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Week 8 Homework 6 Phase 2
Week 8 Homework 6 Phase 2
Color Palette
- Triad Harmony
ECIR
Worldwide Living Learning Community
RGB(239, 64, 54) RGB(214, 223, 35) RGB(2, 169, 179) RGB(230, 231, 232) RGB(35, 31, 32)
CMYK(0, 90, 85, 0) CMYK(20, 0, 100, 0) CMYK(76, 10, 30, 0) CMYK(0, 0, 0, 10) CMYK(0, 0, 0, 100)
Typeface
Regular:
- Myriad Pro
Bold:
Italic:
Scalability
ECIR
Worldwide Living Learning Community
3
ECIR
Worldwide Living Learning Community
5
ECIR
Worldwide Living Learning Community
0.5
Variation
ECIR
Worldwide Living Learning Community
ECIR
Worldwide Living Learning Community
ECIR
Worldwide Living Learning Community
ECIR
Worldwide Living Learning Community
ECIR
Worldwide Living Learning Community
ECIR
Worldwide Living Learning Community
3 x 6
ECIR
8 x 8
Design process
Concept:
1) Cultural mosaic Different colors refer to different ethnic groups, languages and culture. The puzzle look implicates that people are fitting together harmoniously despite the differences. 2) Living The outline of the puzzle is in the shape of a house. 3) Learning and communication The left pieces of the puzzle imitates a speaking person, with nose, eye and an open mouth. While the right pieces looks like a listening person, whose ear compensates with the speaking persons mouth.
Design process:
The first step was to read the brief. After reading it, I noted down the concepts and elements to be represented by the logo. Then I searched online to gain some inspiration from others about how they are trying to show these concepts and elements. After that, I learnt from my collections and designed 3 versions of the logo. After discussion with fellow students and professor, I selected one that best conveys the messages and refined its look.