Ann Arbor Languages Partnership

Logotype Guide

A2LP

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R 21 C 84 R 219 C8 R0 C 79 R 239 C7 G 110 M 50 G 52 M 92 G 156 M 14 G 201 M 22 B 182 Y2 B 40 Y 86 B 131 Y 56 B 19 Y 91 K0 K1 K1 K0

Concept: I use this two gures to represent students happily learning in this program. The two dialogue bubbles represent language learning througn conversation with other people. Both two gures and the two dialogue bubbles has the meaning of partnership. I use complementary color scheme with vibrant color choice to make the logo feel more lively. This color is the same color scheme as their old logo, so people can feel the connection with the old logo and this new logo. (They also indicate in the brief that they like the old logo.) I use Candara typeface because it is more lively than my previous choice(Rounded Ariel), while also friendly and readable.

Candara
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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5

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3

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1

0.5

X
1 3X

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Logotype width: 11

Logotype width: 3