Revised MBA Syllabus 2011 CBCS (MU)

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PRO POS E D CURRICUL UM & RE G UL AT IO NS G O VE RNING MAS T E R O F B US INE SS ADMINIS T RAT IO N (MB A) DE G RE E CO URSE (UNDER C R EDIT S YS TEM) W.E.F 2011 RE G UL AT IO NS 1. Cou rse Ti t e The course shal l be cal l ed Mas! er o" #us$ %ess &d' $ %$ s! ra! $ o% De(ree C ourse). The dura! $ o% o" ! he course $s ! *o +ears co%s$ s! $ %( o" "our se' es! ers, ! *o se' es! ers $ % each +ear. & ca%d$ da! e - o$ %$ %( ! he course shal l .ursue .rescr$ bed courses o" s! ud$ es. !. E i "i # i i t$ %or A& 'i ssi o( &%+ (radua! e or .os! (radua! e $ % ar! s/ sc$ e%ce/ co' ' erce/ bus$ %ess ' a%a(e' e%! / al l $ ed sc$ e%ces/ e%($ %eer$ %( a%d ! ech%ol o(+/ ' ed$ cal sc$ e%ces o" ! h$ s U%$ 0ers$ ! + or "ro' a%+ o! her u%$ 0ers$ ! + co%s$ dered e1u$ 0al e%! ! here! o shal l be el $ ($ bl e "or ad' $ ss$ o% ! o !he course. Fur! her !he a..l $ ca%! shal l ha0e a '$ %$ ' u' o" 203 $ % ! he 1ual $ "+$ %( e4a' $ %a! $ o%. & rel a4a! $ o% o" 23 $ s a0a$ l abl e "or SC 5S T 6 C a! 7I ca%d$ da! es. S el ec! $ o% o" ca%d$ da! es ! o ! he course shal l be do%e as .er rul es o" ! he U%$ 0ers$ ! + a%d 8o0er%' e%! o" 9ar%a! a:a. ). Cou rse Co( te( t *( & I( stru +ti o( *) Cou rse +o( te( t, The course co' .r$ ses o" sub- ec! s o" s! ud+/ $ %! er%sh$ ./ .ro- ec! s a%d "$ el d *or: as .rescr$ bed. ; eda(o(+ $%cl udes l ec! ures/ case s! ud$ es/ (rou. d$ scuss$ o%s/ 1u$ <<es/ se' $ %ars/ co' .u! er .rac! $ cal s/ su'' er $ %! er%sh$ ./ "ac! or+ 0$ s$ ! s/ ; ro- ec! *or: e! c. # ) S u ''er I( ter( s- i . , &"! er ! he seco%d se' es! er e4a' $ %a! $ o% s! ude%! s shal l u%der! a:e ! ea' based su' ' er $ %! er%sh$ . a%d .re.ar e a re.or! u%der ! he (u$ da%ce o" a "acul ! + ' e' ber. The re.or! shal l be sub'$ ! ! ed be"ore ! he co' ' e%ce' e%! o" ! he ! h$ rd se' es! er "a$ l $ %( *h$ ch ! he s! ude%! shal l %o! be .er' $ ! ! ed !o - o$ % ! he ! h$ rd se' es! er. +) Fi( * Pro/e +t, Dur$ %( ! h$ rd a%d "our! h se' es! ers each s! ude%! s shall .re.are a .ro- ec! re.o r ! $ % ! he$ r el ec! $ 0e are a/ based o% "$ el d *or: u%der ! he su.er0$ s$ o% o" a "acul ! +. The re.or! ' us! be sub' $ ! ! ed be"ore !he co' ' e%ce' e%! o" ! he "our! h se' es! er e4a' $ %a! $ o%/ "a$ l $ %( *h$ ch ! he s! ude%! shal l %o! be .er' $ ! ! ed ! o a..ear "or ! he e4a' $ %a! $ o%. ; ro- ec! *or: shal l b e carr$ ed ou! s! r$ c! l + $ % accord a%ce *$ ! h ! he (u$ del $ %es .rescr$ bed. 0. Atte( & *( +e *(& Co( &u +t The C ourse $ s a "ul l !$ ' e course a%d s! ude%! s S1 AL L NO T ! a:e u. a%+ e' .l o+' e%! 5 course/ .ar! !$ ' e or "ul l ! $ ' e dur$ %( ! he$ r s! ud+. S ! ude%! s "ou%d 0$ ol a! $ %( ! h$ s rul e shal l be re' o0ed "ro' ! he course. M$ %$ ' u' a! ! e%da%ce o" =23 o" ac! ual *or:$ %( hours $ s re1u$ red $ % each .a.er. & s! ude%! *ho does %o! sa! $ s"+ ! he re1u$ re' e%! s o" a! ! e%da%ce a%d co%duc! shall %o! be .er' $ !! ed ! o *r$ ! e ! he e4a' $ %a! $ o% $% ! he co%ce r%ed sub- ec! . 2. E 3*'i ( *ti o( Each sub- ec! $ s d$ 0$ ded $ %! o $%! er%al assess' e%! (I&) a%d e%d o" ! er' e4a' $ %a! $ o% *$ ! h ' ar:s al l oca! ed as sho*% $ % !he ! abl e. I%! er%al assess' e%! ' us! be s.read o0er s$ 4! ee% *ee:s al l o*$ %( reaso%abl e $%! er0al be! *ee% assess' e%! s. I& ' ar:s shal l be a*arded o% ! he bas$ s o" a%%ou%ced a%d sur.r$ se ! es! s/ ! er' .a.ers 5 se' $ %ars 5 1u$ <<es 5 case d$ scuss$ o%s a%d co' .u! er .rac! $ cal s. The brea:u. o" assess' e%! ' ar:s *$ ll be as "ol l o*s> a. &%%ou%ced ! es! ? 02 Mar:s b. S ur.r$ se ! es! ? 02 Mar:s c. Ter' .a.er 5 se' $ %ar 5 case d$ scuss$ o% ? 10 Mar:s d. @$ 0a7 0oce ? 02 Mar:s Tot* 4 !2 M*r5 s
B. N . B ahadur I nsti tute of Manage me nt Sci e nce s, Manasaga ng otri , Uni ve rsi ty of Mysore , Mysore .
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There shal l be a ! er' e%d e4a' $ %a! $ o% o" A hours dura! $ o% "or each sub- ec! a! !he e%d o" each se' es! er (e4ce.! $ %( .ro- ec! re.or! ). E 7* u *ti o( o% Pro/e+ t Re. orts 1. S u'' er $ %! er%sh$ . re.or! a%d .ro- ec! *or: d$ ar+ are e0al ua! ed "or 20 ' ar:s ! hrou(h $%! er%al 0al ua! $ o%. 2. S ! ude%! s shal l ha0e ! o sub' $! a *or: da$ r+ a%d s+%o.s$ s o" ! he .ro.osed .ro- ec! *or:/ ! o be e0al ua! ed "or 20 ' ar:s b+ ! he co%ce r%ed (u$ de/ be"ore ! he co' ' e%ce' e%! o" !h$ rd se' es! er e4a' $ %a! $ o% "a$ l $ %( *h$ ch he5 she *$l l %o! be al l o*ed ! o a..ear "or ! he ! h$ rd se' es! er e4a' $ %a! $ o%. A. Each .ro- ec! re.or! $s e0al ua! ed "or =2 ' ar:s b+ $%! er%al a%d e4! er%al e4a' $ %ers. The (u$ de ord$ %ar$ l + shal l be ! he $ %! er%al e4a' $ %er. B. & 0$ 0a7 0oce "or 22 ' ar:s *$ l l be co%duc! ed b+ board o" ! hree ' e' ber co%s! $ ! u! ed b+ ! he C ha$ r' a%/ # CE "ro' !he a..ro0ed l $ s! o" e4a' $ %ers. De+ *r*ti o( o% Resu ts The decl ara! $ o% o" resul ! s shal l be ' ade as "oll o*s> a. M$ %$' u' "or a .ass $s B03 o" ! he ' ar:s $ % each e4a' $ %a! $ o% .a.er a%d 203 o" ! he ' ar:s $% ! he a((re( a! e o" "our se' es! ers. There $ s %o ' $ %$ ' u' "or $ %! er%al assess' e%! / a%d su' ' er $ %! er%sh$ . re.or! . b. The '$ %$ ' u' "or a .ass $ % F$ %al .ro- ec! re.or! $s A05 =2 ' ar:s a%d ! here $s %o ' $ %$' u' "or 0$ 0a70oce. c. C arr+o0er $s .er' $ ! ! ed as .er U%$ 0ers$ ! + re(ul a! $ o%s. d. Decl ar a! $ o% o" (rades shal l be do%e a"! er ! he "our! h se' es! er e4a' $ %a! $ o% o% ! he bas$ s o" a((re(a! e ' ar:s o" al l se' es! ers. The decl ara! $ o% shal l be ' ade as "ol l o*s> 8rade &1 8rade & 8rade # 8rade F ? =03 ? D03 ? 203 ? Eess a%d abo0e $% ! he a((re( a! e a%d abo0e bu! l ess ! ha% =03 $ % !he a((re(a! e. a%d abo0e bu! l ess !ha% D03 $ % ! he a((re(a! e !ha% 203 $ % ! he a((re(a! e (F &IE)
6.
8.
Decl ar a! $ o% o" resul ! s $ % ! he case o" RE; E&TER S shal l be do%e accord$ %( !o (e%er al rul es o" !he U%$ 0ers$ ! +.
PROPOSED CURRICULUM & REGULATIONS GOVERNING MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE COURSE UNDER CREDIT S9STEM
Courses o% Stu&$ First Se'ester
S No 1. 2. A. B. 2. D. =. Su # /e+ts Ma%a(e' e%! C o%ce.! s 6 Theor$ es Cr(a%$ <a! $ o%al # eha0$ our # us$ %ess E%0$ ro%' e%! Ma%a(er$ al Co' ' u%$ ca! $ o% Ma%a(er$ al &ccou%! $ %( Ma%a(er$ al Eco%o' $ cs S ! a! $s! $ cs "or Ma%a(e' e%! Tot* S e+o( & S e'ester S No Su # /e+ts 1. 2. A. B. 2. D. =. Mar:e! $ %( Ma%a(e' e%! Fu' a% R esource Ma%a(e' e%! C or.ora! e F $ %a%ce Gua%! $ ! a! $ 0e Me! hods Ee(al as.ec! s o" # us$ %ess C.era! $ o%s Ma%a(e' e%! Ma%a(e' e%! I%"or' a! $ o% S +s! e' s T ot* L 2 2 2 2 2 2 1 1) P<S < F 1 1 2 2 0 1 2 > Tot* A A B B 2 A A !! 22 22 22 22 22 22 22 182 =2 =2 =2 =2 =2 =2 =2 2!2 100 100 100 100 100 100 100 8== L 1 2 1 1 2 2 2 1! P< S< F 1 1 1 2 2 1 2 1= Cre& i ts: ( L;P <S < F) T ot* 2 A 2 A B A B !1 22 22 22 22 22 22 22 182 =2 =2 =2 =2 =2 =2 =2 2!2 M*r5 s E( & T er' 100 100 100 100 100 100 100 8== Cre& i ts: ( L;P <S < F)
M*r5s
I( t . Asst. E (& T er' Tot*
I( t . Asst.
Tot*
T-ir& Se'ester
S No 1. 2. A. B. 2. D. =. S u# /e+ts ; ro- ec! Ma%a(e' e%! E%! re.re%eursh$ . El ec! $ 0e ? I El ec! $ 0e ? II El ec! $ 0e ? III ; ro- ec! Wor: D$ ar+ Su' ' er I%! er%sh$ . R e.or! Tot* L 1 1 2 2 2 0 7 77 ?
Cre& i ts: (L ;P < S< F) P<S < F 2 1 2 2 2 A 777 1! I( t . Asst. Tot* A 2 B B B A 777 != 22 22 22 22 22 20 20 !!2
M*r5s
E( & T er' =2 =2 =2 =2 =2 777 777 )82 Tot* 100 100 100 100 100 20 20 6==
Fourt- Se'ester
S No 1. 2. A. B. 2. D. =. Su # /e+ts S! ra! e($ c Ma%a(e' e%! El ec! $ 0e ? I@ El ec! $ 0e ? @ El ec! $ 0e ? @I El ec! $ 0e ? @II ; ro- ec! Wor: ; ro- ec! @$ 0a7 0oce T ot* L 2 2 2 2 2 0 777 1=
Cre& i ts: ( L;P <S < F) P< S< F 1 2 2 2 2 A 7 77 1!
M*r5s
I( t . Asst. T ot* A B B B B A 7 77 !! 22 22 22 22 22 22 12= E (& T er' =2 =2 =2 =2 =2 =2 7 77 02= T ot* 100 100 100 100 100 =2 22 6==
:L @L e+tu re 4 1 - ou r o% e+tu re . er Aee5 %or 12 Aee5 s @ 1 +re& i t P< S< F@Pr*+ti +* s< S e'i ( *rs< Fi e & Bor5 4 ! -ou rs o% . r*+ti +* s < se'i ( *rs < %i e & Aor5 . er Aee5 %or 12 Aee5 s @ 1 +re& i t
E e+ti7e Are*s, 1. M*r5eti(" M*(*"e'e(t (MM) !. Fi(*(+i* M*(*"e'e(t (FM) ). 1u'*( Resour+e M*(*"e'e(t (1RM) 0. I(ter(*tio(* Busi(ess (IB) 2. I(%or'*tio( S$ste's (IS) 6. Touris' & Tr*7e M*(*"e'e(t (TTM) 8. 1e* t- C*re M*(*"e'e(t (1CM) ?. S'* Busi(ess M*(*"e'e(t & E(tre.re(eurs-i. (SBM&E) >. Ret*i i(" & Su.. $ C-*i( M*(*"e'e(t (R&SCM) 1=. B*(5i(" & I(sur*(+e (B&I)
S9LLABUS
FIRST SEMESTER
1.1 M*(*"e'e(t Co(+e.ts & T-eories

1. M*( *"e'e( t > de"$ %$ ! $ o%s/ %a! ure a%d sco.e o" ' a%a(e' e%! / "u%c! $ o%s a%d .rocess o" ' a%a(e' e%! 7 e0ol u! $ o% o" ' a%a(e' e%! ! heor+ "ro' Ta+l or/ F a+ol / Druc:e r ! o ! he .rese%! . 8ro*! h o" .ro"ess$ o%al ' a%a(e' e%! $% I%d$ a. E! h$ cs $ % ' a%a(e' e%! . M*( *"eri * P *(( i( " , .l a%%$ %( .rocess/ ! +.es o" l $ %:$ %( s! ra! e(+ ! o s! ruc! ure. .l a%s/ s! ra! e($ c 0s. o.era! $ o%al .l a%s/ ' odel s o" s! ra! e(+ "or' ul a! $ o%/
2. A. B. 2.
De+i si o( M*5 i( ", Ma%a(er$ al dec$ s$ o%7 ' a:$ %( .rocess a%d 'odel s/ s! e.s $ % ra! $ o%al dec$ s$ o%7' a:$ %(/ crea! $ 0$ ! + a%d (rou. dec$ s$ o%7' a:$ %(. O r"*( i C*ti o( s, Cr(a%$ <a! $ o%al !heor$ es a%d des$ (%/ 0ar$ ous "or' s o" or(a%$ <a! $ o% s! ruc! ures/ s.a% o" ' a%a(e' e%! .r$ %c$ .l es o" coord$ %a! $ o%/ au! hor$ ! +/ .o*er/ del e(a! $ o% a%d dece%! r al $ <a! $ o%. M*( *"eri * Co( tro , rel a! $ o%sh$ . be! *ee% .l a%%$ %( a%d co%! rol 7 l$ ' $! a! $ o%s o" co%! rol / !+.es o" co%! rol s+s! e' s a%d ! ech%$ 1ues ? ' a%a(e' e%! b+ e4ce.! $ o%/ bud(e! ar+ co%! rol / "u%c! $ o%al a%d d+s"u%c! $ o%al as.ec! s o" bud(e! ar+ co%! rol / $ %! er%al co%! rol s+s! e' s/ $ %! er%al aud$ ! a%d ' a%a(e' e%! aud$ ! . R eferen ces : Essent i al s of Management - K oont z and ODonnel l . E- McGraw Hi l l , N ew Del hi Int rod ct i on t o Management - !red " t hans-McGraw Hi l l , N ew Del hi # he $ract i ce of Management - $et er.!.Dr c% er Management - &t oner, !reemen and Gi l 'ert Management - Grif f i n Management - Hol t Management - #as%s and (es)onsi 'i l i ti es- $et er. !. Dr c%er $rof essi onal management - # heo Hai mann Organi zat i on #heor* and Desi gn + (i chard " .Draf t Management - (i chard " .Draf t $eo)l e and $erf ormance '* $et er !.Dr c%er
1.! Or"*(iC*tio(* Be-*7ior

1. Fu (& *'e( t* s o% O r"*(i C*ti o( * B e- *7i or, E0ol u! $ o% o" or(a%$ <a! $ o%al beha0$ or/ $ %d$ 0$ dual s a%d Cr(a%$ <a! $ o%s/ "orces a""e c! $ %( or(a%$ <a! $ o%al beha0$ or/ C ha%($ %( *or: "orce a%d e' .l o+' e%! rel a! $ o%s/ $' .ac! o" (l obal $ <a! $ o% a%d $ %"or' a! $ o% ! ech%ol o(+ o% or(a%$ <a! $ o%al beha0$ or/ I(& i 7i& u * Di 'e( si o( s i ( O r"*( i C*ti o( * B e- *7i or, I%d$ 0$ dual d$ ""ere% ces ? .erce.! $ o%s/ $%! eres! s/ a.! $ ! ude/ a! ! $! ude/ l ear%$ %(/ .erso%al $ ! +/ crea! $ 0$ ! +.
2.
A. G rou . D$( *'i +s, G rou. beha0$ or / ! ea' de0el o.' e%! / (rou. cohes$ 0e%ess ? (rou. dec$ s$ o% ' a:$ %( .rocess/ / E""ec! $ 0e ! ea' s/ or(a%$ <a! $ o%al co%"l $ c! s/ 6 co%"l $ c! resol u! $ o%/ $ %! er.erso% al s:$l l s/ Hohar$ W$ %do* a%d ! ra%sac! $ o%al a%al +s$ s. B. Moti 7*ti o( , Theor$ es a%d ' odel s o" ' o! $ 0a!$ o%/ Eeade rsh$ ./ ! heor$ es o" l eadersh$ . 6 l eadersh$ . s! +l es. 2. M*( *"e'e( t o% C- *( "e, R es$ s! a%ce ! o cha%(e/ cha%(e 'odel s/ cha%(e a(e%! s. Cr(a%$ <a! $ o%al e""e c! $ 0e%ess. Cr(a%$ < a! $ o%al cl $ ' a! e a%d cul ! ure. l ear%$ %( or(a%$ <a! $ o%s. R eferen ces : Organi zat i onal ,eha-i or + (o''i ns. Organi zat i onal ,eha-i or- !red " t hans H man ,eha-i or at .or%- K ei t h Da-i s Organi zat i onal # heor* and Desi gn + Daf t # he !i f t h Di sci )l i ne- $et er &enge # he &e-en Ha'it s of hi ghl * Eff ect i -e $eo)l e- &t e)hen / o-e* 0nderst andi ng Organi zat i onal ,eha-i o r + 0da* $are%h # he !i -e Mi nds-How ard Gardner 1l l t he 'oo%s '* Edw ard De ,ono .or% i n the 23 s t / ent r* + " and* and 4ef f re*
1.) Busi(ess E(7iro('e(t

1. B usi ( ess *s * so+i * s$ste', $ %! er%al a%d e4! er%al e%0$ ro%' e%! / s! a:ehol der ' a. o" bus$ %ess/ rol e o" (o0er%' e%! $ % eco%o' $ c ac! $ 0$ ! + a%d $! s $ ' .ac! o% bus$ %ess $ % I%d$ a. # us$ %ess E! h$ cs a%d C or.ora! e S oc$ al res.o%s$ b$ l $! +. Issues $ % cor.ora! e (o0er%a%c e. E +o( o'i + S tru +tu re o% I( & i *, Eco%o' $ c .l a%%$ %( $% I%d$ a/ ! ra%s$ ! $ o% "ro' '$ 4ed eco%o' + ! o a ' ar:e! eco%o' +/ ou!l $ %es o" ;ubl $ c a%d ; r$ 0a! e sec! ors. Charac! er$ s! $ cs o" $ %dus! r$ al / ser0$ ce a%d a(r$ cul ! ural sec! ors. R e($ o%al a%d sec! oral $ ' bal a%ces/ Dual $ s' / Tre%ds $% 8D; . Mo( et*r$ *( & Fi s+* S$ste' o% I( &i *, C0er0$ e* o" I%d$ a)s ' o%e! ar+ .ol$ c+/ "$ scal .ol $ c+/ rol e o" R # I /! he ba%:$ %( sec! or/ I%d$ a% "$ %a%c$ al s+s! e' / 'o%e+ ' ar:e! a%d ca.$ ! al ' ar:e! s/ s! oc: e4cha%(es a%d s! oc: ' ar:e! re"or' s $ % I%d$ a. I%dus! r$ al "$ %a%ce $ % I%d$ a ? rol e o" de0el o.' e%! "$ %a%c$ al I%s! $! u! $ o%s a%d co' ' erc$ al ba%:s/ N# F C )s. F$ %a%c$ %( o" e4.or! s a%d $ ' .or! s/ EIIM a%d EC 8C . Issues $ % ! a4a! $ o% % a%d (o0er%' e%! e4.e%d$ ! ure ? FR # M &c! / ! he .robl e' o" "$ scal de"$ c$ ! . I(& i *( S o+i et$D Cu tu re *(& Po i ti +s, S oc$ al .robl e' s o" I%d$ a/ I' .ac! o" ' oder%$ <a! $ o% o% I%d$ a% soc$ e! +/ de' o(ra.h+/ (e%der/ e%0$ ro%' e%! al $ ssues. I( ter( *ti o( * B u si ( ess E( 7i ro( 'e( t, I%d$ a as a .l a+er $ % !he I%! er%a! $ o%al ' ar:e! .l ace ? $! s .os$! $ o% a%d .ros.ec! s/ !he rol e o" ' ul! $ 7%a! $ o%al co' .a%$ es $ % I%d$ a. F DI $% I%d$ a a%d MNC )s $ % I%d$ a/ FDI 6 FII)s $ % I%d$ a. R eferen ces : , si ness En-i ronment + / .1.!ranci s , si ness, Go-ernment 5 &oci et * + 1rt h r Gol d &mi t h. Et hi cal choi ces - she%ar Indi a De-el o)m ent (e)ort s Indi a i n # ransi t i on + 4agdi sh ,hagw at hi Indi as Economi c )ol i c* + ,i mal 4al an Is there a Indi an w a* of t hi n%i ng + 1.K .(aman 6 am 1 Mi l l i on M t i ni es- 7.&.N ai ) al Int ernat i onal , si ness En-i ronment '* Dani el s 5 (ad'a gh Indi a i n t he Era of Economi c (ef orms + &achs, 4af fre*, 7arshne*, 1sh t osh and (a6 )ai , N i r )am, N ew Del hi , O8f ord, 3999. !i scal $ol i c*, $ 'l i c $ol i c* and Go-ernance + &home, $art hasarat hi Ei ght " ect res on Indi as Economi c (ef orms + &ri ni -asan.# .N !i scal $ol i c* De-el o)ment s i n Indi a 39:;-2;;; + & r* Indi as Economi c $erf ormance and (ef orms < 1 $ers)ect i -e f or t he N ew Mi ll eni m + &w am*, & 'ramani an Imagi ni ng i n Indi a + N andan Ni l e%ani
2.
A.
B. 2.
1.0 M*(*"eri* Co''u(i+*tio(

1. 2. A. B. 2. I( tro& u +ti o( , Na! ure o" ' a%a(er$ al co' ' u%$ ca! $ o%/ ! he co' ' u%$ ca! $ o% .rocess. E""e c! $ 0e co' ' u%$ ca! $ o% a%d barr$ ers ! o co' ' u%$ ca! $ o%/ co' ' u%$ ca! $ o% s:$ ll s, *r$ ! $ %(/ read$ %(/ l o($ c/ a%al +s$ s a%d l $ s! e%$ %( Co''u ( i +*ti o( %or Pro# e' S o 7i ( ", ; robl e' sol 0$ %(?co' ' u%$ ca! $ o% 'odel "or case a%al +s$ s a%d re.or! $ %( $ % de! a$ l . 8rou. d$ scuss$ o%/ $%7 cl ass or *or:sho. e4erc$ ses a%d ass$ (%' e%! s. Bri ti ( " S5 i s, E4erc$ ses $% dra"! $ %( l e! ! ers/ ' e' os/ e7 ' a$l / .ro.osal s/ resu' e *r$ ! $ %(/ re.or! s a%d e4ecu! $ 0e su' ' ar$ es. The s! ruc! ure a%d .rocess o" cre a! $ %( bus$ %ess ' essa(es. O r* Co''u ( i +*ti o( , E4erc$ ses $% s.ea:$ %(/ d$scuss$ %(/ l $ s! e%$ %( a%d %e(o! $ a! $ %(/ bod+ l a%(ua(e a%d :$ %es$ cs/ bus$ %ess e! $ 1ue! ! es. B usi ( ess Prese( t*ti o( s, Fa%ds?o% *$ ! h e4cel a%d o""$ ce .o*er .o$ %! . R eferen ces : ,et t er , si ness /omm ni cat i on + Deni sh M r)h* .ri t t en E8ec t i -e / omm ni cat i on - &h rt er Model , si ness " ett ers - Gart isi de. , si ness / omm ni cat i on + " esi %ar + $et t i t - !l at er*. M" 1s Hand'oo%. , si ness (esearch Met hods- / oo)er and &chnei der , si ness (esearch Met hods - = i %m nd
1.2 M*(*"eri* A++ou(ti("

1. I( tro& u +ti o( to A++ou ( ti ( ", Mea%$ %( 7 &ccou%! $ %( co%ce.! s a%d co%0e%! $ o%s ?F $ %a%c$ al &ccou%! $ %( @5 s Ma%a(e' e%! &ccou%! $ %( ?R ecord$ %(/ cl ass$ "+$ %( a%d su' ' ar$ <$ %( bus$ %ess ! ra%sac! $ o%s l ead$ %( ! o .re.ara! $ o% o" "$ %al accou%! s o" sol e .ro.r$ e! ar+/ ' ercha%d$ <$ %( /' a%u"ac! ur$ %( a%d ser0$ ce bus$ %esses us$ %( E4cel .
2. Co'. *( $ Fi ( * A++ou ( ts i ( I(& i *, R e1u$ re' e%! s o" Co' .a%$ es &c! o" 1K2D *$ ! h res.ec! ! o .re.ar a! $ o% o" F $ %al &ccou%! s o" C o' .a%$ es 7 &%%ual R e.or! s a%d $ ! s co%! e%! s.
A. Fi ( *( +i * st*te'e( t A( * $si s > Tech%$ 1ues o" "$ %a%c$ al s! a! e' e%! a%al +s$ s> For$ <o%! al a%al +s$ s/ @er! $ cal a%al +s$ s/ Tre%d &%al +s$ s/ R a! $ o &%al +s$ s (; ro"$ ! ab$ l $! +/ E$ 1u$ d$! +/ S ol 0e%c+ a%d C a.$ ! al ' ar:e! ra! $ os)/ . re. *r*ti o( o% %u (& % oA & +*s% oA st*te'e( t u si( " E 3+e .
0. E 3+e *. . i +*ti o( s, Pre. *r*ti o( *(& A( * $sis o% I( +o'e S t*te'e( tD B* *( +e S- eetD C*s- F oA S t*te'e( tD R*ti os *( & Pro/e+ ti o( s usi( " e3+e
2. Cost *++ou ( ti( " > El e' e%! s o" C os! s/ Cl ass$ "$ ca! $ o% o" cos! s/ ; re.ara! $ o% o" C os! Shee! / Cos! accou%! $ %( s+s! e' s> Hob cos! $ %(/ .rocess cos! $ %(/ co%! rac! cos! $ %( a%d ser0$ ce cos! $ %(/ Mar($ %al cos! $ %( a%d use o" brea:7 e0e% a%al +s$ s $% dec$ s$ o%7' a:$ %( ? R el e0a%! cos! s "or ' ar:e! $ %( a%d .roduc! $ o% dec$ s$ o%s7 C os! Dr$ 0ers a%d &c! $ 0$! + # ased Cos! $ %(. R eferen ces : !i nanci al 1cco nt i ng< 1 Manageri al )ers)ect i -e +(.N ara*answ am* Int rod ct i on of Management 1cco nt i ng- Horngren, & ndem, &t rat t on. / ost and Manageri al 1cco nt i ng - D ncan .i l l amson / ost acco nt i ng f or , si ness Managers- 1si sh K ,hatt achara**a. Management and / ost 1cco nt i ng- /ol i n Dr r* Management 1cco nt i ng +Hensen Mow en
10
!i nanci al 1nal *si s and Model l i ng + / handan &en G )t ha
11
1.6
1.
M*(*"eri* E+o(o'i+s
M*( *"eri * E +o( o'i +s, I%! roduc! $ o%/ # as$ c co%ce.! s a%d ! he$ r a..l $ ca! $ o% $% bus$ %ess dec$ s$ o%7 ' a:$ %(. De' a%d a%d Su..l + &%al +s$ s> de! er' $ %a%! s o" su..l + a%d de' a%d7 %a! ure o" de' a%d a%d su..l + cur0es/ ' ar:e! e1u$ l $ br$ u' / .r$ ce el as! $ c$ ! +/ de' a%d "orecas! $ %( a%d es!$ ' a! $ %( ' e! hods T - eor$ o% +o( su 'er # e- *7i or, Co%su' er .re"e re% ces/ ' a4$ ' $ <a! $ o% a%d ! he der$ 0a! $ o% o" ! he co%su' er de' a%d cur0e. $ %d$ ""er e%c e cur0es/ bud(e! co%s! ra$ %! / u! $ l $! +
2. A. B.
Pro& u +ti o( *( & Cost A( * $si s, .roduc! $ o% "u%c! $ o%s7cos! "u%c! $ o%s/ a%d .ro"$ ! "u%c! $ o%s/ !o! al / a0era(e a%d ' ar($ %al cos! s/ re! ur%s ! o "ac! ors a%d scal e/ shor! ru% 05 s lo%( ru% dec$ s$ o%s/ der$ 0a! $ o% o" !he su..l + cur0e. M*r5 et A( * $si s, Mar:e! "or' s/ .er"ec! co' .e! $ ! $ o%/ ' o%o.ol +/ ' o%o.ol$ s! $ c/ ol$ (o.ol +. Cu! .u! a%d .r$ ce de! er' $ %a! $ o%. C ar! el s a%d col l us$ o%/ ' er(ers a%d ac1u$ s$ ! $ o%s a%d (o0er%' e%! re(ul a! $ o%s $% ! he "or' o" .r$ ce d$ rec! $ 0es/ ! a4es/ subs$ d$ es/ a%! $ 7 ! rus! ac! $ o% a%d co' .e! $ ! $ o% .ol$ ces. N*ti o( * I( +o'e A++ou ( ti ( ", co%ce.! s o" 8D; / NI/ .er ca.$ ! a $%co' e/ ;; ; Na! $ o%al $%co' e accou%! $ %( $% I%d$ a. # us$ %ess c+cl es a%d bus$ %ess "orec as! $ %(. Measur$ %( bus$ %ess c+cl es us$ %( ! re%d a%al +s$ s/ ' acro eco%o' $ c $ %d$ ca! ors $ % bus$ %ess c+cl e ' easure' e%! / C o.$ %( s! ra! e($ es "or bus$ %ess. R eferen ces :
2.
Manageri al Economi cs- Domi ni c% &al w at ore. Manageri al Economi cs- G )t a and Mot e Economi cs- &am el son 5N ordha s Manageri al Economi cs '* $et erson and " ew i s Mi cro Economi cs + Domi ni c% &al -at ore Macro Economi cs + $al mer and ot hers Macro Economi cs - K o ti n*as
12
1.8
St*tisti+s %or M*(*"e'e(t
1. Gua%! $ ! a! $ 0e da! a $ %! er.re! a! $ o% $ % ' a%a(er$ al dec$ s$ o% ' a:$ %(> col l ec! $ o% ? cl ass$ "$ ca! $ o% ? ! abul a! $ o% ? "re1ue%c+ d$ s! r$ bu!$ o% ? char! s us$ %( e4cel / ' easures o" ce%! ral ! e%de%c$ es a%d d$ s.ers$ o% ? us$ %( 0$ sual e4.l ora! $ o%s $ % MS e4cel . 2. C orrel a! $ o% a%d re(ress$ o%> Mul ! $ .l e correl a! $ o% ? bas$ c .robab$ l $ ! + co%ce.! s ? co%d$ !$ o%al .robab$ l $ ! + ? # a+es !heore' ? use MS e4cel ; F ST&T2. A. ; robab$ l $ ! + d$ s! r$ bu! $ o%s> # $ %o' $ %al ; o$ sso% a%d %or' al d$ s! r$ bu! $ o%s us$ %( e4cel ? es! $' a! $ o% ? .o$ %! a%d $ %! er0al ? us$ %( E4cel . B. S ! a! $s! $ cal Dec$ s$ o% Theor+> F+.o! hes$ s Tes! $ %( "or ' ea%s a%d .ro.or! $ o%s a%d "or d$ ""ere%c e o" ' ea%s a%d .ro.or! $ o%s ? a%al +s$ s o" 0ar$ a%ce. 2. S a' .l $ %(> S a' .l $ %( ! ech%$ 1ues/ ra%do' sa' .l$ %(/ ra%do' %u' bers ! abl e/ Mo%! e C arl o s$ ' ul a! $ o%/ C h$ 7 s1uare ! es!s/ ! $ ' e ser$ es "orecas! $ %(/ ha%ds7 o% *$ ! h MS e4cel . R eferen ces : &t at ist i cs f or Managers + si ng Mi crosof t e8cel + " e-i ne, &t e)han 5 ot hers &t at ist i cs f or Management + (i chard " e-i n and ( 'i n>e8cel -ersi on? &t at ist i cs + M rra* &)i egel , &cha m &eri es $ro'a'i l it * and &t at i sti cs + M rra* &)ei gel , &cha m &eri es @ ant i t ati -e , si ness 1nal *si s + # e8t 5 / ases + &am l ,odil e* 5 ot hers , si ness &t at ist i cs + K azmi er, &cha m &eri es ,asi c , si ness &t at i st i cs + ,ere ram and " e-i ne @ ant i t ati -e Met hods + 1nderson, &w een* 5 .il l i am
1A SECOND SEMESTER
!.1
1.
M*r5eti(" M*(*"e'e(t
I( tro& u +ti o( to M*r5 eti ( " M*( *"e'e( t, Na! ure o" ' ar:e! $ %( ' a%a(e' e%! / T+.es o" .roduc! s 5 ser0$ ces. Mar:e! $ %( co%ce.! s> ; roduc! / ; roduc! $ o%/ S ell $ %(/ Mar:e! $ %( a%d S oc$ e! al / C o%ce.! s Mar:e! $ %( e%0$ ro%' e%! / el e' e%! s o" Mar:e! $ %( M$ 4. C l ass$ "$ ca! $ o% o" (oods 6 ser0$ ces. Co( su 'er B e- *7i or, Co%su' er 6 bu+er beha0$ or .rocess/ ' odel s o" co%su' er beha0$ or. Mar:e! resear ch a%d ' ar:e! $ %! el l$ (e%ce. Mar:e! $ %( $ %"or' a! $ o% s+s! e' . M*r5 et S e"'e( t*ti o( *( & T *r"eti ( ", C o%ce.! o" se(' e%! a! $ o% a%d ! ar(e! $ %(/ bas$ s "or se(' e%! a! $ o%. S e(' e%! a! $ o% "or co%su' er a%d $%dus! r$ al .roduc! s/ ; roduc! .os$ ! $ o%$ %(.
2. A.
B. Pro& u +t & Pri +e, ; roduc! M$ 4 a%d ; roduc! E$ %e/ l e0el s o" .roduc! / %e* .roduc! de0el o.' e%! / .roduc! l $ "e c+cl e s! ra! e($ es. # ra%d$ %(/ ! +.es o" bra%ds/ bra%d bu$l d$ %(/ ' easur$ %( bra%d e1u$ ! +. ; ac:a($ %( a%d l abel $ %(. ; r$ c$ %(> 8e%er al .r$ c$ %( a..roach es/ %e* .roduc! .r$ c$ %( s! ra! e($ es/ ; ubl$ c .ol$ c+ a%d .r$ c$ %(. 2. Pro'oti o( *( & P *+e Mi 3, El e' e%! s o" .ro' o!$ o% '$ 4/ Mar:e! $ %( co' ' u%$ ca! $ o% .rocess/ ;ubl $ c$ ! +/ &d0er! $ s$ %( a%d .ubl$ c rel a! $ o%s. ; erso%al sel l $ %( a%d sal es .ro' o! $ o%. D$ rec! ' ar:e! $ %( a%d o%l $ %e ' ar:e! $ %(. D$ s! r$ bu! $ o% cha%%el s a%d lo($ s! $ cs ' a%a(e' e%! / C ha%%el des$ (% a%d ad' $ %$ s! ra! $ o%/ ;ubl $ c .ol $ c+ a%d d$ s! r$ bu!$ o% dec$ s$ o%s . R eferen ces : Mar%et i ng Management + $hi li ) K ot l er, $rent i ce Hall Indi a, AN ew edit i onB ,asi c Mar%et i ng + $era l t ! ndament al s of Mar%et i ng + .i ll i am &t ant on $ri nci )l es of Mar%et i ng + $hi l i ) K ot l er and Garr* 1rmst rong Mar%et i ng Management + (a6 an &a8ena Mar%et i ng Management + = i c%m nd Mar%et i ng + (amesh K mar
1B
!.!
1u'*( Resour+e M*(*"e'e(t
1. Pers. e+ti 7 es i( 1 RM, R ol e o" FR ' a%a(ers/ sub7 s+s! e' s o" FR M/ FR "u%c! $ o%s a%d .ol $ c$ es. Cr(a%$ <a! $ o% "or FR M/ De0el o.' e%! o" FR M $ % I%d$ a/ R ece%! ! re%ds $% FR M/ I' .ac! o" (l obal $ <a! $ o% o% FR M. 2. 1 R P *(( i ( "D Re+ru i t'e( t *( & S e e+ti o( , S co.e o" FR .l a%%$ %(/ Hob a%al +s$ s/ - ob des$ (% Hob descr$ .! $ o% a%d - ob e0al ua! $ o%/ ' e! hods o" recru$ ! ' e%! . Tes! $ %( "or sel ec! $ o% o" e' .l o+ees/ use o" .s+chol o($ cal ! es! / sel ec! $ o% .rocess/ $ %! er0$ e*s/ errors $ % sel ec! $ o%. T r*i( i ( " *(& De7e o. 'e( t, I%duc! $ o% a%d Cr$ e%! a! $ o%/ ' e! hods o" ! ra$ %$ %(/ ! ra$ %$ %( ' a%ual / ! ra$ %$ %( u%der IS C a%d GS C er! $ "$ ca! $ o%. Su.er0$ sor+/ E4ecu! $ 0e a%d Ma%a(e' e%! de0el o.' e%! .ro(ra' ' es. C areer de0el o.' e%! . Per%or '*( +e M*( *"e'e( t, 9R & a%d 9; &s/ Trad$ ! $ o%al 0s Moder% ' e! hods o" .er"or' a%c e ' a%a(e' e%! . a..ra$ sal / F eedbac: s+s! e' s. Hob e0al ua! $ o%. ; o! e%!$ al
A. B.
2. Co'. e( s*ti o( P *( ( i( ", Wa(es a%d sal ar+/ &d' $ %$ s! ra! $ o% .er:s/ F r$ %(e be%e"$ ! s/ # o%us/ I%ce%! $ 0es. C o' .e%sa! $ o% sur0e+s. ; roduc! $ 0$ ! +/ ; er"or' a%ce l$ %:ed/ ; a+ s! ruc! ure. C o' .e%sa! $ o% re0$ e* a%d s! ruc! ur$ %(. R eferen ces : H( and $ersonnel Management + K ei t h Da-i s $ersonnel Management + !l i ))o H man (eso rce Management + # .7. (ao H man (eso rce Management + $at t anai % H man (eso rce Management +Mi cheal 1rmst rong H man (eso rce Management +Gar* Dessel er
12
!.)
Cor.or*te Fi(*(+e
1. G o* o% t- e Fi r', ; ro"$ ! ' a4$ ' $ <a! $ o% 0s *eal ! h ' a4$ ' $ <a! $ o%/ @al ue crea! $ o%/ &(e%c+ .robl e' s/ Soc$ al res.o%s$ b$ l $! +/ R ol e o" "$ %a%c$ al ' a%a(e' e%! / T$' e 0al ue o" ' o%e+/ @al ua! $ o% o" secur$ ! $ es ? s! oc:s a%d bo%ds. C o%ce.! o" r$ s: a%d re! ur%s o" secur$ ! $ es/ us$ %( .robab$ l $! + d$ s! r$ bu!$ o% ! o ' easure r$ s:/ r$ s: a%d re! ur% $% .or! "ol $ o co%! e4! (us$ %( e4cel ). 2. A. C*.i t* Bu & "eti ( ", Es! $ ' a!$ %( cash "l o*s ? $ %$ !$ al / $ %! er' ed$ a! e a%d ! er' $ %al C ash "l o*s o% $ %cre' e%! al bas$ s/ C a.$ ! al bud(e! $ %( dec$ s$ o% rul es/ ; a+bac:/ &RR / DC F ! ech%$ 1ues ? N; @/ IRR / ; I/ us$ %( e4cel . Cost o% C*. i t* , C os! o" deb! / .re"er red s! oc:/ e1u$ ! +/ co' .u!$ %( W&C C / The C &; M a..roach/ &d- us!$ %( W&C C "or r$ s:. Eo%(7 ! er' "$ %a%c$ %(/ ;ubl $ c $ ssue o" deb! / ; re"erred s! oc: a%d C o'' o% s! oc:/ Ter' l oa%s.
B. C*. i t* S tru +tu re T - eori es , Trad$ ! $ o%al 0$ e* 0s MM h+.o! hes$ s/ MM .os$ ! $ o% I 6 II/ C a.$! al s! ruc! ure des$ (%$ %( $ % .rac! $ ce ? E# IT7 E; S a%al +s$ s/ ! he .ec:$ %( order ! heor+. D$ 0$ de%d dec$ s$ o%s/ R el e0a%ce 0s $ rrel e0a% ce o" d$ 0$ de%ds. 2. Bor5 i( " C*. i t* M*( *"e'e( t *( & Fi( *( +e , C ash ' a%a(e' e%! / R ece$ 0abl es ' a%a(e' e%! a%d I%0e%! or+ ' a%a(e' e%! . Wor:$ %( ca.$ ! al "$ %a%ce $% I%d$ a. R eferen ces : ! ndament al s of !i nanci al Management + 7an Horne and .achow i t z !i nanci al $ol i c* and Management + 7an Horne, 32 t h edi t i on. !i nanci al Management + $rasanna / handra / or)orat e !i nance + ,ri gham and Erhardt / or)orat e !i nance + (oss, .et f i el d 5 4af f er
1D
!.0
Eu*(tit*ti7e Met-o&s
1. S +i e( ti %i + 'et- o& s, I%duc! $ o%/ deduc! $ o%/ ! heor+/ co%ce.! s/ co%s! ruc! s/ de"$ %$ ! $ o%s/ 0ar$ abl es/ ' odel s/ l a*s/ h+.o! hes$ s/ s+l l o($ s' / l e0el s o" abs! rac! $ o%. F al l ac$ es o" reaso%$ %(. The %a! ure o" resear ch $% Ma%a(e' e%! / E4erc$ ses $ % *r$ ! $ %( a resea rch .ro.osal . 2. Pri ( +i . es o% rese*r +- & esi "( , T+.es o" bas$ c research ' e! hods a%d seco%dar+ research ' e! hods/ sa' .l $ %( des$ (%/ ' easure' e%! a%d ' easure' e%! scal es. Da! a col l ec! $ o% ' e! hods/ obser0a! $ o%al s! ud$ es/ e4.er$ ' e%! a! $ o%. Gual $ ! a! $ 0e ' e! hods o" research.
A. A( * $sis *( & . rese( t*ti o( o% D*t*, Use o" s! a! $ s! $ cal ! ech%$ 1ues/ s! +l e ' a%ual s. E4erc$ ses $% *r$ ! $ %( ' a%a(e' e%! re.or! s. B. L i( e*r . ro"r*''i ( ", T+.es o" l$ %ear .ro(ra' ' $ %(/ s$ ' .l e4 ' e! hod/ .r$ ' al a%d dual / se%s$! $ 0$ ! + a%al +s$ s/ resource al l oca! $ o%/ .roduc! $ o% .l a%%$ %(/ .roduc! ' $ 4 a%d ca.$ ! al bud(e! $ %( dec$ s$ o%s us$ %( so"! *ares. 2. T r*( s. ort*ti o( *( & *ssi "( 'e( t . ro# e', S e1ue%c$ %( .robl e' s/ Dec$ s$ o% ' a:$ %( u%der r$ s: a%d u%cer! a$ %! +/ dec$ s$ o% ! rees. MS e4cel sol 0er "or al l ! he abo0e ' odel s R eferen ces : , si ness (esearch Met hods + =i %m nd Mar%et i ng (esearch + Mal hot ra N.K . , si ness (esearch Met hods + Donal d (. / oo)ers and &chi ndl er !o ndat i ons of ,eha-i o ral (esearch + !.N . K erli nger M" 1 Hand'oo% f or (esearchers + M" 1 1ssoci at i on 1$1 Man al &oci al (esearch Met hods + ,r*an / ase &t d* Met hod of research + (o'ert K Ci n Desi gni ng @ al i t ati -e research + Marshal l and (ossman (esearch Desi gn 5 Met hods + K ennet G.,ordea 8 5 Ot hers Mar%et i ng (esearch w it h &$&& + / orl Mc.Dani el 5 Gat es Mar%et i ng (esearch + / h rchi l 5 " aco' cci
1=
!.2
Le"* As.e+ts o% Busi(ess
1 . O u t i ( es , I%dus! r$ es De0el o.' e%! a%d R e(ul a! $ o% &c! (IDR &)/ C o' .e! $ ! $ o% &c! . F ore$ (% e4cha%(e ' a%a(e' e%! ac! . 2. O u t i ( es, Co' .a%+ Ea*/ .ro0$ s$ o%s o" I%d$ a% Co' .a%$ es &c! 1K2D rel a! $ %( !o $ %cor.ora! $ o%/ ' a%a(e' e%! a%d ad' $ %$ s! ra! $ o%. F $l $ %( o" re! ur%s/ R e' ed$ es a(a$ %s! ' $ s' a%a(e' e%! a%d o..ress$ o%. ; o*ers o" $ %0es! $ (a! $ o% b+ !he 8o0er%' e%! / Issues rel a! $ %( !o (ood cor.ora! e (o0er%a%c e. A. O u t i ( es, I%! el l ec! ual .ro.er! + r$ (h! s/ ; a! e%! s a%d Trade' ar:s &c! / co.+ r$ (h! s ac! / (eo(ra.h$ cal a..el l a! $ o%/ B. O u t i ( es, S ecur$ ! + Mar:e! Ea*s/ S ecur$ ! + a%d E4cha%(e # oard o" I%d$ a &c! (S E# I)/ S ecur$ ! $ es co%! rac! ac! / Ea*s .er! a$ %$ %( ! o s! oc: e4cha%(es/ S &R F ES I &c! . 2. O u t i ( es, Co%su' er .ro! ec! $ o% ac! a%d I%"or' a! $ o% ! ech%ol o(+ ac! . R eferen ces : 1 Man al of , si ness " aw s + &.N . Maheshw ari and &.K . Maheshw ari , si ness " aw for Management + K .(. , l chandani , si ness En-i ronment < # e8t s and / ases + !ranci s / her ni l am , si ness and / or)orat e " aw s + &.&. G l shan and G.K . K a)oor ,are 1ct s of res)ect i -e l egi sl at i ons.
1J
!.6 O.er*tio(s M*(*"e'e(t

1. 2. O. er*ti o( s M*( *"e'e( t, ; roduc! s! ra! e($ es ? ;roduc! l $ "e c+cl e ? ; roduc! $ 0e s+s! e' ! +.es ? I' .ac! o" ! ech%ol o(+ a%d or(a%$ <a! $ o% o" ! he o.era! $ o%s "u%c! $ o% ? R e1u$ re' e%! s o" "orec as! $ %( "or o.era! $ o%s. P *( t L o+*ti o( *( & T $. es o% P *( t L*$ou t, ; roduc! .l a%%$ %( a%d co%! rol ? I%0e%! or+ .l a%%$ %( a%d co%! rol ? Ma! er$ al s re1u$ re' e%! s .l a%%$ %( ? ; l a%%$ %( .roduc! $ o% $ % a((re(a! e ! er' s.
A. Fo# Desi "( i( ", Wor: s! ud+ a%d !$ ' e s! ud+ ? S! a! $ s! $ cal 1ual $ ! + co%! rol ' e! hods ? Ha.a%ese ' a%u"ac! ur$ %( s+s! e' s ? F l e4$ bl e ' a%u"ac! ur$ %( s+s! e' ? C.era! $ o%s s+s! e' s o" ! he "u! ure. B. T ot* E u* i t$ M*( *"e'e( t, ! re%ds $ % 1ual $ ! + ' a%a(e' e%! be%ch' ar:$ %( a%d bus$ %ess .rocess ree%($ %ee r$ %( / 9a$ <e% ? S $4 S $ (' a Mo! orol a s+s! e' s ? Gual $ ! + cr$ ! er$ a based o% De' $ %( .r$ <e ? Mal col ' # al dr$ (e &*ard. Gual $ ! + Ma%a(e' e%! S +s! e' s D IS C S ! a%dards. 2. Su .. $ C- *i ( M*( *"e'e( t, Co%ce.! o" S C M. C.era! $ %( ' odel "or su..l + cha$ %. Ma%a($ %( ! he e4! er%al a%d $ %! er%al su..l + cha$ %. 8l obal S CM a%d sourc$ %(. R eferen ces : Modern $rod ct i on Management + , f f a El w ood. &, and (a%esh K . &aren, 4ohn .i l e* and &ons, 2;;D. $rod ct i on and O)erat i on 1nal *si s + &t e-en N ahmas / ases i n $rod ct i on E O)erat i ons Management + K.N . K ri shnasw am* # he ,enchmar%i ng Management G i de + 1meri can $rod ct i -i t * and @ al i t * / ent er, $rod ct i -i t * $ress, 0&1, 399D. # ot al @ al i t * Management + Dal e H. ,est erf i el d and ot hers + $earson Ed cat i on, N ew Del hi , 2;;D. # ot al @ al i t * Management + $oorni ma / ho dhar* + $earson Ed cat i on + N ew Del hi , 2;;2. # ot al @ al i t * Management + &ri dhar ,hat t . & ))l * chai n Management t heor* and )ract i ces + Mohant * and Deshm %h, ,i zt ant ra 2;;:.
1K
!.8 M*(*"e'e(t I(%or'*tio( S$ste's

1 . I( %or'*ti o( S$ste's , Da! a 0s I%"or' a! $ o%/ S ! ra! e($ c rol e o" $ %"or' a! $ o% $% ' a%a(e' e%! / Cr(a%$ <a! $ o% as a% $%"or' a! $ o% s+s! e' . T;S / MIS / DS S / ES S / C&S / Ne! *or:$ %( co%ce.! s/ ! el eco' ' u%$ ca! $ o%s %e! *or:s. 2. S $ste's De7e o. 'e( t, The co%ce.! o" s+s! e' s de0el o.' e%! l $ "e c+cl e (S DEC )/T+.es o" SDEC / Use o" "l o* char! s. A. A. . i +*ti o( T e+-( o o"i es, ER ; co%ce.! s/ E0ol u! $ o% o" ER ; / ER; .ac:a(es/ S &; / # aa%/ MF 87 ;R C/ Cracl e/ ER; E0al ua! $ o%/ ER ; a%d # ;R / ER; I' .l e' e%! a! $ o%/ E4! e%ded ER; / C ase s! ud$ es. B. 2. Be# Pu # is- i( ", Web .ubl $ sh$ %(/ T+.es o" *ebs$ ! es/ Web sur"$ %(/ E7co' ' erce/ # 2# / # 2C / C2C / E7co' ' erce secur$ ! + $ ssues/ E! h$ cal $ ssues Pr*+ti +* s o( E RP 7. F u%c! $ o%al ' odul es $% bus$ %ess. R eferen ces : MI& + K ennet t G. " a den and 4ane $. " a den MI& + 4ames 1. O,ri en MI&- / .&.7.M rt h* / om) t er # oda* + &.K . ,as deE($ /once)t s + 7.K . Garg
20 T1IRD SEMESTER
).1 Pro/e+t M*(*"e'e(t

1.
Pro/e+ t '*( *"e'e( t > co%ce.! s 6 :e+ ! er' s/ e0ol u! $ o% o" $ %! e(ra! ed .ro- ec! ' a%a(e' e%! s+s! e' / al $ (%$ %( .ro- ec! s *$! h or(a%$ <a! $ o% s! ra! e(+/ e""ec! $ 0e .ro- ec! .or! "ol $ o ' a%a(e' e%! s+s! e' / .ro- ec! l $ "e c+cl e/ "eas$ b$ l $ !$ es o" .ro- ec! s7 d$ ""ere%! "or' s o" .ro- ec! co%! rac! $ %(. Pro/e+ t S +o. e '*( *"e'e( t, de"$ %$ %( .ro- ec! sco.e/ cre a! $ %( *or: brea: do*% s! ruc! ure (W# S )/ .ro- ec! rol l u. /.rocess brea: do*% s! ruc! ure/ res.o%s$ b$l $ ! + ' a! r$ 4. Pro/e+ t s+- e& u i ( ", %e! *or: ' odel s/ ; ER T 6 C ;M us$ %( so"! *ares/ ' easur$ %( r$ s:. Pro/e+ t ri s5 '*( *"e'e( t > co%!$ %(e%c+ .l a%%$ %(/ schedul $ %( resourc es/ reduc$ %( .ro- ec! dura! $ o%. Pro/e+ t T e*' M*( *"e'e( t, bu$l d$ %( h$ (h7 .er"or' a%c e .ro- ec! ! ea' s/ ' a%a($ %( 0$ r! ual .ro- ec! ! ea' s/ .ro- ec! co%! rol .rocess. ; er"or' a%c e ' easure' e%! a%d e0al ua! $ o%/ .ro- ec! 1ual $ ! +/ .l a%%$ %(/ 1ual $! + assura%c e/ 1ual $ ! + aud$ ! / .ro- ec! cl osure/ .os! co' .l e! $ o% aud$ ! . R eferen ces : $ro6 ect Management + /l i ff ord Gra* 5 "arson w ww .)mi .org
2.
A. B. 2.
21
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1.
E(tre.re(eurs-i.
Fou (& *ti o( s o% E ( tre. re( eu rs- i . , Na! ure o" E%! re.re%eursh$ ./ soc$ al 6 cul! ural "ac! ors $ % %ur! ur$ %( e%! re.re% eursh$ .. I%s! $ ! u!$ o%al su..or! "or .ro' o! $ %( e%! re.re%eu rsh$ . $ % I%d$ a/ rol e o" U%$ 0ers$ ! $ es 6 C ol l e(es/ CS IR l abs. C ase s! ud+ o" $%cuba! $ o% B usi ( ess P *( ( i( ", F ro' $ dea (e%era! $ o% ! o .re.ara! $ o% o" de! a$ l ed bus$ %ess .l a%s. E4erc$ ses $ % .re.ar a! $ o% o" bus$ %ess .l a%s. Ve( tu re C*. i t* , @al u$ %( a%d "$ %a%c$ %( a 0e%! ure/ s! a(es o" 0e%! ure de0el o.' e%! a%d "$ %a%c$ %(/ 0e%! ure ca.$ ! al "$ r' s (@C )s) 0e%! ure e4.a%s$ o% s! ra! e($ es. Ru r* & so+i * e( tre. re( eu rs- i . , ; o! e%! $ al "or e%! re.r e%eursh$ . $ % rural I%d$ a/ SF8s/ ' $ cro cred$ ! e! c./ C ase s! ud$ es o" soc$ al e%! re.re%eu rsh$ . $% I%d$ a. E ( tre. re( eu rs i ( I(& i *, F a'$ l + bus$ %esses/ %e* (e%era! $ o% e%! re.re% eurs/ *o' e% e%! re.re%eu rs. R eferen ces : Ent re)rene rshi ) + $rof . #.7.(ao Ent re)rene rshi ) + Hi sri ch 5 $et er &t a* h ngr* st a* f ool i sh-(ashmi ,hansal Ent re)rene rshi )- Mat hew 4 Mani mal a Indi as new ca)i t al i st + Hari sh Damodaran , si ness Mahara6 as + Geet ha $eramal
2. A. B. 2.
22
ELECTIVE PAPERS MARGETING MANAGEMENT ).) E e+ti7e MM 1, Co(su'er Be-*7ior *(& M*r5eti(" Rese*r+-
1. Co( su 'er B e- *7i or, I%! roduc! $ o%/ F ac! ors $%"l ue%c$ %( co%su' er beha0$ our/ ; erso%al $ ! +/ ;s+cho(ra.h$ cs/ F a' $ l +/ Soc$ e! +/ @al ues o" .erce.! $ o%/ &! !$ ! ude a%d l $ "e s! +l es/ D$ ""ere%! ' odel s o" co%su' er beha0$ our ? Eco%o' $ c/ Eear%$ %(/ ; s+choa%al +! $ cal / Soc$ ol o($ cal / Fo*ard S he!! / N$ cos$ a/ Webs! er a%d W$ %d/ E%(el / # l ac:*el l a%d M$ %ard ' odel s. 2. B u $i ( " De+i si o( M*5 i( " Pro+ess, #u+$ %( rol es/ S! a(es o" ! he dec$ s$ o% .rocess ? F$ (h a%d l o* e""or! dec$ s$ o%s/ ; os! .urchase dec$ s$ o%s/ Model s o" co%su' er beha0$ our A. M*r5 eti ( " Rese*r+- Desi "( s, T+.es o" research des$ (%s/ Tech%$ 1ues a%d ! ool s o" da! a coll ec! $ o% ? S cal es a%d ' easure' e%! / @ar$ ous ! +.es o" da! a/ S a' .l $ %( ! ech%$ 1ues/ S a' .l e s$ <e de! er' $ %a! $ o%. &%al +s$ s a%d $%! er.re! a! $ o% o" da! a. R e.or! $ %( ! he resea rch "$ %d$ %(s. B. A.. i +*ti o( o% E u*( ti t*ti 7e T oo s i ( M*r5 eti ( ", Dec$ s$ o% ' a:$ %( us$ %( R e(ress$ o% a%al +s$ s/ &NC@&/ D$ scr$ ' $ %a%! a%al +s$ s/ F ac! or a%al +s$ s/ C l us! er a%al +s$ s/ Mul !$ 7 d$ ' e%s$ o%al scal $ %( a%d C o%- o$ %! a%al +s$ s/ Use o" S ;S S "or da! a a%al +s$ s.
2. M*r5 et Rese*r +- , Mar:e! $ %( a%d ' ar:e! resear ch/ Gual $ ! a! $ 0e resea rch/ Mar:e! a%d sal es a%al +s$ s. Mo! $ 0a! $ o% resear ch/ C o'' u%$ ca! $ o% research/ ; roduc! / ; r$ c$ %( a%d D$ s! r$ bu!$ o% resea rch. R eferen ces : Mar%et i ng (esearch + (.N arg nd%ar / ons mer ,eha-i o r + &chi f f man and K an % Mar%et i ng (esearch + # l l , Green and Haw %i ns , si ness (esearch Met hods + =i %m nd Mar%et i ng (esearch + N .K . Mal hot ra Mar%et i ng (esearch + $arash raman, Grew al / ons mer ,eha-i o r + Ho*er Mac Inni s
2A
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1.
E e+ti7e MM !, S* es *(& Lo"isti+s M*(*"e'e(t
* es M*( *"e'e( t, Cb- ec! $ 0es o" sal es ' a%a(e' e%! / ; erso%al sell $ %( .rocess/ De0el o.$ %( .erso%al sell $ %( s! ra! e($ es. Cr(a%$ <$ %( ! he sal es "orce ? T+.es o" sal es or(a%$ <a! $ o%s ? De! er' $ %$ %( !he :$ %d o" sal es "orce a%d S $ <e o" !he sal es "orce. Gual $ ! $ es o" sal es e4ecu! $ 0es.
2. M*( *"i ( " t- e S * es For+e, E""ec! $ 0e R ecru$ ! $ %(/ S el ec! $ %( a%d Tra$ %$ %( !he sal es "orce. T$' e a%d ! err$ ! or+ ' a%a(e' e%! / S al es ! err$ ! or$ es a%d S al es Guo! as ? C o' .e%sa! $ %( sal es "orce/ Mo! $ 0a! $ %( ! he sal es "orce ? C o%! rol l $ %( ! he sal es "orce ?E0al ua! $ %( ! he sal es "orce. A. Ret*i i ( " *(& B- o es* i ( ", No%7 s! ore re! a$ l $ %(/ E7 ! a$ l$ %(/ D$ rec! ' ar:e! $ %(/ Tel e ' ar:e! $ %(/ Mar:e! $ %( o% ! he %e! / E' er($ %( ! re%ds $% re! a$ l $ %( 6 *hol esal $ %(. B. Di stri # u ti o( *( & Lo"i sti +s M*( *"e'e( t, Des$ (% o" d$ s! r$ bu!$ o% cha%%el / S ! ruc! ure a%d C ha%%el ' a%a(e' e%! . Co' .o%e%! s o" l o($ s! $ cs ? $%bou%d a%d ou! bou%d l o($ s! $ cs/ :e+ lo($ s! $ cs ac! $ 0$ ! $ es 0$ <./ C us! o' er ser0$ ces 7 I%0e%! or+ ' a%a(e' e%! ? Ma! er$ al ha%dl $ %( ? C o'' u%$ ca! $ o% ? Crder .rocess$ %(/ ; ac:a($ %( ? Tra""$ c a%d ! ra%s.or! a! $ o% ? Warehous$ %( a%d s! ora(e. 2. Lo"i sti +s Str*te"$, Eo($ s! $ cs $ %"or' a! $ o% s+s! e' / Cr(a%$ <$ %( "or e""ec! $ 0e lo($ s! $ cs/ I' .l e' e%! $ %( l o($ s! $ cs s! ra! e(+ ? C o' .u! er .ac:a(es used $ % l o($ s! $ cs. R e! a$ l $ %( a%d *hol esal $ %(/ sal es a%d l o($ s! $ cs "or rural ' ar:e! s. R eferen ces : &al es Management + Deci si ons, &t rat egi es and / ases + (i chard (. &t il l , Edw ard .. / ndi f f and N oman 1.$. Go-ani $rof essi onal &al es Management + (.E. 1nderson, 4ose)h !. Har, 1l an 4. ,ash Mar%et i ng / hannel s + "o i s .. &t ern, 1del I. E( + 1nsar*, # . / o ghl an ! ndament al s of " ogist i cs Management + M. "am'ert , 4ames (. &t oc%, M. Eli ram " ogi st i cs Management + Donal d 4.,. and D.4. /l oss " ogi st i cs and & ))l * /hai n Management + Mart i n / hri st o)her &al es Management + 1nal *si s and Deci si ons Ma%i ng + # homas N . Ingram Managi ng & ))l * /hai n + 4." . Gat t orn and D... .al di s
2B ).2 E e+ti7e MM ), A&7ertisi(" *(& S* es Pro'otio( M*(*"e'e(t

1. Pro'oti o( Mi 3, El e' e%! s o" ' ar:e! $ %( .ro' o! $ o% '$ 4/ &d0er! $ s$ %(/ ; ubl$ c$ ! +/ ; erso%al sel l$ %(/ ; ubl$ c rel a! $ o%s a%d S al es .ro' o! $ o%/ De! er' $ %a%! s o" .ro' o! $ o% '$ 4.
2. A& 7erti si ( ", T+.es o" ad0er! $ se' e%! / ad0er! $ sab$ l $ ! + a%d ad0er! $ s$ %( a$ ds/ &d0er! $ s$ %( .l a%%$ %( a%d dec$ s$ o% ' a:$ %(. A. A& 7erti si ( " C*'. *i "( P *(( i ( ", S e!! $ %( ad0er! $ s$ %( (oal s a%d ob- ec! $ 0es/ The D&8M&R &..roach. Messa(e s! ra! e($ es a%d ! ac! $ cs/ C rea! $ 0e a..roa ches/ C o.+*r$ ! $ %( a%d ! es! $ %(/ &d0er! $ s$ %( co.+ des$ (% a%d co' ' u%$ ca! $ o% s! ra! e(+/ Co.+7 0$ sual $ <a! $ o% l a+ ou! / &d0er! $ s$ %( a..eal s a%d !he' es/ C l ass$ "$ ca! $ o% o" ad0er! $ se' e%! co.$ es/ Esse%! $ al s o" a (ood co.+. E4erc$ ses $% dra"! $ %( ad0er! $ se' e%! co.+. B. A& 7erti si ( " Me& i *, T+.es o" ' ed$ a/ ' ed$ a .l a%%$ %( a%d schedul $ %(/ &d0er! $ se' e%! bud(e! s/ a..roaches ! o ad0er! $ s$ %(/ bud(e! $ %(. Measur$ %( ad0er! $ s$ %( e""e c! $ 0e%ess. &d0er! $ s$ %( s! ra! e($ es "or rural ' ar:e! s.
2. A& 7erti si ( " A"e( +i es, ; ro"$ l e o" ' a- or ad0er! $ s$ %( a(e%c$ es $ % I%d$ a a%d abroad/ R ural ad0er! $ s$ %(/ soc$ al ad0er! $ s$ %(/ e! h$ cs $ % ad0er! $ s$ %(/ ad0er! $ s$ %( s! a%dards cou%c$ l o" I%d$ a (&SC I). R eferen ces : 1d-ert i sement and $romot i on + ,el ch and ,el ch 1d-ert i si ng + 1a%er and ,at hra 1d-ert i si ng Management + / h naw all a 1d-ert i si ng Management + .ri t e and =i egl er / ont em)orar* 1d-ert i si ng + .il l i ams 1rens 1d-ert i si ng Management + (a6 ee- ,at ra, 4ohn G.M*er, Da-i d 1%er 1d-ert i si ng $l anni ng 5 Im)l ement at i on + &angeet a &harma 5 (agh -i r &i ngh 1d-ert i si ng $ri nci )l es and $ract i ce + .el l s, Mori at r*, , rnet t 1d-ert i si ng Management + 4ai shri 4et hw anr*, &hr t hi 4ai n Mar%et i ng / omm ni cat i on + Dahl en
22
FINANCIAL MANAGEMENT ).) E e+ti7e FM 1, A&7*(+e& C*.it* Bu&"eti("

1. C*s- F oA Me*su re' e( t, De.e%de%c e a%d $%de.e%de%c e o" cash "l o*s $% e0al ua! $ %( .ro- ec! s/ Measures o" r$ s: a%d re! ur%s/ I%"l a! $ o% $% ca.$ ! al bud(e! $ %(/ R eal 0s %o'$ %al d$ scou%! ra! es/ # $ as $ % cash "l o* es! $' a! es/ To! al r$ s: "or 'ul ! $ .l e $ %0es!' e%! . Measur$ %( cash "l o* "or ac1u$ s$ ! $ o%. Use o" E4cel "or es! $' a! $ %( cash "l o*s 6 dec$ s$ o% ' a:$ %(. 2. R *(5 i ( " . ro/e+ts , N; @ 0s IRR Co%"l $ c! s/ F$ sher)s ra! e o" $ %! ersec! $ o%/ Mul! $ .l e IRR s/ MIRR / C.! $' al dec$ s$ o% u%der ca.$ ! al ra! $ o%$ %( A. Re* O. ti o( s i( C*. i t* I( 7est'e( t, T+.es o" o.! $ o%s ? e4.a%s$ o%/ &ba%do%' e%! a%d .os! .o%e' e%! . B. Pro/e+ t Ri s5 A( * $si s > Tech%$ 1ues "or ' easur$ %( s! a%d al o%e r$ s: ? S e%s$ ! $ 0$ ! + a%al +s$ s/ S ce%ar$ o a%al +s$ s a%d S$ ' ul a! $ o% 2 Fi( *( +i ( " De+i si o( s > Sources o" lo%(7 ! er' "$ %a%ces "or a .ro- ec! . Eeas$ %( ? T+.es o" l eases/ s! ruc! ur$ %( o" l ease re%! al s a%d e0al ua! $ o% o" l ease.
).0
1. 2.
E e+ti7e FM !, A&7*(+e& C*.it* Stru+ture T-eories
E '. i ri +* Pers. e+ti 7es o( t- e Fi( *( +i * C- *r*+te ri sti +s, &%al +s$ s o" co' .os$ ! e cash "l o*s/ Ee0era( e/ C*%ersh$ . s! ruc! ures/ R CE/ ; 5 E ra! $ os/ D$ 0$ de%d .a+ou! / D$ 0$ de%d +$ el ds/ a%d o! her "$ %a%c$ al charac! e r$ s! $ cs o" S e%se4 a%d N$ "! + "$ r' s. Pri ( +i . * A"e( t Co( % i +t *(& Fi( *( +i * S tr*te"i es, I%! roduc! $ o%/ E$ '$ ! ed l $ ab$ l$ ! + a%d ! he se.ara! $ o% o" o*%ersh$ . a%d co%! rol / rol e o" ' a%a(e' e%! *$ ! h d$ ""use o*%ersh$ .. Cl ass$ c d$ rec! $ 0e !o ' a%a(e' e%! / e4! e%ded s! a:ehol ders/ C o%"l $ c! s o" $ %! eres! / Co%! rac! s a%d a re0$ sed d$ rec! $ 0e.
A. I( %or'*ti o( As$''etr$ *(& t- e M*r5 ets %or Cor. or*te S e+u ri ti es, I%! roduc! $ o%/ Theor$ es o" ! he e""ec! s o" $ %"or' a! $ o% as+' ' e! r+/ @al ua! $ o% o" ! raded e1u$ ! + u%der as+' ' e! r$ c $ %"or' a! $ o%/ I%"or' a! $ o% as+' ' e! r+ a%d ! he Gual $ ! + o" ! he ' ar:e! "or a "$ r' )s e1u$ ! +/ o.! $ ' al o*%ersh$ . s! ruc! ure. B. L e7er*"e De+i si o( , I%! roduc! $ o%/ Cor.ora! e a%d .erso%al ! a4a! $ o%/ Mod$ "+$ %( MM .ro.os$ ! $ o%s ! o accou%! "or cor.ora! e ! a4es/ Trad$ ! $ o%al ! rade7 o"" ! heor+/ &(e%c+ !heor+ a%d l e0era( e dec$ s$ o%/ &s+' ' e! r$ c $ %"or' a! $ o% a%d l e0era( e/ bal a%c$ %( a(e%c+ cos! s *$! h $ %"or' a! $ o% as+' ' e! r+.
2. T - e Fi r'Hs E( 7i ro( 'e( tD G o7er( *( +eD str*te"$D o. er*ti o( *( & %i( *( +i * stru +tu re 7 F$ r' )s bus$ %ess e%0$ ro%' e%! / o.era! $ o% s! ruc! ure/ F $ %a%c$ al s! ruc! ure/ r$ s: .er"or' a% ce a%d co%! $ %(e%c$ es/ e' .$ r$ cal a%al +ses o" r$ s:.
2D
).2
1
E e+ti7e FM ), Port%o io M*(*"e'e(t
M*r5 et e%%i +i e( +$, R a%do' *al : a%d ! he e""$ c$ e%! ' ar:e! h+.o! hes$ s/ E' .$ r$ cal ! es! $ %( o" E""$ c$ e%! Mar:e! F+.o! hes$ s (EMF). ; or! "ol $ o Theor+ ? C a.$ ! al al l oca! $ o% be! *ee% ! he r$ s:+ asse! a%d ! he r$ s: "ree asse! / C.! $' al r$ s:+ .or! "ol $ os7 Mar:o*$ ! < 'odel @s S! ochas! $ c Do' $ %a%ce &%al +s$ s(S D&)/ E1u$ l$ br$ u' $% ca.$ ! al ' ar:e! s ? C a.$ ! al asse! .r$ c$ %( ' odel / I%de4 ' odel s a%d &rb$ ! ra(e .r$ c$ %( ! heor+ a%d 'ul ! $ "ac! or ' odel s o" r$ s: a%d re! ur%. Fi 3e& I( +o'e S e+u ri ti es, #o%d ; r$ ces a%d +$ el d ?# o%d C harac! er$ s! $ cs a%d T+.es/ # o%d ; r$ c$ %(/ # o%d +$ el d/ Ter' S! ruc! ure o" I%! eres! ra! e/ I%! eres! ra! e r$ s:7 $%! eres! ra! e se%s$ !$ 0$ ! +/ dura! $ o%/ co%0e4$ ! + a%d $' ' u%$ <a! $ o%. Fu (& *'e( t* A( * $si s > Eco%o' $ c a%al +s$ s/ I%dus! r+ a%al +s$ s/ Co' .a%+ a%al +s$ s/ Forecas! $ %( co' .a%+ ear%$ %(s/ @al ua! $ o% o" co' .a%$ es/ T e+- ( i +* A( * $si s, Mar:e! $%d$ ca! ors/ F orecas! $ %( $%d$ 0$ dual s! oc: .er"or' a% ce/ Tech%$ 1ues/ T+.es o" char! s/ Do* !heor+/ R el a! $ 0e s! re%(! h/ Co%! rar+ o.$ %$ o%/ Mo0$ %( a0era( e/ C o%"ere%c e $ %de4/ Trad$ %( 0ol u' e/ C o%ce.! o" de.! h/ bread! h a%d res$ l $ e%ce o" ! he ' ar:e! . A+ti 7e Port%o i o M*( *"e'e( t, ;or! "ol $ o .er"or' a% ce e0al ua! $ o% ? ' easur$ %( $ %0es!' e%! re! ur%/ co%0e%! $ o%al ! heor+ o" .er"or' a% ce e0al ua! $ o%/ M 2 a%d T 2 / ' ar:e! !$ ' $ %(/ .er"or' a%c e a! ! r$ bu! $ o% .rocedures/ s! +l e a%al +s$ s a%d ' or%$ %( s! ar)s/ r$ s: ad- us! ed ra! $ %(. &c! $ 0e .or! "ol $ o co%s! ruc! $ o% us$ %( Tre+%or ? # l ac: 'odel
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2=
1UMAN RESOURCES MANAGEMENT ).) E e+ti7e 1RM 1, 1u'*( Resour+e De7e o.'e(t
1. 1 u '*( Resou r+e De7e o. 'e( t, Sub s+s! e' s o" FR D 6 CD/ FR M a%d FR D/ E' er($ %( ! re%ds $ % FR D/ FR D $ % IT $ %dus! r+/ .ubl $ c sec! or/ (o0er%' e%! or(a%$ <a! $ o%s/ a%d N8Cs. 2. Per%or '*( +e M*( *"e'e( t, Trad$ ! $ o%al a%d ' oder% ! ech%$ 1ues/ C.e% &..ra$ sal ? Ide%! $ "$ ca! $ o% o" 9e+ ; er"or' a%ce &reas a%d 9e+ R esul ! &reas ? Ma%a(er$ al a..ra$ sal ? E! h$ cal $ ssues $% .er"or' a%c e a..ra$ sal . ; o! e%! $ al a..ra$ sal / F eedbac: ' echa%$ s' s/ ; er"or' a%ce ' a%a(e' e%! a%d caree r de0el o.' e%! . #$ 7 d$ rec! $ o%al .er"or' a% ce ' a%a(e' e%! . A. Me( tori ( " / Co*+- i( " & E '. o$ee Cou ( se i( " S er7i +es > Na! ure ' e%! or$ %( a%d coach$ %(/ C oach$ %( ! o $ ' .ro0e .oor .er"or' a% ce/ E""ec! $ 0e% ess o" coach$ %(/ Need "or e' .l o+ee cou%sel $ %( .ro(ra' s/ Co' .o%e%! s 6 C harac! er$ s! $ cs/ Issues $ % e' .l o+ee cou%sel $ %(. B. C*ree r P *(( i ( " *( & De7e o. 'e( t, Mea%$ %( a%d .rocess ? C areer De0el o.' e%! . C areer .a! h/ C areer *$ d! h a%d Ee%(! h ? S uccess$ o% .l a%%$ %( ?
2. L e*r( i ( " *( & & e7e o. 'e( t i ( 5( oA e& "e setti ( ", Eear%$ %( $ % a :%o*l ed(e e%0$ ro%' e%! / crea! $ %( a hol $ s! $ c de0el o.' e%! al a..roach/ de0el o.$ %( soc$ al ca.$ ! al / de0el o.$ %( :%o*l ed(e l eadersh$ . ca.ab$ l $ ! $ es/ .ro- ec! 7 based l ear%$ %(/ *or:$ %( *$ ! h ! ech%ol o(+/ bu$ l d$ %( a co' .rehe%s$ 0e :%o*l ed(e de0el o.' e%! s! ra! e(+/ .l a%%$ %( "or $ %d$ 0$ dual de0el o.' e%! . R eferen ces : H man (eso rce De-el o)ment +(and* " . Desi mone, 4on M..erner 5 Da-i d M.Harri s. Desi gni ng and Managi ng H man (eso rce &*st ems + $aree%, 0dai and (ao # .7. (ecent E8)eri enc e i n H man (eso rce De-el o)ment + (ao # .7. and $erei ra, D.H. $erf ormance 1))rai sal + #heor* and $ract i ce + (ao # .7. Ef f ect i -e H man (eso rce De-el o)ment + N eal E. / hal of s%e*, /arl ene (ei nhart . H man (eso rce Management + &at *adi an &. Mi rza K nowl edge Management + &hel da De'ow s%i + 4ohn .i l e*, Indi a ) 'l i cat i ons.
2J
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E e+ti7e 1RM !, Or"*(iC*tio(* C-*("e *(& De7e o.'e(t

; l a%%ed or(a%$ <a! $ o%al cha%(e/ Cha%(e a(e%! s/ D+%a' $ cs o" res$ s! a%ce ! o cha%(e/ ;l a%%ed cha%(e.
1. O r"*( i C*ti o( * C- *( "e, Gual $ ! + *or: l$ "e. 2.
O r"*(i C*ti o( De7e o. 'e( t, F$ s! or+ o" Cr(a%$ <a! $ o%/ De0el o.' e%! ? @al ues ? &ssu' .! $ o%s ? # el $ e"s $% or(a%$ <a! $ o% de0el o.' e%! .
A. T - eor$ *( & M*( *"e'e( t o% O r"*(i C*ti o( De7e o. 'e( t, Fou%da! $ o%s o" or(a%$ <a! $ o% de0el o.' e%! ? Ma%a($ %( ! he or(a%$ <a! $ o% de0el o.' e%! .rocess ? &c! $ o% resear ch a%d or(a%$ <a! $ o% de0el o.' e%! . B. O r"*( i C*ti o( De7e o. 'e( t I( ter7 e( ti o( , Tea' $ %! er0e%! $ o% ? I%! er7 (rou. a%d !h$ rd .ar! + .eace' a:$ %( $ %! er0e%! $ o% ? C o' .rehe%s$ 0e $ %! er0e%! $ o% ? S ! ruc! ural $ %! er0e%! $ o%s ? Tra$ %$ %( e4.er$ e%c es.
2. G e$ Co( si & er*ti o( s *(& Issu es, Issues $ % co%sul! a%! ? Cl $ e%! rel a! $ o%sh$ .s ? S+s! e' ra' $ "$ ca! $ o%s ? ;o*er/ .ol $ !$ cs a%d or(a%$ <a! $ o% de0el o.' e%! ? R esearch $ % or(a%$ <a! $ o% de0el o.' e%! R eferen ces : Organi zat i on De-el o)ment + !ranch and ,el l F Organi zat i on ,eha-i o r + !red " t hans H man ,eha-i o r at .or% + K eit h Da-i sF Organi zati onal Desi gn f or E8cel l enc e + K handaw al l a Organi zat i onal i nt el l i gence + &il 'er K earn* # he dance of change + $et er &enge and ot hers # he f i ft h di sci )l i ne + $et er &enge
2K
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E e+ti7e 1RM ), Tr*i(i(" *(& De7e o.'e(t
1. T r*i (i ( ", I%! roduc! $ o%/ I' .or! a%ce o" ! ra$ %$ %(/ &d0a%! a(es o" ! ra$ %$ %(/ Tra$ %$ %( chal l e%(es/ C ha%($ %( *or:.l ace a%d *or:"orc e/ Tra$ %$ %( as a sub s+s! e' o" FR D/ Eear%$ %( e%0$ ro%' e%! / I%s! ruc! $ o%al des$ (%/ Eear%$ %( ou! co' es/ F eedbac:/ C o%d$! $ o%s o" ! ra%s"er/ C o%0er! $ %( ! ra$ %$ %( ob- ec! $ 0es ! o ! ra$ %$ %( .l a%. 2. T r*i( i ( " Nee& s Assess'e( t (T NA), Me! hods o" TN&/ Cr(a%$ <a! $ o%al su..or! "or TN&/ Cr(a%$ <a! $ o%al a%al +s$ s ? S.ec$ "+$ %( (oal s/ Ide%! $ "+$ %( co%s! ra$ %! s/ R esource a%al +s$ s/ Eear%$ %( .r$ %c$ .l es/ Tra$ %$ %( e%ha%ce' e%! / Tra$ %ee charac! er$ s! $ cs. A. T r*i( i ( " De i 7er$, Trad$ ! $ o%al 0s Moder% ' e! hods/ S DE; / S $ ' ul a! ed *or: se! ! $ %(s/ DE; / C D R CM/ I%! erac! $ 0e Mul !$ ' ed$ a/ Web7 based $ %s! ruc! $ o%s/ I%! el l $ (e%! Tra$ %$ %( S +s! e' (ITS )/ @$ r! ual R eal $ ! + Tra$ %$ %( (@R T). B. T r*i (i ( " E 7* u *ti o( , C r$ ! er$ a/ E0al ua! $ o% o" cr$ ! er$ a/ D$ ' e%s$ o%s o" cr$ ! er$ a/ Use o" e4.er$ ' e%! al des$ (%s/ Guas$ e4.er$ ' e%! al des$ (%s/ U! $ l $! + co%ser0a! $ o%s/ I%d$ 0$ dual d$ ""ere% ce 'odel s/ C o%! e%! 0al $ d$! + ' odel / S ! a! $ s! $ cal ' e! hod. 2. T r*i( i ( " I( ter7e( ti o( s, Eear%$ %( E4.er$ e%c e a%d #u$ l d$ %( Cr(a%$ <a! $ o% C a.ab$ l$ ! +/ E' .l o+ee ca.ab$ l $ ! +/ &..re%! $ cesh$ ./ @es! $ bul e/ E' bedded ! ra$ %$ %(/ Tea' bu$l d$ %(/ cross a%d I%! er7 .os$ !$ o%al ! ra$ %$ %(/ Eeadersh$ . ! ra$ %$ %(. R eferen ces : # rai ni ng i n Organi zati on + Irw i n " . Gol dst ei n, 4. K e-i n !ord. Ef f ect i -e # rai ni ng< &*st em &t rat egi es 5 $ract i ces + $ Ni c% ,l anchard 4ames . # hac%er. # rai ni ng !or Organi zat i onal # ransf ormat i on + (ol f $ " *nt on 0dai $aree%. # he # rai ners )ort a'l e ment or + Garg l o 5 Ot hers
A0
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E e+ti7e IB 1, I(ter(*tio(* E+o(o'i+s
1. T - eori es o% I( ter( *ti o( * T r*& e, The l a* o" co' .ara! $ 0e ad0a%! a(e/ !he s! a%dard !heor+ o" $%! er%a! $ o%al ! rade/ "ac! ors
e%do*' e%! a%d ! he Fec:she r7 Chl$ % ! heor+. 2. De'*( & & S u. . $ A( * $si s, I%! roduc! $ o%/ !he e1u$ l $ br$ u' rel a! $ 0e co' ' od$ ! + .r$ ce *$ ! h ! rade7 .ar! $ al a%d (e%eral e1u$ l $ br$ u' a%al +s$ s/ rel a! $ o%sh$ . be! *ee% (e%eral a%d .ar! $ al e1u$ l $ br$ u' a%al +ses/ o""er cur0es/ ! he ! er' s o" ! rade a%d (a$ %s.
A E +o( o'i es o% S +* e, I%! roduc! $ o%/ $' .er"e c! co' .e! $ !$ o% a%d $ %! er%a! $ o%al ! rade/ ! rade based o% d+%a' $ c ! ech%ol o($ cal d$ ""ere% ces/ cause o" ! ra%s.or! a! $ o%/ $%dus! r+ l oca! $ o%/ e%0$ ro%' e%! al s! a%dards a%d $ %! er%a! $ o%al ! rade. B. E +o( o'i + G roAt- *(& I( ter( *ti o( * T r*& e, 8ro*! h "ac! ors o" .roduc! $ o%/ ! ech%$ cal .ro(ress/ (ro*! h a%d ! rade $% s' all cou%! r+ a%d l ar(e cou%! r+ .ers.ec! $ 0e/ e""ec! a%d e0al ua! $ o%/ ! rade cha%(es. 2. T r*& e Mo& es, Modes/ de! er' $ %a%! s/ "ore$ (% $ %0es! ' e%! s ? F DI/ F; I/ F DI o% %a! $ o%al ! rea! ' e%! "ac! or. Fe! ero(e% e$ ! + $ % $ %! er%a! $ o%al ! rade/ I%d$ a $ % ! he (l obal se! !$ %( a%d (l obal $ <a! $ o% o" I%d$ a% bus$ %ess. R eferen ces : Domeni c &al -at or + Int ernat i onal Economi cs $a l (.K r gman and O'st f el d.M + Int ernat i onal Economi cs, D r d Edi t i on, Har)er / oll i ns $ '., 399G , c%l e*, 1dri an + M lt i nat i onal !i nance, N ew Cor%, $rent i ce Hal l Inc.m 399H. Int ernat i onal Economi cs + (o'ert 4./ ar'a gh 2;;I. Int ernat i onal Economi cs + #heo.&.Ei cher, 4ohn H.M t t i and Mi chel l e H.# mo-s%* - 2;;9 Int ernat i onal Economi cs + Gl o'al Mar%et s and com)et i t i on + Henr* # hom)son, 2;;H
A1
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E e+ti7e IB !, I(ter(*tio(* Tr*&e Po i+$
1. O 7er7i eA o% I( ter( *ti o( * T r*& e, I%! roduc! $ o%/ de0el o.' e%! / o.era! $ %( "ac! ors/ "ac! ors l ead$ %( ! o (ro*! h $ % $ %! er%a! $ o%al ! rade a%d e0al ua! $ o%. 2. T r*& e Restri +ti o( s, ; ar! $ al e1u$ l $ br$ u' a%al +s$ s a%d e""ec! s o" ! ar$ ""s/ ! heor+ o" ! ar$ "" s! ruc! ure ? ! he ra! e o" e""e c! $ 0e .ro! ec! $ o%/ (e%eral $ < a! $ o% a%d e0al ua! $ o% ! heor+ o" e""ec! $ 0e .ro! ec! $ o%/ (e%eral e1u$ l $ br$ u' a%al +s$ s o" ! ar$ "" $ % s' al l a%d l ar(e cou%! r+ .ers.ec! $ 0e/ o.! $' u' ! ar$ "". A. B. No( Itr*& e B*rri ers *( & Prote+ti o( i s', I%! roduc! $ o%7$ ' .or! 1uo! as7o! her %o%7! ar$ "" barr$ ers a%d %e* .ro! ec! $ o%$ s' 7! he .ol $ !$ cal eco%o' + o" .ro! ec! $ o%$ s' 7s! ra! e($ c ! rade a%d $ %dus! r$ al .ol $ c$ es/ !he Uru(ua+ rou%d a%d ou! s! a%d$ %( ! rade .robl e' s. E +o( o'i + I( te"r*ti o( I Cu sto' u( io( s *( & %ree tr*& e *re*s, Trade crea! $ %( cus! o' u%$ o%s/ ! rade d$ 0ers$ o%s/ !heor+ o" seco%d bes! a%d o! her s! a! $ c *el "are e""ec! s o" cus! o' u%$ o%s7d+%a' $ c e""ec! s "ro' cus! o' u%$ o%/ a%al +s$ s o" eco%o' $ c $ %! e(ra! $ o%7 EUF T&/ N&F T&/ a! ! e' .! s a! eco%o' $ c $ %! e(ra! $ o% a' o%( de0el o.$ %( cou%! r$ es/ ! ra%s$ ! $ o% eco%o' $ es a%d e' er($ %( eco%o' $ es.
2. I( ter( *ti o( * T r*& e & E +o( o'i + De7e o. 'e( t, R e(ul a! $ o%s/ "ree ! rade/ .ro! ec! $ o%/ de! er' $ %a%! s/ F DI re(ul a! $ o%s/ curre% c+ co%0er! $ b$ l $ ! + re(ul a! $ o%s/ re(ul a! $ o%s o" "ore$ (% ! rade a%d $' .l e' e%! a! $ o% $% I%d$ a/ $' .or! a%ce a%d ! er' s o" ! rade ! o de0el o.' e%! / e4.or! $ %s! ab$ l$ ! +/ $ ' .or! subs! u! $ o%5 e4.or! or$ e%! a! $ o%/ curre%! .robl e' s "ac$ %( de0el o.$ %( cou%! r$ es. R eferen ces : Int ernat i onal Int ernat i onal Int ernat i onal Int ernat i onal Int ernat i onal #rade #rade #rade #rade #rade $oli c* + 1 cont em)orar* anal *si s + N i gel Gol mw ade and #rade $oli c* + Et hanan Hel )man $oli c* + 1 de-el o)i ng co nt r* )ers)ect i -e a t hor< Di l i ) K.Das $oli c* f or # echnol og* #ransf er + C i &hi n # ang, 2;;9 $oli c* + !redi c% 7i ct or Me*er + 39JI
A2 ). 2 E e+ti7e IB ), E3.ort 4 I'.ort Pro+e&uresD Do+u'e(t*tio( *(& Su.. $ C-*i(
M*(*"e'e(t
1. I( ter( *ti o( * T r*& e Po i +$ Fr*'eAor5 , R e(ul a! $ o%s "or I%! er%a! $ o%al ! rade/ l e(al as.ec! s o" e4.or! s ? $' .or! s co%! rac! / e4$ ' .ol $ c+ o" I%d$ a. 2. E 3. ort T r*& e Pro+e& u res & Do+u 'e( t*ti o( , E4.or! .rocedur es/ .resh$ .' e%! $%s.ec! $ o% .rocedur e/ e4.or! docu' e%! a! $ o%/ EC 8C rel e0a% ces/ $ %ce%! $ 0es/ el $ ($ b$ l $ ! + cr$ ! er$ a/ .er"or' a%c e e0al ua! $ o%/ sel "7cer! $ "$ c a! $ o% .rocedures/ co%cess$ o%s a%d .ro' o! $ o%al ad0a%! a(es.
A. E3. ort Pro'oti o( Me*su res i( I( & i *, E4.or! .ro' o! $ o% or(a%$ <a! $ o%s/ rol e o" (o0er%' e%! a(e%c$ es/ S TC / MNC 5 TNC )s $ % .ro' o! $ %( e4.or! s a%d e0al ua! $ o% o" $! s $' .ac! o% # C; . B. I'. ort T r*& e Pro+e& u res & Do+u 'e( t*ti o( , res! r$ c! $ o%s/ rol e a%d rel e0a%c e o" (o0er%' e%! $%! er0e%! $ o%s/ ' easure' e%! o" $ ' .or! .ar$ ! + o% 8D; . 2. Ro e o% I( ter( *ti o( * T r*& i ( " Ce( ter i ( E I+o''e r+ e, co' .u! a! $ o%al a%al +s$ s o" I%d$ a)s e4.or! $' .or! l o($ s! $ cs a%d s$ ' .l $ "$ ca! $ o% o" .rocedural "or' al $ !$ es a%d re1u$ re' e%! s. R eferen ce : Desai .H., + Indi an &hi ))i ng $ers)ect i -es, Del hi , 1n )am $ 'l i cat i ons, 39II Go-ernment of Indi a hand'oo% of Im)ort + E8)ort $roced res $aras (am + E8)ort < .hat , .here and How , Del hi , 1n )am $ '., 399:. E8)ort Management + ,al ago)al E8)ort Im)ort $roced res + #homas E.4ohnson N ew Im)ort E8)ort $ol i c* 5 Hand'oo% of $roced res- N a'hi Int ernat i onal #rade 5 E8)ort Management + !ranci s / her ni l am
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E e+ti7e IS 1, S$ste' A(* $sis *(& Desi"(
1 . S $ste' A( * $si s Fu( & *'e( t* s *( & t- e Mo& er( S $ste's A( * $st, $ %! roduc! $ o% !o s+s! e' s a%al +s$ s a%d des$ (%/ $ %"or' a! $ o% s+s! e' co' .o%e%! s/ ! +.es o" bus$ %ess $%"or' a! $ o% s+s! e' s/ or(a%$ <a! $ o%al s! ruc! ure. S +s! e' s de0el o.' e%! ! ech%$ 1ues a%d ! ool s/ !he S DEC / ! he s+s! e' s a%al +s! .os$ ! $ o%. 2. I( %or'*ti o( ReJu i re'e( ts A( * $si s, s+s! e' s .l a%%$ %(/ .rel $ ' $ %ar+ $ %0es!$ (a! $ o%/ ! he $' .or! a%ce o" s! ra! e($ c .l a%%$ %(/ a "ra' e *or: "or s+s! e' s de0el o.' e%! / $ %"or' a! $ o% s+s! e' .ro- ec! s/ e0al ua! $ o% o" s+s! e' s re1ues! s/ s! e.s $ % .rel $ ' $ %ar+ $ %0es! $ (a! $ o%.
A. S$ste's A( * $si s Pro+ess, re1u$ re' e%! s ' odel $ %(/ s+s! e' de0el o.' e%! ' e! hods/ 'odel $ %( ! ool s a%d ! ech%$ 1ues/ s+s! e' s re1u$ re' e%! chec:l $ s! / "ac! ?"$ %d$ %(/ $%! er0$ e*s/ o! her "ac! 7 "$ %d$ %( ! ech%$ 1ues/ docu' e%! a! $ o%. Da! a a%d .rocess ' odel $ %(7 DF Ds/ da! a d$ c! $ o%ar+/ .rocess descr$ .! $ o% !ool s/ l o($ cal 0s. .h+s$ cal ' odel s. Cb- ec! 'odel $ %(7 ob- ec! 7 or$ e%! ed ! er' s a%d co%ce.! s/ ob- ec! s a%d cl asses. B. T - e Desi "( Pro+ess *(& i ts E sse( ti * s, e0al ua! $ %( so"! *are al ! er%a! $ 0es/ s! e.s $ % e0al ua! $ %( a%d .urchas$ %( so"! *are .ac:a(es/ ! ra%s$ ! $ o% !o s+s! e' s des$ (%/ .ro! o! +.$ %(. User $ %! er"ace/ $ %.u! a%d ou! .u! des$ (%/ user $ %! er"ace des$ (%. S +s! e' s $ ' .l e' e%! a! $ o%7a..l $ ca! $ o% de0el o.' e%! / s! ruc! ured a..l $ ca! $ o% de0el o.' e%! / ob- ec! or$ e%! ed a..l$ ca! $ o% de0el o.' e%! / ! es! $ %( ! he a..l $ ca! $ o%/ docu' e%! a! $ o%/ ' a%a(e' e%! a..ro0al / $ %s! al l a! $ o% a%d e0al ua! $ o%/ ! ra$ %$ %(/ da! a co%0ers$ o%/ s+s! e' s su..or! ? user su..or! ac! $ 0$ ! $ es/ ' a$ %! e%a%ce ac! $ 0$ ! $ es/ s+s! e' s obsol esce% ce. 2. Cross Li %e C$+ e A+ti 7i ti es *( & S5 i s, ; ro- ec! a%d .rocess ' a%a(e' e%! ! ech%$ 1ues/ "ac! "$ %d$ %( a%d $%"or' a! $ o% (a! her$ %(/ "eas$ b$ l $ ! + a%d cos! 7be%e"$ ! a%al +s$ s/ - o$ %! a..l $ ca! $ o% de0el o.' e%! / $ %! er.erso% al s:$l l s a%d co' ' u%$ ca! $ o%s. R eferen ces : 4ef f re* " ..hi t t en and " onni e D.,ent l e* + &*st ems 1nal *si s and Desi gn, #at a McGraw Hil l &hel l *, Gar* '., / ashman, # homas 4 and (osen'l at t , Harr* 4< &*st ems, 1nal *si s and Desi gn, # homson K endal l and K endall , &*st ems 1nal *si s and Desi gn, $HI " en !ert c% + &*st ems 1nal *si s and Desi gn w it h Modern Met hods + ,5 E # ech &at zi nger, 4ohn ..4ac %son, (o'ert ,., rd, &t e)hen D, &*st ems 1nal *si s and Desi gn i n 1 changi ng w orl d, # homson
AB
1.0
1.
E e+ti7e IS !, So%tA*re E("i(eeri(" M*(*"e'e(t
T - e Pro& u +t *( & t- e Pro+ess, &% o0er0$ e* o" s+s! e' e%($ %eer$ %(/ a%al +s$ s co%ce.! s a%d .r$ %c$ .l es/ a%al +s$ s ' odel $ %(/ des$ (% co%ce.! s a%d .r$ %c$ .l es/ des$ (% ' e! hods/ des$ (% "or real !$ ' e s+s! e' s.
2. S o%tA*re Li %e C$+ e Mo& e s, S o"! *are re1u$ re' e%! / so"! *are des$ (%/ co%"$ (ura! $ o% ' a%a(e' e%! . A. So%tA*r e Metri +s, S o"! *are .rocess a%d .ro- ec! ' e! r$ cs/ ! ech%$ cal ' e! r$ cs "or so"! *are. ; ro- ec! .l a%%$ %( a%d ' a%a(e' e%! > ; ro- ec! ' a%a(e' e%! co%ce.! s/ .ro- ec! schedul $ %( a%d ! rac:$ %(/ so"! *are .ro- ec! .l a%%$ %(. B. Ri s5 M*( *"e'e( tD Eu * i t$ Assu r*( +e, Gual $ ! + 0er$ "$ ca! $ o% a%d 0al ua! $ o%/ ! es! $ %(. 2. O # /e+t O ri e( te& Co( +e. ts, F or' al Me! hods/ S o"! *are ree%($ %ee r$ %( a%d so"! *are ! ool s. R eferen ces : (oger &.$ressman< &of t w are Engi neeri ng + 1 $ract i t i oners 1))roach + #at a Mc Graw Hi ll + I7 edi ti on. K i eron / onw a*, &oft w are $ro6 ect Management < !rom conce)t t o de)l o*ment , .i l e* Dreamt ech $ress &ommer-i l l e, Ian< &oft w are Engi neeri ng, 1ddison .esl e* &.1.K el %ar, &of t w are $ro6 ect Management , $HI / arl o Ghezzi , Mehdi 4aza*eri , Di no Mandri ol i + ! ndament al s of &of t w are Engi neeri ng + $HI
A2
1.2
1. 2. A. B. 2.
E e+ti7e IS ), Da!a Ma%a(e'e%! Tech%$1ues

Da! abase C o%ce.! s/ S che' as/ Model s/ &rch$ ! ec! ures/ ; roduc! s/ F ea! ures/ CC&D/ CC; S / CE&; / CET; .
E4! rac! $ o%/ Tra%s"or' a! $ o% a%d Eoad$ %( (ETE)/ ETE Co%ce.! s a%d Tool s $ % ' ar:e! / Da! a*a rehous$ %(/ Da! a M$ %$ %(/ Da! aMar! / Da! aS ! ora(e Me! hods. # us$ %ess I%! el l $ (e%ce/ Tool s a%d Me! hods. S ! ruc! ure/ Des$ (%/ De0el o.' e%! a%d Ma%a($ %( C or.ora! e I%"or' a! $ o% S +s! e' s (C IS ). Da! a S ecur$ ! + Ma%a(e' e%! a%d C o%! rol . R eferen ces : # he Dat a .areho se E# " #ool %i t < $ract i cal # echni K es for E8t ract i ng, / l eani ng '* (al )h K i m'all and 4oe / asert a E# " &t rat eg* f or t he Ent er)ri se..'* &andesh Gaw ande , si ness Int el l i gence< 1 /a)a'i l it * Mat rit * Model ,* Dorot h* Mi l l er Int rod ct i on t o , si ness Int el l i gence ,* 4org Hart ena er Dat a'ase Management < 1n Organi zat i onal $ers)ect i -e '* (i chard # . .at son Dat a'ase &*st ems Desi gn, Im)l ement at i on, and Management '* $et er (o' and /arl os /oronel Modern Dat a'ase Management A:t h Edi t i onB '* !red (. Mc!adden, 4ef f re* 1. Hoff er and Mar* ,. $rescot t De-el o)i ng @ al i t * / om)l e8 Dat a'ase &*st ems< $ract i ces, # echni K es and # echnol ogi es '* &hi rl e* 1. ,ec%er &t rat egi c sec ri t * management < a ri s% assessment g i de f or deci si on ma%ers ,* K ari m H. 7el l ani # he 'est damn I# sec ri t * management 'oo% )eri od ,* & san &neda%er Inf ormat i on &ec ri t * Management wi t h I# I" , 7ol me D ,* 4acK es 1. / azemi er, $a l O-er'e e%, "o % $et ers I# go-ernance< a managerLs g i de to dat a sec ri t * and ,& JJ99E I&O 3JJ99 ,* 1l an /al der, &t e-e .at %i ns
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E e+ti7e TTM 1, Touris' M*(*"e'e(t

1 2 A B 2 O r"*( i se& T r*7e , De"$ %$ %( Tour$ s! 6 Tour$ s' 0$ <> $ %bou%d/ ou! bou%d/ do' es! $ c/ ' a$ %! e%a%ce o" ! our$ s' .roduc! s/ &l ! er%a! $ 0e ! our$ s' / Mass ! our$ s' / S .ec$ al $%! eres! ! our$ s' . Iti ( er*r$ De7e o. 'e( t, I%! roduc! $ o%/ ' ea%$ %( a%d de"$ %$ ! $ o%/ !+.es o" $ !$ %erar$ es/ ho* ! o de0el o. a% e""e c! $ 0e $! $ %erar+/ "u%c! $ o%s o" ! our ' a%a(ers a%d .l a%%$ %( ! ool s "or a% $! $ %erar+. T ou r P*+5 *"i ( " M*( *"e'e( t, C o%ce.! / or$ ($ % a%d de0el o.' e%! o" Tour .ac:a($ %(/ T+.es o" Tour/ C o' .o%e%! o" a S ! a%dard ; ac:a(e Tour/ F ac! ors a""e c! $ %( Tour F or' ul a! $ o%/ Tour Des$ (%$ %( ; rocess/ S$ (%$ "$ ca%ce o" ; ac:a(e Tour/ Tour # rochure. T r*7e A"e( +$ M*r5 eti ( ", Mar:e! $ %( C o%ce.! / u%$ 1ue "ea! ures o" Tra0el Mar:e! $ %(/ S $ (%$ "$ ca%c e o" Tra0el &(e%c+ ' ar:e! $ %(/ De0el o.$ %( a Tour Mar:e! $ %( ;l a%/ Mar:e! $ %( S ! ra! e(+ o" I%bou%d 6 Cu! bou%d !ours. T r*7e For'* i ti es i ( I( &i *, @$ sa ? R e1u$ re' e%! s ? T+.es o" 0$sas ? Curre%c+ re(ul a! $ o%s ? cus! o' "or' al $ ! $ es ? D$ ""er e%! ! +.es o" ! a4es. R es! r$ c! ed a%d ; ro! ec! ed areas ? ! +.es o" res! r$ c! $ o%s/ Feal ! h R e(ul a! $ o%s. R eferen ces : Mar%et i ng Management f or #ra-el 5 #o ri sm + N el son #hrones Int rod ct i on t o # o ri sm 5 Hot el Ind st r* + = l fi %ar, &$D Mi l l and Morri son, A3992B, # he # o ri sm &*st em< 1n Int rod ct or* # e8t , $rent i ce Hal l . / oo)er, !l et cher et al , A399DB, #o ri sm $ri nci )l es and $ract i ces, $it man.
).0
A=
E e+ti7e TTM !, E+o Touris'

1. I( tro& u +ti o( to E +o T ou ri s', De"$ %$ ! $ o%/ C o%ce.! / 8ro*! h 6 ; r$ %c$ .l es E' er($ %( C o%ce.! s> Eco 5 rural 5 a(r$ 5 "ar' 5 (ree% 5 *$ l der%ess 5 cou%! r+s$ de 5 s.ec$ al $ %! eres! ! our$ s' . 2. T ou ri s', E%0$ ro%' e%! al R el e0a%c e, Eco ? ! our$ s' $ % A r d Worl d Cou%! r$ es ? ; robl e' s/ .ros.ec! s "or sus! a$ %ab$ l $ ! + A. Co( +e. t o% +*rr$i ( " +*. *+i t$, Eco ? ! our$ s' as a *orl d *$ de .he%o' e%a. B. Co( +e. t *( & . *( ( i( " o% e+o 4 tou ri s' & esti( *ti o( s, De0el o.$ %( a%d $' .l a%! $ %( Eco ! our$ s' (u$ del $ %es "or *$l d l a%ds a%d %e$ (hbour$ %( co'' u%$ ! $ es. 2. E +o 4 tou ri s' *( & +o''u ( i t$ & e7e o. 'e( t, Co%"ere% ce/ co%0e%! $ o% 6 decl ara! $ o% rel a! ed ! o e%0$ ro%' e%! s R eferen ces : Gl o'al Eco #o ri sm + $ra'has / handra + K ani s%ha $ 'l i cat i on / odes + $rot ocol 5 / hart er Int ernat i onal Eco # o ri sm En-i ronment + $ro'has / handra + K ani s%ha $ 'li cat i on # ra-el 5 # o ri sm + /ot t man + 7N ( # o rism &*st em + Indt rod ct or* # e8t + Mi % 5 Morri -on # o rism 5 & st ai na'il i t * + Mow f ort h + (o t h 0dge
).2
AJ
E e+ti7e TTM ), 1os.it* it$ M*(*"e'e(t

1. 2. A. T ou ri s' & A++o' 'o& *ti o( , I%! roduc! $ o% !o ho! el s/ &cco' ' oda! $ o% I%dus! r+/ T+.es/ E0ol u!$ o% o" l od($ %( $ %dus! r+/ Need/ I' .or! a%ce/ rol e o" ho! el s/ F FR &I/ S! ar Fo! el s a%d cl ass$ "$ ca! $ o%. I%! er%a! $ o%al S ce%ar$ os a%d ! re%ds. 1 ote I( &u str$ i( I(& i *, E0ol u! $ o%/ D$ ""ere%! (rou.s o" ho! el s $% I%d$ a/ Fo! el 8rou.s ITDC ? rol e/ $ ' .or! a%ce/ &S FC9& (rou./ WEEC CME (rou./ Ta- 8rou. ? rol e $ % I%d$ a% Tour$ s' Fro( t O %%i +e M*( *"e'e( t & 1 ou se G ee. i( ", I%! roduc! $ o% ! o F ro%! C""$ ce De.ar! ' e%! / &d0a%! a(es/ F or' al $ !$ es a%d "or' a! s/ !+.es o" roo' s a%d .l a%s. Cr(a%$ <a! $ o% char! a%d du!$ es a%d res.o%s$ b$ l $ !$ es/ Gual $ !$ es o" a "ro%! 7 o""$ ce s! a"" ? I%! roduc! $ o% !o Fouse:ee.$ %(/ $' .or! a%ce o" house:ee.$ %( de.ar! ' e%! / Cr(a%$ < a! $ o%al char! a%d !he du! $ es a%d res.o%s$ b$ l $ !$ es. Cl ea%$ %( ? d$ ""er e%! e1u$ .' e%! s 6 a(e%! s/ Da$ l + rou! $ %e s+s! e' s/ Eau%dr+/ E$ %e% 6 U%$ "or' / I%! er$ or Decor a! $ o% 6 "ac$ l $ ! $ es/ S.ec$ al decora! $ o%s. Foo& & B e7er*"e S er7i +e, I%! roduc$ %( ! o "ood 6 be0era( e ser0$ ce/ ! +.es o" ser0$ ces/ or(a%$ <a! $ o%al char! s a%d du! $ es/ Me%us/ Idea abou! # e0era(es ? &l cohol$ c 6 No% &l cohol $ c. F ood ; roduc! $ o% ? I%! roduc! $ o%/ F$ erarch+/ Idea abou! d$ ""er e%! cu$ s$ %es ? %a! $ o%al a%d $%! er%a! $ o%al / s.ec$ "$ c ' e%us accord$ %( ! o "es! $ 0al s 6 o! her "ac$ l $ ! $ es. M*r5 eti ( " o% 1 ote s, Mea%$ %( a%d co%ce.! o" Fos.$ ! al $ ! + Mar:e! $ %( ? $ ' .or! a%ce 6 $ !s "u! ure/ 8rea! Eeaders $ % hos.$ ! al $ ! + ? Ell s*or! h S ! a!l er/ R al .h F$ ! </ H.W$ l l ard Marr$ o! . Mar:e! $ %( co%ce.! / Mar:e! $ %( M$ 4/ Fo! el Mar:e! a%d %e* ! re%ds. R eferen ces : # heor* of / oo%er* + K rishna 1rora Modem / oo%er* 7ol -I 5 II + # .E.$hil i ) !ood 5 ,e-erage &er-i ce + 7i 6 a* Dhaw an Managi ng !ront Of f i ce O)erat i ons + Mi chael " Kasarana 5 (i chard ,roo%s O)erat i ons Management + &t ai nl e* $hornco Ho se K ee)i ng Man al + & dhi r 1ndrew s Int rod ct i on t o Hos)i t al i t * + I 5 II + Denni s !ost er Mar%et i ng of Hos)it al i t * + K ot l er, ,ow en, Ma%ens.
B.
2.
AK
).) E e+ti7e 1CM 1, Co''u(it$ 1e* t-D E.i&e'io o"$ & Po.u *tio( M*(*"e'e(t
1. 2. A. B. care. 2. Po. u *ti o( . o i +$, ;l a%%$ %( a%d ' a%a(e' e%! . R eferen ces : 1'el i n # .,rzens%i .= .4 and / arst ai rs.7.D, Meas rem ent i n heal t h )romot i on and )rot ect i on, 39IJ, .HO / o)enhagen. 1l derson.M, 1n i nt rod ct i on t o e)i demi ol og*, 2 n d ed.39ID, MacMi l l an, "ondon Green." .. and 1nderson./ ." , /omm ni t * Heal t h, : t h ed. 39IH. #i mes Mi rror Mos'*, &t ." i os. Hi l l .1.,, 1 short t e8t 'oo%s of medi cal st at i st i cs, 39IG 0N I 'oo%s. 4ol l *.K .G, !amil * )l anni ng i n Indi a 39H9-IG< 1 di st ri ct l e-el st d*, 39IH, Hi nd st an, Del hi . McGart h* Mar%, E)i demi ol og* and )ol i ci es f or heal t h )l anni ng, 39ID. $ol l ard.1.H et c, Demo gra)hi c t echni K es, 39I3, $ergamon, O8f ord. E .i & e'i o o"$, Mea%$ %( 6 S co.e/ Model s a%d "ac! ors assoc$ a! ed *$! h heal ! h a%d d$ seases, Feal ! h s! a! $ s!$ cs a%d heal ! h $ %d$ ca! or, Morb$ d$ ! +/ Mor! al $ ! +> Da! a sources/ col l ec! $ o%/ a%al +s$ s a%d uses. 1 e* t- I( %or'*ti o( S $ste', Use o" co' .u! ers/ .r$ ' ar+ heal ! h care a%d co' ' u%$ ! + .ar! $ c$ .a! $ o% O r"*( i s*ti o( * *s. e+ts o% +o''u ( i t$ - e* t- , Cl $ %$ cal care, .h+s$ cal as.ec! s o" co' ' u%$! + heal ! h, ; s+chol o($ cal as.ec! s o" co' ' u%$ ! + heal ! h. S . e+i * *s. e+ts o% +o''u ( i t$ - e* t- K Dru(s/ al cohol $ s' e! c/ .re0e%! $ 0e a%d .ro' o! $ 0e heal ! h
B0
).0 E e+ti7e 1CM !, 1e* t- C*re *(& So+i* Po i+$

1. S o+i * Be %*re, S oc$ al .ol $ c+/ heal ! h car e a%d soc$ al de0el o.' e%! , .ubl$ c a%d soc$ al .ol $ c+. 2. A. . ro*+- es to *( * $si s, R esources/ s! ruc! ure a%d or(a%$ <a! $ o%s, "ac! ors $ % soc$ al .ol$ c+, S $! ua! $ o%al / s! ruc! ural / $ deal o($ cal a%d e%0$ ro%' e%! al . A. 1 e* t- .o i +$ %or'u *ti o( , F ac! ors/ de! er' $ %a%! s a%d o! her sec! oral $ssues, Na! $ o%al heal ! h .ol $ c+> R e0$ e* o" d$ ""er e%! co' ' $ !! ees. B. Di stri # u ti o( o% - e* t- ser7i +es i( I(& i *K D$ s.ar$ ! $ es, Feal ! h .ol$ c+, I%.u! / Cu! .u! a%d .er"or' a%c e. 2. Ro e o% . ri 7*te *(& 7o u ( t*r$ "rou. s, R ol e o" %a! $ o%al a%d $ %! er%a! $ o%al a(e%c$ es, Feal ! h a%d soc$ al .ol $ c+, I%! er%a! $ o%al .ers.ec! $ 0e, Feal ! h .ol $ c+ ! he d$ sad0a%! a(ed. R eferen ces : / hatt eri ce, Meera, Im)l ement i ng Heal t h $ol i c*, 39II, Manohar, N ew Del hi . / hri st i anson.4., and Mamor.# .(, Heal t h /are $oli c*< 1 )ol i t i cal Econom*a))roach, 39I2 &age, "ondon. D6 n%ano-i c.7 and Mach.E.$ ed, 1lt ernat i -e 1))roaches to Meet i ng ,asi c Heal t h N eeds i n De-el o)i ng /o nt ri es, 39J:, .HO, Gene-a. " ee K ennet h and Mi l ls. 1nne, $ol i c* Ma%i ng and $l anni ng i n Heal t h &ect or, 39IJ, O8f ord 0ni -ersi t * $ress, O8f ord. " ei cht er.H.M, 1 com)arat i -e a))roach t o )ol i c* anal *si s< Heal t h care )ol i ci es in f o r nati ons, 39J9, / am'ri dge 0ni -ersi t * $ress, /am'ri dge. $arst en.G, $l anners, $oli t i cs and Heal t h &er-i ces, 39I;, /room Hel m, " ondon.
(oemer.M. I, / om)arati -e N ati onal $ol i ci es on Heal t h / are, 39JJ, Mareel De%% er, N ew Cor%.
B1
).2 E e+ti7e 1CM ), 1e* t- S$ste's M*(*"e'e(t

1. 2. A. B. 2. S $ste's *( * $si s *( & s$ste's &$( *'i +s i( - e* t- +*re, Feal ! h s+s! e' s> Chara c! er$ s! $ cs/ .l a%%$ %( ' e! hodol o($ es/ (oal s a%d "u%c! $ o%s. S tr*te"i + '*( *"e'e( t i( - e* t- +*reK Gua%! $ ! a! $ 0e "ou%da! $ o%s o" heal ! h ser0$ ces ' a%a(e' e%! , Feal ! h s+s! e' s resea rch> Uses a%d a..l $ ca! $ o%s. Met- o& o o"i es, E0al ua! $ o% ' e! hodol o(+ "or ' o%$ ! or$ %( !he .er"or' a%c e a%d %eeds $ % heal ! h ser0$ ces. O . er*ti o( * . *(( i ( " *( & '*( *"e'e( t i ssu es i ( - e* t- +*re, Feal ! h care dec$ s$ o% ' a:$ %( "or ' e(a .robl e' s. A. . ro*+- esK Co%! e' .orar+ ! re%ds $ % heal ! h care, Feal ! h Ma%.o*er .ol $ c+/ .l a%%$ %( a%d ' a%a(e' e%! , ; ro- ec! ' a%a(e' e%! $ % Feal ! h care. R eferen ces : !errer.H.$ ed, #he Heal t h &er-i ces 1dmi ni st rat i on (esearch and Management , 39J2, , t t erw ort hs, "ondon. Hodget t s.(.M and /asci o.D.M, Modern Heal t h / are 1dmi ni st rat i on, 39ID, 1cademi c $ress, N ew C or%. Hom'*.$ et c, G i del i nes f or Heal t h Man)ow er $l anni ng, 39I3, .HO, Gene-a. H*man, Her'ert .H, Heal t h $l anni ng< 1 s*st ems a))roach, 2 n d ed., 39I2. 1s)en, (oc%-i l l e. Indi an / o nci l of Medi cal (esearch, Nat i onal / onf erence on E-al at i on of $ri mar* heal t h care )rogrammes, 39I;, I/ M&, N ew Del hi .
B2
).) E e+ti7e SBM&E 1, Go7er('e(t Busi(ess I(ter%*+e

1. 2. A. B. 2. S ! a! e ; ar! $ c$ .a! $ o% $ % # us$ %ess/ $ %! erac! $ o% be! *ee% 8o0er%' e%! / #us$ %ess a%d d$ ""er e%! cha' bers o" Co' ' erce a%d I%dus! r+ $ % I%d$ a, ; ubl $ c D$ s! r$ bu! $ o% S+s! e' , 8o0er%' e%! C o%! rol o0er .r$ ce a%d d$ s! r$ bu! $ o%. C o%su' er ; ro! ec! $ o% &c! (C; &) a%d ! he rol e o" 0ol u%! ar+ or(a%$ <a! $ o%s $ % ; ro! ec! $ %( C o%su' er)s R $ (h! s, I%dus! r$ al .ol $ c+ resol u! $ o%/ %e* $ %dus! r$ al .ol $ c+ o" ! he 8o0er%' e%! . C o%ce%! ra! $ o% o" Eco%o' $ c ; o*er> R ol e o" Mul! $ %a! $ o%al s/ Fore$ (% C a.$ ! al a%d F ore$ (% col l abora! $ o%s. I%d$ a% ; l a%%$ %( S +s! e'> 8o0er%' e%! ; ol$ c+ co%cer%$ %( de0el o.' e%! o" bac:*ard areas5 r e($ o%s, 8o0er%' e%! .ol $ c+ *$ ! h re(ard ! o e4.or! .ro' o! $ o% a%d $' .or! subs! $ ! u!$ o%, Co%! rol l er o" ca.$ ! al $ ssues. 8o0er%' e%! )s .ol$ c+ *$ ! h re(ard !o s' al l scal e $ %dus! r$ es. The res.o%s$ b$ l$ ! $ es o" !he #us$ %ess as *el l as ! he 8o0er%' e%! ! o .ro! ec! !he E%0$ ro%' e%! , 8o0er%' e%! cl eara% ce "or es! abl $ sh$ %( a %e* e%! er.r$ se.
References:
/ her ni l am !ranci s, , si ness and Go-ernment . I t h ed. ,om'a*, Hi mal a*a, 399: Dasg )t a 1. and &eng )t a.N , Go-ernment and , si ness, N ew Del hi , 7i %as, 39IJ Marat he, &harad &. (eg l ati on and De-el o)m ent , N ew Del hi , &age, 39IH # ri -edi .M." , Go-ernment and , si ness, ,om'a*, M l t i t ech, 39I;
BA
).0 E e+ti7e SBM&E !, S'*
Busi(ess M*r5eti("
1. # as$s "or co' .e! $ ! $ o%, S! ruc! ural &%al +s$ s o" I%dus! r$ es, 8e%er$ c co' .e! $ !$ 0e s! ra! e($ es, "ra' e*o r: "or co' .e! $ !$ o% a%al +s$ s, ' ar:e! s$ (%al s, co' .e! $ ! $ 0e ' o0es. 2. Tech%ol o(+ o" co' .e! $ ! $ 0e ad0a%! a(e, s! ra! e(+ ! o*ards bu+ers a%d su..l $ ers, s! ra! e($ c (rou.s *$! h$ % $ %dus! r$ es. A. C o' .e! $! $ 0e s! ra! e(+ $ % decl $ %$ %( $ %dus! r$ es, co' .e! $! $ 0e s! ra! e(+ $ % (l obal $ %dus! r$ es. B. S ! ra! e($ c a%al +s$ s o" $ %! e(ra! $ o% ca.a c$ ! + e4.a%s$ o%, s! ra! e($ es o" e%! er$ %( $ %! o %e* bus$ %ess. 2. ; or! "ol $ o ! ech%$ 1ues $ % co' .e! $ ! or a%al +s$ s, ! ech%$ 1ues o" co%duc! $ %( $%dus! r+ a%al +s$ s. R eferen ces : 1l 'er K ennet h.4, # he &t rat egi c Management Hand'oo%, N ew Cor%, McGraw Hi l l , 39ID 1l l i o (o'ert .4, # he $ract i cal &t rat egi st F , si ness and / or)orat e &t rat eg* i n the 399;s, /al i f orni a, ,al l i nger 39II. 1nsof f H.I, Im)l ant i ng &t rat egi c Management , Engl ew ood / li f f s, $rent i ce Hall Inc. 39IG. Harnel , gar* and $rahl ad, /.K ., / om)l et i ng for t he f t re. ,ost on, Har-ard , si ness &chool $ress, 399G. Ha8.1./ and Ma6 l *f , N.&.(eadi ngs in &t rat egi c Management , / am'ri dge, ,al l i nger, 39IG. $ort er, Mi chael .E, / om)et i ti -e ad-ant age, N ew Cor%, !ree $ress, 39I:. &t al %, George, / om)et i ng 1gai nst #i me, N ew C or%, !ree $ress, 399;.
BB
).2 E e+ti7e SBM&E ), Fi(*(+i(" o% S'*
Busi(ess
1. F $ %a%c$ al Ma%a(e' e%! $ % s' al l $ %dus! r$ es, "$ %a%c$ al %eeds o" s' al l bus$ %ess ? ! +.es o" ca.$ ! al re1u$ re' e%! s. 2. C ash Ma%a(e' e%! .robl e' s> sources o" "$ %a%ce "or s' al l bus$ %ess $ % I%d$ a, I%d$ (e%ous ba%:ers/ .ubl $ c de.os$! s. A. S ! a! e F$ %a%ce cor.ora! $ o%s/ I%dus! r$ al C o7o.era! $ 0es ? ade1uac+ a%d a..ro.r$ a! e%ess o" "u%ds "ro' ba%:$ %( a%d %o%7 ba%:$ %( "$ %a%c$ al $ %! er' ed$ ar$ es. B. Mo%e! ar+ .ol $ c+ o" ! he R eser0e # a%: o" I%d$ a "or s' al l bus$ %ess, F$ %a%c$ al &ss$ s! a%ce "ro' ! he ce%! ral a%d s! a! e 8o0er%' e%! s. 2. S ' al l scal e $ %dus! r$ es a%d "$ %a%c$ al all oca! $ o% a%d u! $l $ <a! $ o% u%der "$ 0e +ear .l a%s ? a cr$ ! $ cal a..ra$ sal . R eferen ces : ,hal l a.K .K , !i nanci al Management and $ol i c*, 2 n d ed., N ew Del hi , 1nmol 399I. ,hat t achar*a./ ./ , $ 'l i c &ect or Ent er)ri ses in Indi a, 1l l aha'ad, Ki t a' Mahal , 399;. Desai , 7asant , &mal l &cal e Ind st ri es and Entre)rene rshi ), ,om'a*, Hi mal a*a, 399:. $i c%l e Hal , and 1'raham6 on, (o*ee." , &mal l , si ness Management : t h ed., N ew C or%, 4ohn .i l e*, 399;. &ch macher.E.!, &mal l is ,ea t i f l , N ew Del hi , ( )a, 399;. &t al e*.E and Morse*.(, &mal l &cal e i nd stri es in t he de-el o)i ng co nt ri es, N ew C or%, McGraw Hil l . 7e)a, (am.N , How to s ccess i n &m al l $ %dus! r+/ Ne* Del h$ / @$ :as/ 1KJB.
B2
).) E e+ti7e R&SCM 1, Su.. $ C-*i( M*(*"e'e(t

1. 2. I( tro& u +ti o( to S u. . $ C- *i ( M*( *"e'e( t , Co%ce.! / Cb- ec! $ 0es a%d "u%c! $ o% o" S CM/ co%ce.! ual "ra' e*o r: o" S C M/ su..l + cha$ % s! ra! e(+/ o.era! $ %( ' odel "or su..l + cha$ %. Ma%a($ %( ! he E4! er%al a%d $ %! er%al su..l + cha$ %. G o# * Su .. $ C- *i( M*( *"e'e( t, EDI/ ; robl e' s o" co' .l e4$ ! + co%"ro%! $ %( su..l + cha$ % Ma%a(e' e%! / R e0erse S u..l + Cha$ %. @al ue cha$ % a%d 0al ue del $ 0er+ s+s! e' s "or S CM. Cr(a%$ <a! $ o% Des$ (% a%d Ma%a(e' e%! o" su..l + cha$ %. S ou r+i ( " , S ourc$ %( o" ' a! er$ al / 8l obal sourc$ %( 7 $ ssues/ ; robl e' s. 8rou. ; urchas$ %(/ I%0e%! or+ Ma%a(e' e%! $ % S u..l + cha$ %> Rol e a%d $ ' .or! a%ce o" $ %0e%! or+ $ % S C/ I%0e%! or+ .ol $ c$ es/ HIT/ @MI. R ol e o" S ! ores ' a%a(e' e%! $ % SC / $ %0e%! or+ as a% el e' e%! o" cus! o' er ser0$ ce. S tr*te"i + Issu es i ( S u. . $ C- *i ( s, Eea% Ma%u"ac! ur$ %(/ S ! ra! e($ c ; ar! %ersh$ .s/ &l l$ a%ces/ a%d C oll abora! $ 0e ad0a%! a(e. S! ra! e($ c rel a! $ o%sh$ .s $ % ? l o($ s! $ cs/ Fa%dl $ %( s+s! e' s a%d e1u$ .' e%! / S ! ores ' a%a(e' e%! . # es! .rac! $ ce a%d # e%ch ' ar:$ %(/ R e7e%($ %eer$ %( o" su..l + cha$ %. Ret*i i ( " *( & su. . $ +- *i ( I( ter%*+e , R e! a$ l su..l + cha$ % ' a%a(e' e%! / Tra%s.or! a! $ o% a%d $ %0e%! or+ $% re! a$ l S C/ C ha%%el des$ (% a%d ' a%a(e' e%! / Rol e o" ; ac:a($ %( a%d R e.ac:a($ %( $ % R e! a$ l bus$ %ess/ C us! o' er l ed bus$ %ess/ C us! o' er "ocus $ % Su..l + C ha$ %/ Co' .l a$ %! Fa%dl $ %(/ de0el o.$ %( cus! o' er ser0$ ce s! ra! e(+/ RF ID a%d # ar cod$ %(. R eferen ce : Mohant *, (.$ and Deshm %h, &.G, 2;;:,. & ))l * /hai n Management # heor* and )ract i ces, ,i zt ant ra. & ni l /ho)ra 5 Mei ndl $et er, 2;;D, & ))l * / hai n Management st rat eg*, )l anni ng and o)erat i on, Drd Edi ti on, $earson Ed cat i on E $HI. 1l t e%ar, 7. (ah l , 2;;:, & ))l * /hai n Management , $HI. $i erre Da-i d, 2;;D, Int ernat i onal "ogi st i cs, ,i zt ant ra. 4oel D..i sner, G. K eong " eong and K eah-/ hoon # an, 2;;:, $ri nci )l es of & ))l * / hai n Management 1 'al anced 1))roach, # homson. (onaKl d H. ,al l o , 2;;G, , si ness " ogi st i csE & ))l * / hai n Management , $earson ed cat i on, :t h Edi ti on. / o*l e, 4.4., ,ardi E.4. 5 4ohn "angl e*./ , 2;;H, #he Management of , si ness "ogi sti cs- 1 s ))l * / hai n $ers)ect i -e # homson, Jt h Edi ti on. ,.&.&aha*, 2;;G, & ))l * / hai n Management for Gl o'al / om)et i ti -eness, Macmi l l an Indi a "t d, 2nd Edi ti on. Met zer, 2;;:, M & ))l * /hai n Management N , (es)onse.
A.
B.
2.
BD
).0 E e+ti7e R&SCM !, O.er*tio(s Str*te"$

1. I%! roduc! $ o% !o C.era! $ o%s Ma%a(e' e%! > Rol e o" C.era! $ o%s Ma%a(e' e%! $ % ! o! al ' a%a(e' e%! S+s! e' 7 I%! er"ac e be! *ee% !he o.era! $ o% s+s! e' s a%d s+s! e' s o" o! her "u%c! $ o%al areas. ; roduc! $ o% ; l a%%$ %( a%d C o%! rol> # as$ c "u%c! $ o%s o" ; roduc! $ o% ; l a%%$ %( a%d C o%! rol / ; roduc! $ o% C+cl e 7 chara c! er$ s! $ cs o" .rocess ! ech%ol o($ es. 2. C o%! rol o" .roduc! $ o% o.era! $ o%s> ;l a%! C a.ac$ ! + a%d E$ %e # al a%c$ %(. ;l a%! l a+ou! 7d$ ""er e%! ! +.es o" l a+ou! s. Eoca! $ o% a%d ! he "ac! ors $%"l ue%c$ %( l oca! $ o%. Ma$ %! e%a%ce Ma%a(e' e%! > Cb- ec! $ 0es ? F a$ l ure C o%ce.! / R el $ ab$ l $ ! +/ ; re0e%! $ 0e a%d # rea:do*% ' a$ %! e%a%ce/ R e.l ace' e%! .ol $ c$ es. A. S! ra! e(+ 6 C.era! $ o%s> & "ra' e*or: "or o.era! $ o%s s! ra! e(+ . Tradeo""s/ .roduc! $ 0$ ! + 6 co' .e! $! $ o% . ; rocess$ %( Ne! *or: S ! ra! e($ es7 C a.ac$ ! + a%d real asse! $ %0es! ' e%! / C a.ac$ ! + T$ ' $ %( a%d Fl e4$ b$ l $! + R $ s: Ma%a(e' e%! a%d C.era! $ o%al Fed($ %(. B. S u..l$ er 6 C us! o' er S ! ra! e($ es> Cu! sourc$ %( 0s. I%! e(ra! $ o%/ ; urchas$ %( S u..l + Ma%a(e' e%! / Des$ (%$ %( co%! rac! s 6 .r$ c$ %(, Mass cus! o' $ <ed ser0$ ce/ T$ ' el + ser0$ ce 6 $ %ce%! $ 0e ' (! / R e0e%ue ' a%a(e' e%! 2. Eear%$ %( 6 8ro*! h S ! ra! e($ es , 8l obal s! a%dard$ <a! $ o%5 au! o' a!$ o%/ E' .l o+ee co' .e! e%c$ es 6 cul ! ure/ Eear%$ %( 6 .rocess $ ' .ro0e' e%! / co' .e! $ %( !hrou(h l ear%$ %( a%d $%%o0a! $ o%s R eferen ce : O)erat i ons Management , &t e-enson 4. .i ll i am, 2;;J, 9t h Edi ti on, # MH. O)erations Management strateg* and anal*sis, "ee 4. %ra6ews%i and "arr* $.(itzman, 2;;J, 9th Edition, $earson O)erations &trateg* '* &lac% and "ewis. $rentice Hall, 2;;D. Man fact ring &trateg* '* Hill. Irwin McGraw-Hill, 2;;;. Man fact ring &trateg*< How to form late and im)lement a winning )lan '* Milten' rg. $rod cti-it* $ress, 399:. (estoring o r com)etiti-e edge< com)eting thro gh man fact ring '* Ha*es and .heelwright. 4ohn .ile* 5 &ons, 39IG. O)erations &trateg* '* Da-id Gar-in. $rentice Hall, 3992 ,alanced &o rcing '* "aseter. 4osse*-,ass $ 'lishers, 399I.
B=
).2 E e+ti7e R&SCMI), Ser7i+es & Ret*i M*r5eti("

1. S er0$ ce> Co%ce.! s/ S co.e o" S er0$ ces. 8oods7S er0$ ces co%! $ %uu' . BIs o" S er0$ ces 8oods a%d S er0$ ces C a! e(or$ <a! $ o%. I%dus! r$ al S er0$ ces. S e(' e%! a! $ o% ! ar(e! Mar:e! $ %( a%d .os$! $ o%$ %(/ Cus! o' er e4.ec! a! $ o%s a%d .erce.! $ o%s o" ser0$ ces. 2. S er0$ ce ' ar:e! $ %( M$ 4> ; roduc! / ; r$ c$ %(/ ;l ace/ ; ro' o!$ o%/ ; eo.l e/ ;h+s$ cal e0$ de%ce a%d .rocess. D$ ' e%s$ o%s o" S er0$ ce Gual $ ! +/ Measur$ %( ser0$ ce Gual $ ! +. A. S ! ra! e($ es "or Mar:e! $ %(> C0er0$ e*/ s! ra! e($ es "or deal $ %( *$ ! h $ %! a%($ b$l $ ! +/ $ %0e%! or+/ $ %co%s$ s! e%c+ a%d $ %se.ar ab$ l $ ! +. # u$l d$ %( cus! o' er R el a! $ o%sh$ . ! hrou(h S e(' e%! a! $ o% a%d re! e%! $ o% s! ra! e($ es. S er0$ ce Mar:e! $ %( Tr$ a%(l e7 E4! er%al Mar:e! $ %(/ I%! er%al Mar:e! $ %(/ R el a! $ o%sh$ . Mar:e! $ %( a%d I%! erac! $ 0e Mar:e! $ %(. B. I%! roduc! $ o% ! o R e! a$ l $ %( > T+.es/ F ra%ch$ s$ %( $% re! a$ l / Tech%ol o(+ $ % re! a$ l / F ac! ors a""ec! $ %( re! a$ l / R e! a$ l$ %( .rocess. R e! a$ l $ %( $ % I%d$ a a%d e' er($ %( ! re%ds a%d ; ol $ c+ $ ' .era! $ 0es. 2. Mercha%d$ se ' a%a(e' e%! > Sources o" ' ercha%d$ se/ Eo($ s!$ c Ma%a(e' e%! / C a! e(or+ Ma%a(e' e%! / S! ore Ea+ou! / Des$ (% a%d @$ sual Mercha%d$ s$ %(/ R e! a$ l $ %( S! ra! e(+ a%d C us! o' er S er0$ ce. R eferen ce : Hof f man, 2;;J, M &er-i ces Mar%et i ngN , # homson. " o-el oc%, / hatt er6 ee, 2;;H, &er-i ces Mar%et i ng $eo)l e, # echnol og* &t rat eg*, :t h edi t i on, $earson Ed cat i on. Da-i d Gil 'ert , 2;;D, (et ail Mar%et i ng Management , 2nd edi t i on, $earson Ed cat i on. = ei t haml 7al ori e 1. and ,it ner Mar* , 2;;;, &er-i ces Mar%et i ng # MH. (am)al M.K . and G )t a &." , 2;;;, &er-i ce Mar%et i ng, / once)t s, a))l i cati on and cases, Gal got i a $ 'li shi ng / om)an*, N ew Del hi . " e-* 5 .ei t z, 2;;:, (et ai l i ng, #MH 1 4 "am'a, 2;;H, #he 1rt of (et ai l i ng, # MH $at ri c% M. D nne and (o'ert !. " sch ,2;;:, (et ai li ng, # homson " earni ng !erni e 5 &)ar%s, 2;;:, "ogi st i cs 5 (et ail Management , 7i -a ,oo%s Gi l more , 2;;:, &er-i ces mar%et i ng and Management , (es)onse ,oo%s Gronroos, 2;;:, &er-i ces Management 5 Mar%et i ng, 4ohn .i l e* / ll en 5 N ew man, 2;;J, M(et ai l i ng, en-i ronment and o)erati onsN , # homson.
BJ
).1 E e+ti7e B&I I1, L*A & Pr*+ti+e o% B*(5i("

1. # a%:$ %( a%d R e(ul a! $ o% ac! o" 1KBK 2. &%al +s$ s o" F$ %a%c$ al s! a! e' e%! s o" # a%:s A. # asel Nor' s 6 $ ssues $ % $ ' .l e' e%! a! $ o% $% I%d$ a B. Ma%a(e' e%! o" # a%:s ? N; & a%d S &RF &ES I &c! 2. Ma%a(e' e%! o" R$ s: $ % ba%:s ? @&R ' odel / case s! ud$ es o" rec e%! ba%: "a$ l ures $ % I%d$ a.
BK
).0 E e+ti7e B&II !, I(7est'e(t B*(5i(" & Mer+-*(t B*(5i("

1. Na! ure o" I%0es! ' e%! # a%:s 6 Mercha%! # a%:s/ C o%0er(e%ce $ % ba%:$ %( 2. R e(ul a! or+ $ssues co%cer%$ %( I%0es! ' e%! 6 Mercha%! s # a%:s A. Ma%a(e' e%! o" N#F C )s /re(ul a! or+ $ ssues . B. # a%:$ %( ser0$ ces 6 soc$ al $ %cl us$ o% 2. &%al +s$ s o" sub .r$' e cr$ s$ s o" 200= $ % ! he US a%d $ ! s $' .l $ ca! $ o%s "or I%d$ a.
20
).2 E e+ti7e B&I I), Cor.or*te B*(5i(" & Ret*i B*(5i("

1. I%! roduc! $ o% !o .roduc! s 6 ser0$ ces o""ered b+ co'' erc$ al ba%:s. 2. C o'' erc$ al # a%: cred$ ! ! o I%dus! r+> T+.es o" "ac$ l $ ! $ es/ Ter' loa%/ u%der*r$ ! $ %(/ *or:$ %( ca.$ ! al cred$ ! / l oa% s+%d$ ca! $ o%/ br$ d(e "$ %a%ce/ ' e<<a%$ %e "$ %a%ce e! c. A. C o'' erc$ al ba%: cred$ ! !o 0e%! ure ca.$ ! al "$ r' s /0al ua! $ o% 6 r$ s: ' a%a(e' e%! B. T+.es o" R e! a$ l .roduc! s> C o%su' er l oa%s/ &u! o l oa%s/ Fo' e loa%s e! c. 2. &(r$ cul ! ural l oa%s ? T+.es o" l oa%s 6 $ssues $% r$ s: ' a%a(e' e%! .
21
FOURT1 SEMESTER
0.1 Str*te"i+ M*(*"e'e(t

1. 2. S tr*te"i + M*( *"e'e( t, I%! roduc! $ o%/ El e' e%! s o" a s! ra! e(+/ Sources o" bus$ %ess s! ra! e($ es/ F ac! ors !ha! sha.e cor.ora! e s! ra! e($ es/ C or.ora! e s! ruc! ure $ % I%d$ a/ De0el o.$ %( cor.ora! e @$ s$ o%/ M$ ss$ o%/ 8oal s a%d Cb- ec! $ 0es. I(& u str$ *( & Co'. eti ti 7e A( * $si s, I%! er%al / E4! er%al / Do' es! $ c a%d 8l obal e%0$ ro%' e%! / E%0$ ro%' e%! al sca%%$ %( ! ech%$ 1ues/ &%al +s$ s o" eco%o' $ c/ Ee(al co' .e! $ ! $ 0e ca.ab$ l $ ! $ es a%d dr$ 0$ %( "orces/ Ide%! $ "$ ca! $ o% o" bus$ %ess o..or! u%$ !$ es a%d Co' .e! $ ! $ 0e ad0a%! a(e.
A. G r*(& S tr*te"i es, E4.a%s$ o%/ R e! re%ch' e%! / S! ab$ l $ ! +/ C o%(l o' era! e s! ra! e($ es a%d ! he$ r 0ar$ a%! s/ Mer(ers a%d &c1u$ s$ !$ o%s/ D$ 0ers$ "$ ca! $ o%/ D$ s7$ %0es! ' e%! ! ur% arou%d a%d C o' .e! $! $ 0e s! ra! e($ es "or do' es! $ c a%d (l obal bus$ %ess. B. S tr*te"i + C- oi +e M*5 i ( ", F ac! ors ! ha! de! er' $ %es s! ra! e($ c cho$ ce ? C or.ora! e .re"ere% ce/ Ma%a(er$ al .h$ l oso.h+ a%d .o*er rel a! $ o%s/ Soc$ al res.o%s$ b$l $ ! +/ C or.ora! e (o0er%a%ce a%d e! h$ cs. 2. S tr*te"$ I'. e'e( t*ti o( *(& E 7* u *ti o( , For' ul a! $ %( bus$ %ess l e0el s! ra! e($ es/ Far' o%$ <a! $ o% o" ac! $ 0$ ! $ es/ R esource al l oca! $ o%/ Eeadersh$ ./ C o' ' u%$ ca! $ o% a%d beha0$ oural $ ' .l e' e%! a! $ o%/ S ! ra! e($ c e0al ua! $ o%/ Esse%! $ al "ea! ures o" s! ra! e($ c cor.ora! e e0al ua! $ o% s+s! e' s. R eferen ces : &t rat eg* and &t r ct re + 1lf red /./ handl er &t rat egi c Management + 1l e8 Mi l l er and Irw i n / om)et i t i -e 1d-ant ages< / reat i ng and & st ai ni ng, & )eri or $erf ormance +Mi chael E. $ort er / om)et i ng f or t he f t re + $rahl ad and Hammel # he ! t re of / om)et i t i on + $rahl ad and 7en%at araman / raft i ng and e8ec t i ng &t rat eg* + 1 rt hor 1. # hom)son and ot hers # he 1rt of &trat eg* + 1-i nash K .Di 8i t and ,arr* 4.N al e' f f
22
0.! E e+ti7e MM 0, Pro&u+t *(& Br*(& M*(*"e'e(t

1. I( tro& u +ti o( to Pro&u +t M*( *"e'e( t, # as$ c co%ce.! s o" .roduc! , C l ass$ "$ ca! $ o% o" .roduc! , ; roduc! '$ 4 a%d l$ %e dec$ s$ o%s, 8ro*! h s! ra! e($ es "or F MC 8, Cr(a%$ <$ %( "or .roduc! ' a%a(e' e%! . ; roduc! ' ar:e! s! ra! e($ es "or l eaders/ chal l e%(ers a%d "ol l o*ers. 2. NeA Pro& u +t P *(( i( " *(& De7e o. 'e( t, Cr(a%$ <$ %( "or %e* .roduc! / Ne* .roduc! de0el o.' e%! .rocess/ Eau%ch s! ra! e(+/ R easo%s "or %e* .roduc! "a$ l ures/ C o%su' er ado.! $ o% .rocess/ ; roduc! l $ "e c+cl e co%ce.! s. A. M*r5 eti ( " P *( ( i( ", ; l a%%$ %( .rocess/ Co' .o%e%! s o" ' ar:e! $ %( .l a% ? Co' .e! $ ! $ o% a%al +s$ s/ ; roduc! ca! e(or+ a! ! rac! $ 0e%ess a%al +s$ s/ Cus! o' er a%al +s$ s a%d C o' .e!$ ! or a%al +s$ s. S e(' e%! $ %( ? Tar(e! $ %( ? ; os$ ! $ o%$ %( (S T; ) ? # as$ s "or se(' e%! a! $ o%/ D$ ""er e%! $ a! $ o% a%d .os$ !$ o%$ %(/ Tech%$ 1ues o" (ood .os$ ! $ o%$ %(/ ; r$ c$ %( a%d cha%%el ' a%a(e' e%! s! ra! e(+.
B. B r*( &s *(& B r*( & M*( *"e'e( t, Cus! o' er based bra%d e1u$ ! + ? bra%d .os$ ! $ o%$ %( a%d 0al ues ? choos$ %( bra%d el e' e%! s ! o bu$ l d bra%d e1u$! + . 2. Desi "(i ( " M*r5 eti ( " . ro"r*'s to #u i & # r*( & eJ ui t$, Measur$ %( sources o" bra%d e1u$ ! + ? des$ (% a%d $ ' .l e' e%! $ %( bra%d$ %( s! ra! e($ es ? ' a%a($ %( bra%d o0er ! $ ' e . R eferen ces : $rod ct Management + Donal d (. " ehman, ( ssel &. .i nner and &t rat egi c ,rand Management - K e-i n " .K el l er # he ,rand Management / hec%l i st + ,ra' 7ana %en and Managi ng Indi an ,rands + (amesh K mar 1))l i cat i on E8erci ses i n Mar%et i ng + (amesh K mar ,rands 5 ,randi ng '* # he Economi st &t rat egi c ,rand Management '* 4ean Noel Ka)f erer , i l di ng, Meas ri ng, and Managi ng ,rand EK i t * '* K e-i n ".K el l er Hand'oo% of new )rod ct management + / hri st o)her H." ch
2A
0.) E e+ti7e MM 2, Busi(ess M*r5eti(" M*(*"e'e(t

1. T - e N*tu re o% Bu si( ess M*r5 eti ( ", bus$ %ess a%d co%su' er .roduc! s/ # as$ s "or cl ass$ "$ ca! $ o%/ D$ ""er e%ce be! *ee% bus$ %ess a%d co%su' er ' ar:e! $ %(/ # us$ %ess ' ar:e! $ %( $ % (l obal co%! e4! / Cl ass$ "$ ca! $ o% o" bus$ %ess co%su' ers/ Cl ass$ "$ ca! $ o% o" bus$ %ess .roduc! s. 2. O r"*( i C*ti o( * Bu $i( " B e- *7i ou r (OB B ), 9e+ char ac! er$ s! $ cs o" or(a%$ <a! $ o%al cus! o' er a%d bu+$ %( .rocess ? ;urchas$ %( or(a%$ <a! $ o% a%d bu+$ %( s! a(es/ Co%ce.! o" bu+$ %( ce%! er/ # u+$ %( ' o! $ 0a! $ o%s/ ;urchase rs e0al ua! $ o% o" .o! e%! $ al su..l$ ers/ E%0$ ro%' e%! al $%"l ue%ce o% or(a%$ <a! $ o%al bu+$ %( .rocess. Mar:e! $ %( $ %"or' a! $ o% s+s! e' "or or(a%$ <a! $ o%al ' ar:e! A. Bu si( ess M*r5 eti ( " P *( ( i( ", ;l a%%$ %( .rocess/ De' a%d a%al +s$ s/ S e(' e%! $ %(/ Tar(e! $ %( a%d ; os$ ! $ o%$ %(/ I%dus! r$ al .roduc! s! ra! e(+ a%d ; roduc! .ol $ c+/ Ne* .roduc! de0el o.' e%! / Ma%a($ %( bus$ %ess ser0$ ces/ ;EC o" $ %dus! r$ al .roduc! s. B. M*( *"i ( " Bu si( ess M*r5 eti ( " C- *( ( e s, D$ rec! a%d $ %d$ rec! d$ s! r$ bu! $ o%/ E7cha%%el s/ D$ s! r$ bu! ors/ Ma%u"ac! urer re.res e%! a! $ 0e/ Cha%%el des$ (% a%d ad' $ %$ s! ra! $ o%. C o%ce.! o" lo($ s! $ cs a%d su..l + cha$ % ' a%a(e' e%! $ % bus$ %ess ' ar:e! $ %(. ; r$ c$ %( s! ra! e(+ "or bus$ %ess ' ar:e! s ? C o' .e! $ ! $ 0e b$ dd$ %( a%d l eas$ %(/ &d0er! $ s$ %( a%d sal es .ro' o! $ o%/ ; erso%al sel l $ %( $ % bus$ %ess ' ar:e! $ %(
2. M*( *"i( " Bu si( ess M*r5 ets, Ma%a($ %( .erso%al sell $ %( "u%c! $ o%/ 9e+ accou%! ' a%a(e' e%! / S al es ad' $ %$ s! ra! $ o%/ S el l$ %( ! hrou(h I%! er%e! . E7 co' ' erce/ ; ros.ec! $ %( o% I%! er%e! / &cce.! $ %( orders a%d .a+' e%! o% %e! R eferen ces : , si ness Mar%et i ng Management + Mi chael H tt and # homas &)eh, I t h Edit i on, # homson " earni ng Ind st ri al Mar%et i ng + (eeder and (eeder A$HIB Ind st ri al Mar%et i ng + (i chard Hi l l A1I# ,&B & ))l * / hai n Management + & ni l /ho)ra and $et er Mei ndl A3 s t Indi an re)ri nt , $earson Ed cat i onB , si ness Mar%et i ng + Ha*nes , si ness Mar%et i ng + (angan
2B
0.0 E e+ti7e MM 6, Ser7i+es M*r5eti("

1. I( tro& u +ti o( to S er7i +es M*r5 eti ( ", De"$ %$ ! $ o% o" ser0$ ces/ R easo%s "or e' er(e%ce o" ser0$ ces ' ar:e! $ %(/ C harac! er$ s! $ c "ea! ures o" ser0$ ces ' ar:e! $ %(/ S er0$ ce ' ar:e! $ %( ' $ 4/ R ece%! ! re%ds $% ser0$ ces ' ar:e! $ %(. S ec! oral 0$ e* o" ser0$ ce $%dus! r+.
2. Co( su 'er B e- *7i ou r i ( S er7i +es, 8a. a%al +s$ s "or u%ders! a%d$ %( co%su' er beha0$ our. Cus! o' er e4.ec! a! $ o%s ? Cus! o' er .erce.! $ o%/ F ac! ors $ %"l ue%c$ %( cus! o' er e4.ec! a! $ o%s. S er0$ ce de0el o.' e%! a%d des$ (%/ S! a(es $ % %e* ser0$ ce de0el o.' e%! / S er0$ ce bl ue.r$ %! $ %(. C us! o' er de"$ %ed ser0$ ce s! a%dards. ;h+s$ cal e0$ de%ce ser0$ ce sca.e. A. De i 7eri ( " *(& Per%or 'i ( " S er7i +es, E' .l o+ees rol e $% ser0$ ce del $ 0er+ ? # ou%dar+7 s.a%%$ %( rol es/ S! ra! e($ es "or cl os$ %( (a.s. Cus! o' er rol es $ % ser0$ ce del $ 0er+/ Del $ 0er$ %( ser0$ ces ! hrou(h $ %! er' ed$ ar$ es a%d el ec! ro%$ c cha%%el s. B. M*( *"i ( " De'*( & *( & C*. *+i t$, Ma%a($ %( ser0$ ce .ro'$ ses/ I%! e(ra! ed ser0$ ce ' ar:e! $ %( co' ' u%$ ca! $ o%s/ ; r$ c$ %( o" ser0$ ces/ The $ %! e(ra! ed (a. ' odel s "or ser0$ ce 1ual $ ! +. 2. M*r5 eti ( " o% S er7i +es, Feal ! h care/ Fos.$ ! al $! + ser0$ ces/ Tra%s.or! ser0$ ces/ Tel eco' ' u%$ ca! $ o% ser0$ ces/ C o%sul! a! $ o% ser0$ ces/ F $ %a%c$ al ser0$ ces. R eferen ces: &er-i ces Mar%et i ng + Int egrat ed / st omer !oc s 1cross #he !i rm + 7al ari e 1. = eit haml and M. 4. ,i t ner &er-i ces Mar%et i ng + $eo)l e, # echnol og* and &t rat eg* + " o-el oc% &er-i ces Mar%et i ng + (a-i shan%ar Mar%et i ng of &er-i ces + 4ha Mar%et i ng of &er-i ces + G.&. ,hat i a Mar%et i ng of &er-i ces + &ah and &i nha
22
0.2 E e+ti7e MM 8, I(ter(*tio(* M*r5eti("

1. I( ter( *ti o( * M*r5 eti ( ", I%! roduc! $ o% a%d I' .or! a%ce ? # as$ s o" $ %! er%a! $ o%al ! rade/ Theor$ es o" $ %! er%a! $ o%al ! rade/ Trade barr$ ers/ I%d$ a)s "ore$ (% ! rade s$ %ce $ %de.e%de%ce. 2. I( ter( *ti o( * M*r5 eti ( " E( 7i ro( 'e( t, Eco%o' $ c/ ;ol $ !$ cal / Ee(al / Soc$ o7 cul ! ural a%d De' o(ra.h$ c e%0$ ro%' e%! . I%! er%a! $ o%al ' ar:e! e%! r+ s! ra! e($ es ? MNC )s/ 8l obal ' ar:e! ers e! c.
A. O r"*( i C*ti o( %or I( ter( *ti o( * M*r5 eti ( ", Cb- ec! $ 0es o" $ %! er%a! $ o%al ' ar:e! $ %(/ F ac! ors a""e c! $ %( $ %! er%a! $ o%al ' ar:e! $ %(/ I%! er%a! $ o%al ' ar:e! $ %( '$ 4 s! ra! e(+. D$ s! r$ bu! $ o% s! ra! e($ es a%d T+.es o" $ %! er' ed$ ar$ es $ % $%! er%a! $ o%al ' ar:e! $ %(. B. E3. ort P *(( i ( ", E4.or! "$ %a%ce/ Ee! ! er o" cred$ ! / E4.or! l$ ce%s$ %(/ E4.or! houses/ E4.or! r$ s: a%d $%sura%ce/ E4.or! .ro' o! $ o% a%d I%ce%! $ 0es b+ ! he 8o0er%' e%! o" I%d$ a a%d I%s!$ ! u! $ o%al arra%(e' e%! "or e4.or! .ro' o!$ o% $ % I%d$ a. I' .or! 7 E4.or! .ol $ c$ es o" ! he 8o0er%' e%! o" I%d$ a ? E4.or! docu' e%! a! $ o% .rocedur es a%d "or' al $ ! $ es. I%d$ a% "ore$ (% ! rade s$ %ce $ %de.e%de%c e.
2. I( ter( *ti o( * E +o( o'i + I( sti tu ti o( s *(& Foru 's, 8&TT/ WTC/ EF T&/ E&F T&/ EU/ S &&RC / Worl d # a%:/ IMF a%d o! her ! rad$ %( bl oc:s a%d co' ' o% ' ar:e! $ %( "or $ %! er%a! $ o%al bus$ %ess R eferen ces : Int ernat i onal Mar%et i ng + &a% On%-i si t and 4ohn 4. &haw Int ernat i onal Mar%et i ng + $hi l i ) / at eora and 4ohn Graham Int ernat i onal Mar%et i ng + /.1. !ranci s
2D
0.! E e+ti7e FM 0, Fi(*(+i* Str*te"ies

1. Mer"ers *(& A+J u isi ti o( s, # as$ c "or' s o" ac1u$ s$ !$ o%s/ ! a4 "or' s o" ac1u$ s$ ! $ o%/ &ccou%! $ %(/ S +%er(+ "ro' a% ac1u$ s$ ! $ o%s/ a%d sources o" s+%er(+/ cal cul a! $ %( 0al ue o" "$ r' a"! er ac1u$ s$ !$ o%/ cos! !o s! oc:hol ders "ro' reduc! $ o% $ % r$ s:/ !he N; @ o" ' er(er/ de"e%s$ 0e ! ac! $ cs. Ta:eo0er a%d # u+ou! s.
2. Fi ( *( +i * Di stress *(& Restru +tu ri ( ", I%! roduc! $ o%/ C auses a%d e""e c! s o" "$ %a%c$ al d$ s! ress/ C.era! $ o%al cu! bac:s/ C auses a%d e""e c! s/ D$ 0es! $ ! ure 0s. asse! sal es/ F $ %a%c$ al res! ruc! ur$ %(/ R e"or' $ %( (o0er%a%c e (or) Ma%a(e' e%! s! ruc! ures (or) R e.l ac$ %( ' a%a(e' e%! Deb! res! ruc! ur$ %(/ # a%:ru.! c+/ l$ 1u$ da! $ o% 6 reor(a%$ <a! $ o%. A. Pri 7*te EJ ui t$ *(& Ve( tu re C*. i t* , I%! roduc! $ o%/ Rud$ ' e%! s o" 0al u$ %( a%d "$ %a%c$ %( a 0e%! ure/ S ! a(es o" 0e%! ure de0el o.' e%! a%d "$ %a%c$ %(/ F $ %a%c$ al a%al +s$ s o" @e%! ure ca.$ ! al "$ r' s (@C C s)/ S ! ruc! ur$ %( ! he deal 5 F $ %a%c$ al I%s! ru' e%! / I%0es! ' e%! %ur! ur$ %(/ 0al ua! $ o% o" @C .or! "ol $ o/ I%$ ! $ al ;ubl $ c o""er$ %(s o" s! oc: ?. Ma%a($ %( $ %! er%al a%d seaso%ed e1u$ ! + o""er$ %(s.
B. Di 7i& e( & . o i +$ *(& S to+5 Re. u r+- *ses, T he Irrel e0a% ce o" D$ 0$ de%ds a%d S ! oc: R e.urchases $% Ideal C a.$ ! al Mar:e! . T+.es o" D$ 0$ de%ds a%d D$ 0$ de%d ; a+' e%! ; rocess. D$ 0$ de%ds a%d ; r$ %c$ .l e &(e%! Co%"l $ c! s. D$ 0$ de%ds/ Ta4es a%d Tra%sac! $ o% C os! s. S !oc: R e.urchases 0ersus D$ 0$ de%ds. C or.ora! e E$ ab$ l $ !$ es7 &l! er%a! e Deb! F $%a%c$ %( S ources/ Deb! Ma! ur$! + Dec$ s$ o%/ C or.ora! e use o" Trade C red$ ! / # a%: Eoa%s a%d R el a! $ o%sh$ . Ee%d$ %(. I%"or' a! $ o% $ % Deb! rel a! ed E0e%! s. 2. Mer+- *( t B *( 5 i( " *( & Cre& i t R*ti( ", I%! roduc! $ o% ! o ' ercha%! ba%:$ %(/ ' ercha%! ba%:ers5 l ead ' a%a(ers/ re($ s! ra! $ o%/ obl $ (a! $ o% a%d res.o%s$ b$ l $! $ es/ u%der*r$ ! ers/ obl $ (a!$ o%/ ba%:ers !o a% $ssue/ bro:ers !o a% $ ssue. Issue ' a%a(e' e%! ac! $ 0$ ! $ es a%d .rocedur e .r$ c$ %( o" $ ssue/ $ssue o" deb! $%s! ru' e%! s/ boo: bu$ l d$ %( (ree% shoe o.! $ o%/ ser0$ ces o" ' ercha%! ba%:s/ C red$ ! R a! $ %( 7 S E# I (u$ del $ %es/ l$ ' $ ! a! $ o%s o" ra! $ %(.
2=
0.) E e+ti7e FM 2, Deri7*ti7es

1. I( tro& u +ti o( to Deri 7*ti 7es, F or*ards/ Fu! ures/ C.! $ o%s/ s*a.s/ ! rad$ %( ' echa%$ s' s/ E4cha%(es/ Cl ear$ %( house (s! ruc! ure a%d o.era! $ o%s/ re(ul a! or+ "ra' e*or:)/ F l oor bro:ers/ I%$ ! $ a! $ %( ! rade/ E$ 1u$ da! $ %( or F u! ure .os$! $ o%/ I%$! $ al ' ar($ %s/ @ar$ a! $ o% ' ar($ %s/ T+.es a%d orders. "u! ure co' '$ ss$ o% ' ercha%! . 2. ForA*r& *(& Fu tu re Co( tr*+ts , For*ard co%! rac! s/ Fu! ures co%! rac! s/ F$ %a%c$ al "u! ures/ @al ua! $ o% o" "or*ard a%d "u! ure .r$ ces/ S !oc: $ %de4 "u! ures/ @al ua! $ o% o" s! oc: $%de4 "u! ures/ Fead$ %( us$ %( "u! ures co%! rac! s/ Fead$ %( us$ %( s! oc: $ %de4 "u! ure co%! rac! s/ I%de4 "u! ures/ &d- us! $ %( # ET& o" a .or! "ol $ o us$ %( s! oc:.I%! eres! ra! e "u! ures a%d curre%c+ "u! ures. A. O . ti o( s Co( tr*+ts *( & T r*& i ( " S tr*te"i es, C harac! e r$ s! $ cs o" o.!$ o%s co%! rac! s/! rad$ %( s! ra! e($ es. B. V* u *ti o( o% o. ti o( s ? 8ra.h$ c a%al +s$ s o" cal l a%d .u! 0al ues/ C harac! e r$ s! $ cs o" o.! $ o% 0al ues/ Model s o" 0al ua! $ o%, # $ %o' $ al a%d #l ac: a%d S chol es ' odel .C.! o% 8ree:s. 2. Co''o& i t$ %u tu re '*r5 et, F or*ard ' ar:e! co' ' $ ss$ o%, e4cha%(es/ ! rad$ %( ' echa%$ s' .
2J
0.0 E e+ti7e FM 6, I(ter(*tio(* Fi(*(+i* M*(*"e'e(t

1. I( ter( *ti o( * Fi( *( +i * M*( *"e'e( t, S tru +tu re o% %orei "( e3+- *( "e '*r5 et. The bal a%ce o" .a+' e%! s/ I%! er%a! $ o%al ' o%e! ar+ s+s! e' ? I.M.F / The %a! ure o" (l obal ca.$ ! al "l o*s ? F DI/ F II/ ; r$ 0a! e e1u$ ! + a%d hed(e "u%ds. 2. E 3+- *( "e r*te & eter'i ( *ti o( , S ! ruc! ural 'odel s o" e4cha%(e ra! e de! er' $ %a! $ o% ? IR; a%d ;; ; ar$ ! +/ e4cha%(e ra! e "orec as! $ %(. Tra%s"er .r$ c$ %( a%d %e! ! $ %(.
A. T - e %orei "( e3+- *( "e '*r5 et, S ! ruc! ure/ T+.es o" ! ra%sac! $ o%s/ 1uo! a! $ o%s a%d &rb$ ! ra(e . E4cha%(e ra! e re($ ' es ? "ore$ (% e4cha%(e ' ar:e! $% I%d$ a. B. Me*su re' e( t o% e3. osu re *(& Ri s5 , Cl ass$ "$ ca! $ o%/ Tra%sac! $ o%/ ! ra%sl a! $ o% a%d o.era! $ %( e4.osures. Ma%a(e' e%! o" e4.osures. Fed($ %(/ "or*ards/ curre% c+ "u! ures/ o.!$ o%s/ s*a.s a%d hed($ %( *$ ! h ' o%e+ ' ar:e! .
2. M*( *"e'e( t o% i( terest r*te e3. osu re, F R & $ %! eres! ra! e ca.s a%d "l oors. F$ %a%c$ al s*a.s7! +.es7 ' o! $ 0a! $ o% a..l $ ca! $ o% o" s*a.s. 8DR / &DR . R eferen ces : , c%l e*, 1dri an + M lt i nat i onal !i nance, N ew Cor%, $rent i ce Hal l Inc.m 399H K i m, & % and K i m, &e ng + Gl o'al / or)orat e !i nance< # e8t and / ases, 2 n d ed. Mi ami !l ori da, Kol ', 399D &ha)i ro, 1l an./ + M l t i nat i onal !i nanci al Management , N ew Del hi , $rent i ce Hal l of Indi a, 399: Int ernat i onal !i nanci al Management '* $.G.1)t e, Mc Graw Hi l l . Int ernat i onal !i nanci al Management '* 4ef f Mad ra
2K
0.2 E e+ti7e FM 8, Cor.or*te T*3*tio(

1. 2. A. B. 2. O u t i ( e o% I( +o'e T *3 A+tD 1>61, # as$ c C o%ce.! s a%d De"$ %$ ! $ o%s/ I%c$ de%c e o" Ta4/ Feads o" I%co' e/ E4e' .! $ o%s a%d deduc! $ o%s. Co'. u t*ti o( o% B u si ( ess I( +o'e, De"$ %$ ! $ o%s/ S co.e/ Co' .u! a! $ o% o" ; ro"$ ! s a%d 8a$ %s "ro' # us$ %ess or ; ro"ess$ o%/ Deduc! $ o%s/ M$ %$ ' u' &l! er%a! e Ta4/ Ta4 o% D$ s! r$ bu! ed ; ro"$! s. Co'. u t*ti o( o% C*. i t* G*i ( s, C a.$ ! al &sse! / Tra%s"e r/ Shor! Ter' a%d Eo%( Ter' C a.$ ! al 8a$ %/ Cos! I%"l a! $ o% I%de4/ E4e' .! $ o%s. S et o%% *(& C*rr$ ForA*r& , # us$ %ess Eoss a%d U%absorbed De.rec$ a! $ o%/ R e! ur% o" I%co' e/ &ssess' e%! / &d0a%ce ; a+' e%! o" Ta4/ Ta4 Deduc! $ o% or C ol l ec! $ o% a! S ource. Ta4 I' .l$ ca! $ o%s $% # us$ %ess R es! ruc! ur$ %( R eferen ces for E l ect i ve FM 1 t o 7: !i nanci al Management and $ol i c* + 7an Horne / or)orat e !i nance + ,real * M*ers< (oss, w est f i el d, 6 af f e . In-est ment s + .i l l i am &har)e and ot hersF ,ow di e and ot hers In-est ment Management + $rasanna /handra In-est ment s + &cha m &eri es< !ranci s and # a*l or !i nanci al Management + ,ri gham and Erhardt / or)orat e !i nance + ,ri gham and Erhardt Manageri al !i nance + .est on and /o)el and 1d-anced /or)orat e !i nance + Ogden, 4en and O/ onnor Income #a8 1ct of 39H3 Income #a8 1ct + Mal hot raF # a8man $ 'l i cat i onF (a-i %i shore $ort f oli o / onst r cti on ,Management and $rot ect i on '* (o'ert 1 &t rong Deri -at i -es '* D 'of s%* ! t res ,O)t i onsand ot her Deri -at i -es '* 4ohn / H ll ! t res and O)t i ons '* 7ohra and ,agri !i nanci al Deri -at i -es '* N .(.$aras raman. # he (e-ol t i on i n / or)orat e !i nance '* edt '* &t ern Modern In-est ment # heor* '* (o'ert 1 Ha gen # he hand'oo% of commodi t * i n-est ment - !a'ozzi 5 ot hers Modern $ortf ol i o Management - " ei 'ow it z 5 Ot hers
D0
0.! E e+ti7e 1RM 0, Str*te"i+ 1u'*( Resour+e M*(*"e'e(t

1. Co( te3t o% Str*te"i + 1 RM > I%0es! ' e%! .ers.ec! $ 0e o" FRM/ "ac! ors $%"l ue%c$ %( $ %0es! ' e%! or$ e%! ed or(a%$ <a! $ o%s/ I' .ac! o" cha%(es $ % ! ech%ol o(+/ Wor:"orce de' o(ra.h$ cs 6 d$ 0ers$ ! + o% FR M. !. S tr*te"i + Ro e & P *( ( i( ", S! ra! e($ c FR @s Trad$ ! $ o%al FR / # arr$ ers !o s! ra! e($ c FR / S! ra! e($ c FR .l a%%$ %(, a((re(a! e 6 success$ o% .l a%%$ %(. ). S tr*te"i + Pers. e+ti 7es o( Re+ru i t'e( tD T r*i ( i( " & De7e o. 'e( tD, Te' .orar+ @s ; er' a%e%! e' .l o+ees/ I%! er%al @s E4! er%al recru$ ! $ %(, I%! er0$ e*$ %(/ ! es! $ %(/ re"er e%c es, I%! er%a! $ o%al &ss$ (%' e%! / D$ 0ers$ ! +/ S! ra! e($ <$ %( ! ra$ %$ %( 6 de0el o.' e%! / %eed assess' e%! / des$ (% 6 del $ 0er+. 0. S tr*te"i + Pers. e+ti 7es o( Per%or '*( +e M*( *"e'e( tD Fee& # *+5 & Co'. e( s*ti o( , Use o" S +s! e' / *ho/ *ha! 6 hoe ! o e0al ua! e/ ' easures o" e0al ua! $ o%/ I%! er%al e1u$ ! +/ e4! er%al e1u$ ! +/ a%d I%d$ 0$ dual e1u$ ! +. 2. E '. o$ee S e. *r*ti o( , R educ! $ o% $ %"orce/ Tur%o0er/ R e!$ re' e%! / I%! er%a! $ o%al @s Do' es!$ c FR M/ S! ra! e($ c FR Issues $ % I%! er%a! $ o%al &ss$ (%' e%! . R eferen ces : &t rat egi c H(M + 4ef f er* Mel l o, # hom)son $ 'l i cat i on, N ew Del hi " i s (. Gomez- Me6 i a, Da-i d ,.,al %i n, (o'ert ". / ard*, Managi ng H man (eso rces, $HI, 2;;3. + A0ni t 3B &.K .,hat i a + &t rat egi c H man reso rces Management , Dee) 5 Dee) $ 'l i cat i on $-t . "t d., 2;;J.. / harl es (, Greer, &t rat egi c H man (eso rce Management , $earson Ed cat i on, 2;;D. K and l a &.(. A2;;3B. &t rat egi c H man (eso rce De-el o)m ent . East ern Econom* Edi ti on, $rent i ce Hal l Indi a. ,o8el l 5 $ rcel l , 4. A2;;DB. &t rat eg* 1nd H man (es)o rce Management . $al gra-e Mcmi l l an &t rat egi c H(M + Mi chael 1rmstrong, K ogan )age, "ondon &t rat egi c H(M + 1garw al , O8f ord 0ni -ersi t * $ress, N ew Del hi . &t rat egi c Management + Gregor* Dess and 1ll e8 Mi l l er. &t rat eg* Dri -en # al ent Management + Edt d &il zer Do-el l
D1
0.) E e+ti7e 1RM 2, L*#our Le"is *tio(s

1. I( &u stri * Di s.u tes A+t 1>08, E' .has$ s o% S ec 2 (al l de"$ %$ ! $ o%s)/ K&/ 10/ 12/ 1=/ 1J/ 22/ 2A/ 2B/ 22/ Cha.! er @ # / U. ! o S ec 22 (S ) a%d S ec AA. 9ar%a! a: a ID R ul es/ I%dus! r$ al E' .l o+' e%! (S ! a%d$ %( Crders) &c! / 9ar%a! a: a S ! a%d$ %( Crders R ul es. 2. I(& i *( F*+tori es A+t 1>0?, 9ar%a! a:a F ac! or+ R ul es/ C o%! rac! Eabour (R e(ul a! $ o% a%d &bol$ ! $ o%) &c! 1K=1/ 9ar%a! a:a C o%! rac! Eabour R ul es. A. P*$'e( t o% G r*tu i t$ A+t 1>?!, ; a+' e%! o" # o%us &c! 1KD2/ 9ar%a! a: a I%dus! r$ al Es! abl $ sh' e%! s (Na! $ o%al F es! $ 0al Fol $ da+s) &c! .
B. E SI A+t 1>0?, E' .l o+ees ; ro0$ de%! F u%d a%d M$ scel l a%eous ; ro0$ s$ o%s &c! 1K22/ Wor:' e%)s C o' .e%sa! $ o% &c! 1KA2. ; a+' e%! Wa(es &c! 1KAD. 2. Co& e o% Di s+i . i ( e i( I(& u stri es, R e.or! o" ! he seco%d %a! $ o%al l abour co' '$ ss$ o% 2002. Ea! es! IEC del$ bera! $ o% o% l abour l e($ sl a! $ o% $ % de0el o.$ %( cou%! r$ es. R eferen ces : Ind st ri al "aw s + $." . Mali % Ind st ri al "aw s + &an6 ee- K mar " a'o r "aw 4o rnal s + Mont hl * / rrent " a'o r (e)ort er + Mont hl * / " ( 1nn al Di gest + 3999 + 2;;:
D2
0.0 E e+ti7e 1RM 6, I(&ustri* Re *tio(s & Co e+ti7e B*r"*i(i("

1. I( &u stri * Re *ti o( s, F$ s! or$ cal bac:(rou%d/ C o%ce.! a%d a..roaches $ % IR ? S! a:e hol ders o" IR / @ar$ ous "ac! ors $ %"l ue%c$ %( IR / FR a..roach ! o IR / Esse%! $ al s o" sou%d IR .ol $ c+/ IR S! ra! e($ es/ Ee(al "ra' e *or: o" IR / Co' ' u%$! + o" IR . ; roac! $ 0e IR / I%dus! r$ al co%"l $ c! s/ D$ s.u! es/ C o%"l$ c! resol u!$ o%. 2. T r*& e U(i o( s, Trade u%$ o% ' o0e' e%! a%d (ro*! h o" TU $ % I%d$ a/ Na! $ o%al l e0el "edera! $ o%s/ Trade u%$ o% .robl e' s/ Trade u%$ o% Cr(a%$ <a! $ o%/ Eeadersh$ . a%d ' a%a(e' e%! o" Trade u%$ o%/ Trade U%$ o% &c! 1K2D/ R e($ s! ra! $ o% o" ! rade u%$ o%/ E' .l o+ers &ssoc$ a! $ o% ? Cb- ec! $ 0es/ Cr$ ($ % a%d (ro*! h/ Ee(al s! a! us/ ; robl e' s o" Trade U%$ o%s.
A. G ri e7*( +es *(& Di s+i . i ( es, 8r$ e0a%ces/ R edressal / D$sc$ .l $ %e/ S! a%d$ %( Crders/ &c! s o" '$ sco%duc! / S ho* cause %o!$ ce/ S us.e%s$ o%/ E%1u$ r+ .rocedure/ ; r$ %c$ .l es o" %a! ural - us! $ ce/ ;u%$ sh' e%! s/ De' o! $ o% sus.e%s$ o%/ Ter' $ %a! $ o%/ R e' o0al a%d d$ s'$ ssal s/ C o%"l $ c! s ? I%dus! r$ al d$ s.u! es ?Ea+ o""/ Ter' $ %a! $ o% s$ ' .l$ c$ ! or/ R e! re%ch' e%! / cl osures/ @R S . B. Co e+ti 7e B *r"*i ( i( ", Co%ce.! / I! s rel e0a%c e $% IR / C # as a% $ %s! $ ! u!$ o%/ IEC .erce.! $ o% o" C# / Cb- ec! $ 0es o" C # / S ! ruc! ure/ F u%c! $ o%s/ .rocess/ %e(o! $ a! $ o%s/ bar(a$ %$ %( a..roach es 6 ! ech%$ 1ues/ .a! ! er%s o" bar(a$ %$ %(. 2. S ett e'e( ts , T+.es o" se! ! l e' e%! s/ Wa(e se! ! l e' e%! / bo%us se! ! l e' e%! / .roduc! $ 0$ ! + se!! l e' e%! / @R S se! ! l e' e%! / U%$ o% $ ssues se! ! l e' e%! / R eor(a%$ <a! $ o% se! ! l e' e%! / Tra%s"er/ Ea+o""/ R e! re%ch' e%! a%d C l osure se! ! l e' e%! s. R eferen ces : Ind st ri al (el ati on Ind st ri al (el ati on Ind st ri al (el ati on Ind st ri al (el ati on + + + + (amasw am* &arma 7en%at arat hnam 1r n Monna))a
Ind st ri al (el ati on + # 7 (ao
DA
0.2 E e+ti7e 1RM 8, G(oA e&"e M*(*"e'e(t

1. G( oA e& "e M*( *"e'e( t, C o%ce.! / Eeadersh$ . a%d 9%o*l ed(e Ma%a(e' e%! / 9%o*l ed(e cul! ure/ l ear%$ %( 6 de0el o.' e%! al or(a%$ <a! $ o%/ &..l +$ %( :%o*l ed(e !o *or: .rac! $ ces/ 9%o*l ed(e S+s! e' s/ 9%o*l ed(e S er0$ ce/ S! ra! e($ c 9%o*l ed(e Eeadersh$ .. 2. S tr*te"i + G( oA e& "e M*( *"e'e( t, Model s/ 9%o*l ed(e Wor:ers/ ; hases o" 9%o*l ed(e De0el o.' e%! / 9%o*l ed(e Ma%a(e' e%! I%"ras! ru c! ure/ Far%ess$ %( Cr(a%$ <a! $ o%al 9%o*l ed(e/ # u$ l d$ %( 9%o*l ed(e Ma%a(e' e%! $ %! o !he S! ra! e($ c F ra' e*or:.
A. G ( oA e& "e L e*& er, Co%! r$ bu! or+ D$ sc$ .l $ %es ! o 9%o*l ed(e Eeadersh$ ./ &! ! r$ bu! es R ol es/ Eead$ %( 9%o*l ed(e Tea' s/ 9%o*l ed(e %e! *or:/ R ecru$ ! $ %( a%d S el ec! $ %( 9%o*l ed(e Eeaders. B. G( oA e& "e Cu tu re, 9%o*l ed(e C ul ! ure E%abl ers/ Ma$ %! a$ %$ %( ! he 9%o*l ed(e Cul ! ure dur$ %( Cha%(e/ R e0$ e*$ %(/ I' .l e' e%! $ %( 6 Ma$ %! a$ %$ %( !he 9%o*l ed(e C ul ! ure. 2. G ( oA e& "e M*( *"e'e( t & 1 RM Pr*+ti +es, S ! ruc! ural S u..or! / I' .ac! o" Cr(a%$ <a! $ o%al S ! ruc! ure o% 9%o*l ed(e Ma%a(e' e%! / S! a""$ %(/ ; er"or' a%ce Ma%a(e' e%! / R e*ard$ %(/ 9%o*l ed(e Wor:ers/ Eear%$ %( 6 De0el o.' e%! / Cr(a%$ < a! $ o%al E0al ua! $ o% a%d R e0$ e*. R eferen ces : K nowl edge Management + &hel da De'ow s%i + 4ohn .i l e* Indi a edi t i on K nowl edge Management + El i as M.1w ad 5 Hassan M.Ghazi ri + $earson Ed cat i on. K nowl edge Management + / arl Da-i dson 5 $hil i ) 7oss + 7i si on ,oo%s
0.! E e+ti7e IB 0, I(ter(*tio(* M*r5eti("

1. I( ter( *ti o( * M*r5 eti ( ", I%! roduc! $ o% a%d I' .or! a%ce ? # as$ s o" $ %! er%a! $ o%al ! rade/ Theor$ es o" $ %! er%a! $ o%al ! rade/ Trade barr$ ers/ I%d$ a)s "ore$ (% ! rade s$ %ce $ %de.e%de%ce. 2. I( ter( *ti o( * M*r5 eti ( " E( 7i ro( 'e( t, Eco%o' $ c/ ;ol $ !$ cal / Ee(al / Soc$ o7 cul ! ural a%d De' o(ra.h$ c e%0$ ro%' e%! . I%! er%a! $ o%al ' ar:e! e%! r+ s! ra! e($ es ? MNC )s/ 8l obal ' ar:e! ers e! c.
A. O r"*( i C*ti o( %or I( ter( *ti o( * M*r5 eti ( ", Cb- ec! $ 0es o" $ %! er%a! $ o%al ' ar:e! $ %(/ F ac! ors a""e c! $ %( $ %! er%a! $ o%al ' ar:e! $ %(/ I%! er%a! $ o%al ' ar:e! $ %( '$ 4 s! ra! e(+. D$ s! r$ bu! $ o% s! ra! e($ es a%d T+.es o" $ %! er' ed$ ar$ es $ % $%! er%a! $ o%al ' ar:e! $ %(. B. E3. ort P *(( i ( ", E4.or! "$ %a%ce/ Ee! ! er o" cred$ ! / E4.or! l$ ce%s$ %(/ E4.or! houses/ E4.or! r$ s: a%d $%sura%ce/ E4.or! .ro' o! $ o% a%d I%ce%! $ 0es b+ ! he 8o0er%' e%! o" I%d$ a a%d I%s!$ ! u! $ o%al arra%(e' e%! "or e4.or! .ro' o!$ o% $ % I%d$ a. I' .or! 7
DB
E4.or! .ol $ c$ es o" ! he 8o0er%' e%! o" I%d$ a ? E4.or! docu' e%! a! $ o% .rocedur es a%d "or' al $ ! $ es. I%d$ a% "ore$ (% ! rade s$ %ce $ %de.e%de%c e. 2. I( ter( *ti o( * E +o( o'i + I( sti tu ti o( s *( & Foru 's, EF T&/ E&F T&/ EU/ S &&RC / &; EC Worl d # a%:/ IMF a%d o! her ! rad$ %( bl oc:s a%d co' ' o% ' ar:e! $ %( "or $ %! er%a! $ o%al bus$ %ess. R eferen ces : Int ernat i onal Int ernat i onal Int ernat i onal Int ernat i onal Mar%et i ng + &a% On%-i si t and 4ohn 4. &haw Mar%et i ng + $hi l i ) / at eora and 4ohn Graham Mar%et i ng + /.1. !ranci s , si ness + Dani el
0.) E e+ti7e IB 2, I(&i* & BTO 1 . G o# * i C*ti o( , 8l obal $ <a! $ o% o" *orl d
eco%o' +/ bus$ %ess/ $ ' .ac! a%d $' .l $ ca! $ o%s/ .ol $ c+ o.!$ o%s a%d (o0er%a%ce. &r(u' e%! s "or I%d$ a - o$ %$ %( WTC 7 &r(u' e%! s a(a$ %s! ' e' bersh$ . ? be%e"$ ! s a%d d$ sad0a%! a(es ! o I%d$ a. I%d$ a)s co' ' $ !' e%! a%d rol e $ % WTC ? I%d$ a as de"e%da%! a%d as co' .l a$ %a%! ? I%d$ a)s .os$! $ o% $ % WTC.
2. R e($ o%al ! rade bl oc:s a%d eco%o' $ c $ %! e(ra! $ o% ? reaso%s "or (ro*! h o" eco%o' $ c bl oc:s ? eco%o' $ c ? .ol $ ! $ cal ? ! +.es o" eco%o' $ cal $ %! e(ra! $ o%. Ma- or re($ o%al ! rade (rou.s ? N&F T&/ MERC CS UR / &; EC /EU/# IMS T&C / &S E&N/ 87 D/ I#S &. Euro be%e"$ ! s o" co' ' o% curre% c+ ? e4.ec! a%c+ ? $' .ed$ ' e%! s o" $%! e(ra! $ o%/ I%d$ a)s rol e $ % .ro' o!$ %( "ore$ (% ! rade ? 0$ s$ o% .ers.ec! $ 0e/ road ' a./ .ros.ec! s/ .er"or' a% ce a%d e0al ua! $ o%. A. WTC ? Cb- ec! $ 0es/ "u%c! $ o%/ 8&TT a%d WTC./ .r$ %c$ .l es o" WTC ? ! ra%s.are% c+/ MF N ! rea! ' e%! / %a!$ o%al ! rea! ' e%! ? "ree ! rade .r$ %c$ .l es ? d$ s' a%! l $ %( ! rade barr$ ers ? rul ed based ! rad$ %( s+s! e' / ! rea! ' e%! o" EC D)s ? co' .e! $ ! $ o% .r$ %c$ .l es ? a%! $ du' .$ %( ' easures ? e%0$ ro%' e%! .ro! ec! $ o%. B. R e0$ e* o" I%d$ a)s eco%o' + .os! 1KK2/ a%al +s$ s o" (e%eral a(re e' e%! o% ! rade $ % ser0$ ces (8&TS )/ de"$ %$ !$ o% o" ser0$ ces u%der 8&TS / ' odes o" $ %! er%a! $ o%al del $ 0er+ ser0$ ces ? cross border su..l + ? co' ' erc$ al su..l + ? co%su' .! $ o% abroad/ ' o0e' e%! o" .erso%%el s.ec$ al a(ree' e%! s u%der WTC ? TR I;S ? TR IMS ? ob- ec! $ 0es o" $%! el l ec! ual .ro.er! + .ro! ec! $ o%/ I%d$ a% .a! e%! l a* a%d ! r$ .s ? $ ssues/ co%! ro0ers$ es a%d l e(al .os$ ! $ o%. 2. R e0$ e* o" I%d$ a)s I%! er%a! $ o%al #us$ %ess *$ ! h rel e0a%c e ! o b$ l a! eral / .re"er e%! $ al / re($ o%al / "ree ! rade/ ' ul! $ l a! eral ! rade a(ree' e%! s. I%d$ a)s s! a%d o% WTC a(ree' e%! s ? a(r$ cul ! ure/ N&M&/ I; R / ' ode B res! r$ c! $ o%s/ subs$ d$ es/ co%cess$ o%s e! c. I%d$ a as a "el $ c$ ! a! or $ % ! he "or' a! $ o% o" re($ o%al bl oc:s/ eco%o' $ c bl oc:s.
D2
R eferen ces : Int ernat i onal , si ness + ,* (oger ,onnet Int ernat i onal , si ness - Mi chael =i n%at a Int ernat i onal , si ness - 4ohn d.Dani el s Int ernat i onal , si ness + (i chard M.&haf f er Int ernat i onal , si ness - ( gman Int ernat i onal , si ness + 7*e)t ha%esh &haran Int ernat i onal Economi cs + Domi ni c% &al -at ore $ros)ect s of Indi as !orei gn #rade + N .1.K han Indi as !orei gn #rade - 7adi l al Man al of !orei gn E8change + H.E.E-i l t
0.0 E e+ti7e IB 6, I(ter(*tio(* Fi(*(+i* M*(*"e'e(t

1. I( ter( *ti o( * Fi( *( +i * M*( *"e'e( t, S tru +tu re o% %orei "( e3+- *( "e '*r5 et. The bal a%ce o" .a+' e%! s/ I%! er%a! $ o%al ' o%e! ar+ s+s! e' ? I.M.F / The %a! ure o" (l obal ca.$ ! al "l o*s ? F DI/ F II/ ; r$ 0a! e e1u$ ! + a%d hed(e "u%ds. 2. E 3+- *( "e r*te & eter'i ( *ti o( , S ! ruc! ural 'odel s o" e4cha%(e ra! e de! er' $ %a! $ o% ? IR; a%d ;; ; ar$ ! +/ e4cha%(e ra! e "orec as! $ %(. Tra%s"er .r$ c$ %( a%d %e! ! $ %(.
A. T - e %orei "( e3+- *( "e '*r5 et, S ! ruc! ure/ T+.es o" ! ra%sac! $ o%s/ 1uo! a! $ o%s a%d &rb$ ! ra(e . E4cha%(e ra! e re($ ' es ? "ore$ (% e4cha%(e ' ar:e! $% I%d$ a. B. Me*su re' e( t o% e3. osu re *(& Ri s5 , Cl ass$ "$ ca! $ o%/ Tra%sac! $ o%/ ! ra%sl a! $ o% a%d o.era! $ %( e4.osures. Ma%a(e' e%! o" e4.osures. Fed($ %(/ "or*ards/ curre% c+ "u! ures/ o.!$ o%s/ s*a.s a%d hed($ %( *$ ! h ' o%e+ ' ar:e! .
2. M*( *"e'e( t o% i( terest r*te e3. osu re, F R & $ %! eres! ra! e ca.s a%d "l oors. F$ %a%c$ al s*a.s7! +.es7 ' o! $ 0a! $ o% a..l $ ca! $ o% o" s*a.s. 8DR / &DR . R eferen ces : , c%l e*, 1dri an + M lt i nat i onal !i nance, N ew Cor%, $rent i ce Hal l Inc.m 399H K i m, & % and K i m, &e ng + Gl o'al / or)orat e !i nance< # e8t and / ases, 2 n d ed. Mi ami !l ori da, Kol ', 399D &ha)i ro, 1l an./ + M l t i nat i onal !i nanci al Management , N ew Del hi , $rent i ce Hal l of Indi a, 399: Int ernat i onal !i nanci al Management '* $.G.1)t e, Mc Graw Hi l l . Int ernat i onal !i nanci al Management '* 4ef f Mad ra
DD
0.2 E e+ti7e IB 8, I(&i*Hs Forei"( Tr*&e

1. Forei "( tr*& e *(& BO P o% I( & i *, F ore$ (% ! rade u%der .l a%/ ' a- or e4.or! s a%d $' .or! s $' .ac! o% I%d$ a% eco%o' + a%d # C; / ! rade d$ rec! $ o%s/ ' a- or h$ %dra%ces $ % I%d$ a% e4.or! s sec! or/ s! ruc! ural ! rea! ' e%! $ % .ro' o! $ %( $ %! er%a! $ o%al ! rade b+ I%d$ a. 2. R ece%! ! re%ds $ % I%d$ a)s "ore$ (% ! rade/ d$ rec! $ o%al .a! ! er%/ ' a- or e4.or! co' ' od$ ! $ es ? ! hrus! area co' ' od$ ! $ es/ ! re%ds/ .robl e' a%d .ros.ec! s/ ' a- or co' .e! $ ! ors/ ' a- or $ ' .or! co' ' od$! + (rou.s/ ! rade co%! rol $% I%d$ a ("ore$ (% ! rade de0el o.' e%! a%d re(ul a! $ o% ac! )/ $ ' .or! a%d e4.or! co%! rol orders/ e4.or! ? $ ' .or! l$ ce%s$ %( s+s! e' / e4cha%(e co%! rol $% I%d$ a. A. E4.or! ; ro' o! $ o% ? I%ce%! $ 0es/ du! + dra*ba c:s/ .ac:$ %( cred$ ! s/ e4.or! .ro' o!$ o% cou%c$ l s/ ad0$ sor+ bod$ es ? C &; &IIE/ F IC C I/ C II/ ; FD cha' ber o" C o' ' erce/ D8F T a%d "u%c! $ o%al "ac$ l $ ! a! ors/ e0al ua! $ o% o" I%d$ a)s .ol$ c+ o% e4$ ' .l a%/ co%! rol o" "ore$ (% ! rade. B. C o%! e' .orar+ E4.or! I' .or! ! re%d a%al +s$ s> I%0$ s$ bl e e4.or! s ? # a%:$ %(/ I%sura%ce/ sh$ ..$ %(/ ! our$ s' / ' a%.o*er/ co%sul ! a%c+/ so"! *are e! c ? %eed ! o .ro' o! e ! rade/ co%! rol ob- ec! $ 0es a%d ' ach$ %er+ "or e4.or! co%! rol / ' a$ %! e%a%c e a%d de0el o.' e%! o" $ ' .or! s. I' .or! subs! $ ! u!$ o%/ %eed ! o co%! rol $ ' .or! ! rade/ ob- ec! $ 0es a%d ' ach$ %er+ "or $ ' .or! co%! rol / ' a$ %! e%a%ce a%d de0el o.' e%! o" $' .or! s 2. R ol e o" 8o0er%' e%! $ % I%d$ a)s Fore$ (% Trade> S! a! e ! rad$ %( cor.ora! $ o%/ ' $ %eral a%d ' e! al ! rad$ %( cor.ora! $ o%/ rol e o" co' ' od$ ! + boards/ co' ' erc$ al ! rea! $ es/ ! rade a(ree' e%! s/ cou%! er ! rade R eferen ces : ,hash*am.& + E8)ort $romot i on i n Indi a< # he Inst i t t i onal Inf rast r ct re, / ommonw eal t h $ '., Del hi , 39II K hanna, &ri (am + E8)ort Mar%et i ng in Indi as N ew Man f act rers, 0ni -ersi t * of Del hi , Del hi , 39IH 4ai n.&.K + e8)ort $erf ormance and E8)ort Mar%et i ng &t rat egi es, / ommon w eal t h $ '., Del hi , 39II N a**ar, Dee)a% + Indi as E8)ort and E8)ort )oli ci es i n the 39H;s, /am'ri dge 0ni -ersi t * )ress, 39JH.
0.! E e+ti7e IS 0, E(ter.rise Resour+e P *((i(" A(& Busi(ess Pro+ess ReIE("i(eeri("

1. I( tro& u +ti o( , F u%da' e%! al s o" su..l + cha$ % ' a%a(e' e%! / a..l $ ca! $ o%s s+s! e' s $% ! he $%d$ 0$ dual bus$ %ess "u%c! $ o%s. !. I( tro& u +ti o( to E RP, a% o0er0$ e* o" !he e%! er.r$ se/ ER ; a%d rel a! ed ! ech%ol o($ es/ ER ; ? a ' a%u"ac! ur$ %( .ers.ec! $ 0e/ @e%dors/ co%sul ! a%! s a%d users/ $ %! roduc! $ o% ! o S&; / a% o0er0$ e* o" S D/ MM/ ;; / F I5 C C Modul es o" S &; .
). S APHs S CM s$ste', rece%! de0el o.' e%! s $ % order a%d SC M based o% S &; s +s! e' s/ case s! ud$ es o% SC M/ I%! er%e! resources "or SC M. 0. ReI e( "i ( eeri ( ", a% $ ' .era! $ 0e "or sur0$ 0al / $' .l e' e%! $ %( #; R ? ' e! hodol o(+ a%d s! e.s/ Is re7 e%($ %eer$ %( %ecessa r+L
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2. T re( & s i ( I( %or'*ti o( te+- ( o o"$, .eo.l e 0$ e*/ e' .o*er$ %( .eo.l e ! hrou(h $ %"or' a! $ o%/ ' a%a($ %( cha%(e ? !he I%d$ a% .arad$ (' .
R eferen ces : E($ + 1l e8i s " eon, " eon $ 'li shers & ))l * / hai n Management 'ased on &1$ s*st ems, G.K nol ma*er, $.Mert ens and 1.= ei r, &)ri nger Int ernat i onal Edi ti on # he one &o rce !or / om)rehensi -e &ol t i ons + 0si ng &a) (E D III Edi t i on + 1 t hored '* 1sa) .orl d / ons t anc*- $HI. Int rod ct i on t o &1$, an o-er-i ew of &D, MM, $$, !IE / O Mod l es of &1$ 1n Insi ders 0n'l ased 1))rai sal of &1$ (E D Management + .il e*, / ori ol i s + dreamt ech E($, 7i nod K mar Garg and N .K .7en%i t a%ri shnan, $HI Hammer, Mi chael and /ham)*, 4ames< (eengi neeri ng t he /or)orat i on< 1 mani f est o f or ' si ness re-ol t i on< Har)er , si ness
0.) E e+ti7e IS 2, E e+tro(i+ Co''er+e

1. I( tro& u +ti o( to E ICo''er +e , ad0a%! a(es a%d l$ ' $! a! $ o%s ! o E7C o'' erc e/ @al ue cha$ %s a%d ' a%a(er$ al $ ' .l $ ca! $ o%s o" E7 C o'' erc e. !. I( ter( et, The $ %! er%e! a%d !he *orl d*$ de *eb/ ! he $ %! er%e! ; ro! ocol Su$ ! e/ $ %! er%e! arch$ ! ec! ure/ I%! er%e! ser0$ ce .ro0$ ders (e%abl $ %( ! ech%ol o($ es o" !he *orl d*$ de *eb)/ I%! er or(a%$ <a! $ o%al C o' ' erce a%d EDI/ EDI $' .l e' e%! a! $ o%/ ' ob$ l e C o'' erc e. S e+u ri t$ *( & +- * e( "es, El ec! ro%$ c .a+' e%! s+s! e' s a%d ! he $ ssues $ %0ol 0ed/ secur$ ! + $ssues a%d e%cr+.! $ o%/ E7C RM/ E7 S CM. E7 S! ra! e(+.
). Co'. u ter NetAor5 s & S e+u ri t$, D$ ""ere%! ! +.es o" %e! *or:s/ .ro! ocol s a%d ' ed$ a. 0.
2. Co( su 'er ori e( te& E e+tro( i + Co''er +e, &d0er! $ s$ %( a%d Mar:e! $ %( o% ! he $%! er%e! / C o%su' er S earch a%d R esource D$ sco0er+/ Web based b2b E7C o' ' erce. I%! ra%e! s a%d e4! ra%e! s. Ee(al a%d e! h$ cal $ ssues/ l e(al $ %"ras! ruc! ur e "or E7 C o'' erc e $ % I%d$ a (The I%"or' a! $ o% Tech%ol o(+ &c! / 2000)/ I%! er%a! $ o%al c+ber l a*s. R eferen ces : (a-i ,.K al a%ot a and 1ndrew ,..hi nst on + M !ront i ers of El ect roni c /ommerc eN . 1ddi son .esl e*, $earson Ed cat i on, 1si a. M $ract i cal / r*)t ogra)h*N , ,r ce &chnei r and N ei ls !erg son, .i l e*- dreamt ech Indi a $ri -at e " t d. M E-/ ommerce- 1mangari al )ers)ect i -eN , $.# .4ose)h. $rent i -e Hal l , Indi a M El ect roni c / ommerceN , !ramew or%, # echnol ogi es and a))l i cat i ons, #at a McGraw Hi l l . M El ect roni c / ommerceN , !rom -i si on t o f lf i l l ment , El i as M.1w ad, $HI. 4ef f re* !.(a*)ort and ,ernard 4.4aw os%i - i nt rod ct i on t o E-/ ommerce.
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0.0 E e+ti7e IS 6, I;R a%d C+ber la*s

1 2 A B 2 IPR ? $ %! roduc! $ o%/ # as$ cs/ Ee(al Co%ce.! s/ I%! er%a! $ o%al &rch$ ! ec! ur e o" ; ro! ec! $ o%/ 8l obal R e(ul a! or+/ D$ .l o' ac+ $% I; R .ro! ec! $ o%/ I; R $ % I%d$ a/ I; R 0s @er! $ cal I%dus! r$ es. C$# er L *As, C +ber &l er! s/ I%! er%e! F rauds/ The"! s a%d cr$ ' es/ C +ber Ea*s @s @er! $ cal I%dus! r$ es. O ( i ( e S- o. . i( " Met- o& s, Sho..$ %( car! s/ I%! er%e! ; a+' e%! 8a! e*a+s/ a..ro0al ' echa%$ s' s/ cred$ ! card ' ercha%! s a%d .a+' e%! s I( %or'*ti o( S e+u ri t$, C o%ce.! s/ Me! hods/ Tool s/ S ! a%dards/ Co' .l $ a%ces. I( %or'*ti o( S e+u ri t$ Co( tro a%d D$ sas! er Ma%a(e' e%! . R eferen ces : $ract i cal 1))roach #o Int el l ect al $ro)ert * (i ght s ,* (achna &i ngh $ ri , 1r-i nd 7i sw anat han (e- t hi n%i ng i nt el l ect al )ro)ert *< t he )ol i ti cal econom* of co)*ri ght ... ,* Ci 4 n # i an Int el l ect al )ro)ert * and i nf ormat i on w eal t h< i ss es and )ract i ces in t he ... ,* $et er K. C / *'er law si m)l if i ed + '* 7i -e% &ood / *'erl aw f or gl o'al E- ' si ness< fi nance, )a*ment , and di s) t e s + '* # a%ashi K 'ot a / *'erl aw < t he Indi an )ers)ect i -e- '* $a-an D ggal Inf ormat i on # echnol og* in , si ness Management + '* Dr. M %esh Dh nna, 4. ,. Di 8i t $a*ment t echnol ogi es for E- commerce '* .ei dong Ko N ew )a*ment w orl d< a managerLs g i de to creat i ng an ef fi ci ent $a*ment $rocess + '* Mar* &. &chaef f er Managi ng i nf ormat i on sec ri t * ri s%s< t he O/ # 17E a))roach + '* / hri st o)her 4. 1l 'ert s, 1 dre* 4. Dorof ee + Inf ormat i on &ec ri t *< desi gn, i m)l ement at i on, meas rement , and /om)l i ances + '* # i mot h* $. " a*t on 1n i nf ormat i on sec ri t * hand'oo% + '* 4ohn M. D. H nt er El ec! ro%$ c Da! a I%! er"aces/ ; a+' e%! ' e! hods a%d DR I; s/ TR I; s/
0.2 E e+ti7e IS 8, Busi(ess Str*te"ies

1. !. I( tro& u +ti o( , De"$ %$ %( +our bus$ %ess $dea/ crea! $ %( a% e7 bus$ %ess .l a%/ (e! ! $ %( +our bus$ %ess o"" !he (rou%d/ C o' .o%e%! s/ l $ %:a(es/ d+%a'$ cs a%d e0al ua! $ o% o" bus$ %ess ' odel s/ d+%a' $ cs a%d a..ra$ sal s o" bus$ %ess 'odel s. I( ter( et, @al ue co%"$ (ura! $ o% a%d ! he $ %! er%e! 0al u$ %( a%d "$ %a%c$ %( a% $ %! er%e! s! ar! 7 u..
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). 0. 2. eI # usi( ess, # u$l d$ %( +our e7bus$ %ess/ des$ (%$ %( a% e7 bus$ %ess *eb s$ ! e/ u%ders! a%d$ %( bac:7 e%d s+s! e' s. Bu si( es E (7i ro( 'e( t, The rol e o" co' .e! $! $ 0e a%d ' acro e%0$ ro%' e%! s/ a..l +$ %( !he co%ce.! s ' odel s a%d ! ools/ sa' .l e a%al +s$ s o" a% $ %! er%e! bus$ %ess 'odel case. L *u( +- i( " $ou r eI # usi ( ess R eferen ces : / reat i ng a wi nni ng e- ' si ness, I Edi ti on, N a)i er, 4 dd, (i -ers and .agner Int ernet ' si ness model s and st rat egi es, Edi ti on 2;;3, 1l l an 1f sh, /hri st o)er " .# cci E- ser-i e, N ew Di rect i ons i n # heor* and $racti ce, (ol and # .# r st and $.K .K annan, $rent i ce Hal l Indi a. &t e-en 1l t er< Inf ormati on &*st ems< !o ndat i on of e-' si ness, $HI F or pract i cal s: .e' Desi gn, w i t h H# M" E !l ashE 4a-ascri )t E Dream w ea-erE !ront )age and e- / ommerce M l t i medi a &*st ems Desi gn, $ra'hat K .1ndl ei gh and Ki ran # ha%rar.
0.! E e+ti7e TTM 0, E7e(t M*(*"e'e(t

1. De"$ %$ ! $ o%/ S co.e o" E0e%! Ma%a(e' e%! . I%! roduc! $ o% !o co%0e%! $ o%s/ E4h$ b$ ! $ o%s/ ' ee! $ %(s ? de"$ %$ !$ o% 6 co' .o%e%! s. Na! ure a%d de' a%d o" co%"ere% ce ' ar:e! . 8ro*! h a%d de0el o.' e%! o" e0e%! $%dus! r+/ eco%o' $ c a%d soc$ al s$ (%$ "$ ca%ce. 2. T+.ol o(+ o" .l a%%ed e0e%! s/ @ar$ e! $ es 6 $ ' .or! a%ce o" e0e%! s/ 9e+ s! e.s !o success"ul e0e%! s charac! er$ s! $ cs a%d co' .l e4$ ! $ es o" e0e%! s chec:l $ s! "or d$ ""ere%! e0e%! s/ .l a%%$ %( schedul e 6 ac! $ o%s a(e%da. A. C o%"ere%c e .ro(ra' des$ (%$ %(/ !$ ' $ %(/ su.er0$ s$ o%/ .rese%! a! $ o%/ ca! er$ %( a%d hos.$ ! al $! +/ Tra%s.or! a! $ o%/ ! el eco%"er e%c$ %(/ record$ %( 6 .ubl $ sh$ %( s.o%sorsh$ ./ s.o%sors/ or(a%$ <e rs/ cus! o' ers 6 (ues! s. E0e%! .l a%%$ %(/ 9e+ chara c! er$ s! $ cs/ ; re7 e0e%! res.o%s$ b$ l $ !$ es/ l e(al $ ssues/ %e(o! $ a! $ o%s. B. E0e%! s a%d Tour$ s' / #us$ %ess ! our$ s! / Tour$ s' 6 C ul ! ure/ I%ce%! $ 0e ! ours R $ s: Ma%a(e' e%! / S a"e! + a%d 8l obal $ ssues $ % E0e%! Ma%a(e' e%! . 2. MIC E Tour$ s'> Tour$ s' e0e%! s ? %a! $ o%al 6 I%! er%a! $ o%al S ce%ar$ o I%! er%a! $ o%al Trade F a$ rs 6 Mars ? 8er' a%+/ Ch$ %a/ S $ %(a.ore/ Fo%(:o%(/ U.9/ e! c. E0e%! s a%d Tour$ s' Mar:e! $ %(. R eferen ces : E-ent Management i n l ei s re 5 t o ri sm + Da-i d .at t / onf erences + # om* (ogers
=0
0.) E e+ti7e TTM 2, I(ter(*tio(* Touris'

1. 8l obal $ <a! $ o% 6 ! our$ s' sec! or> 8l obal $ <a! $ o% 6 ! he bus$ %ess *orl d/ ! he ! our$ s' $ %dus! r+/ chal l e%(es/ F ac! ors a""ec! $ %( 8l obal 6 re($ o%al ! our$ s! ' o0e' e%! s/ De' a%d a%d or$ ($ % "ac! ors/ des! $ %a! $ o% 6 resource "ac! ors. Co%! e' .orar+ ! re%ds $% $ %! er%a! $ o%al !our$ s! ' o0e' e%! s. 2. The e' er(e% ce o" $ %! er%a! $ o%al ho! el s 6 ! our$ s' s> F$ s! or$ cal as.ec! s/ de0el o.' e%! o" cha$ %s/ de0el o.' e%! abroad/ a$ rl $ %e co%%ec! $ o%. A. ; ol$ ! $ cal as.ec! s o" ! he $ %! er%a! $ o%al ! ra0el / ! our$ s' # arr$ ers ! o ! ra0el / ! our$ s' $ %0es!' e%! 6 bus$ %ess/ re(ul a! $ o%s/ $ %! er%a! $ o%al or(a%$ <a! $ o%s deal $ %( *$! h barr$ e rs 0$ <> WTC/ IMF / IF&/ %eed "or (o0er%' e%! su..or! o" ! our$ s' / %a! $ o%al ! our$ s' or(a%$ <a! $ o%s/ .ol $ ! $ cal s! ab$ l$ ! +/ ! ra0el ad0$ sor$ es/ .ol $ !$ cal r$ s:/ cr$ s$ s ' a%a(e' e%! . B. Fu' a% resources 6 cul ! ural d$ 0ers$ ! +> U%ders! a%d$ %( cul ! ural d$ 0ers$ ! +/ cul ! ural .erce.! $ o%s/ bus$ %ess .ro! ocol / cul ! ural co%s$ dera! $ o%s $ % %e(o! $ a! $ o%s. 2. I%! er%a! $ o%al !our$ s' sal es 6 ' ar:e! $ %(> Mar:e! resear ch/ de0el o.$ %( a% $ %! er%a! $ o%al ' ar:e! $ %( s! ra! e(+/ u%ders! a%d$ %( 0ar$ ous ! ra0el d$ s! r$ bu!$ o% s+s! e' s 0$ < 8DS / .roduc! .os$ ! $ o%$ %(. R eferen ces : Mi l l , (./ ., A399;B, # o rism< # he Int ernat i onal , si ness, $ret i ence Hal l , N ew 4erse*. ,hat i a.1.K ., - Int ernat i onal #o ri sm
0.0 E e+ti7e TTM 6, Art 1erit*"e o% I(&i*,

1. I%d$ a% Cul ! ure a%d Fer$ ! a(e> C o%ce.! ? F$ s! or+ ? S ! a(es o" e0al a$ o% ? The Mohe%- odaro a%d Fara.. a% .er$ od ? @ed$ c &(e/ # uddh$ s! e.och/ 8u.! a ; er$ od/ Earl + a%d Ea! e Med$ e0al .er$ od/ Moder% .er$ od/ F ea! ures o" I%d$ a% C ul ! ural Fer$ ! a(e ? C o%ser0a! $ o% o" C ul ! ure. 2. S ! ud+ o" I%d$ a% &rch$ ! ec! ur e> The .ro'$ %e%! &rch$ ! ec! ural s! +l e $ % d$ ""er e%! .er$ od ? Fara..a% &rch$ ! ec! ur e/ &%c$ e%! I%d$ a% &rch$ ! ec! ur e 0$ < F$ %du ? # uddh$ s! s! +l e. Mu(hal &rch$ ! ec! ur e. The Roc:7 C u! ' o%u' e%! s ? col o%$ al &rch$ ! ec! ure/ S! ud+ o" $ ' .or! a%! &rch$ ! ec! ural s$ ! es o" I%d$ a. S! ud+ o" I%d$ a% Te' .l e &rch$ ! ec! ur e a%d .o.ul ar rel $ ($ ous ce%! res ? F$ %du/ #uddh$ s! / Ha$ %/ Musl $' s/ ; ars$ s a%d Chr$ s! $ a%.
=1
A. ; a$ %! $ %(s> I%d$ a% ; a$ %! $ %(s ? charac! er$ s! $ c "ea! ures ? Med$ e0al a%d Moder% ; a$ %! $ %(s/ S ! ud+ abou! .er"or' $ %( &r! s o" I%d$ a/ Da%ces o" I%d$ a/ F$ s! or$ cal e0ol u! $ o% ? archeol o($ cal a%d l$ ! erar+ e0$ de%ce/ I%d$ a% Cl ass$ cal Da%ces ? Fol : Da%ces/ Mus$ c o" I%d$ a ? cl ass$ "$ ca! $ o% ? Mar( 6 Des$ / 9ar%a! $ c s! +l e/ Nor! h I%d$ a% Mus$ c ? Mus$ cal $ %s! ru' e%! s. B. R ol e o" ; er"or' $ %( &r! $ % Tour$ s' De0el o.' e%! 6 Fa%d$ cra "! s> I%d$ a% Thea! re ? D$ ""ere%! Thea! r$ cal "or' s/ I%d$ a% C $ %e' a ? E0ol u! $ o% ? Rol e $ % Tour$ s' De0el o.' e%! / I%d$ a% ha%d$ cra"! s ? ! e4!$ l es/ cl a+*or:s/ s! o%e *or:s/ *ood*or:s e! c. ? cra"! ' el as ? Mar:e! $ %( o" Fa%d$ cr a"! s ? # o! ! l e%ec:. 2. Museu' s a%d !he$ r rol e> R ol e o" Museu' s $ % .reser0a! $ o% o" ar! Fer$ ! a(e ? T+.es o" Museu' s ? &c1u$ s$ ! $ o% o" Museu' &r! $ cl es ? R ol e o" Museu' $ % S.ec$ al I%! eres! Tour$ s' . R eferen ces : # o rism De-el o)ment + 1.K .,hat i a Heri t age #o ri sm De-el o)m ent + (omi l a #ha)er De-el o)m ent of #o ri sm i n Indi a + H." .$.(ai $ar*at an ,h gol + $rof . &.,.&hi nde $ar*at an ,h gol + Dr. C .# .Ghar) re $ar*at an ,h gol + Dr. N agt ode and ot hers
0.2 E e+ti7e TTM 8, Tr*7e A"e(+$ M*(*"e'e(t

1. Tra0el "or' al $ ! $ es> ; ass.or! / @$ sa/ Feal ! h re1u$ re' e%! s/ ! a4es/ cus! o' s/ curre% c+/ ! ra0el $ %sura%ce/ ba((a(e a%d a$ r.or! $ %"or' a! $ o%. Tra0el &(e%c+ a%d Tour C.era! $ o% # us$ %ess> F$s! or+/ 8ro*! h/ a%d .rese%! s! a! us o" Tra0el &(e%c+. De"$ %$ ! $ o% o" Tra0el &(e%c+ a%d d$ ""ere%! $ a! $ o% be! *ee% Tra0el &(e%c+ a%d Tour C.era! $ o% bus$ %ess. Tra0el &(e%c+ a%d Tour C.era! ors> E$ %:a(es a%d arra%( e' e%! s *$ ! h ho! el s/ a$ rl $ %es a%d ! ra%s.or! a(e%c$ es a%d o! her se(' e%! s o" ! our$ s' sec! or. 2. &..ro0al o" Tra0el &(e%! s a%d Tour C.era! ors> &..ro0al b+ De.ar! ' e%! o" Tour$ s' / 8o0er%' e%! o" I%d$ a. I&T& rul es a%d re(ul a! $ o%s "or a..ro0al o" a ! ra0el a(e%c+/ &..ro0al b+ &$ rl $ %es a%d R a$l *a+s. S ! ud+ o" 0ar$ ous F$ scal a%d No% ? F $ scal $ %ce%! $ 0es a0a$ l abl e !o Tra0el a(e%c$ es a%d Tour C.era! $ o%s bus$ %ess. A. F u%c! $ o%s o" a Tra0el &(e%! > U%ders! a%d$ %( ! he "u%c! $ o%s o" a ! ra0el a(e%c+ ? ! ra0el $ %"or' a! $ o% a%d cou%sel $ %( ! o !he ! our$ s! s/ I! $ %erar+ .re.ara! $ o%/ reser0a! $ o%/ !$ c:e! $ %(/ .re.ar a! $ o% a%d ' ar:e! $ %( o" Tour .ac:a(es/ ha%dl $ %(
=2
bus$ %ess5 cor.ora! e cl $ e%! s $%cl ud$ %( co%"ere% ce a%d co%0e%! $ o%s. Sources o" $%co' e> C o'' $ ss$ o%/ S er0$ ce char(es. Tra0el Ter' $ %ol o(+> C urre%! a%d .o.ul ar ! ra0el ! rade abbre0$ a! $ o%s a%d o! her ! er' s used $ % .re.ar$ %( $ ! $ %erar$ es. B. F u%c! $ o%s o" a Tour C.era! or> Mar:e! resear ch a%d !our .ac:a(e "or' ul a! $ o%/ asse' bl $ %(/ .rocess$ %( a%d d$ sse' $ %a! $ %( $ %"or' a! $ o% o% des! $ %a! $ o%s/ E$ as$ o%$ %( *$! h .r$ %c$ .l es/ .re.ara! $ o% o" I!$ %erar$ es/ ! our o.era! $ o% a%d .os! ! our Ma%a(e' e%! . S ources o" $ %co' e "or ! our o.era! $ o%. 2. ; ubl$ c a%d ; r$ 0a! e sec! or $ % Tra0el &(e%c+ # us$ %ess a%d Tour C.era! $ o% # us$ %ess> Cr(a%$ <a! $ o%al S ! ruc! ure a%d 0ar$ ous de.ar! ' e%! s o" a Tra0el &(e%c+. C ase s! ud+ o" ITDC . C ase s! ud+ o" S IT&/ C o4 6 9$ %(s/ TC I a%d Tho' as C oo:. The I%d$ a% Tra0el &(e%! s a%d ! our o.era! ors ? a% o0er0$ e*. Na! $ o%al Trade &ssoc$ a! $ o%s> I&TC a%d T&&I. R eferen ces : Hol l ow a*.4./ A39IDB, #he , si ness of #o ri sm, McDonal d and E-ans, $l *mo nt h. &*rat t Gw enda, A399:B. Man al of #ra-el 1genc* $ract i -e, , t t erw ort h Hei nmann, " ondon. &t e-ens " a rence, A399;B. G i de t o &t art i ng and O)erat i ng & ccessf l #ra-el 1genc*, Del mar $ 'l i shers Inc.m N ew C or%. / hand, Mohi nder, # ra-el 1genc* Management , 1nmol $ 'l i cat i on &et h.$.N A3992B, & ccessf l # o ri sm Management 7ol . 3 5 2, &t erl i ng $ 'l i cat i ons, Del hi . !ost er, Do gl as A39IDB, #ra-el and # o ri sm Management , McMi l l an, " ondon.
0.! E e+ti7e 1CM 0, 1e* t- C*re E+o(o'i+s *(& Fi(*(+e

1. &ssess' e%! o" causes o" .oor heal ! h $ % ! he de0el o.$ %( cou%! r$ es, Feal ! h ser0$ ces/ eco%o' $ c de0el o.' e%! a%d %a! $ o%al de0el o.' e%! .l a%%$ %(. 2. Eco%o' $ c a..ra$ sal o" heal ! h ser0$ ces> %eeds 0s De' a%d 0s Su..l + ' odel , Feal ! h sec! or "$ %a%c$ %( a%d e4.e%d$ ! ure sur0e+s. A. ; r$ ' ar+ care> cos! s/ resourc e a0a$ l ab$ l $! + a%d al l oca! $ o%, ' e! hods a%d 'odel s $ % ! he a%al +s$ s a%d e0al ua! $ o% o" heal ! h/ sec! or "$ %a%c$ %(. B. F $ %a%c$ al Ma%a(e' e%! $ % heal ! h ser0$ ces> # ud(e! $ %(/ co%! rol / .r$ c$ %( a%d e""$ c$ e%c+. 2. Eco%o' $ cs o" No%7 8o0er%' e%! al heal ! h care, Eco%o' $ cs o" 0ar$ ous Na! $ o%al / heal ! h .ro(ra' ' es. R eferen ces : / arri n.G, Economi c E-al ati on of Heal t h i n De-el o)i ng / o ntri es, 39ID, O8f ord 0ni -ersi t * $ress, N ew C or%. / l e-erl e*... D., ed, !i nanci al Management of Heal t h / are !aci l i t i es, 39JH, 1s)en, Mar*l and. / on*ers.D and Hi ll s.$, 1n i nt rod ct i on t o de-el o)ment )l anni ng i n t he t hi rd worl d, 39IG, 4ohn .il e*, N ew C or%. Dr mmond.M.!, $ri nci )l es of Economi cs a))rai sal i n Heal t h / are, 39I:, O8f ord 0ni -ersi t * $ress, N ew C or%. !error.H.$ ed, Heal t h &er-i ces < 1dmi ni strat i on, research and Management , 39J2, , t t erw ort hs, " ondon. !errnat i .$.4, Heal t h care economi cs, 39J9, 4ohn.i l e*, N ew Cor%.
=A
0.) E e+ti7e 1CM 2, E(7iro('e(t* 1e* t- M*(*"e'e(t *(& S*%et$ P *((i("

1. C o%ce.! o" heal ! h care .l a%%$ %(/ heal ! h e4.e%d$ ! ures/ hos.$ ! al s as a heal ! h care del $ 0er+ s+s! e' , Ma%a(e' e%! o" heal ! h care s+s! e' s, D$' e%s$ o%s o" heal ! h care ' a%a(e' e%! . 2. Ma%a(e' e%! o" 1ual $! +, C o%ce.! s o" e%0$ ro%' e%! al heal ! h care, M$ crob$ ol o($ cal co%s$ dera! $ o%s, Eau%dr$ es/ C SS D/ $%sec! / R ode%! co%! rol . A. E' er(e%c+ a%d d$ sas! er .l a%%$ %(, sa"e! + ' a%a(e' e%! , .a! $ e%! s a%d .erso%%el sa"e! +/ "$ re sa"e! +/ (e%eral sa%$ ! a! $ o%. B. Fa<a rdous *as! e ' a%a(e' e%! , sol$ d *as! e ha%dl $ %( 6 d$s.osal , l$ 1u$ d *as! e ha%dl $ %(/ col l ec! $ o% 6 d$ s.osal , *a! er ! rea! ' e%! a%d d$ s! r$ bu! $ o%. ;l a%%$ %( a%d or(a%$ <$ %( "or sa"e! + a%d *as! e ' a%a(e' e%! . 2. Ee(al a%d soc$ al as.ec! s o" *as! e ' a%a(e' e%! , ! re%ds a%d .rac! $ ces, ' a%a(e' e%! o" cos! s, heal ! h care bud(e! $ %(, cos! co%! a$ %' e%! , ' a%a(e' e%! o" co%"l $ c! s, or(a%$ <$ %( "or be! ! er heal ! h care ' a%a(e' e%! , col l ec! $ 0e e' .l o+ee .ar! $ c$ .a! $ o%, bar(a$ %$ %(, re*ards a%d .u%$sh' e%! s. R eferen ces : !err*, # ed &af et * 5 heal t h management )l anni ng, 7an Nost rand (ei nhol d, N ew Cor%, 399;. ,ond (i chard.g, G.&.Mi chael sen and (oger " Deroos, En-i ronment al Heal t h 5 &af et * i n heal t h care f aci l it i es, Macmi l l an $ '.co.i nc, 39JD. 4o rnal of Hazardo s w ast e management , 0&1 = w eif e, $et er I and !ri edri ch ,re*er Heal t h Economi cs, O8f ord 0ni -ersi t * $ress, N ew C or%, 399J. K rt , Darr 5 4onat han.&.(., Hos)it al organi zat i on and management < # e8t and readi ng, / ,& ) 'l i shers 5 Di st ri ' t ors, 3992. Go*al .(./ Hand'oo% of hos)it al )ersonnel management , $renti ce Hal l of Indi a, N ew Del hi , 399D.
0.0 E e+ti7e 1CM 6, 1e* t- *(& 1os.it* I(%or'*tio( S$ste's

1. C o%ce.! o" heal ! h, heal ! h care a%d hos.$ ! al s/ I%d$ a% heal ! h care s+s! e' / 8o0er%' e%! 7 heal ! h care $%! er"a ce> Fos.$! al as a subs+s! e' o" heal ! h care s +s! e' , hos.$ ! al "u%c! $ o%s. 2. Fos.$ ! al or(a%$ <a! $ o%/ cl ass$ "$ ca! $ o% o" hos.$! al s, co' .o%e%! s o" a hos.$ ! al s+s! e' , cha%($ %( rol e o" hos.$ ! al ad' $ %$ s! ra! $ o%, %eed "or ' a%a(er$ al "u%c! $ o%al s.ec$ al $ s! s/ $ ssues a%d chal l e%(es o" hos.$ ! al ' a%a(e' e%! . A. Dec$ s$ o% ' a:$ %( $% hos.$ ! al s/ u%ders! a%d$ %( dec$ s$ o% ' a:$ %( .rocess, dra*ba c:s o" hos.$ ! al co' ' u%$ ca! $ o% s+s! e' , %eed "or s+s! e' s a..roach !o hos.$ ! al .
=B
B. C o%ce.! s o" co' .u! ers a%d co' ' u%$ ca! $ o% ! ech%ol o(+/ da! abase co%ce.! s/ %e! *or:s a%d co' ' u%$ ca! $ o%, !+.es o" %e! *or:s/ %e! *or: ! o.ol o($ es/ $%"or' a! $ o% ! ech%ol o(+ $ % hos.$ ! al s, I%"or' a! $ o% s+s! e' co%ce.! s/ ! +.es o" $ %"or' a! $ o% s+s! e' s. 2. Fos.$ ! al $%"or' a! $ o% s+s! e' , S +s! e' s a%al +s$ s a%d des$ (% o" hos.$! al $ %"or' a! $ o% s+s! e' s, des$ (% co%s$ dera! $ o%s, de0el o.' e%! a..roaches, $ ' .l e' e%! a! $ o% s! ra! e($ es, "u%c! $ o%al $ ! + o" co' .u! er$ <ed hos.$! al $ %"or' a! $ o% s+s! e' s/ ' er$ ! s a%d de' er$ ! s o" C FIS / ! re%ds $ % FIS , FIS as a co%! rol s+s! e' , resource u!$ l $ <a! $ o% 6 co%! rol $% hos.$! al s/ $ ssues a%d chal l e%(es o" hos.$ ! al ' a%a(e' e%! . R eferen ces : " el e.(.D com) t ers i n Medi ci ne, # at a McGraw Hi l l $ 'li shi ng / o." t d, N ew Del hi , 39II. &ai ni , 1nil K mar Management Inf ormat i on &*st em AMI&B i n hos)it al s, Dee) 5 Dee) $ ', 399D. $an%o, (a*mond.(, , si ness Dat a /omm ni cat i ons, $rent i ce Hal l Inc, "ondon, 399J. Hos)i t al Inf ormati on &*st ems + # he N e8t generat i on, 7el de, ( di 7an de &)ri nger 7erl ag, 3992. .ard, 4ohn, $ri nci )l es of Inf ormati on &*st ems Management , (o t l edge, "ondon, 399:. Heal t h Inf ormat i on i n Indi a, / ent ral , rea of heal t h Int el li gence, Mi ni st r* of Heal t h 5 !ami l * .el f are, Go-t . of Indi a, N ew Del hi . 1w ad, El i as.M, &*st ems 1nal *si s 5 Desi gn, $rent i ce Hal l of Indi a, N ew Del hi , 399;.
0.2 E e+ti7e 1CM 8, 1e* t- Co''u(i+*tio(, De7e o.'e(t *(& Disse'i(*tio(

1. &% o0er0$ e* o" ' a%+ subs! a%! $ 0e areas o" s! ud+ *$! h$ % heal ! h co' ' u%$ ca! $ o% l$ :e $ %! er.erso%al co' ' u%$ ca! $ o%/ $ %! er7 cul ! ural co' ' u%$ ca! $ o%/ ' ass ' ed$ a heal ! h $' a(es/ co' ' u%$ ca! $ o% ca' .a$ (%s/ al ! er%a! $ 0e ' ed$ c$ %e heal ! h e! h$ cs. 2. Use o" l eas! ! hree ar! $ "ac! s (such as .a' .hl e! s/ .r$ %! ads/ 0$ deo/ e! c) a%al +s$ s ! he rhe! or$ c o" a success"ul or a% u%success"ul heal ! h co' ' u%$ ca! $ o% ca' .a$ (% such as &IDS a*ar e%ess/ s' o:$ %( cessa! $ o%. A. ; l a%/ del $ 0er 6 e0al ua! e heal ! h $ %"or' a! $ o% 6 d$sease .re0e%! $ o% ca' .a$ (%s/ ad0oca! e "or heal ! h .ol $ c+ $ %$ !$ a! $ 0es. B. Ma%a(e heal ! h care del $ 0er+ s+s! e' s or .roduce !he *r$ ! ! e% ' a! er$ al "or a heal ! h+ ca' .a$ (% or de0el o. a ! el e0$ s$ o% .ro(ra' ' e5 Fe al ! h l$ ! erac+ 6 s! ra! e($ es d$ sse' $ %a! $ o% $ % areas o" .ubl$ c heal ! h e' er($ %( "ro' resea rch $ % hear$ %(/ bal a%ce/ s' el l / ! as! e/ 0o$ ce/ s.eech or l a%(ua(e. 2. ; roduce ' a! er$ al s !ha! ' a:e co' .l e4 d$ sease $ ssues 'ore u%ders! a%dabl e !o .ubl$ c e.(. ' a! er$ al s ! o acco' .a%+ (e%e! $ c cou%sel $ %( $% areas o" $ %her$ ! ed d$ sorders. R eferen ces : $a*ers, " *nn, Medi ci ne 5 c l t re + N ew Cor%< Henr* Hol t 5 com)an* 399H.
=2
D $re, 1t hena, /omm ni cat i ng a'o t heal t hF / rrent i ss es 5 )ers)ect i -e. Mo nt ai n -i ew " 1F Ma* fi el d ) 'li shi ng com)an*, 2;;;. Heal t h comm ni cat i on, N ew 4erse* school of ) 'l i c heal t h, 399I. (ol e of mass medi a i n )arent i ng ed cat i on, 399J. Har-ard school of ) 'l i c heal t h cent re f or heal t h comm ni cat i on. # e8t 'oo% of )re-ent i -e 5 soci al medi ci ne, 2;;;.
0.! E e+ti7e SBM&E 0, NeA E(ter.rise M*(*"e'e(t

1. E%! re.re% eursh$ . a%d $ ! s rol e $ % eco%o' $ c de0el o.' e%! . ; robl e' s o" $ %dus! r$ al $ <a! $ o% $ % u%derde0el o.ed cou%! r$ es *$ ! h s.ec$ al re"er e%c e ! o I%d$ a. I%dus! r$ al .ol $ c+/ R e(ul a! $ o% a%d co%! rol o" $ %dus! r$ es $ % I%d$ a. 2. Mecha%$ cs o" se! !$ %( o" %e* e%! er.r$ ses ? s$ <e a%d l oca! $ o%/ o.! $ ' u' u%$ ! s ? $! s ' ea%$ %( a%d de! er' $ %a%! s, s$ <e o" $ %dus! r$ al u%$ ! s $% I%d$ a. A. Theor+ o" $ %dus! r$ al l oca! $ o% "ac! ors de! er' $ %$ %( !he $%dus! r$ al l oca! $ o%. R e($ o%al d$ s! r$ bu!$ o% o" $ %dus! r$ al ac! $ 0$ ! + $ % I%d$ a, R ece%! ! re%ds $ % ! he l ocal $ <a! $ o% o" $ %dus! r$ al ac! $ 0$ ! + $% I%d$ a> R e($ o%al .l a%%$ %( o" $ %dus! r$ al ac! $ 0$ ! + $ % I%d$ a. B. F eas$ b$ l $! + s! ud$ es> ! ech%$ cal / ' ar:e! $ %( a%d "$ %a%c$ al , Ma%a(er$ al .robl e' s o" %e* e%! er.r$ ses, .roduc! $ o% .urchas$ %(/ "$ %a%c$ %( l abour a%d ' ar:e! $ %( .robl e' s. 2. F ac$ l $ !$ es .ro0$ ded b+ d$ ""ere%! $%s! $ ! u! $ o%s a%d &(e%c$ es $% I%d$ a/ "$ %a%c$ %( "ac$ l $ ! $ es "or %e* e%! er.r$ ses/ ' ar:e! $ %( a%d o! her "ac$ l $ ! $ es. R eferen ces < / ati ct s 1 Dall e*F ent re)rene ri al Management goi ng al l o t f or res l t s AMcGraw Hil l , 39J3B. / l el l and.D./ and D.G..i nerF Mot i -at i ng Economi c 1chi e-e ment AN ew C or%39H9B Dr c%er, $et er, Inno-at i n and Ent re)rene rshi ), east -.est $ress A$B "t d., 3992. !.M.Har'l sonF Ent re)rene ri al Organi zat i on as a f act or i n economi c de-el o)ment , K art erl * 6 o rnal i n economi cs 1 g st 39:2. G )t a./ ., and &ri ni -asan, Ent re)rene ri al De-el o)m ent i n Indi a, N ew Del hi , & l t an / hand, 399J. Hi sri ch, (o'ert .D and $et ors, mi cheal .$ Ent re)rene rshi )F &t arti ng, de-el o)i ng and managi ng a N ew Ent er)ri se, D r d ed. / hi cago, Irw i n, 399:. Hol t Da-i d.H, Entre)rene rshi ) + N ew -ent re creat i on, Engl ew ood cl i ff s, N ew 4erse*, $rent i ce Hal l Inc., 3992.
=D
0.) E e+ti7e SBM&E 2, E(tre.re(euri* De7e o.'e(t

1. E%! re.re% eur$ al ! ra$ ! s/ ! +.es a%d s$ (%$ "$ ca%ce, De"$ %$ ! $ o%s/ charac! e r$ s! $ cs o" E%! re.re%eur$ al ! +.es/ 1ual $ !$ es a%d "u%c! $ o%s o" e%! re.re% eurs/ Rol e a%d $' .or! a%ce o" e%! re.re% eur $ % eco%o' $ c (ro*! h. 2. C o' .e! $ %( ! heor$ es o" e%! re.re% eursh$ ., E%! re.re% eur$ al De0el o.' e%! .ro(ra' ' e $% I%d$ a. F$ s! or+/ S u..or! / ob- ec! $ 0es/ s! a(es o" .er"or' a% ces, .l a%%$ %( a%d ED; ob- ec! $ 0es. Tar(e! (rou./ sel ec! $ o% o" ce%! re/ .re7 ! ra$ %$ %( *or:. A. 8o0! . ; ol$ c+ ! o*ards S S I)s, E%! re.re%eu r$ al $ %.u! , E%! re.re%eu r$ al beha0$ ous a%d e%! re.re% eur$ al ' o! $ 0a! $ o%. N7&ch$ e0e' e%! a%d ' a%a(e' e%! success/ e%! re.re%eu r$ al success $ % rural area. B. I%%o0a! $ o% a%d e%! re.re% eur, es! abl $ sh$ %( e%! re.re%eu rs s+s! e' . S earch "or bus$ %ess $dea/ sources o" $deas/ $ dea .rocess$ %(/ $ %.u! re1u$ re' e%! s, 2. S ources a%d cr$ ! er$ a o" "$ %a%c$ %(/ "$ 4ed a%d *or:$ %( ca.$ ! al assess' e%! , Tech%$ cal ass$ s! a%ce/ ' ar:e! $ %( ass$ s! a%ce/ s$ c:%ess o" u%$ ! s a%d re' ed$ al ass$ s! a%ce, .re.ara! $ o% o" "eas$ b$ l $ ! + re.or! s a%d l e(al "or' al $ ! $ es a%d docu' e%! a! $ o%. R eferen ces : / li f f t on Da-i s.& and !*l i e Da-i d.E, $ro6 ect !easi 'i l it * 1nal *si s, 39JJ 4ohn .i l e*, N ew Cor%. Desai .1.N , Ent re)rene r 5 En-i ronment , 399; 1shi sh, N ew Del hi . Dr c%er $et er, Inno-at i on and Ent re)rene rshi ), 39I:, Hei nemann, " ondon 4ai n (a6 i -, $l anni ng a &mal l &cal e Ind st r*F 1 G i de to Ent re)rene rs, 39IG, &.&. ,oo%s, Del hi . K mar.&.1, Ent re)rene rshi ) in &mal l Ind st r*, 399;, Disco-er *, N ew Del hi . Mc/ l el l an.D./ and .i nt er...G, Mot i -at i ng Economi c 1chi e-ement , 39H9, !ree $ress, N ew C or%. $aree%, 0dai and 7en%at esw ara (ao.# , De-el o)i ng Ent re)rene rshi ) + 1 Hand'oo% on " earni ng &*st ems, 39JI, " earni ng &*st ems, Del hi .
0.0 E e+ti7e SBM&E 6, S'*
Busi(ess E(7iro('e(t *(& M*(*"e'e(t
1. S ' al l #us$ %ess $ % I%d$ a% E%0$ ro%' e%! ? Eco%o' $ c/ Soc$ al / ;ol $ !$ cal cul ! ural a%d l e(al , ;ol $ c$ es 8o0er%$ %( s' al l scal e u%$ ! s, $ %dus! r$ al .ol$ c$ es a%d s! ra! e($ es rel a! $ %( ! o s' al l scal e sec! or. 2. Tech%ol o($ cal 9%o*7 ho* a%d a..ro.r$ a! e ! ech%ol o(+, Gual $ ! + c$ rcl es a%d .roduc! $ 0$! + a%d l$ %:a(e be! *ee% s' al l a%d b$ ( bus$ %ess. A. Cr(a%$ <a! $ o%al s! ruc! ure a%d o! her chara c! er$ s! $ cs o" s' al l "$ r' s, S .ec$ al .robl e' s $% ! he ' a%a(e' e%! o" s' al l bus$ %ess $ % 0ar$ ous "u%c! $ o%al areas l$ :e "$ %a%ce/ ' ar:e! $ %(/ .roduc! $ o% a%d .erso%%el .
==
B. S $ c:%ess $ % ! he s' al l 7scal e sec! or, Moder%$ <a! $ o% o" s' al l a%d 0$ l l a(e $ %dus! r$ es, Tra$ %$ %( .ro(ra' ' es a%d co%sul ! a%c+ ser0$ ces. 2. I%s! $ ! u!$ o% ass$ s! $ %( e4.or! .ro' o! $ o% o" s' al l bus$ %ess $% I%d$ a, E4.or! .ro' o!$ o% cou%c$ l s (l obal .ers.ec! $ 0e o" s' al l bus$ %ess $ % sel ec! ed cou%! r$ es. R eferen ces : Desai 7asant , Organi zat i on and Management of &mall scal e i nd st r*, ,om'a*, Hi mal a*a, 39J9. &mal l &cal e Ind st ri es and Ent re)rene rshi ), ,om'a*, Hi mal a*a, 399:. $a)ol a.# .&, ( ral Ind st ri al i zat i on a))roaches and )ot ent i al , ,om'a*, Hi mal a*a, 39I2. $i c%l e Hal , and 1'raham6 on, (o*ee." , &mal l , si ness Management , : t h ed. N ew C or%, 4ohn .i l e*, 399;. &ch macher.E.!, &mal l is ,ea t i f l , N ew Del hi , ( )a, 399; 7e)a (am.N , How to s ccess i n smal l i nd st r*, N ew Del hi , 7i %as, 39IG.
0.2 E e+ti7e SBE 8, Go7er(*(+e & M*(*"e'e(t o% No(IPro%it Or"*(iC*tio(s (NPOs)<NGOsH

1. 8o0er%a% ce 6 Ma%a(e' e%! o" No%7; ro"$ ! or(a%$ <a! $ o%s (N; Cs)5 N8Cs, &% I%! roduc! $ o% 6 D$ sco0er$ %( ! he ! h$ % l$ %e o" d$ 0$ s$ o%. 2. 8o0er%a% ce Issues> 8o0er%$ %( bod+ 6 s! ra! e($ c ' a%a(e' e%! / accou%! ab$ l $ ! +/ ! ra%s.are% c+/ sus! a$ %ab$ l $ ! + 6 ; ar! $ c$ .a! $ o%/ Nor' s o" 8ood 8o0er%a%c e/ N8C5 N; C &ccred$ ! a! $ o%/ 8e%der E' .o*er' e%! a%d ca.ac$ ! + bu$l d$ %( %eeds> &ssess' e%! "or s! re%(! he%$ %( 8o0er%a%ce. A. Ma%a(e' e%! ; rac! $ ces o" "$ %a%c$ al resources/ hu' a% resourc es 6 e4! er%al resources.
B. ; ro- ec! .l a%%$ %(/ des$ (% 6 $ ' .l e' e%! a! $ o%. 2. Macro .ers.ec! $ 0es o" 8o0er%a%ce 6 De0el o.' e%! , 8ood 8o0er%a% ce ? De0el o.' e%! a..roaches (De' a%d s$ de)/ soc$ al accou%! ab$ l $ ! +/ .ar! $ c$ .a! $ o% 6 c$ 0$ c e%(a(e' e%! / co' ' u%$ ! + dr$ 0e% de0el o.' e%! (C DD) a%d e%! $ !l e' e%! / a%d r$ (h! base a..roach es.
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R eferen ces : " eadershi ) i n N on)rof i t organizat i ons + K at hr*n 1.1gard-&age ) 'l i cat i on N on)rofi t Organi zati ons< #heor*, Management 5 $ol i c* + Hel m t K.1nhei er + 1mazon Managi ng t he Non- $rof i t organi zat i on + 4ohn .i l e* 5 &ons. Dr c%er.$.! A399;B + N ew Cor%< Har)er / oll i ns Managi ng t he Non- $rof i t organi zat i on< $ract i ces and $ri nci )l es. N ew Cor%< Har)er / ol li ns $ 'l i shers.
0.! E e+ti7e R&SCM 0, S* es *(& Lo"isti+s M*(*"e'e(t

1. S al es Ma%a(e' e%! > Cb- ec! $ 0es o" sal es ' a%a(e' e%! / ; erso%al sel l $ %( .rocess/ De0el o.$ %( .erso%al sel l $ %( s! ra! e($ es. Cr(a%$ <$ %( !he sal es "orce 7 T+.es o" sal es or(a%$ <a! $ o%s7 De! er' $ %$ %( ! he :$ %d o" sal es "orce a%d S $ <e o" ! he sal es "orce. Gual $ ! $ es o" sal es e4ecu! $ 0es. 2. Ma%a($ %( ! he S al es F orce> R ecru$ ! $ %(/ S el ec! $ %( a%d Tra$ %$ %( ! he sal es "orce. T$ ' e a%d ! err$ ! or+ ' a%a(e' e%! / S al es ! err$ ! or$ es a%d S al es 1uo! as7 C o' .e%sa! $ %( sal es "orce/ Mo! $ 0a! $ %( ! he sal es "orce 7 C o%! rol l$ %( ! he sal es "orce7 E0al ua! $ %( ! he sal es "orce. A. R e! a$ l $ %( a%d Whol esal $ %(> %o%7s! ore re! a$ l $ %(/ E7! a$ l $ %(/ D$ rec! ' ar:e! $ %(/ Tel e ' ar:e! $ %(/ Mar:e! $ %( o% ! he %e! 7F u! ure o" sal es ' a%a(e' e%! . B. D$ s! r$ bu! $ o% a%d Eo($ s! $ cs Ma%a(e' e%! > Des$ (% o" d$ s! r$ bu! $ o% cha%%el / S ! ruc! ure a%d C ha%%el ' a%a(e' e%! . C o' .o%e%! s o" l o($ s! $ cs7 $ %bou%d a%d ou! bou%d l o($ s! $ cs/ :e+ l o($ s! $ cs ac! $ 0$ !$ es 0$ <./ Cus! o' er ser0$ ces7 De' a%d "orecas! $ %(7 I%0e%! or+ ' a%a(e' e%! 7 Ma! er$ al ha%dl $ %(7C o' ' u%$ ca! $ o%7 Crder .rocess$ %(/ ; ac:a($ %(7 Tra""$ c a%d ! ra%s.or! a! $ o%7War ehous$ %( a%d s! ora(e. 2. De0el o.$ %( Eo($ s! $ cs S ! ra! e(+> Eo($ s! $ cs $ %"or' a! $ o% s+s! e' / Cr(a%$ <$ %( "or e""e c! $ 0e l o($ s! $ cs/ I' .l e' e%! $ %( l o($ s!$ cs s! ra! e(+7 C o' .u! er .ac:a(es used $ % l o($ s! $ cs. R eferen ce : &al es Management + Deci si ons, &t rat egi es and / ases + (i chard (.&t il l , Edw ard ../ ndi f f and N oman 1.$.Go-ani $rof essi onal &al es Management + (.E.1nderson, 4ose)h !.Har, 1i an 4.,ash Mar%et i ng / hannel s + "o i s ..&t ern, 1del I.E( + 1nsar*, # ./ o ghl an ! ndament al s of " ogist i cs Management + M." am'ert , 4ames (.&t oc%, M.El i ram " ogi st i cs Management + Donal d 4.,. and D.4./ l oss " ogi st i cs and & ))l * /hai n Management + Mart i n / hri st o)her &al es Management + 1nal *si s and Deci si ons Ma%i ng + # homas N .Ingram Managi ng & ))l * /hai n + 4." .Gat t orn and D... .al di s
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0.) E e+ti7e R&SCM 2, Ret*i M*(*"e'e(t

1. I%! roduc! $ o% !o R e! a$ l$ %( 7 S $ <e/ eco%o' $ c $ ' .or! a%ce a%d co' .e! $ ! $ 0e s! ruc! ure, C o' ' o% re! a$ l "or' a! s, The re! a$ l ' ar:e! $ %( ' $ 4, The rol e o" ! he re! a$ l bu+er a%d !he *or: o" ! he bu+$ %( o""$ ce 5 ' ercha%d$ se de.ar! ' e%! , Cr(a%$ sa! $ o%al s! ruc! ures a%d ! he or(a%$ sa! $ o% o" re! a$ l bu+$ %(. 2 I%0e%! or+ Ma%a(e' e%! 7 9e+ .er"or' a% ce ra! $ os/ 7 ' ar($ % o% re! ur%s/ (ross ' ar($ %/ s! oc: ! ur%/ "or*ard co0er/ ' ar: do*%/ (ross ' ar($ % re! ur% o% $%0e%! or+ (8MR CI), S ! oc:! a:$ %( ' e! hods/, The causes o" ' ar:do*%/ s! ra! e($ es ! o l$ ' $ ! ' ar:do*%s, The $ ' .l$ ca! $ o%s "or e""e c! $ 0e ' a%a(e' e%! o" 8MR CI o% ! he "$ %a%c$ al heal ! h o" ! he bus$ %ess, Mercha%d$ se ' a%a(e' e%! "or ' a4$ ' u' 8MR CI. Mercha%d$ s$ %( 7 ; roduc! assor! ' e%! s! ra! e($ es rel a! ed !o re! a$ l "or' a! , # ra%d$ %( a%d re! a$ l ers) o*% bra%d de0el o.' e%! , R a%(e assor! ' e%! .l a%%$ %( a%d bud(e! $ %(/ ' odel s! oc:/ %e0er7 ou! l $s! s/ o.e%7 ! o7bu+, Forecas! $ %( a%d 'odel $ %( ! ech%$ 1ues. @$ sual Mercha%d$ s$ %( 7 S.ace ' a%a(e' e%! / $ ! s $' .or! a%ce "$ %a%c$ al l + a%d !he d$ ""ere%! ! ech%$ 1ues used ! o ' a%a(e s.ace, The cus! o' er dec$ s$ o% ' a:$ %( .rocess a%d $ ! s a""ec! o% s! ore l a+ou! a%d .roduc! , 8e%er$ c s! ore l a+ou! s a%d ! he$ r ad0a%! a(es a%d d$ sad0a%! a(es, D$ rec! ; roduc! ; ro"$ ! (D; ; )/ &#C a%al +s$ s a%d $ ' .l $ ca! $ o%s "or 0$ sual ' ercha%d$ s$ %(. # u+$ %( a%d S u..l +$ %( 7 9e+ o.era! $ o%al ob- ec! $ 0es> s.eed/ cos! / 1ual $ ! +/ de.e%dab$ l $ ! +/ "l e4$ b$ l $! +, S u..l $ er sel ec! $ o% a%d e0al ua! $ o%/ order 1ual $ "$ ers a%d order *$ %%ers/ cus! o' er sa! $ s"ac! $ o% $%d$ ces a%d ser0$ ce l e0el a(ree' e%! s as a..l $ ed b+ re! a$ l ers, ; ar! %ersh$ .s "or co' .e! $ ! $ 0e ad0a%! a(e/ Gu$ c: R es.o%se (GR )/ E""$ c$ e%! Cus! o' er R es.o%se (EC R ) a%d @e%dor Ma%a(ed I%0e%! or+ (@MI). R eferen ce : R et ai li n g Man agem en t , :t h Ed. Mi chael " e-i and ,art on 1. .ei t z. Irw i n McGraw - Hil l , N ew C or%, NC . 2;;G. ,erman and E-ans, (et ai l Management , $rent i ce Hal l 2;;G " e-* and .ei t z, (et ai l i ng Management , Irw i n 2;;G D nne, " sch and Ga'l e, (et ai l i ng, &o t h-.est ern 2;;2 Da-i s and .ard, Managi ng (et ai l /ons m)t i on, 4ohn .i l e* 5 &ons 2;;2 (o'ert &)ect or and $at ri c% D Mc/ art h*, # he N ordst rom .a*< #he Insi de &t or* of 1meri cas O 3 / st omer &er-i ce / om)an*, 4ohn .i l e* 5 &ons, Inc. 399: 4 di ,e-an, # he (i se and !al l of Mar%s 5 &)encer, $rof i l e ,oo%s " t d 2;;3 / ases< P&)ort O'erme* er "t d.Q AH,& case OH9:;22B and P .al -Mart &t ores i n 2;;DQ AH,& case O9J;GGD;B.
A B
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0.0 E e+ti7e R&SCM 6, Pro'otio( & Re *tio(s-i. M*(*"e'e(t

1. The Mar:e! $ %( C o' ' u%$ ca! $ o% ; rocess> & Model o" co' ' u%$ ca! $ o% e""e c! s. ; ro' o! $ o% M$ 4/ I%! e(ra! ed Mar:e! $ %( C o'' u%$ ca! $ o% (IMC )S ! ra! e(+. ; ro' o! $ o% a%d IMC .l a%%$ %( a%d S! ra! e(+. The I%! er%a! $ o%al ' ar:e! e%0$ ro%' e%! "or ; ro' o!$ o% 6 IMC .
2. &d0er! $ s$ %(> Messa(e a%d Med$ a S ! ra! e($ es> &d0er! $ s$ %( ob- ec! $ 0es. C rea! $ 0e s! ra! e(+> The cre a! $ 0e $ dea/ crea! $ 0e e4ecu! $ o% Tac! $ cs. C rea! $ 0e e4ecu! $ o%> &! ! e%! $ o% a%d s! ruc! ure o" &d0er! $ se' e%! s. Med$ a s! ra! e(+ a%d I' .l e' e%! a! $ o%. A. ; erso%al S el l $ %( 6 S al es Ma%a(e' e%! > ; erso%%el S el l $ %( ; rocess a%d a..roaches/ S al es ' a%a(e' e%! 7 Cb- ec! $ 0es/ ;ol $ c$ es 6 S ! ra! e(+/ S al es Ma%a(e' e%! .rocess/ Mo! $ 0a! $ %(/ C o' .e%sa! $ %(. S al es #ud(e! s/ Guo! as a%d S al es Terr$ ! or$ es. B. C us! o' er R el a! $ o%s Ma%a(e' e%! > Mea%$ %(/ de"$ %$ ! $ o%/ ;rac! $ ce/ Tech%ol o(+ . C us! o' er E$ "e C+cl e/ CR M ; rocess/ Ne(o! $ a! $ %( *$ ! h 9e+ Cus! o' ers7 C al l C e%! res/ C us! o' er I%! erac! $ o%/ Ne(o! $ a! $ o% as a ; rocess/ Tool s o" Ne(o! $ a! $ o%/ Ne(o! $ a! $ o% &ud$ ! / &..l $ ca! $ o% .ro0$ ders a%d CR M. 2. F ou%da! $ o%s o" C us! o' er C e%! r$ c # us$ %ess> I%! er%al .rocess a%d Cus! o' ers/ E4! er%al ; rocess a%d C us! o' ers/ 9e+ Cus! o' ers/ .r$ or$ ! $ <$ %( 9e+ Cus! o' ers/ Cus! o' er S ! ra! e(+ (r$ d. ; ar! %er R el a! $ o%sh$ . Ma%a(e' e%! ( ; R M)/ The Tech%ol o(+ $ % ;R M. R eferen ce : &emeni %, 2;;H, M$romot i on and IM/ N , #homson. ,el ch, 2;;:, 1d-ert i si ng and $romot i on, # MH. / l ow , 2;;J, M Int egrat ed 1d-ert i si ng, $romoti on and Mar%et i ngN , Drd Edi t i on, #homson. &t i ll , / ndif f and Go-ni , &al es Management , $HI E $earson. ,at ra, M*ers and 1a%er, 2;;:, 1d-ert i si ng Management , $HI E $earson. / l ow , 2;;J, Int egrat ed 1d, $romot i on and Mar%et i ng / omm ni cat i on, Drd Edi ti on. (on Hast * and 4ames (eardon, 399J (et ai l Management , McGraw Hil l Int ernat i onal Edit i on. $a l Green'erg , 2;;:, / (M at t he &)eed of " ight , # MH K en ,ernet t , 2;;:, #he Hand ,oo% of K e* / st omer (el ati onshi ) Management , $earson ed cat i on. 4agadi sh &et h, 1t l $ari -art i *ar 5 &hai nesh, 2;;:, / st omer (el at i onshi ) Management , # MH.
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0.2 E e+ti7e R&SCM 8, O.er*tio(s Rese*r+1. Mo& e Bu i & i ( " i ( O R, E$ %ear .ro(ra' ' $ %(/ For' ul a! $ o%/ 8ra.h$ c al sol u!$ o%s ? S $' .l e4 ' e! hod ? # $(7 M ' e! hod/ Dual $ ! + a%d se%s$! $ 0$ ! + a%al +s$ s. 2. T r*( s. ort*ti o( *( & Assi "( 'e( t Pro# e', Tra0el $ %( sal es' e% .robl e' s/ S ol 0$ %( ! he se1ue%c$ %( .robl e' s/ bra%d s*$ ! ch$ %( .robl e' s. A. E u eui ( " Mo& e s, De! er' $ %$ s! $ c a%d .robab$ l $ s!$ c ' odel s/ S$ %(l e ser0er a%d ' ul ! $ .l e ser0er 'odel ? I%"$ %$ ! e .o.ul a!$ o%. B. NetAor5 A( * $si s, ; ER T 6 C ; M/ De! er' $ %a! $ o% o" "l oa! s/ T$' e7 cos! 7Trade 7 o"" a%d C rash$ %( o" %e! *or:s. Theor+ o" (a' es ? T*o .erso%s ? Mero7 su' (a' e. 2. De+i si o( T - eor$, Dec$ s$ o% ' a:$ %( u%der r$ s: a%d u%cer! a$ %! +/ dec$ s$ o% ! rees. Use MS E4cel sol 0er "or ! he abo0e ' odel s. R eferen ces : @ ant i t ati -e # echni K es in Management + N.D. 7ohra O)erat i ons (esearch + .agner O)erat i ons (esearch + Hamd* # aha # heor* and $ro'l ems of O)erat i ons (esearch + (i chard ,ro er Mat hemat i cal Met hods i n , si ness + ,arnet t and &i eger O)erat i ons (esearch + &.D. &harma
0.! E e+ti7e B&I 0, ICT A.. i+*tio(s i( B*(5i("

I%"or' a! $ o% 6 co' ' u%$ ca! $ o% ! ech%ol o(+ a..l $ ca! $ o% $ % # a%:s. C0er0$ e* o" 0ar$ ous ! ech%ol o(+ .l a! "or' s/ corres.o%de% ce ba%:$ %(. 1. E7 co' ' erce ? o0er0$ e* o" 0ar$ ous .or! al s $ % I%d$ a. 2. C%l $ %e ! rad$ %( $% secur$ ! $ es> Ee(al 6 Tech%$ cal $ssues. A. Cu! l $ %es o" c+ber l a*s 6 s+s! e' secur$ ! + $ ssues. B. C us! o' er rel a! $ o%sh$ . ' a%a(e' e%! .
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0.) E e+ti7e,B&II2, L*A & Pr*+ti+e o% I(sur*(+e

1. ; r$ %c$ .l es o" I%sura%ce> E$ "e/ ' ar$ %e a%d "$ re e! c. 2. C0er0$ e* o" $ %sura%ce $ %dus! r+ $ % I%d$ a bo! h .ubl $ c 6 .r$ 0a! e sec! or. A. Ee(al "ra' e*or: "or I%sura%c e # us$ %ess ? IR D& B. C ro. $ %sura%ce $% I%d$ a. 2. Ne* .e%s$ o% sche' e o" 8oI. a%d .e%s$ o% sche' es o" EIC 6 o! her .r$ 0a! e sec! or $%sura%ce co' .a%$ es.
0.0 E e+ti7e, B&I I 6, Li%eD 1e* t- & Ge(er* I(sur*(+e

1. T+.es o" l $ "e $ %sura%ce .ol $ c$ es ? &% ou!l $ %e o" $' .or! a%! o" l$ "e $ %sura%ce .ol $ c$ es $ ssued b+ EIC 6 o! her ' a- or .r$ 0a! e sec! or l $ "e $ %sura%ce co' .a%$ es $ % I%d$ a 2. T+.es o" Feal ! h I%sura%ce .ol $ c$ es. 8rou. $ %sura%ce/ ' ed$ cal $ %sura%c e e! c. A. T+.es o" 8e%eral I%sura%ce .ol $ c$ es> Ma- or !+.es o" "$ re/ .ro.er! +/ 6 ' o! or 0eh$ cl e $ %sura%ce. B. IR D& (u$ del$ %es rel a! $ %( ! o l$ "e $ %sura%ce .ol $ c$ es. 2. Cu! l $ %es o" *or:$ %( o" .ubl $ c sec! or (e%eral $ %sura%ce co' .a%$ es.
0.2 E e+ti7e,B&I I 8, A+turi* M*t-e'*ti+s *(& St*ti+s

1. T i 'e 7* u e o% Mo( e$, S $' .l e $%! eres! a%d co' .o%e%! $%! eres! / co%! $ %uous co' .ou%d$ %(/ .rese%! 0al ue a%d "u! ure 0al ue/ +$ el d/ IR R / co' .u! a! $ o% o" cash "l o*s.
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2. Pro# *# i i t$, Co%ce.! o" .robab$ l $ ! +/ ! +.es o" .robab$ l $! + d$ s! r$ bu!$ o%s/ sa' .l $ %( 6 h+.o! hes$ s ! es! $ %(/ # a+e)s !heore' . A. Mo& e s > Mar:o0 Cha$ %/ Cha.' a%7 9ol ' o(oro0 e1ua! $ o%. B. T ests > C h$ 7 s1uare ! es! / s! a%dard$ < ed de0$ a! $ o% ! es! / s$ (% ! es! / cu' ul a! $ 0e de0$ a! $ o% ! es! / (rou.$ %( o" s$ (% ! es! / ser$ al correl a! $ o% ! es! . 2. S to+- *sti + 'o& e s, &..l $ ca! $ o% o" s! ochas! $ c 'odel "or cal cul a! $ %( r$ s: a%d re! ur%/ l o(%or' al d$ s! r$ bu! $ o%s/ # ro*%$ a% ' o! $ o%. R eferen ce from el ect i ve 1 t o 7 ! ndament al s of (i s% and Ins rance '* E.4.7anghan 5 # .7anghan Int rod ct i on t o ,an%i ng '* 7i 6 a*a (aga-an I*engar ,an% Management '* K och 5 &cot t Machenal d ! ndament al s of Int ernat i onal ,an%i ng '* ( )nara*an ,ose Int rod ct i on t o (i s% Management 5 Ins rance '* Mar% Dorf ma (i s% Management and Ins rance + $ers)ect i -e i n Gl o'al econom* '* H.D.&%i ))er 5 ..4.K w on (i s% Management 5 Ins rance '* Harri ngt on N i eha s. &t ochast i c )rocesses + &hel don M.(od ....act ari esi ndi a.org ....act ari es %.org
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G UIDEL INE S FO R PRE PARAT IO N O F MB A PRO FE CT RE PO RTS ARRANG E ME NT O F C1 APT E RS : C o0er T$! l e ; a(e (F or' a! e%cl osed) I%%er ! $ !l e .a(e (S a' e as co0er !$ ! l e .a(e) C er! $ "$ ca! e "ro' (u$ de a%d cha$ r' a% a%d decl ara! $ o% b+ ! he s! ude%! . C er! $ "$ ca! e "ro' co' .a%+5 "$ r' / *here !he .ro- ec! *or: $s carr$ ed ou! . (No! re1u$ red $ " .ro- ec! *or: $s %o! based o% a co' .a%+5 "$ r' ). &c:%o*l ed(e' e%! E$ s! o" ! abl es a%d "$ (ures. &bbre0$ a! $ o%s5 o.era! $ o%al de"$ %$ ! $ o%s used. I( tro& u +ti o( s- ou & i ( + u & e t- e %o oAi ( ",
J2
; robl e' de"$ %$ !$ o% 5 s! a! e' e%! . Th$ s *$ l l co0er co' .a%+ .ro"$ l e ! oo $ " !he ! o.$ c chose% .er! a$ %s ! o a co' .a%+. 7 2 .a(es II. R esearch Cb- ec! $ 0es ? %o! ' ore ! ha% 2 ob- ec! $ 0es/ Use 9S & ' odel . 7 1 ; a(e III. R esearch Me! hodol o(+ ? S ! a! e !he bas$ c a%d seco%dar+ resea rch des$ (%. I" $! $s a sa' .l e sur0e+ e4.l a$ %/ sa' .l $ %( des$ (% a%d 1ues! $ o%%a$ re des$ (%. Sources o" da! a ? a%d ! ech%$ 1ues o" da! a a%al +s$ s. ? A7 B .a(es I@. E$ ' $! a! $ o%s o" !he .ro- ec! s! ud+ ? 1 .a(e . C- *. ter I L i ter*tu re re7i eA D$ scuss ! heor$ es/ co%ce.! s/ h+.o! heses/ ' odel s e! c./ u%der.$ %%$ %( !he .ro- ec! *or: (.ro- ec! re.or! $ s a% a..l $ ca! $ o% o" ! heore! $ cal :%o*l ed(e $ % a%al +<$ %( a real l$ "e .robl e' 5 $ ssue "aced b+ a% or(a%$ <a! $ o%) 7 12 .a(es C- *. ter IID III & IV Fi (& i ( "s Th$ s $s t h e lon gest sect i on of th e proj ect report . I% !hese cha.! ers da! a col l ec! ed *$ ll be .rese%! ed a%d a%al +sed *$ ! hou! dra*$ %( a%+ $%"ere% ce. De.e%d$ %( o% !he 0ol u' e o" da! a .rese%! ed/ ! here coul d be A or B cha.! ers $ % !h$ s sec! $ o%. ? a! l eas! B0 .a(es C- *. ter V S u ''*r$ o% Fi( & i( "s Th$ s cha.! er *$ l l be a br$ e" s! a! e' e%! o" a%al +s$ s al read+ s! a! ed $ % !he "$ %d$ %(s sec! $ o%. 7 A .a(es C- *. ter VI Co( + u si o( s *( & su ""esti o( s ? A .a(es (! o! al %o. o" .a(es ' us! be at l east 80 bu t not m ore t han 150 ) B i# i o"r*.- $, R e"ere%c es l $ :e ar! $ cl es/ boo:s/ *ebs$ ! es e! c./ used $ % ! he .ro- ec! *or: ' us! be $ %cl uded $ % ! h$ s sec! $ o% s! r$ c! l + "ol l o*$ %( ! he c$ ! a! $ o% s! +l e (re"e r ME&)s Fa%dboo: a%d o! her s! +l e ' a%ual s) A..e(&i3 Th$ s *$ l l $%cl ude .r$ %! ed seco%dar+ da! a (o%l + $ " $ ! $ s 0er+ cr$ ! $ cal ) a%d a%+ 1ues! $ o%%a$ res used "or !he s! ud+. FO RMAT T ING 9O UR PRO FE CT RE PO RT 1. Re. orts s- ou & # e t$. e& ( e*t $ o( $ o( o( e si & e o% t- e . *. er *$ ! h 1.2 s. *+i ( " o% a &B s$ <e bo%d .a.er (210 4 2K= ' ' ). Use dr+ ! o%e Iero4 "or .r$ %!$ %(. I.
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The ' ar($ %s shoul d be> Ee"! ? 1.22N/ R$ (h! ? 1N/ To. a%d # o! ! o' ? 0.=2N. R e"er ! o s! +l e ' a%ual s l $ :e M ! : " an #boo$%
2. The ! o! al ( u '# er o% re. orts ! o be .re.ared $ s F &'R % &n l ( on e cop( i s t o be su bmi t t e# t o th e offi ce% A. # e"ore ! a:$ %( ! he %i( * . ri ( tou t ! he a..ro0al o" ! he co%cer% ed (u$ de(s) $ s %ecessar+ a%d correc! $ o%s su((es! ed/ $ " a%+ ' us! be $ %cor.ora! ed. I" ! he dra"! $ s %o! a..ro0ed b+ ! he (u$ de/ ! he (u$ de $ s %o! obl$ (ed ! o s$ (% ! he re.or! . B. The .ro- ec! re.or! ' us! be .a.er bac: bou%d (sa' .l e a0a$ l abl e $% ! he l$ brar+) Do %o! $ %ser! ! ra%s.are%c+ shee! s $ % ! he re.or! . Do %o! use s.$ ral b$ %d$ %(. 2. The .ro- ec! re.or! ' us! co%! a$ % J07120 .a(es. # u! %o! ' ore ! ha% 120 .a(es. O u t *$ o% t- e Re. ort, The +- *. tersD se+ti o( s a%d su # se+ti o( s ' a+ be %u' bered $ % ! he dec$ ' al "or' "or e.(. Cha.! er 2/ sec! $ o%s as 2.1/ 2.2 e! c./ a%d subsec! $ o%s as 2.2.A/ 2.2.1 e! c. E *+- +- *. ter 'u st # e e%t /u sti %i e& (%o( t si Ce 16). F oll o*ed b+ ! he ti t e o% +- *. ter +e( tere& (%o( t si Ce 1?)D se+ti o( s< su# se+ti o( (u '# ers * o( " Ai t- t- ei r - e*& i( "s 'u st # e e%t /u sti %i e& Ai t- se+ti o( (u '# er *( & i ts - e*& i ( " i( %o( t si Ce 16 *(& su# se+ti o( *( & i ts - e*& i ( " i( %o( t si Ce 10. T- e #o& $ or t- e te3t o% t- e re. ort s- ou & -*7e %o( t si Ce 1!. (T i 'es NeA Ro'*( ) The %i "u res a%d t*# es ' us! be %u' bered cha.! er *$ se "or e.(.> F $(.2.1 # l oc: d$ a(ra' o" a ser$ al b$ %ar+ adder/ Tabl e A.1 ; r$ '$ ! $ 0e "l o* ! abl e/ e! c. &ll "$ (ures a%d ! abl es shoul d a..ear e$ ! her $ % ! he sa' e .a(e or ! he %e4! .a(e $ % *h$ ch ! he+ are re"e rred "$ rs! . Pre%er*# $ / al l "$ (ures a%d ! abl es are ! o be .l aced e$ ! her a! ! he ! o. or ! he bo! ! o' o" a ($ 0e% .a(e. Re%e re( +es , The re"er e%ces shoul d be (u '# ere& seri * $ $ % ! he order o" ! he$ r occurre% ce $ % ! he ! e4! a%d ! he$ r %u' bers shoul d be $ %d$ ca! ed *$ ! h$ % s1uare brac: e! s "or e.(. ()). The sec! $ o% o% re"ere% ces shoul d l $ s! ! he' $ % ser$ al order $% ! he "ol l o*$ %( "or' a! . F or ! e4! boo:s ? &.@.C..e%he$ ra a%d R .W.S cha"er/ D$ ($ ! al S $ (%al ; rocess$ %(/ E%(l e*ood/ N.H./; re%! $ ce Fal l / A Ed$ ! $ o%/ 1K=2. F or .a.ers ? Da0$ d I%sul a! $ o% des$ (% !o co' ba! .oll u! $ o% .robl e' / ; roc o" IEEE/ ; &S / @ol =1/ &u( 1KJ1/ .. 1K0171K0=. (R e"er s! +l e ' a%ual / 7 ME&)s Fa%dboo:). The re. ort shoul d be e4! e%s$ 0e a%d $ %cl ude descr$ .! $ o%s o" *or: carr$ ed ou! b+ o! hers o%l + !o ! he bes! e4! e%! %ecessar+. @erba! $ ' re.roduc! $ o% o" ' a! er$ al a0a$ l abl e el se*her e shoul d be stri +t $ a0o$ ded. Where shor! e4cer.! s "ro' .ubl $ shed *or: are des$ red ! o be $%cl uded/ ! he+ shoul d be *$ ! h$ % 1uo! a! $ o% ' ar:s a..ro.r$ a! el + re"er e%ced. E%d%o! e/ F oo! %o! e shoul d be .r$ %! ed as .er s! +l e ' a%ual . ; ro.er *tte( ti o( $ s to # e . *i & ( ot o( $ to t- e te+- ( i +* +o( te( ts #u t * so to t- e or"*(i C*ti o( o% t- e re. ort *(& + *ri t$ o% t- e e3. ressi o( . Due car e shoul d be ! a:e% !o *7oi & s.el l$ %( a%d ! +.$ %( errors. S.el l chec:/ 8ra' ' ar chec:/ ' us! be a..l $ ed. I! shoul d %o! ed !ha! re.or! 7 *r$ ! e7u. "or' s ! he $' .or! a%! co' .o%e%! $ % ! he o0eral l e0al ua! $ o% o" ! he .ro- ec! .
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(CO VE R T ITL E PAG E & INNE R T ITL E PAG E FO RMAT )
E0alua!$o% o" Mu!ual Fu%d ;er"or'a%ce & Case S!ud+ o" E1u$!+ Fu%ds o" UTI '* OOOO.. IV Se'ester MBA Re(.NoOOOOO..
G ide LLLLLL
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;ro-ec! Re.or! sub'$!!ed !o !he U%$0ers$!+ o" M+sore $% .ar!$al "ul"$ll'e%! o" !he re1u$re'e%!s o" I@ Se'es!er M#& de(ree e4a'$%a!$o%s ? 200..
#.N. #ahadur I%s!$!u!e o" Ma%a(e'e%! Sc$e%ces/ U%$0ers$!+ o" M+sore/ Ma%asa(a%(o!hr$/ M+sore ? 2=0 00D
( Pre.*re& #$ B.N.B*-*&ur I(stitute o% M*(*"e'e(t S+ie(+es.)

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1

Cre& i ts: ( L;P <S < F) P< S< F 1 2 2 2 2 A 7 77 1!

1.1 M*(*"e'e(t Co(+e.ts & T-eories

1.! Or"*(iC*tio(* Be-*7ior

1.) Busi(ess E(7iro('e(t

1.0 M*(*"eri* Co''u(i+*tio(

1.2 M*(*"eri* A++ou(ti("

St*tisti+s %or M*(*"e'e(t

1u'*( Resour+e M*(*"e'e(t

Le"* As.e+ts o% Busi(ess

!.6 O.er*tio(s M*(*"e'e(t

!.8 M*(*"e'e(t I(%or'*tio( S$ste's

).1 Pro/e+t M*(*"e'e(t

E e+ti7e MM !, S* es *(& Lo"isti+s M*(*"e'e(t

2B ).2 E e+ti7e MM ), A&7ertisi(" *(& S* es Pro'otio( M*(*"e'e(t

FINANCIAL MANAGEMENT ).) E e+ti7e FM 1, A&7*(+e& C*.it* Bu&"eti("

E e+ti7e FM !, A&7*(+e& C*.it* Stru+ture T-eories

E e+ti7e FM ), Port%o io M*(*"e'e(t

E e+ti7e 1RM !, Or"*(iC*tio(* C-*("e *(& De7e o.'e(t

1. O r"*( i C*ti o( * C- *( "e, Gual $ ! + *or: l$ "e. 2.

E e+ti7e 1RM ), Tr*i(i(" *(& De7e o.'e(t

E e+ti7e IB 1, I(ter(*tio(* E+o(o'i+s

E e+ti7e IB !, I(ter(*tio(* Tr*&e Po i+$

A2 ). 2 E e+ti7e IB ), E3.ort 4 I'.ort Pro+e&uresD Do+u'e(t*tio( *(& Su.. $ C-*i(

E e+ti7e IS 1, S$ste' A(* $sis *(& Desi"(

E e+ti7e IS !, So%tA*re E("i(eeri(" M*(*"e'e(t

E e+ti7e IS ), Da!a Ma%a(e'e%! Tech%$1ues

E e+ti7e TTM 1, Touris' M*(*"e'e(t

E e+ti7e TTM !, E+o Touris'

E e+ti7e TTM ), 1os.it* it$ M*(*"e'e(t

).0 E e+ti7e 1CM !, 1e* t- C*re *(& So+i* Po i+$

).2 E e+ti7e 1CM ), 1e* t- S$ste's M*(*"e'e(t

).) E e+ti7e SBM&E 1, Go7er('e(t Busi(ess I(ter%*+e

).0 E e+ti7e SBM&E !, S'*

).2 E e+ti7e SBM&E ), Fi(*(+i(" o% S'*

).) E e+ti7e R&SCM 1, Su.. $ C-*i( M*(*"e'e(t

).0 E e+ti7e R&SCM !, O.er*tio(s Str*te"$

).2 E e+ti7e R&SCMI), Ser7i+es & Ret*i M*r5eti("

).1 E e+ti7e B&I I1, L*A & Pr*+ti+e o% B*(5i("

).0 E e+ti7e B&II !, I(7est'e(t B*(5i(" & Mer+-*(t B*(5i("

).2 E e+ti7e B&I I), Cor.or*te B*(5i(" & Ret*i B*(5i("

0.1 Str*te"i+ M*(*"e'e(t

0.! E e+ti7e MM 0, Pro&u+t *(& Br*(& M*(*"e'e(t

0.) E e+ti7e MM 2, Busi(ess M*r5eti(" M*(*"e'e(t

0.0 E e+ti7e MM 6, Ser7i+es M*r5eti("

0.2 E e+ti7e MM 8, I(ter(*tio(* M*r5eti("

0.! E e+ti7e FM 0, Fi(*(+i* Str*te"ies

0.) E e+ti7e FM 2, Deri7*ti7es

0.0 E e+ti7e FM 6, I(ter(*tio(* Fi(*(+i* M*(*"e'e(t

0.2 E e+ti7e FM 8, Cor.or*te T*3*tio(

0.! E e+ti7e 1RM 0, Str*te"i+ 1u'*( Resour+e M*(*"e'e(t

0.) E e+ti7e 1RM 2, L*#our Le"is *tio(s

0.0 E e+ti7e 1RM 6, I(&ustri* Re *tio(s & Co e+ti7e B*r"*i(i("

Ind st ri al (el ati on + # 7 (ao

0.2 E e+ti7e 1RM 8, G(oA e&"e M*(*"e'e(t

0.! E e+ti7e IB 0, I(ter(*tio(* M*r5eti("

0.0 E e+ti7e IB 6, I(ter(*tio(* Fi(*(+i* M*(*"e'e(t

0.2 E e+ti7e IB 8, I(&i*Hs Forei"( Tr*&e

1.1 M("e'e(t Co(+e.ts & T-eories

1.! Or"(iCtio(* Be-*7ior

1.0 M("eri* Co''u(i+*tio(

1.2 M("eri* A++ou(ti("

Sttisti+s %or M(*"e'e(t

1u'( Resour+e M(*"e'e(t

!.6 O.ertio(s M(*"e'e(t

!.8 M("e'e(t I(%or'*tio( S$ste's

).1 Pro/e+t M("e'e(t

E e+ti7e MM !, S* es (& Lo"isti+s M(*"e'e(t

2B ).2 E e+ti7e MM ), A&7ertisi(" (& S es Pro'otio( M("e'e(t

FINANCIAL MANAGEMENT ).) E e+ti7e FM 1, A&7(+e& C.it* Bu&"eti("

E e+ti7e FM !, A&7(+e& C.it* Stru+ture T-eories

E e+ti7e FM ), Port%o io M("e'e(t

E e+ti7e 1RM !, Or"(iCtio(* C-("e (& De7e o.'e(t

1. O r"( i Cti o( * C- ( "e, Gual $ ! + or: l$ "e. 2.

E e+ti7e 1RM ), Tri(i(" (& De7e o.'e(t

E e+ti7e IB 1, I(ter(tio( E+o(o'i+s

E e+ti7e IB !, I(ter(tio( Tr*&e Po i+$

A2 ). 2 E e+ti7e IB ), E3.ort 4 I'.ort Pro+e&uresD Do+u'e(ttio( (& Su.. $ C-*i(

E e+ti7e IS !, So%tAre E("i(eeri(" M(*"e'e(t

E e+ti7e TTM 1, Touris' M("e'e(t

E e+ti7e TTM ), 1os.it* it$ M("e'e(t

).0 E e+ti7e 1CM !, 1e* t- Cre (& So+i* Po i+$

).2 E e+ti7e 1CM ), 1e* t- S$ste's M("e'e(t

).2 E e+ti7e SBM&E ), Fi((+i(" o% S'

).) E e+ti7e R&SCM 1, Su.. $ C-i( M(*"e'e(t

).0 E e+ti7e R&SCM !, O.ertio(s Strte"$

).2 E e+ti7e R&SCMI), Ser7i+es & Reti Mr5eti("

).1 E e+ti7e B&I I1, LA & Pr+ti+e o% B*(5i("

).0 E e+ti7e B&II !, I(7est'e(t B(5i(" & Mer+-(t B*(5i("

).2 E e+ti7e B&I I), Cor.orte B(5i(" & Reti B(5i("

0.1 Strte"i+ M(*"e'e(t

0.! E e+ti7e MM 0, Pro&u+t (& Br(& M("e'e(t

0.) E e+ti7e MM 2, Busi(ess Mr5eti(" M(*"e'e(t

0.2 E e+ti7e MM 8, I(ter(tio( M*r5eti("

0.! E e+ti7e FM 0, Fi((+i Str*te"ies

0.0 E e+ti7e FM 6, I(ter(tio( Fi((+i M("e'e(t

0.2 E e+ti7e FM 8, Cor.orte T3*tio(

0.! E e+ti7e 1RM 0, Strte"i+ 1u'( Resour+e M("e'e(t

0.) E e+ti7e 1RM 2, L#our Le"is tio(s

0.0 E e+ti7e 1RM 6, I(&ustri* Re tio(s & Co e+ti7e Br"*i(i("

0.2 E e+ti7e 1RM 8, G(oA e&"e M("e'e(t

0.! E e+ti7e IB 0, I(ter(tio( M*r5eti("

0.0 E e+ti7e IB 6, I(ter(tio( Fi((+i M("e'e(t

0.2 E e+ti7e IB 8, I(&iHs Forei"( Tr&e

0.! E e+ti7e TTM 0, E7e(t M("e'e(t

0.) E e+ti7e TTM 2, I(ter(tio( Touris'

0.0 E e+ti7e TTM 6, Art 1erit"e o% I(&i,

0.2 E e+ti7e TTM 8, Tr7e A"e(+$ M(*"e'e(t

0.! E e+ti7e 1CM 0, 1e* t- Cre E+o(o'i+s (& Fi(*(+e

0.) E e+ti7e 1CM 2, E(7iro('e(t* 1e* t- M("e'e(t (& S%et$ P *((i("

0.0 E e+ti7e 1CM 6, 1e* t- (& 1os.it I(%or'*tio( S$ste's

0.2 E e+ti7e 1CM 8, 1e* t- Co''u(i+tio(, De7e o.'e(t (& Disse'i(*tio(

0.! E e+ti7e SBM&E 0, NeA E(ter.rise M("e'e(t

Busi(ess E(7iro('e(t (& M(*"e'e(t

0.2 E e+ti7e SBE 8, Go7er((+e & M(*"e'e(t o% No(IPro%it Or"(iCtio(s (NPOs)<NGOsH

0.! E e+ti7e R&SCM 0, S* es (& Lo"isti+s M(*"e'e(t

0.) E e+ti7e R&SCM 2, Reti M(*"e'e(t

0.0 E e+ti7e R&SCM 6, Pro'otio( & Re tio(s-i. M(*"e'e(t

0.! E e+ti7e B&I 0, ICT A.. i+tio(s i( B(5i("

0.) E e+ti7e,B&II2, LA & Pr+ti+e o% I(sur*(+e

0.2 E e+ti7e,B&I I 8, A+turi* Mt-e'ti+s (& Stti+s

( Pre.re& #$ B.N.B-*&ur I(stitute o% M("e'e(t S+ie(+es.)