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At a time of increasing competition in the telecommunications space, Chinese vendors would have a hard time winning over European vendors in clinching significant telco deals. Yet Huawei, Chinas leading telecom gearmaker, won the nod of Thailands leading mobile telecom operator, Advance Info Service Public Company Limited (AIS), in its recent deployment of an Intelligent Network (IN) for its pre-paid mobile service. Besides offering good quality products at competitive pricing, Huawei clinched the long-term IN contract with its unique cooperation strategy aimed at helping service providers generate more revenue and lower CAPEX while reducing OPEX. become unstable the closer we get to reaching the subscriber capacity. Although AIS had been working with several European vendors on some switch deployment, it eventually chose Huawei's TELLIN to supply its new IN configuration. It was an unpopular choice, but AISs objectives were clear for Mr. Wichian. "System capacity and reliability were not only our main consideration, the timing of the deployment was also important as we were already operating, and we needed a system to go live in three months time. The first phase of Huaweis IN system deployment was completed in 60 days and service cut over the previous system was done one month later. Since 2000, the system has been progressively upgraded until the completion of Phase 7 in June 2003, which boosted the systems capacity to 12 million subscribers. As of Dec. 2003, the AIS s prepaid business, 1-2Team) and TDT (Technology Development Team). While different PDTs cover different product areas, they are all integrated into a quick response platform for key customers. There is a dedicated team in PDT for each key customer. It guarantees quick customization by closely coordinating with the customers. On the other hand, TDT develops common components and platforms for PDT. It focuses on reliability, capacity and reusability. Every upgrade is geared toward creating new capabilities. TDT perform upgrades for high quality and cost effective PDT platforms. Because of its ongoing R&D effort, Huawei managed to provide three to five new features/services to AIS every month. Huawei guarantees product quality by implementing a set of quality assurance and management systems. In 2000, Huawei imported the IPD (Integrated Product Development) flow from IBM and applied it to all TDT platform products. IPD divides a product development process into various phases, including requirement analysis, charter, concept phase, plan phase, develop phase, verification phase, beta phase and product release. Multiple checkpoints are set up in each phase to assure quality output. Subsequently, an IPD service flow is also applied to PDT products. It ensures the fast service development capability and high product quality at the same time. Using an IPD flow enables AIS to perform thorough requirement analysis, concept phase, plan phase, beta phase. They can express requirement more clearly and discuss solution closely with Huawei R&D team. These highly involved and efficient process flow enables both companies to perform efficient customization for key customers.
"Our relationship with Huawei is moving from a buyer-seller model to a partnership. We are keen to implement this deployment model as we explore future service development endeavors,"-- Mr. Wichian
For example, it has appointed Future Lab Team to conduct a research on service expansion to meet the demands of different customer segments and provide greater comfort and convenience to its users. AIS was looking for a wireless service enhancement that doesnt just meet the customers demand, but also generates incremental revenue in the long run. AISs responsiveness to market demand was proven with the launching of mobileLIFE, a WAP-based mobile Internet portal. Carrying over 60 different types of services today, mobileLIFE fulfills the varying needs of a widest variety of users. One press on the mobile phone keys and customers can enter world of boundless possibilities from building business contacts to quickly fulfilling personal arrangements using the mobileLIFE portal. With all these efforts, AIS is more ready than ever before to offer subscribers with unrivalled convenience and flexibility, anytime and anywhere. In 2000, AIS decided to take its mobile services to the next level by deploying an Intelligent Network (IN) service, initially small scale, using a single server solution. The systems capacity was limited to 20,000 subscribers at that time," says Wichian Mektrakarn, Executive Vice President for Network Operations, AIS. We wanted a larger capacity network to accommodate more subscribers as the server system Call!, signed up an additional 11.1 million subscribers to 2.7 million in just 23 months. The AIS prepaid customer base also dwarfs the postpaid customer base of around 2 million.
Smooth Evolution
Telecom operators worldwide are moving toward next-generation networks characterized by standard protocols and open architecture, which allow for the integration of services from various types of networks, services and service partners. Huawei's CRBT solution is designed to support mobile operators as they transition from legacy to next generation network. "The migration must be smooth and cost effective because businesses cannot afford disruption to network operation or marketing plans. Scalability and upgrade potential will allow operators to migrate as demand and networks grow," Huawei said in a statement. To meet the future demand for more sophisticated and personalized mobile services, Huawei's CRBT will support customized multimedia ring-back tones and the provisioning of diversified video information during a call. These features can further enhance the stickiness of mobile service offerings and guarantees revenue for operators.
Huawei Technologies Co., Ltd Tel: +86-755-2878 0808 Fax: +86-755-2878 7125 Email: information@huawei.com www.huawei.com