.
The Opel Show Room Systems allows a clearly

structured presentation with all their elements,
my be for using at the wall or for free-standing
presentation in the showroom.

Parts & No.
For full details please ask your

NSC for selected suppliers
Specifications
POS Display System Page

1
Structure
The showroom of the Opel dealership is the

centre of the Opel Brand identity.
The decision to buy an Opel must
be supported by information and emotion.
To present the various models, colours, trims
etc. the new developed stand-alone concept of
a consistent POS system will allow further
flexibility.
ple
Exam

Parts & No.
For full details please ask your

NSC for selected suppliers
Specifications
Furniture Page
1
Structure
1.
The furniture range has been developed with a
specific design tailored for the future needs of
Opel dealerships. Adjustable heights, consistent
application of the new Opel visual apperarance
(Corporate Design) as well as highgrade mate-
rials and workmanship make this furniture range
superior.
2. 3. 5.
2. The incomparable, independent and typically
Opel-like design lends the brand and, therefore,
the Opel dealership an impressive apperarance
which implies competence.
Everey Opel dealership should take advantage of
this functional furniture, which features high
quality and an exceptional form.
It ensures exclusivity and provides the peace of
mind of knowing that this furniture can only be
found in an Opel dealership.

Parts & No.
1.
Desktop Plate/ Plastic covered Glass material colour 2
Horizontal Plate wooden plate damped white
RAL 9010
2.
Deck Plastic covered, Plastic dark 2
Bottom alu metal sheet element grey
RAL 7006
2.
Body/Vertical natural colour Plastic 2
white to grey element

Specifications
Furniture Page
2
Details
The counter element reveals a solid and decent

detailed solution, the consequent appearance
typical of Opel being included.
Optical and light connections to counters take

the negative block-like effect from the piece of
furniture that can be easily combined with
others. The permeable fabric bracing connects
both counters, and faces the technology placed
behind. The connecting elements have to be
arranged in such a way that different impres-
sions of the room can result, the formation of
long parts of counters to be avoided.
In the case of the counter for cash desk and ser-

vice desk, these high requirements relating to
Counter element function and optics have to be also met. The
plate of the counter can be made from either
melamine resin/light grey or glass. The alter-
native use of alu metal sheet is possible.
Furthermore, the counter for cash desk and ser-

vice desk distinguishes itself by an upper surfa-
ce which is closed at the front, can be used at
the reverse due to pigeon holes, and, therefore,
has to be protected against access and insight.
Owing to the chrome-polished girder construc-
tion of the counter board aimed at, the conti-
nuous character of this piece of service furniture
remains. The connecting elements shown have
to be constructed as 90° angles either on the left
or right so that different graduations are pos-
sible.
Counter parts & ascessories
In addition, optional elements such as a cafe-
teria counter or bar element can be developed
from these combination elements.
Cash and info counter

Specifications
Furniture Page
3
Details
The range of seating furniture is to be matched

with the overall conception in terms of shape,
colour and quality. The latest knowledge is to
be obtained and to be incorporated in the
selection criteria. Last but not least, importance
has to be attached to the fact that a privileged
impression has to be conveyed to the customer,
i.e. to give the customer appropriate importance
by means of comfortable furniture. For those
areas used by customers, chairs with armrests
should be chosen. For the seats elements,
variations, matched to one another, should be
selected which are carried into execution in both
the functional areas and the customer-oriented
areas, thus obtaining a uniformity of seats and
ensuring that no variety interferes with the
overall picture.
Sales desk, visitiors chairs In order to separate workplaces from each other,
to screen them off optically and acoustically, a
partition-wall system is imaginable. The open-
ness of the interior decoration will be kept while
the shielding is so successful that any conver-
sations not to be listened to by third parties are
held back. In the placing of the furniture, as well
as in the selection of supplementing elements
not described individually, attention has to be
paid to an uninterrupted element language to be
found, which covers all functional areas and
which represents an overall conception with
regard to its shape and colour.
Glass case, Paravent

Colour Scheme Corporate Design
Specifications
Colour Scheme – Exterior Page

1
Structure
The Opel colour scheme is a guideline for all

Opel dealership.
The choice of colours and the possibilities of

combination provide the corporate design
of the Opel dealership.
yellow traffic white pure white grey grey colour of

RAL 1023 RAL 9016 RAL 9010 RAL 7035 RAL 7000 material
● = standard
● = alternative
Compound used Material/Surfaces
Yellow-white fascia/yellow ●
opel fascia
fascia/white ●
signature ●
area marking ●
Fascades, plaster ●
columns
concrete, fair faced ● ●
concrete, structured ●
masonry ● ●
steel ● ●
aluminium ●
wood ● ●
Windows steel ● ●
aluminium ● ● ●
plastic ●
wood ● ●
Doors, gates steel ● ●
aluminium ● ● ●
plastic ● ●
wood ● ●
Colour Scheme Corporate Design
Specifications
Colour Scheme – Interior Page

1
Structure
The colour scheme consists of 3 basic colours:
traffic white pure white grey

RAL 9016 RAL 9010 RAL 7035
Additional colours:
grey colour of
RAL 7000 material
No longer recommended:
yellow
RAL 1023
Compound used Material/Surfaces Recommended colours
Floors – showroom tiles see detailed specs., acceptable is the spectrum between white and light grey
– customer centre carpet see detailed specs., darker grey is acceptable
– direct reception tiles grey RAL 7035
– workshop tiles red or grey
Walls – showroom plaster pure white
– workshop white with grey bottom section or grey at all
Ceiling – open roof alloy, metal sheets colour of material, grey RAL 7035
– suspended pure white or grey
Construction, columns, beams alloy, steel grey RAL 7035 or material colour
Doors steel, alloy, plastic, wood pure white, grey, colour of material (wood)
Windows steel, alloy, plastic, wood pure white, grey, colour of material
Furniture see detailed specs.
Suppliers Corporate Design
Specifications
Page
1
Chapter Content Supplier
01 Opel Monolith, Ground mounted: Type “A” Arlux, Westiform, Neonsign, APIA Enseignes
02 Opel Monolith, Ground mounted: Type “B” Arlux, Westiform, Neonsign, APIA Enseignes
03 Opel Monolith, Wall mounted: Type “C” Arlux, Westiform, Neonsign, APIA Enseignes
04 Monolith indication of contracts / services Kahmann-Frilla Lichtwerbung
05 Opel Guidance System Arlux, Westiform, Neonsign, APIA Enseignes
06 Flag and Flagstaff Fahnen Herold
07 Yellow-White Opel Fascia Arlux, Westiform, Neonsign, APIA Enseignes
08 Opel Signature Arlux, Westiform, Neonsign, APIA Enseignes
09 Distributor/Authorised Repairer Name Arlux, Westiform, Neonsign, APIA Enseignes
10 Area Marking Arlux, Westiform, Neonsign, APIA Enseignes
11 Entrance, Ceiling Trim Local
12 Architectural Symbol (Brand Symbol / Rear Wall Panel) Arlux, Westiform
13 Floor and Wall Tiles Monoceram, Buchtal, Argelith
14 Carpet Local
15 Suspended Ceiling, Customer Centre Local
16 Wall Covering, Showroom / Customer Centre Local
17 Lighting Ansorg, Troll Lichttechnik
18 Shop System NSC selected supplier
19 POS System NSC selected supplier
20 Furniture Local
Suppliers Corporate Design
Specifications
Page
2
Product Firm / Adress phone / fax
Floor Covering Monoceram phone +39/546/46016
Via Pana 10 fax +39/546/46368
I-48018 Faenza
Floor Covering Röben phone +49/4452/880
Workshop Tiles Postfach 2 09 fax +49/4452/88245
26330 Zetel
Floor Covering Argelith phone +49/5472/4020
Workshop Tiles Eckernkamp 17 fax +49/5472/402224
49152 Bad Essen
Floor Covering Buchtal phone +49/9439/91316
Workshop Tiles 92519 Schwarzenfeld
Lighting Ansorg phone +49/208/4846256
Showroom Solinger Straße 19 fax +49/208/4846200
45481 Mülheim an der Ruhr
Lighting Troll phone +49/7161/9991314
Showroom Kuhnbergstraße 27 fax +49/7161/9991350
73037 Göppingen
Fascia, Westiform phone +49/781/489204
Monolith, Kinzigtalstraße 2 fax +49/781/48999
Architec. Symbol 77799 Ortenberg
Lighting Arlux phone +33/240670050
Fascia, La Pentecôte B.P. fax +33/240670067
Monolith F-44703 Orvault-Cedex
Lighting APIA Enseignes phone +33/0248524852
Fascia, Monolith F-92000 Vierzon cedex fax +33/02486277
Lighting Neonsign phone +36/1230/5288
Fascia, Monolith H-1044 Budapest fax +36/1230/5288
Contract indication Kahmann-Frilla Lichtwerbung phone +43/2774/76777-0
for Monolith Außerfurth 24 fax +43/2774/76777-28
A-3033 Altlangbach
Shop Decor Metall phone +49/5222/286173
POS system Benzstraße 3–5 fax +49/5222/286237
32108 Bad Salzuflen
Flag and Fahnen-Herold phone +49/202/608700
Flagpoles In der Fleute 81–89 fax +49/202/600010
42389 Wuppertal

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Design of the Opel Opel Corporate Design

Status: March 2004.

I Single Brand – Application Rules

II Multibrand – Application Rules

03 Monolith – Contract Indication

07 Overview – Authorised Repairer

The objective of this chapter is to provide our

Key guiding principles have been developed

It is important to achieve the alignment of the

Opel corporate design elements reflected by

See also your Distributor & Authorised Repairer

For further support, please contact your local

Dealer identification has to be clear and informative: 3 Flags:

2 Fascia: 4 Guidance system:

All references onto contractual standards are bold italic!

Monolith – Contract Indication Page

Contract: Contract: Contract:

Contract indication is applicable to freestanding monolith A + B and wallmounted monolith C.

Fascia: · Lengths above requested minimum and

Wrapped around the corner Splitted

On the upper edge Within facade

All references onto contractual standards are bold italic!

Minimum length of yellow-white Opel fascia 9 m. Extension: According to building proportions or

Minimum distance between Opel signature If Distributor or Authorised Repairer name

To be continued around the corner

Minimum length of Opel signature =

Absolutely prohibited: Opel signature has to be placed either left

Guidance System Page

The Opel guidance system is supporting all other

A Guidance system, contract indication B Guidance system, directional signage, optional

Service Parts and Accessories

Commercial Vehicles New Cars

C Guidance system, area marking, optional

The individual single signs can be used for area

Direct Reception Customer Parking

All references onto contractual standards are bold italic!

Overview – Distributor Page

All references onto contractual standards are bold italic!

Overview – Authorised Repairer Page

All references onto contractual standards are bold italic!

05 Overview – Authorised Repairer

06 Definition “brand neutral”

The objective of this chapter is to provide guide-

How to organise several brand identities at one

Key guiding principles and recommendations

· All brands are equal – non hierarchical solutions.

Opel corporate design elements reflected by

Please be aware, that any modifications or

For further support, please contact your local

Dealer identification has to be clear and 3 Flags:

2 Fascia: 4b Guidance system, directional signage,

All references onto contractual standards are bold italic!

Installation of 9 m yellow fascia with illumi- Modifications or changes to the facility

Dealer name integrated Dealer name not integrated

Multi-storey buildings, with dedicated floors for individual brands;

Overview – Distributor Page

All references onto contractual standards are bold italic!

Overview – Authorised Repairer Page

All references onto contractual standards are bold italic!

Definition “brand neutral” Page

Definition of brand neutral as used in

The appearance of all non brand exclusive

All references onto contractual standards are bold italic!